China Entertainment Times

Chapter 703 Explosion and Diving (5000-word chapter please subscribe!)
On February 2th, a week after the Spring Festival, the popularity of several movies in the Spring Festival file is gradually declining.

With half a month's release time, basically, except for some well-reputed films, they are all about to be released.

The only one that still maintains high popularity is "The Return of the Great Sage". With its good reputation, the popularity has not diminished at all.

"Havoc in Heaven" and "Where's Dad?" The popularity of the two films dropped the fastest, and the box office of "Omen", which had the lowest box office, returned to the same level as the holiday.

The former two had high box office but not very good word of mouth, while "Omen Wind and Cloud" had a low box office and a mediocre word of mouth.

But with such a small difference, the follow-up trends of the three movies are completely different, which fully shows that today's audiences actually don't have high requirements, as long as they can make them laugh in the cinema, even a vulgar comedy movie can be a blockbuster.

"Omen" is a shitty comedy, but if it makes the audience laugh, it's considered a success.

However, even if "The Return of the Great Sage" still won nearly 13 million box office on the 6000th, the protagonist of the Valentine's Day schedule is still the newly released "Beijing Love Story".

It's just that there is no such thing as a Valentine's Day slot yet. Although the Valentine's Day slot will have a huge rigid demand for many years to come, including the past two years, box office sales are not low.

But without the blessing of the Spring Festival and Lantern Festival holidays, it would be a topical working day at best.

Looking back at the Valentine's Day schedule in the next ten years, the few films that have achieved great success are driven by the holiday, and there are very few romantic films that take advantage of Valentine's Day to hit the box office.

And in the past, the non-discount on Valentine's Day also appeared with the ticket supplement of the ticketing platform, breaking this rule.

A few years ago, when movie tickets were half-price on Tuesdays, if Valentine’s Day or Qixi Festival happened, the original half-price discount would be gone.

In addition, in the past few years, there were no discounts in many places on Valentine's Day, and some coupons and discount cards would mark that Valentine's Day could not be used.

Unlike now, merchants can't wait for every day to be a festival and to have discounts every day.

The first real Valentine's Day movie should be "Baby in Love" directed by Li Shaohong, starring Chen Kun and Zou Xun.

The reason why "Baby in Love" is a true Valentine's Day movie is that the movie had a series of bundled marketing back then.

What other products can be bundled with Valentine's Day, of course it is TT.

At that time, there was a TT manufacturer who provided TT to viewers watching movies on Valentine's Day. This should be the first targeted and directional Valentine's Day marketing campaign in the Mainland.

The movie that really sells because of Valentine's Day will not be until next year's Qixi Festival. "Bride Wars" starring Yang Ying and Ni Ni, this remake movie, hit nearly [-] million box office on the first day of its release on Qixi Festival.

And the total box office of this film is only 1.7 million. It's weird that the box office on the first day exceeded half of the total box office. What's even more weird is that it's 3D.

At that time, it is the real money cheating.

Although the filming of "Love Story in Beijing" is mediocre, it is not considered a scam. Chen Shicheng's current ability is just not good enough for him to use a movie to tell the love that spans a lifetime.

On the day of the release, due to the fact that 500 million yuan was left after deducting 1500 million tickets for the publicity fee, the momentum was far from being comparable to that of the Spring Festival file "The Return of the Great Sage".

, "Havoc in Heaven" compared.

It is much worse than the publicity campaign of "Where's Dad?", after all, Shonan TV spent a lot of money on it.

However, the main focus of this film is Valentine's Day, and the promotional focus is on the early stage.

And because the popularity of other movies has gradually faded, "Love Story in Beijing" has successfully become one of the most popular movies at present, not much worse than "The Return of the Great Sage".

There have been mixed reviews for this film, both good and bad.

Some netizens ridiculed the part in the film where Liu Haoran rides a bicycle to chase Ouyang Nana's bus, saying that it is impossible for any bicycle in Beijing to lag behind the bus in the urban area during school hours.

The word-of-mouth is generally passable, and because of Valentine's Day and Friday, the box office is also rising steadily.

As of 30:1.002, when the box office was counted for the last time today, the box office of "Love Story in Beijing" on Nuomi.com could exceed 20 million, reaching [-], exceeding more than [-].

