China Entertainment Times

Chapter 637 Listing Plan! (The first update asks for a subscription!)
The guarantee was released ten years ago, when Berner made a fortune on the guarantee of "Legend of Tianmai".

At that time, Bernard had just been established, and the domestic market had only just been commercialized. In China, Huayi, New Picture, and Poly Culture and Huayi, which were reorganized by Poly Huayi, were still competing for hegemony.

Relying on the legend of Tianmai, Bona officially gained a foothold, and then reorganized with Poly Huayi's Dongfang Shenlong to form Poly Bona, and Yu Dong also served as the chairman of Poly Wanhe Cinemas.

Poly Huayi divested its distribution business and shifted to film and television production and advertising media, with Poly Berner focusing on the distribution business.

Bernard replaced Huayi, forming a top three in China with Huayi and New Screen, and has become the No.1 private film company in terms of market share for five consecutive years.

Hang all private companies in film distribution, even if there are new pictures and Huayi of Zhang Yimou and Feng Xiaogang.

Originally it was seven years in a row, but in this time and space, Tang An joined Huayigou for two or three years and helped Huayi win the first place for two years.

Yu Dong's start and development depended on guaranteed distribution. Except for "Legend of Tianmai", he almost monopolized the domestic distribution rights of Xiangjiang Films. Most companies adopted the method of packaging the entire company.

The two parties agree on how many films your company will make next year, and Berner will pack them up and take them away at one time, using the method of buyout + guaranteed share.

The most classic example in recent years is Huayi's guaranteed release of "Journey to the West: Conquering the Demons", which made a lot of money, but there was a gap between the two parties.

In the past few years, major companies controlled the domestic film market, and the films made by small and medium-sized companies had to be released by big companies. No big company would buy out and take that risk. It is not good to make money with zero risk.

For a film like "The Future Will Be Unexpected", three years ago, let alone a guarantee of [-] million yuan, Yu Dong would not have released it with a guarantee of [-] million yuan.

At that time, no other publishing company could accept it, and it could not compare with Bernard's distribution ability, and other big companies would not offer better conditions.

But now, in just three years, countless small and medium distribution companies have emerged in China, most of which are transferred from other industries.

There are mining, heavy industry, real estate, all kinds of industries, and they all want to make a fortune in the film industry.

It is also the advent of the Internet era, which has lowered the threshold for distribution. Those small and medium-sized distribution companies do not even have a professional ground distribution team with a size of 500 people.

When Guang Xian first entered the film industry, he pulled together a ground distribution team of nearly a thousand people. Otherwise, it would not have been able to rank alongside Hua Yi and Bernard in just two years.

But it is no longer needed now. These newly opened small and medium-sized distribution companies are mainly distributed online, and they do not have the ability of traditional distribution at all.

Small and medium-sized companies can't get any good movies, so they can only gamble.

In the past few years, your producer wanted to guarantee the release?Want to pay back the cost early?
Get the hell out, the publishing company won't even talk to you.

Unlike now, there are hundreds of publishing companies, most of them are gamblers, and there are always a few brave ones who can cheat a few.

After the meeting, in the office, Chen Guofu, an old filmmaker, also marveled at the madness of the film industry today.

"Gardenia Blossoms has only just decided on the script and actors, and the crew has not yet set up a shelf. The filming of the characters dares to guarantee a bottom of more than [-] million yuan. More and more capital is involved, and the industry is going to be messed up."

Xu Manyun smiled, "As the industry grows, capital naturally wants to have a hand."

Tang An nodded, "That's right, what Man Yun said is right, no industry can avoid the impact of capital in the mid-term development, and even we have changed from filmmakers to capital, which is unavoidable in all industries."

The film and television industry is not like before, most of its operations are limited to the media circle.

Tang An continued to laugh, "There are enough scripts, directors, and actors. In the future, it is not uncommon for projects that can even get guaranteed guarantees with a PPT."

"In that case, it will really be messed up." Chen Guofu shook his head, obviously not thinking that there would be such a time.

Tang An didn't go deep into this topic and said anything more. Now that the release is guaranteed, it doesn't need to be regarded as a movie. In the future, it doesn't even need actors, directors, and scripts.

For this reason, a large number of scammers have also been born. As long as they target one IP, they don’t need top-level IPs, but second-rate IPs are fine. Make a planning case PPT for this IP to raise funds.

At that time, there were thousands of companies in the entertainment industry, looking for those newly established or laymen who were beneficial to enter the film and television industry.

As long as you have a sharp tongue and a good plan, you can always get one or two people taken advantage of.

Take the investment letter of intent of one or two people who have been taken advantage of, go to fool the directors and actors, set up the stage, and then implement the first fund to take down the IP copyright. This is more than half of the success, and the rest of the investment will be easy to handle. too much.

In the end, we either need to really get this project started, or we can cash out our share.

There is a lot of stupid money in any country or industry. As long as you have the ability, you can always make money.

Of course, when you meet an expert, or someone who is better than you, you will draw out your detailed plan, and then think that it is good, kick you away, and do this project by yourself.

"These small companies can be active for two or three years. You don't need to pay attention to them. In three years at the most, half of these companies will go down. They and the capital behind them can be regarded as sending money to the entertainment industry." Tang An waved his hand and ended this topic.

However, Xu Manyun said, "Now that Huayi and Guangxian have invested in several small companies, they are probably casting a wide net."

"Let them scatter. I'll see if they can catch a fish or two."

