China Entertainment Times

Chapter 694 The Real Media Group! (Dazhang begs to subscribe!)
The work will start soon, and it will be continuous shooting for another one or two months. After the filming of "Operation Red Sea", the actors must be recruited to receive certain training. Fortunately, there are professionals in the film preparation. Just pay attention.

Tang An also had a chat with them. Wang Zhongjun was very concerned about "Now You See Me 2", so he took Tang An to talk alone.

"Wang Dong, Deng Chao's schedule is too tight, and there is no suitable schedule. "Now You See Me 2" can only be released next year."

Wang Zhongjun nodded, he also understands this, "Detective Chinatown 2" still has a month to finish filming, and then Deng Chao can join the team.

In terms of time, "Now Now You See Me" has no problem catching up with the New Year's Eve.

However, there is "Detective Chinatown 2" in the Han and Tang Dynasties during the Lunar New Year, and "Taiping Wheel", which is tentatively scheduled for the Lunar New Year, also has a lot of investment from Huayi, and there is also a small-budget movie "Little Love: Getting Better".

There is no problem in accommodating a few blockbuster films in the Lunar New Year file, but no one is so stupid as to compete with himself, and the publicity resources will inevitably be scattered.

Wang Zhongjun said with a smile, "Then Dong Dong, what time do you think is the right time for the release?"

Tang Andao, "Next year's Spring Festival has been scheduled for "Heavenly Heroes", which also has Wang Dong's investment, which is probably not suitable. My "Red Sea Action" will be released in July during the summer vacation, and it should be available in August and October. , The New Year's Day is still unclear, let's see it in a few months, what does Director Wang think?"

The latter part of the summer vacation in August and the National Day file are not bad, although not as good as July, the Spring Festival file, and the Lunar New Year file, but it is also an important time.

Last year, three or four blockbuster films were released at the end of July and early August. "Wolf Warrior" also won a box office of [-] million, and the National Day file also produced a billion-level movie.

The cycle of one and a half years is nearly two years. Although it is not long for a movie that is bound to be a big hit, Wang Zhongjun still thinks that it is best to release it this year.

Last year, Huayi's performance was quite good, but this year, there is no need to look at it, and there is no way to look at it.

As far as "Little Love Is Gradually Getting Better" and "A Coquettish Woman's Best Life" are two films with an investment of more than [-] million yuan, the only blockbuster is "One Man's Martial Arts" starring Donnie Yen and Wang Baoqiang. .

"Little Love" is Gu Changwei's second film since he joined Huayi. Wang Zhongjun felt that the title of the film was unreliable.

But Chen He and Yang Ying are also well-known because of "Running Man", so it shouldn't be difficult to make some money.

The title of "The Best Life of a Coquettish Woman" is also a bit strange, and the combination of Zou Xun + Wang Xiaoming also made Wang Zhongjun not very confident.

Needless to say, Wang Xiaoming has been on the big screen for so many years since "Partner in China".

Zou Xun is a little bit better. Although the box office of the films he made in the past two years is not high, the films directed by Zhao Wei can all sell 7 million box office.

Those two movies are just a small profit. Wang Zhongjun's biggest expectation is "One Man's Martial Arts" and "Taiping Wheel"

Although "Havoc in Heaven" and Donnie Yen were scolded miserably, but this time it is his best action movie, and Wang Baoqiang participated in it, not to mention one billion or eight hundred million, five or six billion is still a lot Guaranteed.

Of course, the sum of these three films is not as good as "Now You See Me 2", and "Taiping Wheel" can compete.

If it can be released this year, then Huayi's performance this year will be much better.

This is probably the bleakest year for Huayi. Xu Ke's "Taking Tiger Mountain Out of Wisdom" did not take Huayi to play, and Feng Xiaogang was working on that film of the art troupe again.

Wang Zhongjun could think on his toes, Feng Xiaogang must be against the system, after all, he was expelled from the art troupe back then.

