China Entertainment Times

Chapter 710 Trillion Entertainment Empire! (5K begging for subscription!)

The growing market does not mean that there are more and more people who can eat this bowl of rice, but because the cake is big enough, more and more powerful forces want to share a piece of it.

Ahli, Tengxun, Wanda, and Baidu, none of these four companies has a size that Guangxian or Bernard can compete with.

Just like many industries, such as taxi-hailing software, food delivery, group buying, and shared bicycles. In these industries, the mergers and acquisitions of several major companies, the collapse of bankruptcy, and the final destination are likely to be dominated by one company.

JD.com killed Dangdang, and Ma Yun’s greatest enemy, “Godfather of E-commerce” Guo Fansheng, was overtaken by up-and-coming stars one by one, and became history.

Fujixun and Baidu now have no competitors.

This is the case in many industries, although the film industry is not like this. After all, QQ, Taobao, JD.com, Baidu, and later Didi and Meituan are all software. If you have one, you don’t need the others.

Movies are not good. It is impossible for a company to produce hundreds of movies, and it is impossible to control the audience to only watch the movies you make. After all, it is the audience's choice.

But film and television production companies have no terminals, and Guangxian and Huayi have almost no movie theaters. Even Bernard's [-] movie theaters are a drop in the bucket.

Even if they have a complete terrestrial distribution system, the movie theater belongs to others after all.

Moreover, the online terminal is also in the hands of several companies, coupled with the huge channels of Ahli and Fujixun, it can be said that there is no shortage of good movies, and nothing else is missing.

Mastering the publicity is equivalent to mastering the lifeblood of the film and television industry. Otherwise, Berner did not participate in film production and had no contracted directors under his banner, but he occupied the first market share for four consecutive years. If Tang An did not appear, this number would have increased to Seven years!
Whether it is the new screen with Zhang Yimou or Huayi with Feng Xiaogang, they all have to be ranked behind Berner.

This can be said to be the reason why Berner has monopolized the distribution of Xiangjiang movies in the mainland, but if Berner does not have super publicity and distribution capabilities, how can he monopolize the entire Xiangjiang movies.

Why didn't those Xiangjiang film companies go to Huayi and new pictures? They were all stupid, because the distribution ability of Huayi and new pictures was not as good as Bernard's.

Now Ahli and Fujixun are not strong enough, but Yu Dong and Wang Changtian, who have been in the industry for more than ten years, can foresee the future development of the film and television industry, and it is imperative to find a complementary partner.

Tang An has been in relationship with Yu Dong and Wang Changtian for so many years, but they quietly approached Wanda and Teng Xun instead of Han Tang, Tang An didn't find it strange.

Now Tang An threw this question to Ma Yun.

Ma Yun said with a smile, "Because they can complement each other, the movie theaters are now divided into the China Film Department, the Four Seas Department, the Wuzhou Department, and the Kyushu Department. For the four blockbuster films, even though Bernard and Guangxian have distribution capabilities, once the blockbuster films of the same period meet the films of these four, they will definitely suffer in the scheduling!"

The 5000 billion market is enough for Ma Yun to pay attention to the film and television industry. He is a smart man. After some research, his intention to cooperate with Bernard, Guangxian, Wanda and Fujixun is very clear.

Ma Yun went on to say, "Berna merged the cinema into Wanda Cinemas. If I'm not wrong, Wanda will take a stake in the process of Berna's privatization. In the future, Berner will be able to share Wanda and even the Universal Distribution Alliance." The theater chain resources, and Bernard's publicity, film and television production capabilities are also needed by Wanda.

Guangxian does not have a movie theater, and the cooperation with Fujixun is aimed at online terminals, but Wang Changtian is also a shrewd person, and his lifeblood cannot be held in the hands of others, otherwise it will be easy to repeat the mistakes of Legendary Pictures in Hollywood. Only then did Maoyan decisively acquire the two ticketing platforms, which can also smooth out the disadvantage of not having a movie theater.

And Guangxian's promotion network covering hundreds of TV stations across the country is also needed by Fujixun. After all, Fujixun's promotion can only be concentrated on the Internet and traditional media, lacking TV promotional resources.Moreover, Tengxun Video not only makes movies, but also dabbles in variety shows and TV dramas, which requires the network of TV stations. "

It seems that Ma Yun has also done his homework, and he said it clearly and logically for a long time.

