China Entertainment Times

Chapter 719

In the big conference room of Hantang Media, all the managers above the middle level of the company are all in place.

The meeting room was not very quiet. Obviously, everyone basically knew the current situation, and the announcement this time was a bit troublesome.

Amidst the small discussions in twos and threes, the door of the meeting room was opened, and Tang An strode in.

Tang An looked around and sat down at the main seat.

"Everyone is here. It's only a few days before the movie is released. This year we have a relatively strong opponent. The box office of "Transformers 4" is rushing to 20 billion, and our opponent is not only the distributor of "Transformers 4", There are also many potential opponents, and all departments are fully prepared to deal with emergencies."

After finishing speaking, Tang An looked at Cheng Hai, director of the distribution department.

"Mr. Cheng, from now on, thousands of ground distribution personnel and more than 4000 promotion personnel from the group, Hantang Films, and Nuomi Films will all be mobilized by the distribution department. While promoting Nuomi Films, we must also take care of the connections with theaters in various provinces and cities across the country. , and at the same time monitor the box office.”

More than 5000 people, even if they are busy with terrestrial distribution and the promotion of Nuomi movies at the same time, they are too busy to cover every movie theater.

Distribution is by no means a matter of negotiating with the theaters and arranging the film. If it is that simple, why do you need such a ground distribution team with thousands of people.

Not to mention those individuals who have the right to join the theater, even if it is a theater directly operated by the theater chain, it is basically the director of the theater and the theater management companies in each region who decide to schedule the film.

The theater chain will only give an approximate range, the specific film schedule, and the time of the show, because the situation of each theater is different, and they cannot be unified.

Thousands of ground distribution personnel are equivalent to thousands of public relations staff, who specialize in public relations directors of theaters across the country.

For the same number of sessions, one primetime session is comparable to two morning and afternoon sessions.

A ground distribution team of more than 5000 people, even if it is temporary, is an absolutely huge number, far exceeding any company.

"Tang Dong, don't worry, there is no problem with the guarantee of ground issuance." Cheng Hai nodded in response.

Tang An is not worried about this, theaters need performance, and theater chains also need to make money. Most of the situations are arranged according to the box office, attendance rate and the audience's consumption in the movie theater.

Sometimes the attendance rate of some movies is very good, which is a little better than that of the same period, but the film schedule still can't get up.

In this case, it is either rebates, stuffing red envelopes, gifts, shopping cards (cash bribes), etc., or the theater finds in statistics that other films with lower attendance rates have stronger purchasing power of audiences. The consumption of snacks is very large, enough to smooth the box office gap.

Theaters have to make money, but there is a limit, and theaters also have to consider the risk of losing customers.

Generally speaking, theaters put profit first.

Without benefits, even a real father is useless.

Later Wang Xiaoming participated in the investment of "Why Shengxiaomo". In order to get more filming, Wang Xiaoming ran all over the country, and had to accompany theaters and theater directors for dinner and drinks.

Theaters want to make money, and under the same share, "Transformers 4" is at a complete disadvantage in 3D screens in addition to its 2D advantages.

At 165 minutes, almost three hours, it's definitely a disadvantage.

China Film Group is definitely inclined towards "Transformers 4". Even if Wanda, Universal, and Kyushu make some small moves, it will not affect the overall situation, unless they start a war now and risk losing a lot of profits.

In addition to offline, online is also the top priority.

Although terrestrial distribution has not been replaced by Internet distribution, the importance of Internet distribution is no less than that of terrestrial distribution, and it will completely replace terrestrial distribution in the next three years.

Online distribution is almost the same as publicity, it is hype, and the distribution department can be removed in the future, or merged into the marketing department.

Network distribution, marketing methods, topics, coverage, channels. Involved in many aspects.

This time Tang An mobilized all resources, not limited to Han Tang Media and Nuomi Films.

All aspects are well prepared, Weibo, Han and Tang literature, Tudou, Tudou TV will assist.

Moreover, the artists of all the companies under the company will help promote it during this period, whether it is interviews, programs, or on Weibo, everyone in Amway will spare no effort to promote it regionally.

After the meeting, a video conference was held with the heads of the major subsidiaries, and various departments and companies also had to coordinate with each other.

The time has entered July, and "Transformers 4" is still in theaters. After earning 6.3 million in the first week, it once again hit a super high box office of 7.8 million in seven days in the second week. After ten days of release, the total box office reached an astonishing 14.1 [-] million.

Although it failed to maintain the data of exceeding 50 million in a row, and the decline exceeded [-]%, this data is still unprecedented in the Huaguo film market.

This week, several new films were released. The series of horror film "Pen Xian 3" was released on July 2500th, and it received [-] million box office in three days.

There is also a road comedy movie "Super Cute Heroes" starring two hosts in "Everyday Upward", directed by the actor who played Jia Baoyu in the 87 version of "Dream of Red Mansions", the three-day box office was less than 30.

The "Happy Home" filmed by a group of happy family members sold 1.5 million, and then someone asked the two hosts of "Everyday Upward" to make a movie.

It's a pity that I didn't pick up the money this time.