Coupled with the failure of "1942", Wang Zhongjun is not very optimistic about this film of some kind of art troupe.

If there are no accidents in the past two years, it is estimated that it will rely on the tripartite cooperation "You Now You See Me 2". Wang Zhongjun also temporarily forgot the unhappiness with Han and Tang.

There is no way, the situation is stronger than others. Although I hate the other party to death, there is nothing I can do about him, and I can't hate him.

After dealing with Wang Zhongjun for a while, Tan Hong came over, shaking the wine glass slightly in his hand, glanced at the side, and reminded in a low voice, "Dong Tang, you have offended Kang Pei this time, and he asked for it two days ago Several of our theaters lowered the schedule of "The Return of the Great Sage"."

Tang An nodded, "Thank you Director Tan, I know that too, but it's not my fault that the box office is high, there's nothing the audience can do if they like it."

Although the several major theater chains are all controlled by China Film Group, they don't just do whatever they want.

Liaoshen North and South Shinkansen are local photoelectric tubes. Although Xingmei Theater Line is 60% owned by China Film, the decision-making power is still in the hands of Xingmei Media, and it does not mean that more shares are useful.

Tang An had nothing to worry about when it came to filming.

Qin Hong just came to remind, and China Film Group is already working on the announcement of "Transformers 4".

This is not a secret, Tang An also knows.

Qin Hong didn't say much, and then discussed the operation of the theater with Tang An.

SMI has not done very well in film investment and distribution in the past few years, and the theater business is still the most important one.

The general environment of the film market is good, but there are also disadvantages for theaters.

Qin Hong sighed, "Although the national box office is currently growing, the growth rate is far lower than the growth in the number of theaters and screens. The cake is so big, but new theaters come in every week, which will inevitably make the competition more intense. Cinemas, some cinemas have begun to decline in single-store profits.”

Tang An thought for a while and said, "I don't pay much attention to the theater chain, but each quarterly report shows that the operation is not bad, but now the theater expansion is too fast, and the competition is getting bigger and bigger. Once the market grows If the speed slows down, it will be a blow to all major theaters."

On the surface, it seems that the investment in theaters only needs the pre-construction costs in the early stage. Even if the benefits are mediocre, at least it will be no problem to maintain the subsequent operations.

However, the construction cost has increased, and every three to five years is already a loss. If the annual profit is too low, compared with the investment of millions of dollars, it is actually not worthwhile.

And the major theaters are going crazy. In the past year, Xingmei's screen has increased by 50%, and the land has increased by 70%. Other theaters have also maintained a growth rate of nearly 40%.

Compared with 13, the box office has increased by nearly 12% in 35, but the growth rate of the screen has reached 45%.

If the box office is compared to a cake, then each screen is a fork. The current situation is that the cake has not had time to grow, but the fork is prepared too quickly, and it is about to fight.

In another two years, the domestic average box office output of a single screen will drop by more than 20%.

The Han and Tang cinema chains did not expand blindly, unlike many cinema chains that opened cinemas with their eyes closed and crowded wherever there were too many people. In the end, everyone had nothing to eat.

Wanda’s approach is much better. There are far fewer theaters than Xingmei and Dadi, but given the advantage of Wanda Plaza, this situation will not happen.

But it's okay now, it's not obvious. If there are three or four movie theaters within two or three kilometers of a street, it will be really difficult.

In short, don't expand blindly. If the hardware and software can keep up, and the location is good, there will be basically no problems.

Qin Hong talked about his thoughts, "Now the age range of moviegoers is getting lower and lower. For example, during the Spring Festival and summer vacations, many parents will take their children to the movies. I want to open up a playground in the movie theater. Female audiences More, open up a make-up area, and also provide an e-sports area for the waiting audience."

Qin Hong talked about his ideas to Tang An endlessly, and he was not afraid of being copied.

Once you start making this thing, everyone will know it immediately, and there is no need to keep it secret.

