China Entertainment Times

Chapter 617 Film History Box Office Record! (Second more please subscribe!)
The release of "Tomb Raider Notes" has intensified the competition for summer slots, and has had a lot of impact on the current movies such as "Interstellar", "White House Down", and "Great Ape".

Although the box office has not yet come out, the schedule of several movies has dropped to varying degrees, which will inevitably affect the box office.

In the past Wednesday, "Interstellar" won 46 million box office with 5400% of the film schedule, and the total box office came to 13.79 billion.

"White House Down" was released for three days with a total box office of 5500 million, which is considered a success for this ordinary action movie.

Today is the first day of the release of "Tomb Raiders Notes". By reducing the share, it got 42% of the film schedule.

The film schedule of "Interstellar" dropped sharply to 33% today.

"White House Has Fallen" was the most unlucky, dropping to 16% just after it was released.

The remaining 9% is divided up by movies such as "The Great Ape", and the number of films scheduled is pitifully small.

By this time, all the movies are missing the schedule, after all, there are too many movies.

Today, Tang An led the crew to the road show in the capital early in the morning, and also paid attention to "Tomb Raiders Notes" on the way.

The pre-sale on the first day is close to 1900 million, and the box office on the first day is estimated to be 8000 million.

Although "Tomb Raiders Notes" is a big IP, there were two movie versions of "Ghost Blowing the Lantern" and the online drama "Tomb Raiders Notes" that have already stirred up this theme. This number can even be said to be a bit low.

After all, the leading roles are not well-known actors, and Lu Chuan's previous "The King's Feast" has a bad reputation, and many viewers still have concerns.

However, it is inevitable that the first weekend will be a big hit. Now more and more audiences are willing to enter the cinema. Even if some audiences have this concern, there will still be a huge crowd of moviegoers who want to see it quickly.

Moreover, Huayi, Wanda, and Ahli's joint publicity efforts are not small at all. It is noon now, and there is basically not much negative news on the Internet.

To be precise, there are too many good reviews, drowning out those negative news.

For example, if every ten reviews of a movie, or if four or five of every ten audience reviews are negative, it will make the audience suspicious.

But now their three-party publicity ability can dilute the ratio of negative reviews to ten to one. One or two negative reviews out of ten reviews will not affect the audience's choice at all.

It has only just been released, and even if there are hundreds of negative reviews, the distributor can get thousands of touting reviews.

But after this week, more and more viewers have watched the movie, and after these hundreds of negative reviews have turned into more than [-] negative reviews, it will not be very good for public relations.

Cleaning the ground should be done quickly, accurately, and before the negative comments have fully erupted, all public opinion should be directed to the positive.

As for whether you can successfully wash the floor, it depends on whether your public relations ability can withstand the overwhelming negative comments.

Judging from the feedback on the first day, the three publishers of "Tomb Raiders Notes" can still withstand it, and just clicking on an article is a compliment.

""Tomb Raider Notes" is definitely the most culturally valuable commercial blockbuster in recent years!"

""Tomb Raiders Notes": The third uncle joined hands with Feng Shaofeng and Jing Boran to create the visual effects of "Tomb Raider Dream". ;

In the final decisive battle, the passage where Wu Xie, Zhang Qiling, Aning and others fight against the snake mother together makes people feel like they are in it and immersive.When watching "Longling Jue" and "Longling Miku" successively in the past two years, I lamented that our country's film technology has made great progress. It has raised the miraculous oriental wonders to a new level. "

"The visual special effects are amazing, the plot design is twists and turns, and the cast perfectly fits the characters. "Tomb Raider Notes" is an adventure blockbuster that is even better than "Longling Miku"!"

""Tomb Raider Notes", what a blockbuster movie should look like!"

The backstage lounge of Beijing TV Station.

Tang An looked at these articles and was amazed, "Ah Li and Hua Yi have spent a lot of money. According to this level of public relations, the cost of publicity and distribution is much higher than that of "Interstellar."

"Director Tang, what do you mean?" Liu Ye next to him asked tentatively.

Tang An was the only one who went to yesterday's premiere ceremony. The rest of the crew were busy with publicity, so there was no time at all.

Originally, seeing this super high box office, it was praised on the Internet, and I thought it was another excellent commercial blockbuster.

But Tang An's tone made it clear that the good reviews of "Tomb Raider Notes" were all fake, and the film wasn't so well blown.

Seeing that they were all looking at him, Tang An smiled and said, "You can just read these flattering news in reverse. Zhang Qiling's action scenes are comparable to blockbuster action movies. Wu Xie perfectly displayed his innocence and courageous personality. , It’s right to understand in reverse.”

It seems more difficult to tout a bad film, after all, it is like digging out valuable things from the garbage dump, it is not easy.

But the easiest way is to write it backwards. For example, if you write Wumao special effects, you can write about the pinnacle of the Chinese film industry and the epoch-making special effects.

When an actor performs pretentiously and plays, you write that the actor fits the role perfectly, and every action and every line allows the audience to fully immerse themselves in the role.

Everyone was speechless for a while, but looking back, doesn't that mean that the movie is useless.

Although the blockbuster film invested by the three major companies with an investment of [-] million yuan cannot be so bad, but from Tang An's words, it must be relatively bad.

