China Entertainment Times

Chapter 414 I'm going to send the blade (subscribe for the second update!)

SJS Wanda Plaza is still on the West Fifth Ring Road of Beijing, and it already belongs to the suburbs.

But now the capital is developing everywhere, even in remote places like the Fifth Ring Road, the popularity is not low.

As the largest comprehensive leisure and shopping plaza in the entire SJS district, and next to the district government, Wanda is also very lively.

Getting off at the south gate, Tang An checked that the time was still nearly an hour away from Dianying, so he didn't go up directly, and walked up slowly layer by layer.

The first floor is a supermarket, and the cinema does not allow take-away snacks, so I didn't go down.

On the contrary, Tang Yan was a little curious, "Brother An, why are most of the supermarkets in every shopping mall located on the first floor?"

"I don't know this, you really have no business sense."

Tang An shook his head and said with a smile, "Look, there are supermarkets that sell vegetables, chicken, duck, fish, and seafood. If they are placed on the upper floors, you can carry a bag of poultry and seafood all the way down. The road is not full of smells, and it's even lower on the first floor. It’s the parking lot, and it’s convenient to put things in the car after shopping.”

"Oh, that's right." Tang Yan nodded, suddenly said.

Tang An turned his head and smiled at her, "Then do you know why movie theaters are usually on the upper floor, and some are even on the top floor?"

Tang Yan thought for a while, and had an idea, "If you want to watch a movie on the top floor, you need to go to the middle floors, and many people will stroll up slowly like us, which is equivalent to bringing customers to the shops in the middle."

"That's right, it's the same when you come down. Most people don't just leave after watching a movie, they just go for a stroll. The key point of a shopping center's ability to make money is precisely how to attract customers to the higher floors!"

"In fact, there is another important reason. The higher the price, the cheaper the rent. The cinema occupies a large area. The annual rent is not a small figure."

The location of the movie theater is also a big problem. Except for the more than 20 movie theaters that have been booked in several large shopping malls, Liu Ge's progress is not very smooth.

Fortunately, last month, Tang An found another deputy for Liu Ge, Qu Bo, the national expansion director of Beijing Hualian Group, who is also the future deputy general manager of Dadi Line Selection.

Originally, I was talking with Hualian about the cooperation of their seven or eight new shopping malls across the country. As a result, Mr. Qu is now very interested in the film and television industry. He often travels all over the country and he also agrees with Tang An's approach to open up second- and third-tier cities and county markets. .

After coming and going, I met my eyes, so I simply invited him here.

Qubo is doing shopping mall business development, and he knows the markets all over the country like the palm of his hand, so he is very suitable for theater companies in the wasteland development period.

"Brother An, what do you think, Brother An?"

Tang An's thoughts suddenly flew to the courtyard line, and he was lost in a sudden. Tang Yan next to him shouted twice in a row before he realized it, and smiled apologetically at her.

"I'm thinking about something, and I'm a little fascinated."

I didn't buy anything all the way around. I passed by the Omega counter and chose a female watch of the Constellation series. After buying it, Tang Yan finally took a fancy to a girly ladies' watch from Swatch. .

Tang An stuffed the Omega he bought earlier into the Tangyan bag and zipped it up. He didn't want a watch worth more than 60 yuan, but he was so happy to buy a watch worth more than 1000 yuan.

"Brother An, look, this strap is the same as a bracelet. You can wear it as a bracelet by removing the dial." Tang Yan happily raised the new watch in front of Tang An's eyes, with the corner of his mouth raised.

"It's not long enough if you remove the dial." Tang An strikes unceremoniously.

"Then buy another one, it's enough to connect them."

"You are buying pearls and repaying them. You saw so many in the jewelry store just now and you said you didn't like them."

"Those are not pretty."

"Okay, find someone to draw what style you want, and let's order one."

More than half an hour passed, and soon came to the movie theater above, and many people went to the movie theater along the way.

Watching movies is a purposeful consumption, regardless of whether it is the bottom or the top, there will be no shortage of audiences.

Some also grabbed tickets to the screening, and the voices of discussions along the way never stopped.

When we arrived at the cinema, the scene was already packed with audiences, not to mention the seats in the lobby, there was no place to stand.

Tang An took a quick glance, there were men, women and children of all ages.

This is the advantage of the genre, otherwise why did domestic producers only make blockbusters in ancient costumes a few years ago.

It is because of the wide audience that it has a natural advantage.

For example, a romance movie has a potential audience of 500 million. Even if you ask a big star to make a good romance movie, at most 300 million audiences will watch it.

Like a costume blockbuster, the audience covers all age groups, and the potential audience is at least 2000 million. Even if only a quarter of the audience goes to see it, there will be 500 million people and a box office of more than 2 million.

After all, a movie is an audio-visual experience. Unless a feature film resonates with the vast majority of audiences or arouses social phenomena, the box office will be there.

"33 Days of Broken Relationship" has caused a social phenomenon, otherwise it could have a much higher box office than Zhang Yimou's "Love in the Hawthorn Tree".

"The God of Medicine" also resonated with the audience. The difficulty of seeing a doctor has always been a social problem that is eager to be solved, which made the audience empathize.

The same is true for "Forrest Gump", which smashed "The Shawshank Redemption" in the box office awards back then, reflecting many social phenomena.

"Forrest Gump", as an American-themed film, earned 1994 million US dollars in the overseas film market in 3.5. This film has managed to resonate with most people and resonate with dreams.

There are also reasons for the times. This movie perfectly fits the background of the United States and the world in the 90s. It can be said to be the most representative movie of the 90s.

What is most needed in the 90s is dreams, and what everyone is chasing is also dreams.

So in the 21st century, "33 Days of Broken Relationship" became popular, "The Era of Naked Marriage" became popular, and "Snail House" was so popular that it was blocked, all of which fit the social phenomenon of the times.

Let's try "33 Days of Broken Relationship" 5 years ago. Without a famous director, let alone a big hit, it will definitely not make money.

I really think that so many professional filmmakers are blind, one or two can lock their eyesight, but it cannot be that most people are blind, there must be some reason for not looking forward to this movie.

Big scenes and special effects blockbusters do not need these, as long as the scene is big enough and the special effects are shocking enough, it will be successful.

If the plot is better, it is a classic.

With so many audiences walking into the cinema, with the big scene special effects and 3D effects of "Edge of Tomorrow", it is already destined to be a success.

Ticket checking for the movie started immediately, and Tang An and Tang Yan also mixed in the crowd and lined up to get in. Anyway, they were wearing hats and scarves in winter, so no one could recognize them.

"Finally I can see this movie, I've been waiting for a year!"

"I don't know how the 3D effect is, I hope it's worthy of the tickets I queued up in the early morning!"

"I came to buy tickets at 6:800 in the morning and they were sold out. This is a 3 scalper ticket. If the [-]D effect is not good, I will send the blade to Tang An."

"I also bought a ticket for 800 yuan. There is still more than a month of winter vacation, and I have less than 100 yuan left for living expenses. It's not enough to eat steamed buns. If it doesn't look good, I'll fuck it!"

"It should be good. I heard that all screenings will be arranged in the 3D hall. If you are not sure, how dare you do this."

"It's not bad to see the posters and trailers, but I don't know if the 3D effect is realistic."

Tang An took the 3D eyes and walked in together with Tang Yan, listening to the discussion of the audience in front and behind.

Tang An was not worried about their worries and resentments. This movie would definitely satisfy them.

(End of this chapter)