The cooperation of the four companies is not only a superficial alliance, but also an in-depth cooperation in all aspects, which basically makes up for most of their respective shortcomings.

Wanda and Berna still lack an online terminal, and Fujixun and Guangxian lack an offline terminal.

Wanda and Universal Distribution have joined hundreds of movie theaters in Berner, and Fujixun and Guangxian have two major ticket buying platforms, which can also make up for it.

There are almost no shortcomings, and each has its own advantages. On the one hand, it is one of the best in China.

It's not just as simple as 1+1, it can't be compared with it alone.

However, Ma Yun also lamented that the four major companies have to cooperate with each other to strengthen themselves, but Hantang alone is already stronger than their cooperation.

The strongest film and television production, second only to the scale of the China Film Department's theater chain, second only to the joint promotion ability of Fujixun and Guangxian, and the ticketing platform with the highest market share, second only to the joint venture between Maoyan and Weipiaoer.

However, as long as the two parties cooperate, Ma Yun is confident that all of this must become a screw in the huge business empire of Ah Li.

It's wrong for people to bring cannons, and even people to bring property, you have to change your surname to Ma!

Ma Yun analyzed a lot, Tang An didn't interrupt, and listened to all of them seriously.

After he finished speaking, Tang An said, "Mr. Ma is right, but I have what Bernard and Guangxian lack. Why don't they cooperate with me?"

"Because what they have, Tang Dong you also have!" Ma Yun said sharply.

Berna has the most complete ground distribution network in the country. There are hundreds of movie theaters in Yudong, but none of them have been combined into a theater chain. Instead, they have all joined the top [-] theater chains in the country and have in-depth cooperation with these theaters for several years. It further consolidated Berner's distribution ability.

Moreover, he had been monopolizing the distribution of Xiangjiang films in the Mainland for many years. Bernard was the most well-connected film and television company in Xiangjiang. Wanda needed a large number of directors and professional film and television production talents there. After all, Wanda was still a recruit.

There is no shortage of these Han and Tang Dynasties. Wuzhou Distribution accounts for 25% of the country’s share. It has more than ten or twenty film and television companies, most of which are professional film and television production talents. The director is much stronger.

The biggest capital of Guangxian is the TV network all over the country, and it has cooperation with hundreds of TV stations across the country. This is very important to Tengxun, after all Tengxun also participates in variety shows and TV dramas.

And Hantang Media acquired Dongfang Fengxing Media, which was once one of the top five program production companies in the country and has connections with major TV stations. The high-quality TV dramas and variety shows produced by itself are also needed by TV stations. , Dongfang, Beijing and other TV stations have in-depth cooperation.

The biggest advantages of Bernard and Guangxian are both in the Han and Tang Dynasties. Cooperation is about complementarity. Only when you help me and I help you is called cooperation. This is true in any industry.

What Ma Yun said made sense, but Tang An shook his head, "Mr. Ma, these are not the most important."

Tang An's rebuttal did not displease Ma Yun, he asked curiously, "Oh, what's the reason?"

Tang An said seriously, "Because Berna and Guangxian don't want to become vassals of Han and Tang, Yu Dong and Wang Dong will not be reconciled!"

Regardless of whether it is Bernard or Guang Xian, the final result of cooperating with Han Tang will either become Han Tang's younger brother, or the two parties will break up unhappy.

Unequal cooperation can only have these two results.

If it is a small and medium-sized film and television company under its umbrella, it is okay to say that after all, it has to recognize a big brother and find a backer, and it depends on whether others recognize this little brother.

But Yu Dong and Wang Changtian, as the top bosses in the entertainment industry, will never be reconciled.

At least by cooperating with Wanda and Fujixun, the two sides can maintain an equal status and will not become a vassal.

When Ma Yun heard Tang An's words, didn't this mean the same thing? Bernard and Guangxian didn't have what Han Tang needed. The cooperation between the two parties was because they needed Han Tang, and Han Tang didn't have much demand for them.

Unequal cooperation, in the end, the big eats the small, which is equivalent to saying what Ma Yun said again in another way.

Tang An said with a smile, "Even if Yu Dong and Wang Dong don't want to be Han Tang's vassals, then Ma Dong thinks I will be willing to be Ah Li's vassals?"