Tang An listened to the black lines all over his head, how could this Tan Hong go bankrupt so quickly.

After any industry encounters bottlenecks or problems in its own profits, it will look for other profit points, and movie theaters are no exception.

Later, many movie theaters had a lot of entertainment equipment, claw machines and the like.

However, Xingmei became so powerful later that it successively opened a maternal and child life hall, a digital 3C experience hall, a red wine area, and an e-sports area in its cinemas.

Selling mobile phone cards, mobile phones, red wine, cosmetics, maternity and baby products. The whole thing has become a grocery store, except for a convenience store.

Originally, the efficiency of theaters began to decline at that time, and after spending a lot of manpower, material resources and money on these things, Xingmei was dragged down in a short time. Of the 500 movie theaters in the country, only [-] to [-] theaters were open normally, and the rest were all closed.

However, seeing what Tan Hong said was working hard, it was obvious that he had considered many things, and Tang An couldn't throw cold water on it.

After thinking about it, Tang An waited for him to finish speaking before saying, "This is not impossible, but there is no precedent in China at present, and we can try it in some theaters first."

Qin Hong nodded, "Director Tang is right. I have found some theaters in major cities and are ready to implement it."

Tang Andao, "Big cities may be more acceptable. After all, the more developed the place, the higher the income and consumption. However, the consumption level of residents in second- and third-tier cities and county towns cannot be compared with that of big cities. Watching a movie and then buying it will be a hit." Rice crackers and drinks only cost 80 yuan, so it’s hard to get the audience to pay for other things.”

It can only be said to this point, people have thought it through carefully, and it is not something that others can dismiss with just a few words.

Before the celebration banquet was almost over, Tang An left, there were too many things to do, and there was no time to procrastinate at the banquet.

During the Spring Festival holiday, they didn't deal with the company's affairs, and the two or three days before the Spring Festival were about the same. They were about to join the team, so Tang An had to arrange the company.

In the large conference room, all senior executives above the directors of various departments are present.

In terms of finances, there have been no large-scale expenditures during this period. The announcement and distribution of "The Return of the Great Sage" was still done by Hantang Films, Wuzhou Distribution, and Hengdian Films.

At present, the group has less than 200 million cash in its accounts. In terms of debts, the group's debts have all been paid off, including the loans for more than 09 properties. It has been five years since the end of [-].

Originally, last summer's "Interstellar" brought a lot of cash income, but it couldn't hold back the group's spending like water.

The three Hollywood companies including Digital Realm and Kailu Films cost nearly one billion. Weibo spent more than one billion, Forbidden City Films and Beijing Culture spent more than one billion on two investments. money.

This is still a lot of profits from its subsidiaries. Although they are not much, some are still in a state of loss, but the sum is quite considerable.

Especially variety shows and TV dramas are quite profitable. Next year, the variety show business under Tudou Films alone is expected to make a profit of at least [-] to [-] million.

With no debts and a light body, you can let go of your hands and feet.

Get a general idea of ​​the film and television and variety show projects that the group will participate in this year. There are too many projects, and I don’t have the energy to pay attention to them at all.

The business of the group itself, the business of the four major companies, and the films of Hantang Films, Tudou Films, Singularity Films and other companies.

The films of other subsidiaries also have some investment from the group, including the variety show of Tudou Films. The group only invests part of it now, and then sends some people to supervise it. The specific work is still done by the variety show business department of Tudou Films.

With enough platforms and resources, the production team is also very professional, so there is basically no need to worry about it.

After going through these projects one by one, Tang An asked about Beston's merger and acquisition case.

Wu Fenghui, deputy general manager of the investment and development department, reported, "Tang Dong, in fact, before us, Media Media planned to reorganize Beston and Oriental Pearl, trying to build the first large-scale aircraft carrier with a level of [-] billion in the cultural media industry."

So fast?
Tang An was a little surprised. This reorganization should have happened at the end of the year, but he didn't expect that the other party was preparing for it a year in advance.

