China Entertainment Times

Chapter 490 Breaking the first-day box office record for Chinese-language movies again!

"Director Tang An's new film "The Martian" officially landed on the domestic film market at zero o'clock today. This is also the first domestic aerospace-themed film to meet the audience, and it won a super-high zero-point box office of 1050 million yuan!"

""The Martian" detonated the zero-point show. The reporter visited Beijing CBD Wanda International Cinema in the early hours of yesterday. According to the staff of the cinema, the attendance rate of the three zero-point screenings was as high as 90.00%, far exceeding other movies."

""The Martian" completely ignited the domestic film market in 2011, and the zero-point box office broke through the [-] million mark, creating a new zero-point box office record."

"The box office of "The Martian" exceeded [-] million at the zero-time box office, creating Tang An's personal best. It is also the first movie in China with a box office of over [-] million yuan at the zero-time box office!"

"The much-anticipated sci-fi blockbuster "The Martian" has finally unveiled its mystery a few days ago, and it will be officially screened in theaters across the country at zero o'clock today.

At the end of the film, when Liu Ye and Li Binbin were holding each other tightly and floating in space, the audience was also infected by this epic rescue, and many movie theaters burst into cheers. "

"The official premiere for the public, many audiences present have new expectations, and follow "The Martian" to experience a unique journey to Mars.

More than half of the shots in the film were finished by Liu Ye alone. He used his superb acting skills to tell the audience how a strong and cheerful astronaut solved a series of difficulties encountered alone on Mars! "

Early in the morning, there were news reports everywhere that "The Martian" had broken the zero-time record and raised the record to the tens of millions mark in one fell swoop.

The few films released at the end of November, even if they were only released for less than 11 days, basically did not attract much attention. Now the promotional position is completely occupied by the three blockbuster films in the Lunar New Year file.

The production cost of "The Martian" was 1.5 million, the production cost of "Jinling Thirteen Hairpins" was nearly [-] million, and the production cost of "Flying Swords of the Dragon Gate" was also [-] million.

With an investment of [-] million yuan, of course, the investors of the three films will not be stingy in publicity. All kinds of publicity are smashed down, and no other movies are seen at all.

"The Martian" still has the least investment. After all, the shooting cycle is only one and a half months, with few actors and few scenes.

The production cost is low, so more money is spent on publicity, which is directly 4000 million yuan. This movie has only been released on the first day, and it has already spent nearly [-] million yuan.

As Tang An deepened his cooperation with Weibo, promotional videos and advertisements were everywhere on the Weibo homepage and the video homepage of hot words for film and television dramas.

UC also has a banner promotion on the browser homepage.

The three giants of Ahli, Fujixun and Baidu did not refuse large advertising fees.

Before Ah Li did not cooperate with "Predecessor Raiders" because a film invested by Huayi was released at that time, Ma Yun and Ah Li were both shareholders of Huayi.

Now the other two films do not have their interests included, unless New Picture and Berner cover all the advertisements, otherwise they will not refuse the money delivered to the door.

Tang An went out in the morning, and the schedule for the next half month is almost full, whether it is an interview with the TV station or the four major portal websites, or various activities, and he has to go to the cinema for a road show.

During the day on the 8th, I went to Xinlang to record an exclusive interview, and then went to four or five movies.

The evening had to continue, and while the event was still half an hour away, I took a break in the reception room of the movie theater.

Taking advantage of this time, Tang An watched the news online for a while.

After a day of screenings, film reviews from various viewpoints have also been released.

Many entertainment media, including the four major portals, all gave very positive comments.

""The Martian" is based on science, and the optimism and comedy elements in the film make the film more like a daily life sketch.

It's just that director Tang An has changed the style of sci-fi, and the filming of the hero's desperate situation is not so heavy. Sometimes it looks like a comedy, and it is a very light-hearted and interesting story.

Although it is different from Tang An's previous style, it is also easy to handle. This unique comedy element makes the film more real and grounded. It is no longer a mysterious unknown world, and there is no advanced theory and speculation.Instead, from shallow to deep, it is very popular to popularize some knowledge for everyone. "—"Salary Wave Entertainment"

"Although it is absurd to live alone on Mars for more than 400 days, the miracle of Mars is more convincing through a large number of one-man shows and changing character states." - "Vine News Entertainment"

"Knowledge is power, and this is the deepest thing hidden in this movie. This movie tells us that farmers, construction workers, any profession, can achieve greatness to some extent.

Knowledge is an indispensable and magical weapon. Civilization, enlightenment, law, music, common sense, experience, everything is on that distant planet, bringing you the courage, hope and strength to live.