Ma Yun's eyes narrowed. It turned out that Tang An meant this, but he laughed again, "Tang Dong is wrong. Bernard, Guang Xian and Han Tang are unequal cooperation, but Tang Dong, you and I, We are equal and we can each get what we need.”

Tang An shook his head, "Mr. Ma, this is the second time we've talked about this matter. Let's open the skylight and talk about it. If it's just a few cooperation projects, then let's send our people to talk about it. Everything is easy to talk about.

But if you want to cooperate more deeply, unless Alipay sets up an entrance for Nuomi Movie! "

How dare you think!
Ma Yun was speechless. Why did Tao Piao Piao and We Piao Er stand out from the ticketing platforms in a short period of time and keep pace with Nuomi Movies and Maoyan? It was not because of the traffic of Alipay, QQ, and WeChat.

Once Nuomi Movies is given an entry in Alipay, Nuomi Movies will completely widen the gap with the other three companies and determine the leading position in the industry.

Even if Guangxian cooperated with Fujixun, Fujixun did not open an entrance for Maoyan.

Ma Yun smiled and shook his head, "Director Tang, it is not impossible to set up an entrance, as long as we cooperate, Ahli Films will acquire the three companies Hantang Films, Wuzhou Distribution and Forbidden City Media, and then we can have an entrance for Nuomi Films on Alipay. "

To open the mouth is to eat up three companies, so Nuomi Movies will become under the banner of Ahli, and it is really a lion to open the mouth to access traffic for itself.

Tang An also didn't go to bargain. Any one of these three companies is indispensable, and it is impossible to give up.

"Mr. Ma, I also know your purpose, but I did not accept investment from various venture capitals three or four years ago, and it is impossible to become a vassal of any company this time. Maybe you should go to Huayi's Wang Dong for a try. But I think it is impossible for him to be willing to be someone else's vassal."

Wang Zhongjun teamed up with Moying Group, Western Sichuan Pacific Cinemas and other companies to launch Kyushu Distribution, taking the sum of the two numbers of Universal Distribution and Wuzhou Distribution.

That is, Huaying Tianxia later, but with a different name.

With the resources of the theater chain, Huayi still maintains sufficient competitiveness on its own without cooperating with several major companies.

"Tang Dong, I don't want to acquire the entire Hantang Media. I just need to inject capital into Forbidden City Media and Wuzhou Publishing. The entire Hantang Media can share our resources."

Ma Yun lowered his requirements, not to mention Hantang Films, anyway, there are already Taobao tickets.

The Forbidden City Media is used by Tang An to bind several major directors, and Wuzhou Distribution is the link to connect the theater chains, which is what Ahli Films is most in need of.

However, Tang An still did not agree. Over the years, looking at the dozens of companies that have been acquired by Ahli, all of them have lost their independence and become a screw of Ahli.

Besides, Li really didn't have what Tang An wanted, and he wouldn't give it if he had.

It is not worthwhile for the two companies to exchange Alipay's entrance. Now Nuomi Movie is already the software with the largest share of ticketing platforms.

Another one, unless Ah Li sells the shares to him after the Weibo capital increase.

Although the current shares and voting rights of Ahli and Hantang are much lower than that of Xinlang, the contract stipulates that they can increase capital to expand a certain amount of shares. In addition to the share of Weibo management, it has already approached The shares of Xinlang are gone.

At that time, if something happens to Xinlang, Tang An has every chance to take control of Weibo.

But Ma Yun would definitely not agree, so Tang An didn't mention it, not wasting his saliva.

No matter what Ma Yun said, Tang An just refused to carry out in-depth cooperation, mergers and acquisitions, and cooperated on a few projects at most.

Ma Yun is also helpless, he is still a young man who is easy to fool. Looking back at the time when he started his business, he remembered that he was bragging in a small room, and he opened his mouth to create the greatest Internet company in the world. An old partner was fooled.

However, Ma Yun has not given up yet. Without the film and television industry, the large entertainment business group is not complete. It will be too difficult to achieve the scale of the Han and Tang Dynasties by relying on Ahli alone.

Ma Yun doesn't have this patience, why waste time on things that can be solved with money, time is much more expensive than money, just buy, buy, buy.

"Tang Dong, this is a 5000 billion market, and you can't eat it all by yourself. As long as we cooperate, we can share such a huge market together!"