It broke [-] million on its first day, and it is also the second movie this year with a box office breaking [-] million on its first day!
At present, domestic movies with a box office of more than [-] million on the first day are the same as movies with a total box office of [-] billion, which is pitifully small. This data can basically be confirmed to be a big hit.

Before breaking [-] million on the first day, "Havoc in Heaven" had the lowest box office, and it was heading towards [-] million, and all the others were at the billion level.

Directors like Zhang Yimou and Feng Xiaogang have never achieved this first-day result. Today, a person who is making a movie for the first time has achieved it. It can be said that he was stunned.

However, the data collected by Nuomi.com is not the most accurate. After all, it is not official. There is only one standard for domestic box office data, and that is the data given by the National Film Special Funding Office.

But even if the exact box office hasn't come out, major media and websites have already started to tout it.

Various titles such as "New Generation Director No. 1" and "Genius Director" are put on his head.

This is not too exaggerated. After the exclusive funds have produced an accurate box office, the media will not be reserved.

1.04 million on the first day, nearly 400 million higher than Nuomi.com statistics.

The first day of his debut work broke [-] million, and after looking at the movies that broke [-] million on the first day, the total box office basically broke [-] billion. That is to say, Chen Shicheng's "Beijing Love Story" is likely to break [-] billion.

It is not an exaggeration to say that it has reached the sky in one step, and it is even more shocking than Wu Ershan, who became famous with the two parts of "Painted Skin", and Xu Zheng, who was famous for the "囧 series".

Wu Ershan's first film was 1.5 million yuan, the second film was 8 million yuan, and the third film was just over [-] billion yuan. Xu Zheng's "On the Journey" took [-] million yuan, and "Thailand" [-] million yuan.

Although this achievement is already very dazzling, but if someone breaks one billion for the first time, it will be a little worse in comparison.

The media's sense of smell is very keen, they know what news is more topical, so in just a few hours, Chen Shicheng was almost praised to the sky.

Many media have made a list of new-generation directors, mainly including directors who debuted in recent years.

But without Tang An, there is no way. If Tang An is included, then Chen Shicheng will be overwhelmed, and the topic will not be enough. Unless the media dares to rank Chen Shicheng ahead of Tang An, the topic will explode. The website traffic If you want to skyrocket, you can go public.

Directors have been around for more than 20 years and [-] years. It is really difficult to arrange new directors in the past few years.

A total of Wu Ershan who filmed Virgo in 08, Xu Zheng who filmed "On the Journey" in 09, Yang Qing, director of "Nightclub", Guo Jinming, director of "Little Times", and Zhao Zhao, director of "To Youth". Wei these people.

Without exception, Chen Shicheng suddenly became the No.1 director of the new generation, leaving these seniors behind.

It is too easy for the media to praise a person, especially with the achievement of breaking [-] million on the first day.

What, you have doubts?

Then find a director whose debut film broke [-] million on the first day!

Only in this way can there be a topic. After this topic is heated up, it will be torn apart. The fans of several directors and the public relations team are fueled by the media, and they almost tore it up.

There are many voices of discussion on major websites and forums, mixed with trolls from all sides, coupled with the media fanning the flames, the chaos is unbearable.

As the film distributor, Tang An secretly shook his head watching this scene.

No matter how high you hold it now, it will be as hard as you fall then.

Originally, it had a potential of around [-] million, but it was blown up by the media to have a potential of [-] billion. If it was much worse, then Chen Shicheng would be scolded to death by the media.

It is not good to be too showy, especially if you have no foundation and strength. Apart from fans, other people including passers-by will be a little disgusted. Unless your grades are good enough, it is easy to fall from heaven to bottom.

There are also fans of these directors, as well as some passers-by, who can drown Chen Shicheng with spit stars.

"Director Tang, should we do some public relations? Compared with yesterday's box office, today's box office will definitely drop. It will be bad if it affects the movie."

In the conference room, Li Nan, the deputy general manager of the film business department, asked Tang An for his opinion.

"It's no use."

Tang An shook his head, "Too many media have followed suit, they need news. If we cover this up, the price will be too high, and this film will be for nothing."

