China Entertainment Times

Chapter 797 Reassurance

On the first day of the Lunar New Year, one of the most important schedules of the year, the Spring Festival stalls have officially begun.

The seven days after New Year's Eve are the climax of the year for all movie theaters across the country.

In the past, the Spring Festival stalls were not taken seriously, just like listening to the Spring Festival Gala with the TV on on New Year’s Eve, but all the thoughts were on grabbing red envelopes in the circle of friends.

However, in recent years, the Spring Festival has become an important period that cannot be ignored in the domestic film market.

Last year, a blockbuster film with a box office of more than one billion was born, a film with a box office of nearly [-] million, and several films with a box office of [-] to [-] million.

The year before last, two billion-dollar movies were born. As the Spring Festival shows became more and more popular, the competition became more and more fierce.

Even without the participation of Hantang Media this year, the Spring Festival schedule is unprecedentedly tense, and the film schedule is completely insufficient.

Seven films were released on the same day, and none of them had an absolute upper hand in the schedule.

The highest ranking is "Heavenly Heroes" starring Cheng Long, which is only 25% of the screenings. Four other films get 10%-15%. % of the film.

The film schedule of "Wolf Totem" has only just reached 10%.

The final box office on the first day was equally fierce. The costume action epic blockbuster "Heroes", which cost 6500 million U.S. dollars, won the first-day box office with the story of the oriental giant lion vs. the Roman eagle, with a box office of 1.33 million.

Cheng Long's appeal and popularity are still very high, and "Heavenly Heroes" is also the only film that broke [-] million in a single day.

Among other films, "Omen 2" received 6600 million on the first day.

"Zhong Kui" has 6500 million, "Where's Dad?" 4600 million, "Wolf Totem" 3500 million, "Up to the Sky" 2500 million, and "Daddy's Holiday" 2100 million.

All seven movies earned more than 2000 million yuan at the box office on the first day, and the single-day market was as high as 3.88 million yuan, setting a new record again.

The competition for the Lunar New Year show is as fierce as the previous two years, and the Internet is basically dominated by movies released during the Spring Festival Gala and the Lunar New Year show.

There are complaints everywhere in several movies. Needless to say, "Daddy's Holiday" and "Where's Dad?" last year was full of criticism.

The smoky makeup of the flying saucer hat in "Heavenly Heroes", "Rush to the Sky" was complained about as a TV movie, and the weak plot of "Zhong Kui" did not escape the audience's poisonous tongue.

The movie "Omen" is better, and it is qualified as a comedy movie.

However, "Wolf Totem" has the best reputation. The strong word-of-mouth directly led to changes in the box office afterwards.

After four days of screening, the single-day box office of "Wolf Totem" has reached 4700 million, and the total box office of the four days has also successfully reached 3.6 million. 2.8 million.

The key is that the film schedule of "Wolf Totem" is still only 12%, and the box office has risen only because the word-of-mouth of the film has begun to spread.

The two films "Father's Holiday" and "Rising to the Sky" have already begun to lag behind. It can even be said that they have not kept up with the team from the beginning, and they are not at the same level.

The word-of-mouth of "The Enchanting of Zhong Kui: The Snow Demon Spirit" has completely rotted. It is strange that an inexperienced director directing such a blockbuster can control it.

Although the box office drop of "Zhong Kui" is not too bad, but it is only because of the name of the blockbuster, and the two starring roles of Chen Kun and Li Binbin, that it can persist until now.

The first echelon is already obvious. Although "Heavenly Heroes" has also been complained about, and it is not Cheng Long's previous money-absorbing kung fu comedy, Cheng Long's signature is still relatively strong.

"The Wind and Cloud of the Omen" is a quintessentially funny movie, no matter what the word of mouth is, there will be no shortage of audiences during the Spring Festival.

Only "Wolf Totem" really relies on word-of-mouth to attract audiences, and it has begun to show the potential of a dark horse.

A biographical feature film can achieve this result, which makes most of the audience and industry insiders baffled.

Even as a film investor, Kang Pei was baffled by this sudden achievement.

Although the competition for this year's Spring Festival is not very fierce, Kang Pei did not place too much hope on "Wolf Totem".

Ordinary audiences may not have much motivation to enter the cinema just by looking at this title.

Maybe I thought it was a documentary about the local customs of some ethnic minority.

In addition, Tang An had to sell the investment share of the film, even if Kang Pei hated Tang An, he had to admire his vision.

Even Tang An doesn't like this movie, so it's definitely a dead end.

But now, it has won 2.1 million in four days, ranking third in the Spring Festival file, second only to "Heavenly Heroes" and "Aomen Fengyun".

Although the investment itself is large and the cycle is long, this data has completely exceeded Kang Pei's expectations, and it has been considered a success.

Early in the morning, Kang Pei told the person in charge of the distribution department about the publicity and marketing.

"In the past few days, we will maintain the current film schedule, and it cannot exceed 15% at most. When the box office of "Omen" and "Heaven's Heroes" experience a sharp decline, we will increase the film schedule."

The good box office did not make Compei lose his sense of proportion, nor did he arrange a large number of films.

Kang Pei is not a mediocre person to be able to achieve this position. Now "Wolf Totem" has a good reputation and a good attendance rate, but this film is not suitable for the Spring Festival. At present, it is still "Omen" and "Heavenly Heroes" Mainly.

Moreover, of these two films, one 18% of the filming received 7500 million box office, and the other 20% of the filming received 6600 million.

