China Entertainment Times

The premiere of Chapter 600 "Interstellar" begins! (Second more please subscribe!)

Following Lu Chuan's deliberate search for things to gain popularity, the battle for the promotional position in the summer vacation officially began.

Nowadays, publicity is very important for a movie, and the strength of the early publicity can even directly determine the success or failure of the movie.

The publicity and distribution expenses invested by both parties in "Interstellar" and "Tomb Notes" have reached 8000 million.

The two films spent 1.5 million on publicity and distribution, which is truly pervasive, and information related to these two films can be heard and seen in every corner of life.

Needless to say, some ordinary channels, in addition to the common ways of online promotion, it also involves life service platforms, online shopping platforms, live broadcast platforms, local life service websites in various provinces and cities, etc.

Offline, Ele.me and Nuomi.com have movie posters on the outside of their boxes.

In addition to taxis and buses, posters are also plastered on the bodies of express tricycles walking around the streets.

Indoor and outdoor digital display screens, advertising screens of landmark buildings in various provinces and cities, office buildings, shopping malls, are everywhere.

There are also a series of promotional activities, Weibo movie tickets and premieres, lottery tickets for meet and greets across the country, and lucky draws for fans of several actors.

Ele.me and Nuomi.com will give you movie vouchers for whatever you spend, and major online shopping malls will give you movie vouchers.

Anyway, all the methods I can think of are used, and the other party is the same. The war on the propaganda positions of "Interstellar" and "Tomb Raiders Notes" has already begun, and the momentum is not the slightest compared to the war between "Hong Kong Ji" and "Journey to the West" during the Spring Festival. Not low.

Even though the momentum is big enough, daily publicity is still essential.

After running around the capital for two days, Tang An went south to the capital city.

Before the release, the most important thing is to go to several major ticket warehouses. Tang An traveled to several major cities with a few actors. After all, the annual box office of Guangjing City and Magic City is higher than that of most provinces in the country. Both are high.

The two protagonists Liu Ye and Yang Mi lead another group of people.

On the way to the next audience meeting, secretary Zhou Li was reporting the promotional situation of both parties.

"Chairman, at present, "Tomb Raider Notes" is still implementing a bundling marketing strategy on the Internet. At least one-third of the other party's press releases will deliberately include our "Interstellar" and "Wolf Warriors."

A very normal strategy, bundled marketing, clinging to the most topical film, trying to get in touch with each other, and the topic will naturally come up after speculation, that is, to rub the heat
But this time "Tomb Notes" not only bundled "Interstellar", but also "Wolf Warrior".

But it's just raising "Tomb Raiders Notes" by belittling "Wolf Warrior".

In terms of publicity, "Interstellar" undoubtedly has the upper hand. No matter who's movie is currently in the country, there is no way to steal Tang An's limelight.

"Wolf Warrior" also received a lot of attention, but it saved a little publicity fees.

After listening to the report on the promotion, Tang An began to close his eyes and rest his mind, preparing for the next audience meeting.

However, just as she closed her eyes, Zhou Li woke Tang An up again.

"Chairman, Wu Jing responded positively to Lu Chuan, and his words were a bit fierce."

"What did he say?"

Tang An took the computer curiously, Wu Jing usually has a good temper, so what's the matter.

I glanced at the media reports, as well as the video of the live interview, and watched Wu Jing say those words.

Still speaking so straightforwardly, Tang An smiled and told Zhou Li, "Call Mr. Zhu."

When the phone was dialed, Tang An asked Zhu Mo to watch and pay attention to the relationship between Wu Jing and Lu Chuan, and the public relations were always ready to follow up.

Wu Jing's remarks will definitely be criticized by some filmmakers, it is inevitable.

But it's not a bad thing, "Wolf Warrior" also needs topics.

Originally, Wu Jing was asked by the host on a certain program about the tough guy and the soft style, and he said casually, who is EXO?I don't know if it's male or female.

As a result, they were besieged by EXO fans, causing quite a commotion.

Now that this kind of thing is missing, Wu Jing didn't go to the Spring Festival Gala this year, and there are some topics missing, so I just made up for it.

Next, because of Wu Jing's words, the topic gradually shifted between "Tomb Raiders Notes" and "Wolf Warrior", and the popularity was not much less than that of "Interstellar".

For Wu Jing's words, Lu Chuan will definitely fight back.

Not only him, but many directors, filmmakers and some professional film critics who are friends with him have written articles criticizing Wu Jing.

Generally speaking, the film industry is getting worse and worse nowadays, and anyone can get involved.

From their point of view, making movies in other industries = making money, so Wu Jing is also making money.

There are quite a few people who speak for Wu Jing, and some viewers who are not interested in the main theme of the movie also think Wu Jing's words are quite domineering.

Time passed day by day, and the Internet was full of noise.

However, after a week, the dispute between "Wolf Warrior" and "Tomb Raider Notes" has shown signs of fatigue.

After all, it's still early for the two movies to be released, no matter how noisy you are, you won't be able to see the movie, so quarrel with a hammer.

