China Entertainment Times

Chapter 686 is none of my business!
In Studio No. [-], people kept coming in.

There are representatives of key advertising clients of CCTV, outstanding representatives of various industries, moving Chinese figures, representatives of families of heroes, representatives of family members of CCTV employees, representatives of outstanding athletes, national moral models, sponsors and so on.

Most of them are ordinary people, but these ordinary people are not ordinary people.

A "Smiley Brother" who has been to the Spring Festival Gala for more than ten consecutive years appeared again this year.

Whether they are fit, rich, or famous, it is not difficult for many people to participate in the live broadcast.

But if there are close-up shots, it is not so easy. Those advertisers and sponsors may involve millions of dollars in every close-up shot.

Whether you are familiar or unfamiliar, you will say hello to everyone around you, and chat with those who are related to the industry.

Ma Yun, Ma Huateng, Li Hongyan, Lei Jun and others did not come, but all representatives came.

It was Zheng Ye, the president of Huawei Cloud, who came from Huawei, but Tang An didn't know him.

In the entertainment industry, basically all walks of life have been greeted, such as mobile phones, clothing, cars, watches, and even Gree Tangan, who makes air conditioners.

Gree is preparing to release the first generation of mobile phones next year, and also wants to order the implantation of several film and television dramas.

As for the endorsement, the boss did it himself.

However, the general contacts are the bosses of major companies, or the vice presidents in charge of marketing, and rarely deal with technical people.

Seeing Huawei Cloud President Zheng Ye coming and saying hello, Tang An suddenly remembered something.

Today Tiangong Yicai is the largest special effects production company in China, and in the whole of Asia, it may not be the best in terms of technology, but in terms of scale, it is definitely not inferior to any company.

In addition to the digital field, [-] employees are beyond the reach of any special effects company.

Moreover, there are so many people who are not afraid of being unable to support them at all. Hollywood orders a large number of domestic production every year. Basically, any blockbuster film has the shadow of a domestic special effects company.

Although I still can't make much money, because I have to invest a lot of hardware and software in order to receive business, and if I want to earn more, I have to invest more first.

The money earned was reinvested, and no money was made at all.

But it would be nice not to throw money into it anymore. This is also in China. If it were in Hollywood, it would have closed down on such a large scale.

The high cost of Hollywood has made it difficult for special effects companies there, otherwise the booming digital field would not have been bought so cheaply.

Large-scale special effects companies in China have been living a prosperous life in recent years, with too much business.

After the acquisition of the digital field, Tang An's high salary invited one-third of the top management to go to Tiangong in China to guide them and spread advanced production and management concepts.

And Tiangong Yicai also sent a large number of middle and high-level executives to study in the digital field in the United States in batches, and strive to reach the top level in Asia and the first-class level in Hollywood within two or three years.

What you learn is not only technology, but also management, working methods, and concepts.

Brother Chen Kai is a top director. In terms of professional ability, few people can say that he can surpass him, but the films he makes are not good-looking.

It is one thing to have the ability, but another thing to be able to use it well. Hollywood is far more than a technological leader in special effects.

However, the special effects industry also needs technological innovation. The annual investment cost of such a large-scale special effects company is unimaginable, which is much higher than the cost of several blockbuster films.

Especially for rendering, the cost is frighteningly high, and time is also a big problem.

Cloud rendering will be the mainstream in the future. The first movie to use cloud rendering technology in the future will be "The Wandering Earth", which is the result of Huawei's strong support for business development.

The task center of cloud rendering is GPU, and there are only a few domestic companies that can provide GPU cloud servers in the next few years.

It seems to be Liyun, Huawei Cloud and Tianyi Cloud.

Tianyi Cloud is outsourced to Huawei by telecommunications, and it is actually Huawei's.

Although Huawei has not yet developed it, it is coming soon.

Tang An and Zheng Ye came to say hello. After all, the film and television series produced by the group have also received Huawei's advertising placement. Huawei's sub-brand Huawei Honor, which was just launched last year, also invited artists from the group to endorse it.

"Hello Mr. Zheng, I heard that your company is developing Huaguo's own GPU."

Zheng Yelai nodded, "Indeed, our goal at Huawei has always been to adapt the world with technology."

It's this sentence again. It seems that everyone who is a technical person likes to say this sentence. Tang An can't remember how many times he has heard it, so he can't come up with something new.