Even with the most powerful publicity and public relations capabilities in the film and television industry, it will cost a huge amount of money to go against most media, and it may not be useful.

What's more, Chen Shicheng himself probably enjoyed it, maybe he was having fun while flipping through the news.

Tang An was about to return to the film crew, and at the meeting he gave some instructions for the group's future.

He looked at the president Zhang Qiang, "Mr. Zhang, we need to get the approval indicators for those films as soon as possible, and arrange a suitable schedule. This year is our first release of imported films, and we hope to get off to a good start."

The film approval index is in the hands of China Film Group. Although Huang Jianxin is in charge of the import and export branch, Kang Pei will definitely hinder it.

Zhang Qiang also knew the problem, and the conflict with China Film was inevitable. As the boss of a private film and television company, friction with China Film was inevitable.

In the past few years, the relationship between Huayi and China Film was not very happy. Leshi dared to tease the tiger's beard. Except for Bernard and Guang Xian, who has always been small and troublesome, the bigger the company, the more competition with China Film.

Zhang Qiang frowned and said, "It's estimated that two or three of us might get stuck. He wouldn't dare if there were too many, and he wouldn't be able to vent his anger if there were too few."

Tang An said, "It doesn't matter if there are two or three films, as long as those big productions can get the quota."

If he really wanted to block all potentials, Kang Pei didn't have the guts, at most he just wanted to vent his anger.

Even if he had the guts, his superiors would not allow it.

He is just the chairman of China Film Group Co., Ltd., and he has not fully controlled even half of the 60 subsidiaries under him. Next to him, the chairman of China Film Group Co., Ltd., Jiao Ruifen, is still eyeing him.

There are no blockbusters among the few approved films, and only one or two can exceed [-] million yuan, and there is no need to invest much in publicity and distribution.

"By the way, Mr. Xu, how is the progress of the exterior scene of Chaoge City, the Oriental Movie Metropolis in Jade Bird City?"

Tang An looked at Xu Manyun again. This time, all the exterior scenes of the "Fengshen" trilogy have to be rebuilt. They can't go to places like Hengdian, and the architectural layout is different.

In this regard, the requirements of all big-name directors are very strict. Brother Chen Kai's "Orphan of Zhao" and Lu Chuan's "The King's Feast" all built a film and television base specially for shooting.

This time, the Jade Bird City Government is just planning to build a city center for leisure and entertainment, and the film and television base is also part of the plan.

The Oriental Movie Metropolis is jointly built by the Jade Bird Municipal Government and the Huarun Group. There is also a movie town, authorized by Hantang Media and receiving 10% of the proceeds.

The construction company of Chaoge City does not need to pay, and it is the same as other film and television bases. At the beginning, Chen Kaige and Lu Chuan did not pay, and it was all paid by the local government to attract tourists.

But it's just that the whole city doesn't need to pay for it, and the various props used still have to be made by yourself.

Dozens of professors of archeology and history, and craftsmen in more than 50 positions, this huge team has been preparing for the film for a year.

"I went to the construction site two days ago and met people from Huarun and the local government. It will be completed in about a year and a half. Huarun and the Qingniao Municipal Government will give priority to building Chaoge City." Xu Manyun report.

Tang An nodded, "Props went well, and Wu Ershan's script has almost been completed. Let's try to start it in a year. Huang Jianxin has been busy for a year, but he still has an import and export company to manage. Mr. Zhang Keep an eye on it first, and wait for me to come back to implement the project and hand it over to Song Ge."

"No problem, then I'll watch it first." Zhang Qiang nodded. As the president, he was in charge of all the projects of the company, and he really didn't have so much energy to focus on such a super big production.

Song Ge wants to invest, share a share of Beijing culture, let him be the chief producer, and work hard.

It took Tang An a day to deal with some important matters in the legal department, finance department, human resources department, administration department, film business department, TV drama business department, six major departments, and more than 20 subordinate middle-level departments. Tang An didn't ask questions about dozens of grassroots departments and groups.

Tang An is busy with the company's affairs here, and doesn't care at all about such a movie that broke [-] million on the first day.

However, as the largest investor in this film, Wanda's Ye Tuo was not so calm.

It broke through [-] million on the first day, without much disturbance.

Ye Tuo looked at the long list of data, and it would be impossible to say that he regretted all his guts, but regret is certain.

