China Entertainment Times

Chapter 482 Chapter 490 Triple Double Eleven Battle! (Second more please subscribe!)
More than 200 middle-level managers from the three major departments of the group are seated in the large conference room of more than 30 square meters.

In the huge conference room, the atmosphere was a little tense.

Tang An frowned and asked, "Focus has really raised the price, even by 15%?"

Director of Propaganda Department Zhu Mo nodded helplessly, "That's right, I also just received the news."

"A comprehensive price increase or just for our family?"

"This is not sure yet, I need time to investigate."

Tang An frowned again!

Obviously, Hua Yi has contributed.

Focus Media, as a [-]-billion-level advertising giant, has almost monopolized the domestic indoor LCD billboard business, which is an indispensable part of publicity.

The entrepreneurial history of its founder, Jiang Nanchun, is also legendary. He started from scratch, and in just 11 years, he launched Focus Operations on NASDAQ, and now has a market value of [-] billion.

The reason why he started his business at the beginning was also dumbfounding. When he was in college, Jiang Nanchun had a good literary talent and served as the president of the poetry club. As a result, when he invited a girl to dance at a ball, the other party said, "What is the difference between a poet and a poor man?" stung him.

After graduating, he joined an advertising company and took over 40% of the company's performance by himself.

From then on, he ran business during the day and went to the dance hall at night, dealing with 14 "girlfriends" at most.

In order to please the girls, one Christmas, he bought flowers together at a flower shop and distributed them in order to get a 4.5% discount.

Unexpectedly, the courier took the list and delivered them one by one, which made Jiang Nanchun wear it.

This tragic "accident" made him realize a truth: as a business, you can't control the operating costs too tightly, otherwise accidents will easily occur.

Later, he started his own company, specialized in indoor advertising, and installed LCD monitors in major office buildings.

At that time, the future was unknown, but Nokia helped him.

Over there, Nokia is promoting a business mobile phone with handwriting input, and has made two advertisements for "robot" and "sword-backed warrior".

The former was broadcast on Modu TV, and the latter was broadcast on the monitor of Jiang Nanchun's office building.

Consumers flocked to it quickly. They couldn't remember the model of the mobile phone, but only remembered that there was a sword in the advertisement.

From then on, when Nokia wanted to launch high-end mobile phones, Jiang Nanchun was the first to approach him, creating a myth in the advertising industry.

When Jiang Nanchun was only 32 years old, Focus was listed on NASDAQ.

Of course, no matter how awesome Jiang Nanchun was, he still accepted Ah Li's 150 billion cash investment and recognized Papa Ma as his eldest brother.

The success of Huayi is also inseparable from the help of Focus. Jiang Nanchun is the third largest shareholder of Huayi, second only to the Wang brothers.

A series of conditions such as the batch of artists brought by Feng Xiaogang and Wang Jinghua, Focus's publicity support and so on contributed to the position of the boss of Huayi Private Film and Television Company.

This time Huayi's "Waiting for the Wind" and "Predecessor Raiders" competed with each other on Double Eleven. I didn't expect Huayi to talk to Focus.

In the absence of indoor advertising, other well-established domestic advertising companies of the same type have long been acquired by Jiang Nanchun, and there have been fifty or sixty mergers and acquisitions, large and small.

Tang An thought for a while and said, "Strengthen the relationship with advertisers such as China TV and AirMedia, and don't let go of the recent Bright Corner Media that installed a display screen in the bathroom."

Then Tang An remembered that VisionChina Media would encounter a big difficulty next year, and the stock price plummeted, and then he wished Xiao He who was making a record next to him.

"From now on, pay attention to the development of VisionChina Media."

"Good chairman." Xiao He nodded and wrote down.

Although the country will dismantle indoor and outdoor advertising screens on a large scale in the future, VisionChina Media is mainly engaged in mobile digital TV, and the impact will be relatively small.

Offline publicity without Focus's indoor advertisements will undoubtedly lose to Huayi.

As for the 15% price increase, that's impossible!
But fortunately, online publicity is more important nowadays. The publicity department already has nearly [-] self-media studios, and the scale of the water army is also one of the best in China.

Tang An also asked Zhu Mo to find Jingdong. Last year, the huge sales of Taobao Double Eleven also stimulated other e-commerce platforms.

After a two-hour meeting, publicity was nothing more than fighting for channels, money, people, and topics.

Channels, people, and topics are all the same, and the money invested plays a decisive factor.

The confrontation between the two parties in November between two low-budget films in the film market erupted a promotional offensive comparable to commercial blockbusters.

Before "Waiting for the Wind Comes" was released, it mainly involved Teng Huatao and Bao Jingjing's identities as directors and screenwriters of "33 Days of Broken Relationship" to stir up rumors about the male and female protagonists, and from time to time, Wang Xiaoming was also involved.

"Predecessor Raiders" relies on uninterrupted releases of some small conflicts between the leading actors, ex-girlfriend's wedding, Han Geng and Wan Qian's bed scenes, all kinds of joys and sorrows, and jokes.

The overwhelming publicity is smashed down, as if the New Year's Eve is coming early.

As the 10th approaches, the domestic and overseas share of "Looking for the Dragon" has also arrived in the account one after another.

The domestic box office is 9 million, the production share + distribution share is 3.87 million, and the overseas 2200 million US dollars is a total of 1.5 million, plus various domestic copyrights and pre-roll ads, there are also 2000 million.

The revenue brought by "Looking for the Dragon" is 5.57 million.
The cost of the film is 2.2 million production fees plus 8000 million publicity and distribution fees, with a net profit of 2.57 million.

After repaying the bank loan of 1.5 million, there is still 4.02 million left.

8000 million of the original 250 million yuan on the company's book was spent on publicity, but "Scary Step by Step" has been sold to the three major TV stations of Jiangsu, Zhejiang, Jingcheng, and Anwei at a price of [-] million yuan per episode, and [-] million yuan has been recovered cash.

The pre-edited episodes of "Why Shengxiaomo" were edited and asked TV stations to watch. Four TV stations in Jiangsu and Zhejiang, Dongfang, Ludong, and Jiangnan offered a price of 300 million yuan per episode, and also received 1.05 million in cash.

After repaying the 8000 million loan for the two TV series, the group now has 5.47 million available cash.

Tang An directly approved 3500 million yuan with a wave of his hand, which was used as a promotion for this low-cost movie with an investment of only 1200 million yuan.

As the movie was about to be released, Han and Tang's publicity campaign became more and more intense, and Huayi also increased investment in publicity.

On the afternoon of November 11th, Huayi Brothers Group.

"The theaters have given 42% of the first-day lineup, and Hantang's "Predecessor Raiders" only has 35%. Except for "Rise of the Planet of the Apes", most of the lineup has been occupied by our two films. "

Before the release, Wang Zhongjun listened to the report in the office.

"Okay, the film schedule is dominant, the publicity is dominant, and Teng Huatao has the reputation of "33 Days of Broken Love". This time, no matter what, he will not lose to Hantang!"

Wang Zhongjun was already a grown man, so he still couldn't help getting excited at this moment.

Except for "The Great Tangshan Earthquake" that overwhelmed "Painted Skin 2", Huayi has never won against Han and Tang.

Although it is a low-budget movie this time, it can also sweep away Wang Zhongjun's bad luck!

(End of this chapter)