Tang An didn't talk nonsense, and went straight to the point, "GPU is very important for mobile phones and computers, and its effect on graphics rendering far exceeds that of CPU."

Zheng Ye came to hear Tang An, a layman, talk about GPU in front of himself, a professional, and felt a little funny in his heart.

But on the surface, he still nodded frequently, as if he was thinking and approving what Tang An said.

Although I don't know why Tang An is talking about this, the two parties are completely incompatible companies.

"I didn't expect Tang Dong to have such a deep research on GPU."

After Tang An finished speaking, Zheng Yelai said with a smile, even though Tang An said a few things that were not correct, he did not correct them.

Hitting people doesn't slap people in the face, so why bother with a layman.

"Where is it, I just know a little bit."

Tang An laughed and said, "Actually, I occasionally saw AMD and several companies demonstrate cloud rendering technology at the CES exhibition on the computer a few years ago. At that time, a game was rendered on a desktop computer, and then the rendered image was sent through a wired network. On an ultra-thin laptop computer, the game is controlled in the laptop computer, and the instructions are sent to the desktop computer through the network, and the desktop computer sends back the rendering result and displays it on the web interface of the laptop computer.

When operating, the notebook only does display and mouse input functions, and the entire rendering process is completed on another remote desktop. At that time, AMD people said that not only can it be controlled by wire, but also support wireless network transmission, so I also remember Now that this matter has come down, if I meet Mr. Zheng today, you are an expert, so I will ask you casually. "

Speaking of professional matters, Zheng Yelai immediately got into the mood, and his expression became serious.

He thought for a while and said, "Cloud rendering is indeed feasible, and I remember that there are already related applications in China."

Tang An nodded, "Zanqi Technology launched the cloud rendering platform "Xuanyun" in May last year. I originally planned to buy shares or acquire it, but the other party did not accept it."

Cloud rendering has begun to be applied in games, film and television, animation, advertisements, etc., but it is not used much in film and television.

Xunyun was promoted by HP, and Tang An rejected any form of mergers and acquisitions, even refusing to buy shares. Tang An could only settle for the next best thing, and merged another cloud rendering platform, Xunyun, with a similar name.

Zheng Ye said, "Nowadays, there are still great difficulties in cloud rendering in China. The difficulties faced by cloud rendering are far more complicated than those of conventional cloud computing applications, mainly due to the harsh requirements of 3D rendering on hardware performance.

Moreover, the cloud rendering system may face rendering requests from thousands of users, which will put enormous pressure on the back-end server system. "

Tang An smiled and said, "That's true, but if your company develops its own GPU, it must use Huawei Cloud's computing resources to build a cloud rendering platform that can be used on a large scale for film and television special effects, even for blockbuster special effects. Competent for rendering work, it may be able to replace supercomputers in terms of rendering.”

Zheng Ye said, "It's possible, but it depends on the situation."

Tang An chatted with him a few more words, the wide application of cloud rendering is good news for the film and television industry, not to mention the reduced cost, the time to terminate the contract is precious enough.

There are many reasons why domestic investors do not make blockbuster films with special effects. Apart from money, another main reason is that it takes time to make special effects.

The film and television industry is so hot, and if you invest [-] to [-] million yuan to make a movie, many people will give it a go.

But once the cycle is too long, more than three years, then even if the movie is profitable, such a long cycle is not worthwhile.

The production cycle of "Kung Fu Panda" is 5 years, and the rendering time is 2400 million hours, which is about 2700 years.

If you use cloud rendering, it takes 2700 years for one node, 270 years for ten nodes, 100 years for 27 nodes, and less than 10000 days for [-] nodes.

In theory, this time can be infinitely compressed.

Of course, it's just a theory.

The rendering time of "Kung Fu Panda 2" reached 5500 million hours, a full 6278 years.

Even if HP Workstation did its best this time and shortened the cycle from the first four or five years to three years, it would be long enough.

In China, if the money is thrown in, it will take at least three years to recover the capital, and the risk is not small, and many investors will not do it very well.

In contrast, those investors prefer some projects with a period of only nine or ten months.

Zheng Yelai also verbally agreed to Tang An's proposal for cooperation, but he didn't take it seriously in his heart.

Although cloud rendering can also be used in games, advertising and other industries in addition to film and television, this industry is a bit small after all, and Huawei may not be able to see it.

