China Entertainment Times

Chapter 700 Picking up soap or something (4K chapter please subscribe!)

The Spring Festival holiday is over, although it is only a short seven days, but for the film industry, it is not so ordinary.

As of mid-February, the box office distribution of the domestic film market has undergone historic changes.

In the past, second-tier cities usually accounted for more than 50% of the box office, and the share of several first-tier cities was higher than that of all third-tier cities combined.

In 10, the total box office of first-tier cities was 2.5 times that of third-tier cities, and it was more than 2 million higher than that of third-tier cities last year.

In the first two months of this year, third-tier cities surpassed first-tier cities for the first time.

This also means that domestic moviegoers have made a further breakthrough, and the market in third-tier cities is further expanding.

In addition, the variety show "Where's Dad?" was a big success, with a box office of [-] million, which provided a new idea for other producers.

China Film participated in the investment and distribution of the super blockbuster "Havoc in Heaven", with a collection and an all-star cast, with an investment of up to [-] million, which is fierce but weak in succession.

The private film and television giant Hantang Media invested, and the animated film "The Return of the Great God" released by its subsidiary Hantang Films relied on its high reputation and won the championship of the Spring Festival file in one fell swoop. In the end, it won the first place among state-owned enterprises and private enterprises. Win the conversation.

Although Kang Pei has said many times, the film invested by China Film was successful and made money.

However, it's just a matter of appearances. If you lose, you lose. Who made the momentum so big before.

A good start has turned into a bad start. Although the current situation is still calm, major companies have a hunch that China Film Group and Hantang are not finished. At least Kang Pei will definitely find his way back.

For other companies, it is also happy to see the success, and even add oil and vinegar in the middle, fish in troubled waters, hoping that the two of them will fight more intensely.

Hantang Media now has movies released almost in several popular schedules throughout the year, which greatly reduces the living space of other companies' blockbuster movies.

Colleagues are enemies, even Bernard and Guang Xian, who have always had a good relationship with Han Tang, actually hope that Han Tang will be frustrated.

Cooperation is only when two parties are equal. Once one party is too strong, even if they cooperate, it will become one master once.

As for China Film Corporation, others of course hope that the two companies will lose out. No company in any industry would want such a domineering company in its industry.

Although China Film Group represents Optoelectronics, several major companies still have many disputes with China Film Group both openly and secretly.

For others, it would be best if both giants collapsed so that the market vacated would be theirs.

They are all looking forward to this summer vacation, and even the Lunar New Year holiday, and next summer vacation. On the surface, the film and television industry is indeed calm in the early days.

The publicity of the major companies is also very harmonious, and there has been no large-scale intentional smearing.

After all, the holidays are over, and the current film schedule is enough for any movie. The most important thing is to attract audiences to the cinema to watch their own movies.

Even if potential viewers of other films are driven out of the cinema, it is futile not to watch their own film.

In the case of a river of crabs, the box office of several movies has maintained a good box office trend.

"The Return of the Great Sage" earned 7500 million box office on the first working day, a 42% drop from the seventh day of the first day.

After the eight-day outbreak period, there can still be a high box office of 7500 million in a single day, and a 42% decline. This data is already very beautiful.

What's more, this is still an animated movie. At this time, animated movies are still synonymous with young and naive.

Although the 1.35th and [-]th that followed were Saturdays and Sundays, they were still working days because of the rest, and they received a total of [-] million in two days.

Next week, the box office will still decline slightly, with 177 billion in the three days before Valentine's Day.

It was released for 14 days, nearly half a month, with a total box office of 11.19 billion, becoming the box office champion of 2014 and the only movie with a box office of over [-] billion this year.
Among other movies, "Havoc in Heaven" earned 6.56 million box office in six working days after 9400 million in eight days, and the total box office reached 7.5 million.

The decline is not considered a big dive, at least compared to the summer "Tomb Raiders Notes", this decline is already very good, within the normal range.

"Omen", the worst-performing film during the Spring Festival, turned out to be extremely stable in the following working days, earning 6 million in 7700 days, with a total box office of 3.07 million.
And "Where Are We Going, Dad", which is also a big dark horse, after the outbreak of the holiday, the box office has shrunk the fastest, just breaking through 6 million in 5.01 days, with a total box office of [-] million.

The Hollywood animation blockbuster "Frozen" was released for nine days, and the total box office is approaching 1.5 million. Apart from this, there are no other movies.

On February 2th, the day before Valentine's Day, another movie "Love Story in Beijing", which caught up with the last train of the Spring Festival, held its premiere in CBD Wanda Cinemas.

At the premiere, not only Hantang from the publisher, Wanda, Yinghuang, and Zhonghualan from the producer arrived, but Wang Zhongjun and Yu Dong also came to join in the fun, probably too busy.

"The box office of "The Return of the Great Sage" broke one billion. Congratulations to Director Tang."