The others are also inconspicuous films. Nowadays, there are basically no decent films released in the early summer period. Anyone with a discerning eye knows that it is impossible for them to compete with "Transformers 4" and "Mysterious Superstar".

With "Transformers 4" 10 billion in 14 days, and "Mystery Superstar" is about to be released, the film market has entered the hottest period of the year, even more than the Spring Festival.

As each other's biggest rivals, the two sides have countless news about the two sides, and the media with a little vision have begun to compare the two movies.

In particular, "Transformers 4" won a box office of 10 billion in 14 days, enough to threaten "Mystery Superstar".

Coupled with the help of China Film and Ah Li behind the scenes, it seemed that the Internet suddenly began to tout that "Transformers 4" would break Tang An's monopoly.

"'Transformers 4' set a series of box office records in film history, and will break the box office record of 'Interstellar'."

"'Transformers 4' VS 'Mysterious Superstar', Tang An and the Autobots collide for the third time, can they defend the championship?"

"The Autobots set off a movie-watching frenzy, and Tang An's box office champion, which has dominated for many years, may be lost!"

"A well-known film scholar said that a market monopolized by one person is deformed and is not conducive to the development of the industry. "Transformers 4" has great hope to surpass "Interstellar" and win the summer box office champion from Tang An. Breaking the monopoly, It is conducive to promoting competition in the industry and making the film industry develop more healthily!"

"Hollywood blockbusters threaten to capture the domestic film market, can "Mystery Superstar" hold its ground?"

"Michael Bay VS Tang An, the pinnacle duel of Chinese and foreign directors, "Transformers 4" VS "Mysterious Superstar", who can win the Hollywood heavy industry movie or the Huaguo inspirational comedy feature film?"

"In recent years, Hollywood blockbusters have become more and more aggressive against China. Domestic audiences have been baptized by Hollywood movies and American culture all the time. This kind of cultural invasion is very dangerous. Fortunately, we also have our own big director. From ten years ago The fifth generation of directors, Tang An, Wu Ershan, Ning Hao, Xu Zheng, they have also dedicated to the audience a series of wonderful films that contain oriental culture."

The media and self-media gradually had different propaganda points, some of them were bad-mouthing "Mystery Superstar", saying that Tang An would be kicked out of the championship this year.

Although this statement is not mainstream, after all, "Transformers 4" took 14 billion in just ten days, which has never been achieved by any previous movie.

And some media promoted the duel between Hollywood blockbusters and domestic films, and kept reminding that the first two "Transformers" were defeated by Tang An.

Although Ahli and China Film have made a lot of efforts, the accumulation of ten years is definitely not so easy to shake. At this time, it can be said that no matter what is said on the Internet or in the news, the audience is optimistic about "Mystery Superstar" in their hearts.

Online marketing is normal. Both parties are focusing most of their energy on their own films. Nearly a hundred artists from several companies under Hantang Media have posted "Mysterious Superstar" on Weibo. The Tudou APP splash screen is only five seconds. Ads, the homepage also has a big banner, and it's not rotating.

Most of the well-known novels in the Han and Tang Dynasties recommended this movie in the writer's testimonials, and the protagonists in Wen Chaogong's novels are ready to start filming after a wave of enthusiasm.

Nuomi movie splash screen recommendation, movies are also chasing prominent positions.

Nuomi.com’s splash screen recommendation, Jingdong organized a campaign to buy movie tickets at a low price, and today’s Toutiao and other Han and Tang joint stock companies also promoted it.

Everything is going on intensely and orderly, and there is nothing radical about it on the Internet. In the situation where the two sides are not much different, unless they seize the opportunity or catch a sore foot, it will be difficult to hack successfully.

But everyone knows that once one side shows signs of decline, it will be the beginning of defeat.

之后《变形金刚4》第三周的前两天，分别拿下6300万、6100万两天拿到1.24亿，上映12天总票房15.35亿。

Compared with last Sunday's 1.41 million, the drop reached 55%. For a commercial popcorn movie, reaching this drop in the third week is considered stable.

The confidence of China Film and Ah Li has greatly increased. Judging from this trend, it is basically a sure thing to break 20 billion, unless there is a sudden dive later.

On July 7th, Hantang International Film City Xin'ao Store, another protagonist of the summer file, "Mysterious Superstar" held the premiere ceremony of Shengda here.

Most of the film industry came, including first-line stars, well-known directors, and executives of major companies, all present.

Celebrities come here purely to join in the fun, to be familiar with each other.

In order to receive feedback from the audience as soon as possible, all the major companies came here one by one.

There is also a large group of directors, almost all of whom are present.

In the past ten years, apart from Feng Xiaogang who won the annual box office champion, Tang An has been the champion for many years.

After a long time, he seemed to get used to it, and after a famous director bumped into Tang An, they all ended in failure, so no one thought about breaking Tang An's record again.

But this year, "Transformers 4" has a good chance of doing it.

Since "Transformers 4" can, why can't I?
Although logically speaking, if "Transformers 4" defeats Tang An, it means that "Transformers 4" is stronger.

However, the other directors didn't care, all they thought was that Tang An was not invincible, if you can do it, I can do it!

(End of this chapter)