China Entertainment Times

Chapter 739 Set a small goal, 30 billion

In August, the summer vacation has come to an end. The previously released movies are stepping up to harvest a wave of box office, and the newly released movies have to seize the remaining half a month.

The movies released in August are basically small and medium-budget movies. There are no good schedules to choose from, and a few blockbuster movies must be avoided.

On August 3300th, a martial arts movie "Xiu Chun Knife" was released in China, and the box office was good. It got 3500 million box office in the first weekend and [-] days. The trend in the second week was average, and it got [-] million.

The word-of-mouth of the film is very good. In recent years, there have been basically no decent martial arts films in China. Xu Ke's "Flying Swords of the Dragon Gate" is still a remake, and the word-of-mouth is far inferior to the old version.

It's rare to get a good martial arts movie, and someone immediately shouted the slogan that martial arts is not dead, and it was called the best martial arts movie in the past ten years.

Dark horses often exist, but dark horses with big box office hits are hard to come by. Movies lack topicality, and box office hits are impossible.

The director has no topic, the subject matter has no topic, the leading actor has no topic, and the content itself is not enough to arouse extensive discussion.

The core of the resistance of a few marginal characters to control their own destiny is fine, but the process of the movie is neither passionate enough, and the ending is a bit sad and not tragic enough.

It's a good movie, but it's hard to sell well, otherwise it wouldn't be doing so well with such a good reputation.

There are many films like this, and they are of good quality. Most of those who have seen them think they are very good, but not many are willing to go to the cinema for them.

The selling point of a movie is nothing more than the most intuitive audio-visual and emotion.

In the 90s, Xiangjiang martial arts films were very popular, but apart from a few films by Li Lian, there were no hits.

Li Lian's "Huang Feihong" and the subsequent "Fearless", the most successful part is the family and country feelings and national righteousness shown in the film, followed by Li Lian's fighting scenes.

Later, Peng Yuyan's "Huang Feihong: A Hero Has a Dream" directly ignored the most important feelings of family and country, and turned it into an event against the wharf gang.

The director and screenwriter are also stupid enough. The "Ip Man" series has done a good job. The first one fights the Japanese boxing champion in Shishan, the second one fights the British boxing champion in Xiangjiang, and the third one fights the American boxing champion.

Needless to say, the background of the first part is two natural opposites.

In the second part, Hong Kong was ruled by the British, and the British, including the British boxing champion, looked down on the Chinese, and the contradictions were prominent enough. Like the first part, it rose to the national and national level, making the protagonist's image even taller.

The opponent of the third part has become a real estate developer, because when a school fights, in terms of style, it is a bit worse than the first two parts.
To put it simply, the first part talks about national hatred and national honor and disgrace;

Even if there is a real boxing champion Tyson starring, Zhang Jing's supporting role is also very good, but the box office is still unsatisfactory after all.

The viewing habits of domestic audiences are not as good as those in North America. The average number of viewings per capita is less than 0.5 times. It is not easy to get audiences to spend money to enter the cinema. "Tiny Times" can make money is also a skill.

A martial arts film like "Embroidered Spring Knife" was also in the late Ming Dynasty, and rising to the height of the nation is the most direct and effective way to mobilize the audience's emotions.

But if you do that, it will be a bit vulgar, and you will probably be scolded by film critics again, saying that you are feeding patriotism to the audience.

Propagating patriotism is easy to be scolded, scolding the main theme, scolding the government, those who resist reality and the government are easy to be praised by film critics, this is the norm.

Of course, if you pay enough public relations fees, no matter what you shoot, you can be praised.

A good movie never equals a high box office. The anti-corruption movie "Anti-Corruption Storm" starring Gu Tianle was also released at the same time as "Xiu Chun Knife".

3200 million for two days on the weekend, 4500 million for the second week, and a total of 7600 million for nine days, which is much higher than the 11 million for 6700 days of "Embroidered Spring Knife".

Word of mouth is not very good, Gu Tianle is getting older, his face is getting stiffer and stiffer, and he can hardly look at it.

The expression of the whole movie basically changed so much that after watching it, I can't think of any memorable scenes of him. It's not as impressive as Lin Jiadong's bed scenes.

In addition to these two films, the animated film "Qin Shi Mingyue: Dragon Ten Thousand Miles" earned 5500 million box office in ten days of release.

In the past two years, there have been more and more domestic animated films with a box office of 5000 to [-] million, but compared with Hollywood, the gap is still large.

The creative concept and cost are too different. The director and team of "The Return of the Great Sage" have been working on animation projects in Hollywood and Japan before, so they have enough experience.

"How to Train Your Dragon 2" has earned 3 million box office in two weeks and eleven days, and the animated film is currently incomparable with Hollywood.

And "Mystery Superstar" won 1.13 million and 5100 million box office respectively in the past two weeks, and the total box office reached 46 billion in 24.59 days of release.

It is still 25 million short of the 4100 billion mark, and it is possible to reach it with the current trend.

But Tang An doesn't have much time to wait now. The crew of "Operation Red Sea" has already gone to Yanjiang to prepare. They have to finish filming the scene of Yanjiang first, spend a whole week in China, and fly to Africa again.

On August 8th, Tang An held a press conference to celebrate the film, not waiting for 18 billion.

Once again, the film history record has been increased by [-] million, which is [-] million U.S. dollars when converted into U.S. dollars.

"Iron Man 3" and "The Hunger Games 2" were the only films that broke $2 million in the North American market last year, and the champion "The Hunger Games 4.2" was only $[-] million, not much higher than "Mystery Superstar".

Suddenly, the box office of a domestic single film has caught up with the North American market. Although there is only such a film, and the 20 billion-rated film is seriously broken, this is the first time in the national film market.

No country or region has ever reached this figure.

Japan, which is also a big film country, has the No. 2001 movie history in 2.8, "Spirited Away" with 3.18 million US dollars, and the champion in North America that year was "Harry Potter" with 3800 million US dollars. The difference between the two in their respective local box offices $[-] million.

Catching up with Britain and the United States is something Chinese people would never want to see again. Although it has not been surpassed, the gap is only 2000 million US dollars. Now the domestic box office growth rate far exceeds that of North America.

Faced with this topic, Tang An said confidently, "In the 90s, North America, apart from such phenomenal movies as "Titanic", already had movies with a box office of over [-] million. What progress, and the country is in a period of rapid development, in terms of their respective localities, a single chip surpassing the North American market is just around the corner.”

There's nothing to keep a low profile. Others can keep a low profile, but Tang An, as the number one director in the country, shouldn't keep a low profile.

Even the first director doesn't have confidence, let alone others.

What's more, this is still foreign affairs. Let's see which powerful country's foreign ministry is not very tough.

Externally, you must let others not despise you, and internally, you must make the public feel safe.

"The box office of "Mysterious Superstar" is expected to exceed 25 billion. Director Tang, your past few films have progressed from one billion to 25 million a year. Then, "Operation Red Sea" released next year should break 30 billion?"

A reporter asked, although according to the laws of mathematics, it should be 30 billion, but this number is still unimaginable in 2014.

The film industry cannot use mathematical probability to calculate. If the answer is so simple, just hire more actuaries.

Full of uncertainty, big directors and big stars rush to the street at any time, and dark horses and new directors continue to emerge.

The reporter just asked casually, but Tang An was still not humble at all, he nodded affirmatively.

""Operation Red Sea" has an investment of up to 30 million, and it will be an unprecedented military blockbuster. It is also the first time for me to invest such a large amount. At the same time, I also set a small goal for myself this time, to win [-] billion at the box office! "

(End of this chapter)