In contrast, "Wolf Totem" won a box office of 12 million in 4700% of the lineup, and it does not have much advantage in terms of attendance.

However, the word-of-mouth of the other two films is mediocre. As long as they exhaust their box office potential, the word-of-mouth of "Wolf Totem" will be completely fermented at that time. Keeping this lineup, the attendance rate will become higher and higher, and then they will be able to stand out. .

The unexpected harvest made Kang Pei very happy this year.

As a saying goes: Happiness comes too fast, like a tornado.

At the same time, what made Kang Pei most happy was that the two largest investors in this film were China Film Corporation and Forbidden City Films. Forbidden City Films was acquired by Han Tang, which meant that Han Tang was the second largest investor.

For a total investment of 3800 million US dollars, China Film Group contributed 1200 million US dollars, Forbidden City Films contributed 800 million US dollars, and 1800 domestic and foreign companies contributed the remaining [-] million US dollars.

With a production cost of 3800 million US dollars, or almost 2.3 million US dollars, it is very difficult to make money at the box office.

But China Film still has a 10% distribution share, and the mainland is released separately, which is enough to make a lot of money.

As the second largest investor, Hantang Media is estimated to be unable to fully recover the cost of 800 million US dollars at the box office alone. It also needs to rely on income from other countries and copyrights to make some money.

Co-investing in a movie with Tang An, Tang An didn't make any money, but he made a lot of money himself, Kang Pei is now full of sense of accomplishment.

In the past, Tang An suffered a lot from major companies. Last year, the four most popular schedules were all lost to Tang An. The loss was not small. This time he took advantage of it, which was enough to keep Kang Pei happy for a long time.

Thinking about how Tang An wanted to sell the investment share to him before, but now the movie has a tendency to sell well, Kang Pei couldn't wait to mock Tang An face to face, but he didn't have the chance, so he never went to his house.

The seven-day long holiday of the Spring Festival is coming to an end soon, and the Spring Festival stalls that lack hot styles are still continuing.

On the eighth day of the Lunar New Year, the Spring Festival stalls that have passed seven days have been completely clear.

As the only real comedy film in the Spring Festival, "Omen" won 5.2 million box office in seven days, surpassing the first one is a certainty.

Moreover, "Omen" still has a single-day box office of 7200 million. According to this trend, it is very likely to become the only movie in the Spring Festival with a box office of over one billion.

And "Wolf Totem" earned 3.64 million in seven days, and 4400 million in a single day, second only to "Omen".

The box office of "Heavenly Heroes" also exceeded [-] million, but it is not a kung fu comedy after all. In addition, the film has too many loopholes and slots, and its potential is limited.

The box office of "Zhong Kui" will exceed 2800 million, and the single-day box office is only [-] million.

On March [-]nd, several movies in the Spring Festival file were released for [-] days.

The box office of "Omen Wind and Cloud" is approaching [-] million, and it is heading towards [-] billion.

The box office of "Wolf Totem" also reached 5.4 million.

For a movie that was not favored from the very beginning, it is quite a dark horse with a box office of 5.4 million in half a month.

In addition, Tang An was going to sell the investment share of this film before, and Kang Pei often used it to talk about it recently, insinuating that Tang An had gone wrong this time.

Although others would not be optimistic about this movie, but for Tang An, who has always had a precise vision, this was the first time, and it was a rare thing.

The executives of the major companies all heaved a sigh of relief. Tang An sometimes misread it, so that's fine.

Otherwise, if there are really people in the entertainment industry who have sharp eyes and can accurately pick the best-selling movies, then other people are just playing around. Isn't this the same as playing a game, how can you beat it!
Tang An is also a filmmaker with a better vision, not a sharp-eyed coward, so that Wang Zhongjun, Yu Dong, and Wang Changtian all relax.

With the first time, there will be a second time. In the future, Tang An's favorite movies will lose a layer of halo, and they will have more confidence when facing them.

In addition to the major companies dispelling their inner worries, there are many people as well.

Wang Baoqiang and Huang Bo, who are preparing their new film, also have different thoughts in their hearts.

Originally, Tang An was so generous to spend [-] million guaranteed to win Huang Bo's "A Good Show", which gave Huang Bo a reassurance.

"Heart Blossoms on the Road" had a guarantee of [-] million, and the final box office broke one billion. His film had a guarantee of [-] million. Huang Bo unconsciously set his goal at one billion.

Without him, Huang Bo has such absolute confidence because Tang An has never been wrong.

But now that he has repeatedly heard that Tang An is going to sell the investment share of the popular "Wolf Totem" at a low price, Huang Bo's heart is uncertain again.

If you can miss it once, then there will be a second time, what if?
After all, I am a rookie director with no experience, and the film is too complicated, and ordinary audiences don't know if they can understand it.
For a moment, Huang Bo suddenly thought of many factors that might lead to failure, which he subconsciously ignored before.

But Wang Baoqiang is in a different mood. Originally, Tang An gave up his "Havoc in Tianzhu" and turned around and won Huang Bo's "A Good Show" for [-] million. Apart from some resentment and displeasure, he Deep down, I was also a little worried.

Tang An didn't want "Havoc in Tianzhu", and he made it clear that he didn't like it.

And Tang An's eyes never missed it, and Wang Baoqiang was worried because of this.

But now, "Wolf Totem", which Tang An is also not optimistic about, has sold at the box office, which is equivalent to giving Wang Baoqiang a reassurance.

"I will definitely become the next king of comedy!"

Wang Baoqiang cheered himself up silently, and devoted himself to the preparation of the film again.

(End of this chapter)