China Entertainment Times

Chapter 625 Sequel! (Second more please subscribe!)
Time has entered August, and the summer war is getting more and more intense.

"Wolf Warrior" still maintains a very good box office trend. On Tuesday, the box office rose, and it earned 3600 million in a single day, and the total box office in 6 days after its release was 2.37 million.

"Pacific Rim", "Vegetarian Chicken 6", and "Interstellar" are still the same, and the release time is not short, and the trend has basically stabilized.

And "Tomb Raider Notes" has a high share of theaters, even though the single-day box office is only about 700 million, it still occupies a lot of film schedules.

The stock prices of Huayi and Ahli will inevitably be affected. Fortunately, the film and television stocks have been rising sharply now, and the two of them are just not rising.

In order to deal with this situation, the sequel of "Now You See Me", which has been dragging on until now, has finally been finalized.

Huayi urgently needs a positive news to be released to the outside world, and the news is of sufficient weight to give shareholders a shot in the arm, and then use the overall market to make a surge.

Wang Zhongjun was also decisive. The three parties reached an agreement on Tuesday night and announced it early Wednesday morning.

Early in the morning, the official Weibo of the three companies announced the news at the same time.

Hua Yi's action was the fastest, sending out Weibo at seven o'clock in the morning.

"The crime and magic blockbuster "Now You See Me" directed by the famous director Tang An will officially launch a sequel. After five years, the unforgettable magic show will once again appear on the big screen."

At first glance, the manuscript was rushed out, not sensational at all, and could not arouse the emotions of the audience.

But this is Tang An's movie, "Now You See Me", which beat "Red Cliff" and won the runner-up of the annual box office, this alone is enough to attract the attention of most audiences.

Nowadays, there are more and more people playing Weibo, and there is no need to write a long paragraph of text like a blog, just like writing an essay.

If there is anything you want to share with everyone, you can post photos and everything on Weibo, and you can get it done with a few words, and it is not limited to the circle of friends, all netizens have the opportunity to see it.

You can post anything, such as taking a picture of a meal, taking a picture while waiting for the bus to post on Weibo, encountering a luxury car with a special license plate on the road, or even taking a picture of toothpaste squeezed out of a special shape in the morning Post a photo on Weibo.

There are even more weird ones, such as those who prepare to tell the time every hour, never post other Weibo throughout the year, but report the time every hour, and even have hundreds of thousands of fans.

In the early morning, many people have to get up early to catch the bus or subway. The first thing they do when they wake up is to walk into the bathroom while yawning, and turn on their mobile phones in a haze.

Just like how the first thing you do when you go online is to hang up on QQ, click on Weibo to see what's new.

As soon as Huayi's Weibo was posted, it was immediately seen by many netizens.

The first reaction was false, so I scratched my head and took another look.

"Damn it, Tang An is going to shoot "You Now You See Me 2"? When did you get the news?"

"Is it true? Why was there no news before?"

"God knows, Tang An used to announce the next movie only after one movie was released, but "Interstellar" is still in theaters."

"It's fake. Didn't Tang An himself say that he would not make a sequel?"

"You can't say for sure, this is Huayi's official Weibo, so it shouldn't post fake news."

"I just woke up and thought I was dazzled when I saw it. Why didn't there be any movement before!"

"The precipice is fake. Otherwise, when I broadcast the fifth-speed electric fan on the day of the live broadcast, how could Tang An fry his own cold rice!"

"Whether it's true or not, it would be good to make the second part. "Now You See Me" was really exciting at the time. The scene of bills flying all over the sky was so exciting."

"Forget it. When I first watched it, the most important thing is the sense of expectation, how the plot develops, and some magic. Even if I shoot the second part, the routine should be similar to the first one. In terms of magic, I don't think there will be a change of money and the final plot. It was so shocking to jump off a building hundreds of meters high and disappear."

Huayi just announced a news. In less than half an hour, there were already thousands of comments and tens of thousands of retweets on Weibo.

Although it is not as good as some second-tier stars with popular TV dramas, these are all real comments and reposts, without water, which is enough to show how scary it is.

Hua Yi deliberately didn't say that Tang An would not direct the film himself, which became a big controversy. A considerable number of netizens thought it was just to attract attention.

However, immediately after Berner forwarded the news, he will co-produce a sequel with Huayi and Hantang Media.

Not long after, Hantang Films, a subsidiary of Hantang Media, also forwarded the news.

Netizens basically believed it, but many movie fans were not satisfied. Compared with "Now You See Me 2", which can be predicted to be similar, they would like to see Tang An make another movie, which is similar to "Interstellar" Just as wonderful.

Within two hours, the news of the sequel of "You Now You See Me" became a trending topic on Weibo.

Ghosts and monsters from all walks of life came out.

Film critic, editor-in-chief of entertainment magazine, marketing account.

""You Now You See Me" is making a sequel, why does Tang An make so much fuss?"

"Shocked! The famous director Tang An has exhausted his talents, and "Interstellar" may become the last classic!"

"A generation of commercial film masters is no longer miraculous, and the sequel of "You Now You See Me" will be the beginning of the fall?"

The titles are more horrifying than the last one, and it's fine to make a sequel, but it's exhausted at every turn.