"Interstellar" is the first film of the summer, and it is directed by Tang An. With the release of some trailers and the crew running around the country, it once again dominates the screen.

Gorgeous and magnificent frozen stars, gigantic waves as high as a kilometer, and space wormholes. The release of each short trailer whetted the appetite.

Basically a few seconds, less than one-tenth of the advertisement.

Willful enough!
Other movies will cut the most essential parts into trailers and put them out to attract the audience as much as possible.

This has led to the fact that trailers alone are enough for most movies, and feature films are not as good as trailers.

But Tang An didn't do that, there was no screening, there was no advance show, and there were very few previews.

It was not until the afternoon of July 7 that the premiere ceremony of "Interstellar" was held at the National Science and Technology Museum on Beichen East Road, Chaoyang District.

At 03:30 in the afternoon, two hours before the premiere, the Science and Technology Museum was already crowded with movie fans and reporters.

It is no exaggeration to say that unless Cameron's new movie is released, there is no movie in China that can compare with Tang An's new movie.

"After waiting for a year and a half, Tang An's new movie is finally out."

"Well, it used to be one a year, now it's a year and a half, and maybe it will be two or three years later."

"It's good to have one such blockbuster movie in a year and a half. Tang An is already very prolific. If it's too soon, I'll really worry about the quality."

"That's right, but why haven't we started yet? Whoever wants to see these celebrities walk the red carpet, hurry up and start, I can't wait!"

"Watching the trailer on the computer is already shocking enough. How spectacular would it be on the 29-meter-high screen for such a huge wave!"

"Actually, the scene of the frozen star is really shocking. The IMAX screen has enough radiation, and it's aerial photography. The whole planet can be seen at a glance, and it's all frozen. That's spectacular!"

It is still Wednesday, more than three o'clock in the afternoon, and almost all those who can rush over to attend the premiere at this point are loyal movie fans and movie lovers.

They communicated in twos and threes, and they were not very interested in even the actresses who were wearing unusually cool clothes walking by on the red carpet not far away.

About an hour later, a black Mercedes-Benz S600 drove over, followed by a convoy of the same luxury cars.

Tang An got out of the first car, and the other actors also got out of the convoy.

"Tang An!"

"Tang An!!"

The fans who had been waiting for more than an hour erupted in the most violent cheers when Tang An stepped onto the red carpet.

Tang An led the actors slowly across the red carpet, and came to the interview area to deal with the reporters.

The reporters must be mainly asking about the goals of the movie. By the way, "Tomb Raider Notes" and "Wolf Warrior" are mentioned.

Tang An also very modestly set the target at 15 billion.

After entering the screening hall, almost all the invited guests were present, and some little stars came to catch the heat.

Han Sanping also came, and Zhang Hongsen, director of the Film Bureau, surrounded by several subordinates and bosses of major companies.

Tang An walked up quickly, and greeted with a smile, "Senju, Director Han, you two are free to watch a movie."

"Yu Dong, Wang Dong, Ye Zong, Zhang Zong. Welcome everyone to appreciate it."

Zhang Hongsen waved his hand and said, "I'm waiting for Director Tang's movie to break the record again."

Han Sanping said with a smile, "Director Tang called out a box office target of 15 billion. It really breaks the record every year."

Next to him, Yu Dong echoed, "15 billion box office, this goal is beyond our imagination."

Tang An said modestly, "Hehe, Yu Dong is being polite. One must have a goal. No matter whether you can get it or not, only with a goal can you move forward."

"I dare not say how much the box office is. Let's do our best. At least we can't let Hollywood movies overtake us."

Zhang Hongsen nodded, "Dong Tang is right, the mainland box office record should be created by our domestic filmmakers, but the sequel of "Avatar" in Hollywood is ready to start, and it is estimated that it will be released in a few years. A big challenge."

Wang Zhongjun said, ""Avatar" is mainly a breakthrough in technology, and this second film is impossible to make a breakthrough on the basis of 3D. Besides, with Tang Dong here, Hollywood will definitely not be able to dominate China again."

"Wang Dong praised it, but if there is a sequel to "Avatar", I would like to meet Cameron head-on." Tang An laughed.

After dealing with various bosses, at 05:30 in the afternoon, all the audience entered the venue, and the premiere ceremony also began.

It's a little earlier than usual, but the movie is also longer.

Tang An took the actors to the stage, and the lineup of hosts was unprecedentedly strong. Movie Channel, Guang Xian, Jiangsu and Zhejiang Satellite TV, and Tudou filmed a host.

Talk about the original intention of the creation, what are the difficulties, some technical breakthroughs in the film, and the performance of the actors.

It didn't last long, and there were no shows.

I really don't have that time, the film is 155 minutes long, starts at 6:45 and ends at 9:20.

The ceremony ended on time, and the Science and Technology Museum, the largest IMAX film screen in Asia and also the screen with the best effect in showing "Interstellar" in Asia, slowly lit up, and the movie officially started.

(End of this chapter)