The day passed quickly, and in the early hours of Friday morning, the box office was released on time.

The newly released "Tomb Raider Notes" raked in a super-high box office of 8100 million yuan on the first day, and won the first single-day box office champion strongly.

The box office of "Interstellar" fell by 1000 million in a single day, and it only got 4400 million, with a total box office of 14.23 billion, becoming the second movie in film history to break 14 billion at the box office.

"Down from the White House" received 1200 million in a single day, and was the most affected, with a total box office of 6700 million.
Ended "Interstellar" for 8000 consecutive days at the box office.With a box office of as high as [-] million, coupled with the overwhelming publicity campaign, "Tomb Raiders Notes" has become the hottest movie in the summer.

On Friday, "Tomb Raiders Notes" won another 8600 million box office, with a total box office of 1.67 million in two days of release! .

On the same day, "Fast and Furious 6" also officially landed in the domestic film market, ranking third in the box office list of the day with a box office of 4900 million yuan, which created a series record in a single day.

The second place is of course "Interstellar". Although due to the release of the new film, the film schedule has dropped to 25%, but thanks to the approaching weekend and the high reputation, the box office has risen and won 5300 million. The total box office Up to 14.76 billion!
25% of the film schedule won 5300 million box office. This attendance rate is almost not much worse than that of the first week of release, which completely violates the box office rules of commercial movies.

The box office of "Fast and Furious 6" was 4900 million on the first day, which no one expected. The last one in this series was only in the early [-] million.

Similarly, "Vegetarian Chicken 6" has only 26% of the film schedule, but "Tomb Notes" still has 41% of the film schedule.

Comparing the film schedule and box office, the three films seem to have similar attendance rates, but "Interstellar" does not have a 3D version, while the latter two do.

Moreover, "Interstellar" is 155 minutes, "Vegetarian Chicken 6" is 130 minutes, and "Tomb Notes" is 95 minutes.

On the next Saturday rest day, after two days of screenings, "Tomb Raiders Notes" has already started to receive large-scale negative comments.

However, Ah Li and Hua Yi are still struggling to hold on, barely able to hold back.

However, a lot of negative news still has an impact on the box office. The box office of "Tomb Raiders Notes" only increased by 200 million on the Saturday rest day, only 8800 million in a single day, and the total box office reached 2.55 million!
And on this day, "Interstellar", which has been released for 17 days, earned 6200 million in a single day, and the total box office successfully broke through the 15 billion mark. 15.38 billion movies.

15 billion, although there are nearly ten movies with a box office of more than one billion including Hollywood movies, but one billion is still a height that is difficult for an ordinary director to reach.

Not to mention the 15 billion, the degree of shock is no worse than the previous "Interstellar" breaking various records.

The record was broken, and the media was blowing it up again. I didn't know how many tricks were changed throughout the summer vacation, and it was difficult for the media.

"Interstellar", which broke 15 billion, the box office hit "Tomb Raider Notes", and the equally popular "Vegetarian Chicken 6", these three blockbusters once again pushed the summer schedule to another peak.

Including "Vegetarian Chicken 6" on Saturday's 6000 million and several other movies, the single-day market even reached 2.2 million, breaking the single-day box office record jointly created by two billion-level blockbusters during the Spring Festival.

Huayi Brothers Group, Wang Zhongjun also heaved a sigh of relief.

2.55 million in three days, which is much lower than that of "Interstellar", but it is very sure that this data will break one billion.

But now is not the time to rest assured. At the meeting just now, the Propaganda Department and the Public Relations Department reported on the publicity situation. Negative comments and news accounted for 30%, and it was impossible to suppress them all.

Wang Zhonglei said with some concern, "Brother, Saturday is only 200 million more than Friday. The bad reviews of the movie will inevitably have a negative impact. We have already used all our resources. It will take another week at most, and we will not be able to suppress it."

Wang Zhongjun shook his head, "It's enough to last for a week. Movies like "The Breakup Master" also have a bad reputation, and the follow-up trend is still in a normal state. Even if the trend of "Tomb Raiders Notes" is average, it will not break one billion. How difficult it is."

Then he said worriedly, "It's just that "Vegetarian Chicken 6" popped up temporarily to spoil the situation. I didn't expect it."

At first, these two Hollywood blockbusters were not taken seriously by them, only "Interstellar" was the only thing they worried about.

Even if the word-of-mouth of "Tomb Raiders Notes" is not very good, audiences have no other movies to watch.

However, the outbreak of "Vegetarian Chicken 6" will inevitably benefit the box office.

Wang Zhonglei sighed, and blamed himself, "I was wrong. The box office of "Fast and Furious" is estimated to reach [-] million."

Wang Zhongjun waved his hand, "This is not your problem."

The evaluation of a movie is analyzed by dozens of professionals, investigating a large amount of data, and the results are obtained after various analyzes by actuaries and financial personnel.

"Change a group of people and re-evaluate "Pacific Rim". This time, there should be no accidents." Wang Zhongjun urged.

There are already three blockbuster films competing, if there is another dark horse, the situation will be completely unfavorable, and all three will suffer.

Except that "Interstellar" has been released for more than half a month and is less affected, all three of them will lose!
(End of this chapter)