Tang An was there to chat with Zheng Ye about cloud rendering, but the artists next to him couldn't get in the way.

When Tang An turned around, Yang Mi next to him came up and asked curiously.

"Brother An, why did you chat with Wen Zhang just now? Are you familiar with them?"

Tang An shook his head, "I'm not familiar with you, what's the matter?"

It's true that I'm not familiar with him. Wen Zhang met him once in the struggle class that year, and then at some award ceremonies and various activities.

Chen Yufan didn't communicate with each other when he was in Huayi, let alone Bai Baihe.

Yang Mi looked at Tang An strangely, "Then what's the matter with you?"

After so many years, how could she not understand Tang An? Most of Tang An's actions have a purpose, and he doesn't care about irrelevant things at all.

In the past ten years, I have been to the Golden Horse Awards three times. If I can’t go to the Golden Rooster and Hundred Flowers, I won’t go. Last year’s Golden Horse Awards, "Interstellar" basically got all the nominations it could get. Tang An didn’t go. In the end, the best director was Liu Yedai I got it, and by the way I got my second Golden Horse Best Actor trophy.

Even if people don’t come, they have to pay, 20 billion at the box office, and the quality of the movie itself is also super high.

Generally, commercial films with high box office have little chance of winning awards, but if the box office is so high, it is not a problem.

The first domestic movie with a box office of 20 billion, whether it is nothing to do with professionals or audiences, has a high reputation and unparalleled influence. It is only normal to win an award.

He didn't even go to the awards ceremony, and he would have that spare time to chat with a few people he didn't know well. Wang Xiaoming didn't say a word.

Yang Mi thought for a while, then leaned over and whispered, "Brother An, do you want to deal with them?"

Tang An and Wang Jinghua didn't deal with each other, and he didn't deal with Ah Li either. Now that the two enemies are getting together, and Wen Zhang and Bai Baihe are Wang Jinghua's favorites, this is the only possibility.

Yang Mi thought she guessed it right, and looked at Tang An curiously, not knowing what method he would use.

Tang An shook his head, a little speechless.

"I'm not a bad person, why should I deal with them? They have no grievances with me, what do you think?"

Tang An took a sip of water. He was a little thirsty as he told Zheng Ye just now.

Looking around, almost everyone has arrived, and looking at the time, it is about to start.

Hearing Tang An's denial, Yang Mi also had a look of disbelief, as if he thought he could see through everything.

Wang Xiaoming, who was sitting next to Uncle Ge at the same table, got closer, and when he heard Yang Mi's words, he also smiled and said, "Tang Dong is not a stingy person, let alone they have never offended Tang Dong."

Tang An took it very seriously, "Is it because Xiao Ming understands me, am I such a stingy person?"

Yang Mi curled her lips, anyway, she didn't think Tang An was just chatting casually.

Next to him, Wang Xiaoming was still talking, "Brother Fan used to be in Huayi, we were actually very close, and I went there when he married Bai Baihe."

Tang An asked curiously, "He sings, you film, how do you know each other well?"

Wang Xiaoming said with a smile, "Didn't I release an album for a while, and communicated with Fan Ge about some music issues."

"Come on, your broken voice is still communicating with others."

Tang An hit him mercilessly.

Wang Xiaoming was speechless. With so many people around, Tang An didn't save him any face.

Yang Mi covered his mouth and laughed happily, and the others were similar. Wang Xiaoming had a lot of fun with being teased for "making too much trouble".

Tang An looked at Yang Mi, and laughed and scolded unceremoniously, "You are laughing, you two are so different, you have the nerve to laugh."

When Tang An said this, Yang Mi suppressed her laughter abruptly, her face full of embarrassment and embarrassment.

Wang Xiaoming was quite depressed when he was exposed in public, but seeing Yang Mi deflated, he felt much better, gloating over there.

He added, "Actually, I've seen Brother Fan and their relationship have been so good in the past few years and I'm very envious. I also hope that Yang Ying and I can be like them in the future."

As Wang Xiaoming said, he held Yang Ying's hand, the two looked at each other affectionately, and sprinkled dog food in public.

Some people couldn't stand it anymore, and laughed and cursed, "Hey, you two, pay attention to the occasion, there are so many people in this Chinese New Year, goosebumps are getting up."

Tang An didn't say anything, but added silently in his heart: If you are really like them, it's none of my business.

(End of this chapter)