China Entertainment Times

Chapter 540 Siege! (A 4000-word chapter please subscribe!!)

The domestic film market has been bombarded by Hollywood blockbusters since May, and it will last for four months.

North America’s summer holidays start in May, the most important time of the year, and the competition is even fiercer than Thanksgiving and Christmas.

In China, Hollywood blockbusters have been released continuously since May.

"Madagascar 3" was released domestically for 8 days and earned more than 8000 million at the box office. It is another [-] million-level movie.

In the first half of June, there are no movies that can compare. There are quite a few domestic movies, but almost none of them exceed 6 million in a single day.

The comedy "Treasure Island Two Heroes" starring Xia Yu and Fang Zuming has a box office of more than 600 million in its seven days of release.

The Thai romance film "A Little Thing of First Love" also earned more than 500 million box office in seven days after its release.

The low-budget romance film "The First Time" invested by Eucalyptus was the highest-grossing movie in early June, with 350 million in the first weekend, 850 million in the second four days, and 1200 million in seven days.

There are quite a few actors, Zhao Youting, Yang Ying, Bai Baihe, Huang Xuan.

After a few years, they will all be popular Xiaosheng and Huadan, and this combination can at least make a little money.

But now, who knows them, it doesn't work anymore.

It wasn't until June 6, when "Master of Hypnotism" was released, that domestic films made a comeback and parachuted into the box office champion of the day with a box office of 14 million on the first day.

The Hollywood blockbuster "The Hunger Games," released on the same day, came in second with 1400 million.

North America won a super-high box office of [-] million box office, and the cost was less than [-] million. This blockbuster turned out to be well-known in China.

It is said to be a youth film, but it is actually more like a political film.

Most of the viewers of youth movies are teenagers, just like the previous "Twilight Saga".

However, the main audience of "The Hunger Games" in the United States and even the world is adults over the age of 25, accounting for nearly 60%.

In the future, O Heitan also publicly satirized too many Republican candidates participating in the presidential election, just like "The Hunger Games".

There is no one who uses a movie to satirize political opponents.

However, this film is not very popular in China, and it is absolutely impossible to become a blockbuster. The foreshadowing in front is too long, and the overall view of the world is generally slowly being rolled out, and the climax is almost over at the beginning. .

On the next Friday, "Master of Hypnotism" resisted the impact of Hollywood's blockbuster blockbusters. With its high reputation and effective publicity, the box office broke through the 3000 million mark, with a single daily receipt of 3100 million and a total box office of 5900 million. .

After all, it is a suspense movie. Most audiences still have some doubts about a comedian like Xu Zheng making this movie, so they can only rely on high word of mouth to dispel the audience's doubts.

5900 million in two days is enough to be considered a success for a movie with a production cost of only 2500 million. Xu Zheng, the film director and leading actor, finally breathed a sigh of relief.

The previous defeat in "Modern Times" made Xu Zheng almost doubt himself. Although he played a role in "Looking for the Dragon" and the response was good, it was not his movie after all.

Now "Master of Hypnotism" is not a comedy, but it is enough for Xu Zheng to get rid of the shadow of the failure of "Modern Times".

However, since Friday morning, there have been a lot of negative reviews for the film on the Internet and in print media.

"The so-called suspense film that forcibly lowers the audience's IQ!"—One of the most pinned posts on a professional website.

There are a lot of blah blah, but there are too many scenes that are forced to explain by grabbing the movie, as if the audience is not smart enough to understand, everything must be explained clearly.

Some questioned the therapist: "False and sensational routines. The director and screenwriter's understanding of psychotherapy is also superficial. The therapist played by Xu Zheng either looks like he is arguing with the patient, or he reprimands you from the top, one by one. Lies, doesn't know how to listen at all, and treats treatment as a debate. Obviously he is drunk and driving, so why is he right?"

Mystery, the plot is too weak, the hypnotic technique is too lucrative, drunk driving promotional video
The main negative reviews are concentrated in these places, and they are justified.

Others said that the ending can be guessed from the trailer, what goes to sleep in the opening 5 minutes, wakes up is the finale, no need to make up your mind, just understand it.

Why don't you say that you can sleep for 5 minutes and be refreshed for two hours!

Anyone with a discerning eye can see that he is an organized and disciplined navy sunspot!
Xu Zheng was still happy for the box office when he woke up in the morning. When he saw the overwhelming negative reviews, he was instantly stunned, as if he hadn't woken up.

Today is not a popular schedule, and there are no other movies in the same period, but "Master of Hypnotism" and "The Hunger Games" compete for the Dragon Boat Festival schedule.

It doesn't look like the publisher of "The Hunger Games" did it. Their own publicity offensive is just like that. How could they spend more money and resources to do negative marketing for "Master of Hypnotism".

Xu Zheng immediately called Zhu Mo, Director of the Propaganda Department of the Han and Tang Dynasties, to inquire about the situation.

