China Entertainment Times

Chapter 680 Journey to the West Civil War
The Spring Festival war is about to break out, and there are still a few days left, and the promotional offensive of several movies has reached its peak.

All movie-related forums and post bars are discussing several movies for this year's Spring Festival.

Although there is no famous director this year, unlike last year there were two big directors Xu Zheng and Zhou Xingchi.

Moreover, these two directors are both comedy directors, and the competition between the two comedy films on the festive day of the Spring Festival is even more interesting.

Although there are no big directors this year, Zheng Baorui, the director of Havoc in Heaven, is good at B-level movies. Although he has made some good horror, thriller and suspense movies, he is basically not well-known among the Hong Kong directors.

The directors of "The Return of the Great Sage" and "Where is Dad?" are not known to ordinary audiences.

Also, Wang Jing of "Omen Wind and Cloud" is well known to the audience.

But even without a big director, the popularity of these movies is not low at all.

Starring three major stars, the super production with an investment of 6 million is still a well-known and well-known IP of Journey to the West.

Although the first season of "Where's Dad?" is over, its influence is still there, and the number of online broadcasts remains high.

"The Return of the Great Sage" received the least attention in the early stage, without a big director, and it was still an animated film.

Based on the current situation, I am afraid that most audiences' impressions of Huaguo animation are still at the level of "Pleasant Goat" and "Bear Infested".

The promotion of the four films started half a month ago, and each has a different focus.

And "The Return of the Great Sage" also started a large-scale screening more than ten days ago.

Continued until now, coupled with the 8000 million publicity expenses invested by itself, word-of-mouth has been fully fermented.

On Douban, Time, Bhu, Tianya and other forums and post bars, a large number of viewers who watched the on-demand screening discussed this movie every day.

Moreover, on Weibo, all the artists, directors, and screenwriters of Hantang Media's subsidiaries posted Weibo to praise "The Return of the Great Sage".

The film and television company that Hantang Media has invested in has hundreds of artists, so many stars are all praising the same movie, even if the audience knows it is a hype, it will arouse curiosity.

Of course, the premise of everything is that the movie itself has a good reputation.

Six days before the movie is officially released, the scale of screenings has expanded again, reaching 1.5%.

With five days left, the film schedule reached 2%.

In four days, 3% of the filming has been completed.

Finally, on the third day of the countdown to the film's release, the screening and scheduling reached 4%.

4% of the film schedule, although many people have watched "The Return of the Great Sage", but compared to the huge population base in China, it is still a minority.

However, these audiences who have watched the movie are still the same as before, becoming tap water.

Basically every post about "Havoc in Heaven" on Weibo will be replied and forwarded by "Havoc in Heaven" official Weibo.

Reposted by the official Weibo, this can greatly stimulate these viewers, and also allow those people to repost the reply from the official Weibo.

Coupled with the countless people who eat melons, as well as the navy, Weibo about "The Return of the Great Sage" can be seen everywhere on Weibo.

"The Return of the Great Sage", which was originally the least popular among the four films in the Spring Festival file, quickly surpassed "Omen" and "Where's Dad?"

After all, "Havoc in Heaven" has an all-star lineup, and the publicity fee is a full 1.4 million. Even now, "The Return of the Great Sage" cannot be shaken.

……

This series of publicity campaigns also let the industry understand Tang An's ambitions, and this is definitely to compete for the championship in the Spring Festival.

Although it's hard to understand how much Tang An spent in an animated movie, Tang An's invincibility in the past still made people in the industry wait for the arrival of the Spring Festival with the attitude of watching a movie.

In the conference room of China Film Group, Kang Pei held a group meeting early in the morning.

It has been less than a month since I took office, and although I have encountered many obstacles, it is generally smooth, and some people have to wait until this transition has passed smoothly before moving.

Kang Pei only served as the chairman of China Film Group, and did not concurrently serve as the chairman of China Film Group. In name, China Film Group is the absolute controlling shareholder of China Film Group.

Although most of China Film Group's business has been transferred to China Film Group, China Film Group may not have the idea of ​​controlling China Film Group.

Moreover, many of the high-level executives, as well as the bosses of major branches, are Han Sanping's direct descendants.

Jiang Defu, the general manager of China Film Marketing Branch, who is in charge of publicity business, is Han Sanping's old subordinate in Beijing Film Studio, and he completely controls China Film's publicity, while the publicity department of China Film Co., Ltd. has almost become an empty shell.

Huang Jianxin, the artistic director of the import and export branch, has been promoted to the general manager, in charge of co-productions.

Lin Sheng, the original hairstyle director of China Film Group, who was promoted by Han Sanping, was transferred to the vice president of China Film Co., Ltd., in charge of the distribution department, and concurrently served as the general manager of the distribution branch of China Film Group.

Publicity, distribution, and co-productions, the three key departments are all in charge of Han Sanping's direct line, leaving only the production department and the TV drama branch in better condition.

However, finance, personnel, and administration have changed a wave of people, and half of the general manager and several major vice presidents have no deep relationship with Han Sanping.

While having a meeting, he silently looked at everyone present.

It is normal that the company cannot be fully controlled yet, but Kang Pei believes that it will only be a matter of time before there is optoelectronic support behind it.