Anyway, the more attractive the title, the better. Whenever there is big news, it is always a good opportunity for these marketing accounts and self-media to attract attention.

Thanks to the shocking news several times, the number of fans is increasing, and the advertising fee is naturally high.

But within half an hour, Tang An's personal Weibo was updated again.

""Now Now You See Me 2" is about to start shooting. Every work is my hard work. I hope I can find a suitable director and screenwriter this time. Don't waste my hard work and live up to everyone's expectations."

In just a few dozen words, it is obvious that the director and screenwriter will be changed.

Fans can rest assured that every time Tang An's new film can whet the appetite, the fans are not disappointed in the end.

If the new film is really "Now You See Me 2", although you still have to go to the cinema to watch it, you will undoubtedly be very disappointed.

Of course, there are also some loyal fans of "You Now You See Me", hoping that Tang An will continue to make the second part.

Some people don't like any movie, and some people like it very much. No matter how bad a movie is, it has loyal fans.

Things are clear, the sequel is still going to be filmed, but it is another director.

But no matter how many marketing accounts there are, I didn't see them, so I continued to spray them.

Pretending to be deaf and dumb and ignoring the truth is a skill that every self-media must master. Sometimes it even involves personal dignity and life.

On the way to the company, Tang An looked at the messy Weibo and shook his head, not caring anymore.

You can't help those marketing accounts no matter how much you spray them. It's easy to block a few accounts. It's just a matter of calling Cao Guowei.

But if there are a large number of titles, Xin Lang will not be reconciled,'

These self-media are useful to Weibo, and more and more self-media rely on advertising to make a lot of money, the better it is for Weibo, more and more people will do self-media, and more and more businesses will come to Weibo Advertising, the traffic of the entire Weibo will grow older and more.

Back at the company, sat for a while, and then called the director of distribution and the director of publicity and marketing over.

"Mr. Cheng, Mr. Zhu, how is the collection of evidence that Dadi Cinemas stole and concealed the box office?"

I asked directly about the business. Now that the summer vacation has entered the late stage, it is time to crush the Dadi theaters.

Dadi Cinemas is not only the most direct and largest competitor of Hantang Media in the cinema market, but also an indispensable part of Universal Distribution. After all, Wanda mainly operates high-end cinemas, and most of them are located in first- and second-tier cities. It needs theaters like Dadi to complement each other with theaters in various small cities and counties.

Distribution director Cheng Haihui reported, "Chairman, the ground distribution team has visited almost all the cinemas of Dadi Cinemas in the country. Except for a few large cities and provincial capitals, 35% of the franchised theaters basically did not hide their box office. , Franchise movie theaters in second- and third-tier cities and small counties almost all exist, and it is very serious.”

Cheng Hai said as he handed over a laptop and plugged in a USB drive.

Click to open the folder, all are classified by region, there are pictures and videos.

After a rough look, almost all the tricks to stealing the box office are available. Movie theaters in small places have a bit clumsy tricks, and second-tier cities still do it more secretly.

Handwritten tickets, one-yuan tickets, and combination tickets are all available.

There is also some evidence in the video about dual systems.

Tang An closed the notebook, turned to look at Zhu Mo, "How is the PR preparation going?"

Zhu Mo also handed over a document, which was a marketing plan, while explaining, "Chairman, according to the previous plan, the main target is on "Wolf Warrior". At present, this movie has the greatest impact, and the audience His patriotic feelings have been fully mobilized, if a lot of information about the stolen box office of "Wolf Warrior" is released at this time, and there is enough evidence, it will easily arouse public opinion."

To have a big enough impact, public opinion must be aroused.

The most direct and effective way to drive public opinion is to mobilize the emotions of netizens. When national sentiment erupts, it is more terrifying than anything else.

Tang An nodded, "Be careful, the public opinion is being monitored all the time, don't make too much noise. Not only "Wolf Warrior", but also other movies and theaters, and don't be too eye-catching, you can't overwhelm Dadiyuan On the contrary, it pushed us to the opposite of all theater lines.”

Tang An told some things, but no matter how big the trouble was, no matter how much evidence there was, it would not help.

Can the country not know this?
Impossible, the Chinese government is the most powerful government in the world, and its control over the country far exceeds that of any other country.

But the country needs it now, or the domestic film market needs these moths.

A movie theater invests several million, and a small place also costs several million. Others have no profit, so why spend millions to build a movie theater, and it will take several years to pay back.

It is the billions of box office that were stolen this year that fed the movie theaters in the second and third tier cities and county towns across the country.

After all, unlike big cities, there are enough potential audiences to worry about no business.

As soon as other people see how profitable it is to open a movie theater, they will get back their money in a year by stealing the box office. After that, they will earn millions a year, and more people will inevitably open movie theaters.

With more and more movie theaters, more and more audiences will follow, and the market will also become bigger and bigger. This is a painful process that every industry will go through.

The state will not deal too hard. Tang An only hopes to conduct a thorough investigation of Dadi Cinemas, which is enough.

At four o'clock in the afternoon, Tang An rushed to the Four Seasons Hotel, where a press conference was going to be held. Regarding "Now You See Me 2", the news announced in the morning will be held in the afternoon, and Wang Zhongjun is too anxious.

(End of this chapter)