Everyone first congratulated "The Return of the Great Sage" for becoming the first movie with a box office of one billion this year.

Tang An said with a smile, "Billion is nothing new now, you have movies like "Taiping Wheel", "One Step Away", "Taking the Tiger Mountain Out of Wisdom", and "Heavenly Heroes" are all very interesting. It may exceed one billion, and it is estimated that within two or three years, at least ten films with a box office of one billion will be released in the domestic market every year."

Even a billion is nothing.
This pretending made the bosses have the urge to flatten him.

One billion is nothing, is that going to heaven!

Everyone is slandering in their hearts, which is nothing to the Han and Tang Dynasties, and this year there will be Tang An's "Mysterious Superstar", "Chinatown Detective 2", and Ning Hao's "Heart Blossoms on the Road" in the National Day file. Unfortunately, once this year is over, Han and Tang Dynasties will have ten movies worth more than one billion yuan.

Thinking about myself, there are only two Huayi movies.

However, the few movies Tang An just mentioned, "Taiping Wheel" are pony and joy, and Huayi also has investment and joint distribution.

"Taking Tiger Mountain Out of Wisdom" was invested and released by Bernard, "One Step Away" was controlled by Wanda, and "Heavenly Heroes" was produced by Yaolai and Huayi.

Except for Wang Changtian, who is always playing small things, everyone should have a billion-dollar movie next year.

Speaking of the movie "Love Story in Beijing", everyone admired Tang An's guarantee of 3.5 million yuan.

If it weren't for the fact that this number was a little outrageous, Wanda would not have given it up to him.

Tang An said with a smile, "Although 3.5 million is a lot, it shouldn't be too difficult for this movie. Now that the popularity of several movies in the Spring Festival is slowly declining, it can just be relayed."

Yu Dongdao, "Dong Tang must have spent a lot of effort on the promotion this time. The momentum is not small."

Now, as information spreads faster and faster, marketing has become one of the most important factors in a movie.

"Havoc in Heaven" was supported by publicity in the early stage, with a total of 8000 million in cash and 6000 million in exchanged resources, which can be called the largest publicity offensive in mainland film history.

"Where's Dad?" Although Guangxian only paid 1500 million for the publicity and distribution fee, if the promotional resources provided by Shonan TV were converted into cash equivalents, it would be at least 8000 to [-] million, otherwise it would not have the current box office.

The propaganda offensive of Hantang Media this time has also attracted the attention of major companies. Such a small-budget film has created a momentum that is not much lower than ordinary blockbuster films.

Originally, the main reason for the big hit of the movie was because of the super resource support of Wanda Group, and the movie itself was secondary.

In addition to ordinary publicity, its affiliated Qiansi Advertising Group put forward an interesting idea to develop derivative products.

Of course, it is impossible to sell dolls and posters for a romance film. This derivative product is a must-have item for lovers.

Romance movies released on Valentine's Day are also mostly couples.

The derivative product "Gift Pack of Love" contains roses, wet wipes, soap, fireworks, CDs, and Durex
Basically everything you might need for Valentine's Day.

Tang Andao, "Actually, the planners still got the inspiration from "My Early Girlfriend". When this movie was released, they did something similar. They made Shubao, Early First Aid Kit, Warm Baby and other items into them." Warm men's gift bag ", the response is not bad."

Wang Zhongjun shook his head and said, "This time, Director Tang made a lot of noise. Durex played an advertisement on Chang'an Avenue for half a month."

This is unprecedented in the advertising industry. After all, it is Durex. Some people who are full and looking for a sense of presence say it is vulgar and indecent.

Moreover, Durex also launched a special edition of "Fall in Love with Love" based on "Love Story in Beijing".

These days, any product can participate in the marketing of movies. Later, Durex also participated in the marketing of "Golden Age", and also launched a customized packaging, choosing skin-feeling products with golden packaging.

It is also euphemistically called "Golden Real Wear", and the slogan: Wear it, everything is free.

Tang An said, "This is Durex's own advertisement, that is, it's just a movie incidentally. If other products can be sold, so can Durex."

"Forget it, but the fireworks event." Ye Tuo talked about another event, but it was difficult to talk about it.

Tang An shrugged and said helplessly, "It's none of my business, it's just to tease Fireworks."

There are too many merchants to cooperate with. The fireworks manufacturer organized a fireworks display event, and even recruited netizens from various cities across the country on Weibo.

At the beginning, the event was called "The whole city about fire bag", but the microblog failed to pass the audit, and was caught by the river crab, and later changed the name to "The whole city slap bang"

This is probably what it means to call on netizens from all over the country to set off fireworks together in iconic squares in various cities.

However, the event was hosted by the ground distribution team of Hantang Media in various cities, and by the way, we would like to promote the movie.

Although the name of the event is a bit dirty, it's Valentine's Day
Everyone shook their heads. The youngest of them was 40 years old and had used all kinds of propaganda methods, but they couldn't help but admire Tang An's novel methods.