The pre-sale is 1500 million. According to the usual practice, it is impossible to reach [-] million on the first day!

But the data is clearly there. Last night Ye Tuo thought that the data of Nuomi.com was wrong, but it is impossible for the special funded office to make mistakes!

Moreover, after looking at the feedback from the major theaters of Wanda Cinemas, the attendance rate and average number of people per game are much higher than that of "The Return of the Great Sage".

No problem at the box office!
Let Tang An pick up a big deal!

Ye Ting felt depressed when he remembered that he had sold it with a guarantee of 3.5 million yuan, although this was not his idea, it was the idea of ​​other investors.

But at this time, other investors didn't think so. In the face of profit, they would only blame Ye Zuo for selling their film at such a low price, unaware that they were the ones who wanted to sell it in the first place.

After a while, the door of the office was knocked open, and the director of the distribution department came in with a report.

"Mr. Ye, this is the box office estimate for "Beijing Love Story"."

Ye Tuo took it over and glanced at the number first, and said in surprise, "8 million? How sure are you?"

The director of the distribution department said, "With a probability of more than 50%, the final landing point should be in the early 8 million. Although today's pre-sales are not ideal, the ratio of yesterday's box office to pre-sales is very high, and the reputation is not bad. The trend of Love Story should be very stable, and in the next 20 days or so, only two blockbusters, "The Hobbit" and "Robocop", will be released, with almost no competitors. The estimate of 8 million is relatively conservative. "

Professional film and television companies, of course, don't think that they can really break one billion.

There is only one day for Valentine's Day, and there is no holiday. If the first day breaks [-] million, it doesn't mean that the next weekend will also break [-] million.

Based on word-of-mouth, rivals, film schedules, and audiences, Wanda's estimate of 8 million is not outrageous.

8 million, excluding the 3.5 million guarantee, Hantang Media will take 4.5% of the next 45 million box office as the guarantee.

That is 8700 million, plus 3.5 million in the 1.5 million, which is 2.37 million in revenue.

The guarantee fee paid by Hantang Media was only 2000 million yuan, and the publicity fee was 1.2 million yuan, and it also earned [-] million yuan.

The total revenue of the producer was only 5000 million, after deducting the cost of 1.5 million, it only made 3000 million, which is only [-] million more than the distributor.

The net profit of more than 1 million was given up in this way, which can be called the biggest "mistake" since Ye Shun took office.

Could it be that Tang An's vision has reached such a point that he can be sure that a new director's new film will be a hit without seeing it as a movie?

Reminiscent of the series of publicity methods in the past half a month, and Tang An's 8000 million investment in "The Return of the Great Sage", which was not optimistic before, and finally succeeded in one fell swoop.

It's really evil!

Ye Tuan didn't regret it for a while, and felt incredible about Tang An's eyes, but he couldn't think of a clue, and couldn't understand it.

However, after this weekend, Ye Xuan felt a little better.

After exceeding 5900 million on the first day, on the following Saturday and Sunday, "Beijing Love Story" won 4600 million and 2.09 million respectively at the box office, and the total box office in three days reached [-] million.

The decline was a bit harsher than the first day, and the next first working day only got 2100 million box office, a drop of more than 50%.

Looking at it this way, 8 million is unlikely, and it will be about 5 million in the end. If it falls a little bit more next week, [-] million will be suspended.

The box office of his own movie plunged, and Ye Tuo was actually relieved. At least Tang An didn't pay attention to a movie, and it was as big as "The Return of the Great Sage".

Otherwise, it would be really scary. Two big-selling films a month would add up to 20 billion at the box office.

In the past two days, several investors have more or less started to complain about accepting Hantang's low-price guarantee at the beginning. It seems that they made less money because of Ye Ting.

There is nothing to say now, there is no problem with super guarantee, but there are not many super.

Ye Wei felt relieved, but the director of the film, Chen Shicheng, really experienced the transformation from heaven to earth in the past two days.

Two days ago, he was still a leading figure in the new generation of directors, just like the next Tang An. In the blink of an eye, the box office continued to shrink, and the wind direction changed all of a sudden. Even the old driver in the entertainment industry was caught off guard.

(End of this chapter)