We can imagine some, if the male protagonist is not a botanist, does not know how to plant, and does not know any chemistry, how would he survive on Mars for more than 400 days.

Or not just potatoes + botanists, maybe other items plus other expertise can also accomplish this great feat! "—"Sohu News"

"Many people don't think that a hard-core sci-fi movie like "The Martian" is actually a comedy. The film relies on the background of hard sci-fi to tell the story of science saving everything. The hero who is trapped on Mars, relying on his own science Knowledge struggled to survive, and finally returned to Earth safely." - 1905 Film Network.

There are positive reviews and negative reviews, some say that everything is too child's play, and some say that a good hardcore sci-fi blockbuster has been turned into a brainless commercial movie.

It is also said that this is the promotional film of the space agency, a proper theme movie.

But it doesn't matter, these negative comments can't make waves at all, and there is no need for targeted public relations.

Judging from major professional forums and related post bars, most movie fans are still very satisfied with this movie. The scores of the two professional websites have reached high scores of 8.5 and 8.6. 8 points online.

"Director Tang, do you think it's time to appear?"

When the time was almost up, the theater manager came in and asked them to come on stage.

Tang An greeted everyone and walked into the screening room.

As soon as people entered, there was a burst of cheers, and the audience had been waiting for a long time.

The exact same pattern, no one knows how much they have experienced.

It wasn't until nearly 10 o'clock in the evening that I called it a day and went home.

Every year when it comes to movie promotion, Tang An is exhausted, and Tang An doesn't wait for the box office to come out, and sleeps in the end.

Anyway, it is impossible for the box office to be low, it depends on how high it can be.

Tang An himself didn't care, but the outside world cared more than himself.

Hantang Media Group, the distribution department, the publicity department, and the public relations department took turns working overtime during this period. More than 200 employees who worked overtime today are waiting for the box office to be released.

The sound of keyboard tapping, shouting, and telephone ringing continuously sounded in the office areas of the three departments.
At nearly a quarter past twelve, a vice president of the distribution department who was on duty tonight received the box office data on time.

8200 million!
Once again broke the first-day box office record in the history of Chinese-language films!
Such a high box office on the first day lifted the spirits of the vice president who had been up for half a night. Before he had time to be happy and look at other data, he immediately sent mass emails to Tang An, other senior executives of the company and employees who worked overtime.

"Immediately contact the provincial and municipal teams, let the local and provincial theaters increase the number of films, and supervise the screening situation!"

"Let those data companies quickly send more detailed statistics!"

"Monitor the situation of major websites and forums at all times!"

"Confirm the advertisements of the major TV stations!"

When the box office was released on the first day, the persons in charge of the three departments on duty immediately summoned their managers and team leaders.

As the orders were issued, the atmosphere of the brightly lit Hantang Media suddenly became tense, and everyone who was a little tired from working overtime until late at night regained their vitality.

Tang An went on with a few words lightly, and it was easy to sign a letter to approve tens of millions of funds.

However, the publishing department, publicity department, and public relations department add up to nearly a thousand employees and start working non-stop at full capacity.

In addition to these big theater chains in China, most provinces have a local theater chain, accounting for less than half of the province's box office.

Nearly 20 teams from the distribution department are stationed in major provincial capitals, responsible for coordinating local theaters and cinemas, handling some emergencies, and also making surprise checks on some cinemas for illegal screenings.

The Propaganda Department and Public Relations Department have also sent people all over the country to contact local TV stations, print media, and advertising companies.

Up to now, the entire publicity and distribution team of Hantang Media has reached thousands of people, and its huge distribution network has spread all over the country.

The vice presidents of the three departments took time to have a cup of coffee together.

"The first-day box office of more than 8000 million yuan, our chairman is really amazing, and broke the record of domestic movies."

"Which time don't break a record, it's really strange if it doesn't break a record."

"Haha, that's right, it's better to do a little publicity like this."

"Don't take it lightly, Zhang Yimou's film is about to be released in 6 days, if we don't do a good job in publicizing it, we should be ready to leave."

"Berna is not easy to deal with. In the middle of the year, Yudong dismantled the cinema chain, and all the cinemas under it have joined other cinema chains. Now, all the top 20 cinema chains in China are joined by Berna's cinemas."

The vice president of the publishing department drank the Cha coffee in his cup in one gulp, then went to the tap to wipe his face.

"Go to work."

"Okay, I've finished my coffee, let's get to work!"

The major media have also learned of this data one after another, and the media with branches all over the country are also busy at this time, preparing various press releases and subsequent interviews.

TV stations and self-media are not idle, and other film and television companies, including New Screen as rivals, Berner also have to come up with corresponding countermeasures.

(End of this chapter)