"I don't know how much the pre-sale is now. I checked it before I came here, and the pre-sale has exceeded [-] million." Yu Dong asked.

For a movie with only so much investment, the pre-sales on the first day exceeded [-] million, which really made Yu Dong envious. None of the "Omen" he invested in had such high pre-sales.

Tang Andao, "It is estimated that the pre-sale on the first day will be about 1500 million."

"It's hard for Tang Dong." Ye Tuo smiled slightly.

Originally, the distribution rights were taken away by Tang An at a premium, and Ye Wei wanted to wait for the box office not to reach the expected box office, and see Tang An suffer. Steady.

If the response is good, it means that a large amount of profit has been given to Tang An for nothing. It is a huge loss for Wanda, which has not made much achievements in film and television production and distribution.
Wang Changtian thought for a while and asked, "Director Tang, is it convenient to reveal how much the Nuomi movie has invested?"

"There's nothing bad to say."

Tang An smiled and said, "In addition to the normal ticket supplement, there is only an extra 500 million. The other publicity fees add up to 1500 million, and the total publicity fee is 2000 million."

"Only 2000 million?" Wang Changtian didn't believe it.

With such a large formation, the effect is at least 7000 million-level announcements.

"It's 2000 million. The activities of those brands don't need to pay for it. The cooperation between the two parties is beneficial, and each does its own thing."

Wang Changtian looked at Ye Tuo, Ye Tuo nodded, "Indeed, about 2000 million announcements."

It’s not easy to make it too fake. After all, Wanda, as the producer, must supervise the issuance of funds. Otherwise, if the issuer said 2000 million, but actually only released 1000 million, it would not be a big loss.

However, it was a bit sloppy, for example, several planning projects were assigned to Qiansi Advertising Group, a subsidiary of the group, so the cost was a little higher.

All major companies basically do this. The specifics depend on the investors. If you encounter some people who are taken advantage of, only a black-hearted issuer can cheat you of half of the issuance fee, and a big company will cheat you less.

"Love Story in Beijing" means that most of them are replaced promotional resources, and those manufacturers are given free use of the movie title, and no licensing fee is charged.

The 2000 million publicity fee was made out of a scale of 7000 to [-] million, and everyone sighed secretly.

We got together and chatted, and not long after, the director Chen Shicheng came in with a group of actors, and said hello to the bosses first.

"Mr. Ye, Tang Dong, Wang Dong. Hello."

"Hello, Director Chen, the premiere will start soon, and I'll first wish your movie a big hit."

Tang An smiled and shook hands with Chen Shicheng. His hands were shaking a little, probably because of nervousness.

Chen Shicheng said quickly, "Thank you Tang Dong Jiyan."

Tang An said again, "I didn't have time to go to your wedding before, and I wish you a happy wedding and grow old together. It's just that my company's publicity department proposed to promote "Beijing Love Story" at your wedding. Why didn't you agree?"

Chen Shicheng explained, "Tang Dong, I want to give Yaya a pure wedding, and I don't want to mix other things."

"Right."

Tang An nodded, "It's just like this once in a lifetime, don't mix it with other things, it's better to keep it pure, I wish you all."

After chatting for a while, the time was almost up, everyone sat down one after another, and the premiere ceremony began.

Tang An, Yang Mi, and Deng Chao sat together. Yang Mi and Chen Shicheng collaborated on several TV dramas, so it was reasonable to come to the premiere, but Deng Chao was so busy that he also found time to come, which was a bit strange. .

Deng Chao explained in a low voice, "I just want to see how he is doing in his first movie and learn from it."

In Deng Chao's view, Tang An's ability to personally pay attention to this project and offer a high price to guarantee the bottom line must be because he values ​​this film very much. He just wanted to see how capable Chen Shicheng, who is also an actor-turned-director, is, and learn by the way.

The ceremony ended shortly after, the actors stepped off the stage, and Liu Haoran, who played a role in it, sat down next to Yang Mi.

He had a good relationship with Yang Mi, so he asked Yang Mi a question after he came down.

"Sister Mi, why does the gift bag sold in the movie theater have soap? Roses and fireworks can be used, so why do you need soap?"

Being young and curious, he pulled Yang Mi to ask.

Yang Mi thought for a while, and said, "It's soap flowers, wash your hands."

As he said that, he turned his head and glanced at Liu Haoran, "Have you got a girlfriend, why do you care about this Valentine's Day gift bag?"

"No no!"

Liu Haoran shook his head quickly, his face was a little red, and he whispered, "I just heard that there is soap in the gift bag, just ask."

Listening to their chatting, Tang An thought that there should be a piece of soap missing in this gift bag. Valentine's Day is not only for male and female friends, comrades also celebrate Valentine's Day, picking up soap and so on.

(End of this chapter)