There was no other way, and he poured chicken soup again, and the tone of voice started to rise again, which sounded quite passionate and alluring.

But Tang An still shook his head and said, "Mr. Ma, what you see is a 5000 billion big entertainment market, and my goal is to create a trillion-dollar entertainment empire in Huaguo in the future."

Trillion Entertainment Empire?

The last time I met Ma Yun said that the market size of the cultural and entertainment industry would reach 3000 billion, but Tang An said 5000 billion.

Now Ma Yun said 5000 billion, Tang An directly came to a trillion.

Rao Ma Yun, who is in charge of a business empire with hundreds of billions of dollars, smacked his tongue inwardly. This is the first time he has seen a braggart who can easily say trillions.

But this directly killed the chat, no matter how Ma Yun answered the phone, he couldn't continue to talk about cooperation.

Bragging, who wouldn't? When Ma Yun first started his business and was still poor, he clamored to be the world's greatest Internet company.

Now that Tang An's net worth is around [-] billion, he set a slightly larger goal of [-] billion. In fact, it is almost the same as Ma Yun's boast in front of the Eighteen Arhats, and it is a bit whimsical.

But Tang An is still young, who knows what he will be like in the future, bragging without paying taxes, not knowing how to brag, and being too embarrassed to call himself a boss.

After talking about the matter, continue to eat, and talk nonsense while eating.

After eating and chatting for a while, Tang An left.

"Mr. Ma, thank you for your hospitality. I will treat you to dinner another day, so I will leave first. This trip to Boao is to have a good time for two days. I rented a yacht, and I am going to go out to sea for some fun."

"Does Director Tang also like yachts? It happens that the former Prime Minister of Cartel will hold a banquet at sea tomorrow night. If Director Tang is interested, he can go with him." Ma Yun invited.

"The Prime Minister of Qatar? Then of course I'm going to see him." Tang An readily agreed.

Arabian countries are full of rich local tyrants. This is definitely not the kind of small and stingy yacht seen on TV dramas.

An ultra-luxury yacht with three or four hundred feet and three or four floors is estimated to cost at least two or three billion dollars, which is worth five or six planes that Tang An just bought.

In this regard, domestic entrepreneurs really can't compare with the local tyrants in the Middle East, Arabia, and Russia. Their private jets are worth more than one billion yuan, yachts are also worth more than one billion yuan, and they have dozens of luxury cars.

Tang An hasn't bought a yacht yet, and he hasn't used the big one for the time being, unlike airplanes, which are often used all over the country.

If it's within 100 feet, it's too fishy, ​​so it's better to rent a bigger one when you need it.

Going to see the life of a local tyrant in Arabab, and making an appointment with Ma Yun, Tang An left.

As soon as he left, the secretary entered the box.

Looking at Ma Yun's expression, the secretary asked tentatively, "Mr. Ma?"

The last time Ma Yun and Tang An met, he was fooled by Tang An. The secretary was an eye-opener, but this time he didn't know what the result would be.

Ma Yun shook his head, "Tang An's ambition is too great, a trillion entertainment empire!"

Being able to say the word trillion, even if it is exaggerated, is enough to see Tang An's ambition, and he will never be inferior to anyone.

Whether blinded by success or really confident, it is impossible to cooperate with Tang An.

As for cooperation in some film and television projects, Ma Yun doesn't care.

The secretary was stunned when Ma Yun said the words trillion entertainment empire. One and a half years ago, he said 5000 billion, and in a blink of an eye, it will be trillions. If there is a third conversation like this, wouldn't it be Three trillion, five trillion, this is going to God.

Ma Yun thought for a while, and then told the secretary, "Tell Fan Luyuan the result, I want to listen to his opinion."

In-depth cooperation is impossible. Tang An made it clear that he only accepts younger brothers, and it is impossible for Liying Industry to recognize others as younger brothers.

Even if you want to be a master, you have to have a big brother and a second brother.

There was an unpleasant relationship between Liying and Han Tang before, but that was the business of the people below. Ma Yun has been trying to cooperate with Tang An and pull him into his camp.

Now that in-depth cooperation is impossible, that is the real opponent, and also the biggest opponent of Liying Films, even bigger than Fuji Xun, so the overall strategy needs to be readjusted!
(End of this chapter)