But they are still investigating for the time being, and they don't know what's going on.

For such a large-scale smear operation, only a few companies are capable, but the outbreak is too short, and it will take time to confirm.

Not only Xu Zheng didn't understand, but other people in the circle were also confused.

When you mess with others, either there is hatred between the two parties, or competition for schedules, so you can't be thankless.

Now there are no other movies released in the same period, and Xu Zheng has not heard of any enemies.

It lasted for a while, and in the afternoon, the major companies discovered the clues.

This kind of large-scale operation cannot be hidden from everyone, and it is impossible for the major navy companies to not disclose it at all.

Moreover, these paper media, Weibo marketing accounts, self-media and so on can't stand the investigation at all.

Han Tang Media, Tang An also learned what was going on.

Nearly [-]% of these paper media that spread negative news are controlled and held by Ah Li.

Those Weibo marketing accounts and self-media checked their records in the past few months, and it was easy to find clues.

Moreover, Zhang Qiang called at noon and chatted for 2 minutes without saying anything.

Obviously, the faction headed by Zhang Wei in Ahli Pictures did it.

"Is this really sick?"

Tang An is also speechless, there is no movie released in your uncle's ah, even if "Master of Hypnotism" is affected by the box office, it is not good for ah.

Harming others and benefiting oneself is not like what a qualified capitalist would do.

Anyway, Zhang Wei was a senior executive and a senior vice president in Ahli before. Why is she so slutty? Could it be because she was rejected three times before.

If all the high-level people in Ahli are like this, it would be a miracle that they have not closed down for so many years.

In this situation, there is no good solution, just spend money and increase publicity.

"Increase 500 million publicity budget, mobilize all resources, and suppress this momentum in the shortest time." Tang An instructed Zhu Mo.

"Interstellar" is about to start, and Tang An doesn't have much energy to focus on other projects. He still has other things to do, so Chen Guofu and Xu Manyun should pay more attention to the announcement.

At [-] o'clock in the afternoon, Tang An left the company and met with the bosses of the four major cinemas, Jiangsu-Zhejiang Times Cinemas, Guangzhou Jinyi Pearl River Cinemas, Hengdian Cinemas, Polywanhe Cinemas, at the Wangfu Hotel.

The number of movies produced by the company every year, and counting the increasing number of movies invested by its studios, seven or eight movies a year is commonplace, plus the movies that other companies are seeking to distribute, the number will approach as many as fifteen next year.

This is still a movie with box office potential, you can't just throw some copies to the theaters and you're done.

Relying on the company's publicity and distribution capabilities, it is difficult to cope.

Coupled with the entry of Internet giants into the film and television industry, and the increasingly mature Wanda, the competition in the film market will inevitably become more and more fierce.

It is imperative to form a special distribution company again and attract more allies.

Even Wanda, which owns the largest theater chain in the country, couldn’t play it later, and pulled other theater chains to form a special distribution company, Wuzhou Distribution. .

Huayi and Moying Group, Weiying Times, a subsidiary of Weiying Times, and Dadi Shichuang, a subsidiary of Dadi Times, formed Huaying Tianxia.

Moying Group also joined hands with Jiangsu-Zhejiang Times Cinemas, Jiangning Xingfu Lanhai Cinemas, Xichuan Film and Television Company, and Henan Oscar Cinemas to establish Universal Distribution.

Going it alone won't work anymore, there are too many and too strong opponents.

Wanda can't do it, and neither can the Moying Group, which has the top three United Cinemas in the country.

Of course, China Film Group has a detached status and does not need to ally with anyone.

China Film has already controlled the shares in Xingmei Cinemas. In addition to the top ten cinemas in the country, including the New Film Federation, China Film Digital, Liaoshen North, and Southern Shinkansen, five of the top ten cinemas in the country are from China Film and Television, and they are all over the country. , enough to lift Wanda up and beat him.

There is also Xichuan Pacific Cinemas in the first fifteen miles, and China Film Group also accounts for 40% of the shares. Other companies are simply incomparable. This is also the confidence that China Film Group does not need to form an alliance with anyone.

Tang An couldn't do it anymore. No matter how good the movie was, no matter how good the publicity was, it would be useless if there was no film arrangement.

Feng Xiaogang and Hua Yi were soon arranged by Wanda to die.

Although the relationship between Tang An and the China Film and Television Department is not bad, everything is uncertain after Han Sanping's retirement, so it's better to make plans early.

Wanda had worked well with Hantang before, but all films produced by Hantang have an advantage in the number of screenings, and now they are not working with Huayi and Ahli.

Tang An found four theaters this time, and only Jiangsu-Zhejiang Times, Guangzhou Jinyi Pearl River, and Chongqing Poly Wanhe ranked in the top ten in the country, and they were still at the bottom of the top ten.

Although Hengdian Cinemas ranks 15-20 in the country, this is a cinema company under the Hengdian Group. Half of Hantang Media's future film and television production business will be filmed in Hengdian Film and Television City, and it is indispensable to ask for help from the other party.