Beston and Oriental Pearl are the top three groups in the market value of the domestic cultural industry, with a market value of more than 300 billion.

"Be specific."

Tang An sat upright and listened to Wu Feng's specific situation.

"Currently, the reorganization of BesTV and Oriental Pearl TV is almost a certainty. It was facilitated by their common controlling shareholder, the Media Group, in order to integrate the major companies under the Group and create a pan-entertainment center. A cultural carrier covering the Internet, real estate, finance, technology, value-added services, film and television production, games, smart TV, etc.

In addition to the reorganization of the two major groups, companies such as Wu'an Media and Wenguang Interactive are also involved, and the other party even plans to do TV shopping and online shopping, and prepares to acquire Oriental CJ. "

The Wenguang Group's appetite is also too great, and it will integrate its two major companies to create a billionaire.

Tang Andao, "So, this reorganization is imperative?"

Wu Feng nodded, "This reform is requested by the Demon City government, and it is almost irreversible. If we want to participate, we can only wait for the other party to issue private placements."

Tang An frowned. The city government presided over it, so it was impossible to interfere.

As for the divestiture of Beston's TV business, it is impossible now, as this is Bestone's core business.

Then we can only wait for the restructured company to raise funds. I remember that in less than two years, the market value of New Oriental Pearl could reach 2000 billion, and this investment is worthwhile.

However, this reorganization must have failed. It didn't take long for the market value to drop to 600 billion, so we had to get out in time and see if there was a chance to spin off the TV business while it was at a low point and win it alone.

There are only 7 TV licenses in the whole country, which is not so easy to get.

But this is imperative. It is not that simple to become a real media group, not a film and television company with the name of a media group.

Guangxian Media can barely be regarded as a media group. It was known as "a TV station without a TV station" back then. It owns the largest terrestrial TV program network in the country and broadcasts 6 hours of TV programs every day.

But it is just a "TV station without a TV station". Unlike the film and television industry, Guangxian's TV network has inserted into the restricted area of ​​the optoelectronic media field, involving sensitive "mouthpieces".

This led to Guangxian’s accounts being sealed by the tax bureau for half a year, and Optoelectronics also stipulated that Guangxian’s "Hua Guo Entertainment Report" was renamed "Entertainment Live", "World Entertainment Report" was renamed "Overseas Entertainment Live", and "Hua Guo Entertainment Report" was renamed "Hua Guo Entertainment Report". "Network Report" was renamed "Network World".

It's obvious
Later, Guang Xian and the Central Educational Station established a company and began to interfere with the operation of the TV station. As a result, Jingcheng Optoelectronics made a move, and all the cable TVs in the entire capital could not receive the signal of the Central Educational Station during that time.

And Guangxian's goal is in the capital again, in order to compete with Beijing Satellite TV.

Wang Changtian still didn't give up, and tried to set up joint ventures with TV stations and education stations in Nanjing, Chang'an and other places to intervene in the overall operation of TV channels.

But this road was quickly blocked by the competent authorities, and even paid digital TV channels were not allowed to enter.

In China, there are no real private media companies, and TV stations cannot be touched by private companies. Poly was able to acquire Travel Satellite TV only because Poly is a central enterprise.

If you can’t touch TV stations, you can only get involved in TV TV. If you can get the license, Tudou TV can have a 50% share in smart TVs, no, 30% is enough.

In the next five years, the coverage rate of Internet TV will exceed 50%, with a share of 30%, which means covering 15% of households in the country.

If the share is 50%, that is 25% of the family.

Of course, even if it can be done, it is useless. The government will have to play with everything if it is a paperwork.

Weibo, Jinri Toutiao, the life service website Nuomi.com, video website, TV client, plus some print media and news websites, can barely be regarded as a real media group.

No matter how awesome it is, the national conditions are like this, and the government will not allow you to hang around like that, and you will be cheated every minute.

(End of this chapter)