And "Havoc in Heaven" is a great opportunity, such a super blockbuster, and can also promote the culture of Journey to the West, once the box office hits, and even create a series of Journey to the West, enough for him to gain a foothold.

But it's not all good news, that "The Return of the Great Sage" has a lot of momentum.

The meeting also quickly talked about this movie, after all, it is their biggest rival in the Spring Festival.

"Yesterday, "The Return of the Great Sage" was screened on the last day, and won 4 million box office with a 1300% schedule. According to forecasts, the first-day box office of this movie is expected to be around 4000 million."

Lin Sheng, the vice president in charge of publishing, explained the situation.

The publicity director continued, "Although 4% of the film schedules can get 1300 million box office, but all of them are in the prime time in the evening, and most of them are 3D and IMAX shows, it is difficult to maintain the current attendance rate when it is officially released. "

16% of the films scheduled on the first day are four times higher than the current screenings, which does not mean that the box office will also quadruple by then, after all, it will not be all prime time and 3D screenings by then.

And the audience is also a problem. What if so many days of screenings have exhausted the box office potential? After all, it is just an animated film.

If the situation is good, it is about 4000 million, and if it is almost 3000 million, it is not impossible.

However, the deputy general manager Han Xiaoli was not so optimistic. He frowned slightly and said, "The screening of "The Return of the Great Sage" was the last day yesterday, and there are still three days before the release. Now the word-of-mouth of the movie has completely spread. Three days to whet the audience's appetite, I'm afraid the box office will exceed 4000 million."

Vice President Zhang Ping also said, "President Han is right. The last movie that was screened on a large scale in the Han and Tang Dynasties was "Edge of Tomorrow", and only these two large-scale movies were screened. Both movies have a very good reputation." Needless to say, "Edge of Tomorrow" became the first domestic movie with a box office of more than one billion. With Tang An's style of acting, "The Return of the Great Sage" will definitely not be so simple!"

To put it bluntly, Tang An's record in the past is too strong, and he has never failed in any project he personally participated in.

That is to say, Hantang Media has also invested in and released movies that did not do well at the box office, otherwise other companies should stop playing.

Your company has never failed, so when others seek investment and choose an issuer, they must be your first choice.

As for Tang An not having failed, that can only be attributed to his vision as a great director.

If an animated film like "The Return of the Great Sage" did not have Tang An's focus, how could it be possible to announce the 1 million yuan.

Moreover, there are two publishers. If Tang An hadn't believed in Tang An's vision, the other two would have invested so much.

A person who never misses a movie, even if it is an animated movie, has to be taken seriously.

Didn't Kang Pei know that, as the movie's release approached, he suddenly felt a little strange that Tang An agreed so easily to replace "Detective Chinatown 2" with "The Return of the Great Sage" at the last meeting.

Large-scale screening is very risky, and there are very few film producers in China who dare to do so.

Every time the films of so many big directors are released strongly, they are sold at the box office, but the word of mouth is not very good, and there are even a lot of scolding.

To put it bluntly, filming is word-of-mouth marketing, and Wade is to build a reputation and gain more attention before it is released.

With such a large-scale screening of "The Return of the Great Sage", isn't Tang An worried about the collapse of word-of-mouth? Once this happens, this movie, which itself has not much popularity, will be even worse.

Anyway, it is also a big production with an investment of [-] million yuan.

Even if Kang Pei had great confidence in "Havoc in Heaven", he did not dare to order it on a large scale before it was released.

The success of the movie is just icing on the cake, after all, the popularity is already high.

Once the word-of-mouth is almost lost, the movie will lose more than half of its popularity.

Tang An really has so much confidence in this movie?

If you are confident, why come to the Spring Festival to meet the rival of "Havoc in Heaven"?
The more Kang Pei thought about it, the more he couldn't figure it out.

But he doesn't have time to think about it now, the movie will be released in three days, the most urgent thing is to ensure the success of "Havoc in Heaven" and hit the box office of one billion, to get a good start for his inauguration, and to prove himself to the inside and the top of China Film Group!

He smiled and said, "In my opinion, it is not a bad thing that the popularity of "The Return of the Great Sage" has increased greatly. At least "Havoc in Heaven" is also a theme of Journey to the West, so it has benefited and increased the popularity."

He turned and said, "With the current popularity and pre-sales, the box office of "Havoc in Heaven" is expected to be around 2014 million on the first day, and it will be the only movie on the first day of the Spring Festival that even has a chance to break [-] million in a single day. , as long as there are no accidents, with the seven-day Spring Festival holiday, it is inevitable that the box office will exceed one billion. I hope that all departments and branches can do all the work after the release and give the group a head start in [-]!"

……

Two days passed quickly, and the most important thing in Huaguo, the annual festival Spring Festival was coming.

On this joyful day.The film market will also usher in a climax!
On January 29th, the afternoon of the 29th of the New Year, four premieres were held simultaneously in major theaters in Beijing, kicking off the Spring Festival.

And "The Return of the Great Sage" and "Havoc in Heaven" will also usher in a civil war in Journey to the West!
ps: I went on a blind date today, and it undoubtedly failed (it’s definitely not that the girl didn’t like me, it’s just that I’m too busy to have time to fall in love!!!!!!)

But there will be another one tomorrow, the person is so handsome, too many people help to introduce the partner, it is also a kind of trouble, hey! ! !

(End of this chapter)