It is impossible for the China Film Department, Tan Hong lost the control of Xingmei, Xingmei is also impossible.

For the Specter Group, the relationship between the two parties is so-so, and it was a little unhappy before.

There is a conflict between Dadi Cinemas and the Han and Tang Dynasties, and both sides are stepping up the construction of cinemas to seize the second and third tier cities.

However, the three national top ten theaters, plus the Hantang and Hengdian theaters are all around the top 25 in the country, and have already accounted for about [-]% of the national theaters.

Regarding this proposal, Tang An had already talked to the bosses of several theaters on the phone, and he did not know how many emails he had exchanged.

There were few major problems in the negotiation process. In this era, major theaters want to get a share of film and television production and distribution, but they repeatedly hit the wall.

Hantang Media, as the film and television company with the largest domestic market share, can cooperate with it is a dream.

What's more, Tang An also proposed a condition that they could not refuse.

The distribution rights of "Lost in Hong Kong" will be handed over to the newly established distribution company, and "The Breakup Master", which will be released in mid-June next summer, will also be handed over to the newly established distribution company.

If "Hong Kong Jiong" wants to compete with "Journey to the West: Conquering the Devil", it must have full confidence.

This is almost a gift for the other four companies. "囧囧 in Hong Kong" is 99% a hit, and "The Breakup Master" is a comedy starring Deng Chao and Yang Mi, so there is no need to doubt the box office potential.

They can't say no, no one can say no.

For Tang An, the films that the Future Group is too busy to distribute can be handed over to the new company for distribution. If they have money, everyone will earn money together, and they will also gain four allies. The benefits they get are more than what they pay.

However, like some blockbuster movies, they should be released by themselves as much as possible, unless there are special circumstances.

The contract was finalized soon, and Hantang Media and the four theaters jointly invested 8000 million to establish Wuzhou Film Distribution Co., Ltd.

Five companies, just five continents.

After Wanda established a distribution company, it re-named itself.

Hantang Media invested 3360 million in cash, occupying 42% of the shares.

Jinyi Pearl River, Jiangsu-Zhejiang Times, Polywan and the three top ten theaters each invested 1280 million, each accounting for 16% of the shares.

Hengdian Group invested 800 million, accounting for 10% of the shares.

Hantang Media is the largest shareholder of Wuzhou Distribution. The general manager of the company is Liu Ge, the former president of Hantang Cinema Management Group. Other departments of the company will be established one after another.

Early the next morning, Tang An flew to Nanjing, and signed a contract with the Cultural Troupe of the Nanjing Military Region and Wu Jing. The total production cost was 7000 million, and Hantang contributed 4300 million.

The preparations for the film were basically completed. The actors were all chosen by Wu Jing himself, and Tang An did not interfere.

However, the Nanjing Military Region has to supervise the whole process of the film, which is no problem, all the equipment in the film is sponsored by others.

With the help of the military region, things are much easier to handle. Later, Wang Baoqiang left the running man to go to the real man. A large part of the reason is that the real man has the support of the army, and it is specially marked that it is a national defense education program, in order to fight well with the army. relation.

Of course, the main reason is that he has the least attention and no sense of presence among running men, and he can't highlight his own strengths. Only by going to a real man can he display his strengths.

The release date of "Wolf Warrior" is set for August [-]st. After negotiating the contract, Hantang's official Weibo immediately announced the schedule of the company's three films for next year's summer.

"The Breakup Master" was released on June 2013, 6, the day before the Dragon Boat Festival holiday.

"Interstellar" hits theaters on Thursday, July 2013, 7.

"Wolf Warrior" was released on August 2013, 8, on the day of Army Day.

The actors, categories and other information of the three films were also announced one by one.

As soon as the announcement of the three movies in one summer vacation, they immediately attracted the attention of most people inside and outside the circle.

Fans naturally applauded, there are movies to look forward to.

"The Breakup Master" is a romantic comedy starring Deng Chao and Yang Mi. Thinking of the "33 Days of Broken Love" and "Detective Chinatown" they filmed together before, this one is naturally not bad.

Needless to say, "Interstellar", Tang An's movie, even audiences who don't often watch movies, are looking forward to it very much. It can be said to be one of the most important movies of the year.

It is this military war blockbuster "Wolf Warrior" that seems a little unreliable at first glance. Apart from "Assembly", there are no other military films that can be sold in China.

Even with a 3D, military-sponsored gimmick, most people are skeptical.

In the eyes of insiders, this is undoubtedly a relationship with Ahli Pictures.

"Tomb Raider Notes" has been announced to be released in mid-to-late July, and it is sandwiched between the two films of the Han and Tang Dynasties.

This is also Tang An's goal, to encircle and suppress "Tomb Raider Notes", so that the movie will not escape unless the summer file is given up.

Completely knock down Ah Li Pictures, which is about to take off!
(End of this chapter)