Tang An didn't care at all. Most of these small companies would have no shortage of investment in the next three years. For this drama, Yinghua had raised the A round of financing at the beginning of the year, or they would have no money to guarantee the bottom line.

After five rounds of financing in three years, the business has been decreasing every year. Three years later, from 800 employees to only 50, there are still people investing in such a company.

Later, they lost money on guaranteed release twice, and switched to film and television production. They produced "Fatty Action Team".

An amateur company with no experience at all. After the film was finished and the rough cut was finished, when I saw the effect on the big screen, I found that the joint between the real person and the fat man’s costume had not been processed, so I had to re-do it frame by frame. deal with.

There are too many such companies, and they all died later.

Chatted for a while, and continued the unfinished topic at the conference.

"Old Chen, Man Yun, now the group has too much business in film and television. The group itself is involved in film, television, and variety shows. Hantang Films is responsible for the film and television dramas of its four companies, and Nuomi Films controls the terminal. In the future, it will definitely be distributed. Yes, plus Tudou Films and Singularity Films under Hantang Literature, it’s too bloated, I plan to integrate these companies.”

Chen Guofu will be leaving next month, and Tang An is going to reorganize the group at this time, so Chen Guofu must be the last one to do some work, he asked simply.

"Tang Dong, what do you need me for?"

Tang An didn't talk nonsense, and said his idea, "I plan to operate Hantang Films, Hantang Literature, and Tudou Films to go public one after another in two years.

In terms of distribution business, in addition to the group itself, there are Nuomi Films, Hantang Films, and Wuzhou Distribution. I plan to merge Nuomi Films and Hantang Films.

The group's variety show business was spun off and merged with Tudou Films, mainly producing online dramas, online universities, and variety shows.

Singularity film and television reservations in Han and Tang literature. It already has an animation platform and several comic IP development and production companies under its umbrella. There is still a lack of games in terms of full copyright development, and online games are ignored. The group is the main body and combined with Han and Tang literature. Acquire a mobile game company with good qualifications. "

There are too many film and television companies, and there are only four companies with distribution capabilities, so we need to integrate resources.

After listening to Tang An's thoughts, Chen Guofu had no objection. The business was too bloated, and it was necessary to merge and fine-tune it.

However, he still has a problem.

"Since Hantang Films is going to go public, if Nuomi Movie is incorporated, can it guarantee profits every year? Nuomi Movie is still in the stage of burning money."

"Nuomi Movie is expected to burn at least one billion yuan next year, and even more in 15. After two years of burning, the share of online ticket purchases should exceed about 80%. In 16, several other companies will also reduce their investment in ticket subsidies. , It is expected to spend more than 25 billion operating expenses on Nuomi Films in three years.

The profit of Hantang Films this year is not a problem. It is not a big problem to guarantee at least one billion profits every year in the next two years. There are at least seven or eight TV dramas co-produced with four other companies every year. Case 2" is handed over to Hantang Films, and a few more movies will be released to ensure a profit of more than one billion. "

A profit of one billion is no problem for Tang An. At most, he will hand over the distribution of the two films "Beautiful Heart" and "Love Story in Beijing" to Hantang Films.

Nuomi Movies is not like Nuomi.com, a few billion is not enough to burn, and more than 20 billion is basically enough to occupy the market and users.

Tang An didn't make Nuomi Movie independent, unlike the later Maoyan, which went it alone, and the publicity and distribution business was not very good.

Rather, similar to Tao Piao Piao’s production and distribution, the merger of Hantang Films and Nuomi Films not only takes into account production and distribution, but also takes into account ground terminals and network terminals.

Furthermore, the new Hantang Films is about to start financing, so find a good opportunity and get a good price.

Hantang Media Group is not considering listing for the time being. Hantang Films, Tudou Films, and Hantang Literature will start listing plans one after another. Hantang Literature can basically submit listing applications at any time.

Taking advantage of the lack of business in the second half of the year, the reorganization of Hantang Films and Tudou Films was completed.

"Old Chen, give me a head start before you leave. I will find someone to follow up with Man Yun. The group is not busy at the moment. The film and TV drama divisions are under the supervision of Mr. Zhuang and Mr. Li."

"Oh, Tang Dong, have you decided on the candidate?" Chen Guofu was a little curious about who would come back to replace him.

"In the afternoon, Li is going to hold a press conference and set up a large entertainment group. I'll make sure when I go there." Tang An said with a smile.

"It's Mr. Zhang. He is proficient in the operation of the entire industry. He had experience in managing large-scale film and television companies before Ah Li Films. He was in charge of planning, marketing, and in charge of TV branches in China Film. He is especially good at project development."

Chen Guofu said with a smile, "With Mr. Zhang joining, he will definitely be able to do better than me, so I am relieved."

"Mr. Chen, you have helped me a lot in the past few years. I will keep your shares before Hantang Films went public. In addition, I will give you a big gift. The sequel development of "Painted Skin" will be handed over to Kung Fu Films."

There are so many managers in the company, although there are dividends every year, it is definitely not enough. The listing of Hantang Films is to a certain extent to win over the subordinates, and a small part of the shares must be distributed to the group management.

Chen Guofu had expected that Tang An would give some shares, but the development of the sequel of "Painted Skin" was also entrusted to him, which was a surprise.

Chen Guofu hurriedly said, "Thank you Tang Dong, I will definitely do a good job in the third part, and I won't ruin the brand of this series."

With this series, it is basically not a problem for Kung Fu Films to get off to a good start. Even if Hantang Media itself will definitely occupy a considerable part, what is left to him is not a small share.

(End of this chapter)