China Entertainment Times

Chapter 806 Propaganda starts

The time has come to June, and the summer schedule is getting closer and closer. The domestic film market is about to usher in the hottest schedule of the year.

This is also the cruelest war. Many domestic filmmakers and film and television companies can feel that the atmosphere is obviously becoming tense.

Since the beginning of the month, many movies scheduled for the summer vacation have been warmed up, and small-scale publicity has started.

"The Taoist Descends the Mountain" by Chen Kaige who has sharpened his sword for three years.

"Monster Hunt", which invested 3.5 million and experienced a change of roles.

Er Dongsheng's movie "I am a passerby" about the extras.

The last of the "Tiny Times" series, "Little Times: The End of the Soul".

The youth film "Gardenia Blossoms" directed by He Jiong.

The historical blockbuster "Dynasty Woman: Concubine Yang" starring Fan Binbin and Li Ming.

The lower part of the "Peace Wheel" of the Oriental Titanic that has completely sunk.

Yang Ying and Ni Ni co-starred in the love movie "Bride Wars".

"Scorching Sun" was released at the Shanghai International Film Festival with three yolks.

More than a dozen films with certain potential will compete in the following summer vacation, vying for the biggest piece of cake in the domestic film industry.

As for "Operation Red Sea", that is not what they are competing for.

Whether it was Bernard, Huayi, Guangxian, Wanda or Ahli, none of them thought of winning Tang An with these films.

For everyone, it was a sure thing for Tang An to win the summer box office again, not to mention that with the help of God, there was an evacuation incident in reality, and the location was not far from the one in the movie.

Although the investment in "Monster Hunt" is as high as 3.5 million, and now it has completely eliminated the negative marketing caused by Ke Zhendong's smoking, but the cost has increased by 8000 million out of thin air, and Wanda's goal is only to return the cost.

As for Fujixun's "Taoist Down the Mountain", ten years ago, Chen Kaige's film was not afraid of anyone, but now, the word of mouth has almost been ruined.

The market of nearly [-] billion yuan in the summer vacation makes all companies want to get a share of it.

Even if Tang An's new movie will be released this year, it won't be able to prevent a large number of movies from being released. Although they didn't show their respective aces to compete, they are not bad movies.

Since the beginning of June, publicity has been started one after another, each with different methods and focuses.

Propaganda is a subject of knowledge, and the main points are nothing more than three points: target the target, maximize strengths and avoid weaknesses, and make the best use of the situation.

Some movies succeed in the announcement, but some movies fail because of the announcement. There are various examples every year.

For example, "Painted Wall"'s boat drama and large-scale explosive appearance, relying on this, it won nearly [-] million box office.

Because there are many movies that failed to be announced, the typical one in the future is "The Founding of an Army".

Another typical example is "Flash Girl". Due to the unfavorable publicity and release, there was no box office in the early stage, and then the publicity team knelt down to the public.

The announcement and distribution team consisted of seven members, one of whom knelt down and apologized holding a sign, which said "I will discuss the film arrangement", "I cut the trailer", "I made the poster", "I made the planning case", "I made the film title". Taken" "Propaganda written by me" "Two-dimensional I promoted"

I appeal to the audience not to miss a good movie because of the title and poster. There are only 6% left in the film schedule. If you don’t watch it, you will really miss it.

This is the third time that the domestic film and television industry has knelt down. The chief director of a program of Shenzhen Satellite TV also knelt and kowtowed in public, begging the audience for support.

The kneeling in "Flash Girl" was criticized by many people. The sharp and poisonous Jin Xing criticized in "Jin Xingxiu": "The first person to kneel is a genius, and the second person to kneel is a fool.

The third kneeling in "Flash Girl" was just stupid. Not only was it ineffective, but it caused a lot of scolding.

Then there was an offline event called "No entry for over 24 years old, this time we only welcome young people", which directly drove away the main movie-watching crowd over 24 years old.

There are many similar show operations in China. In the era of online publicity, the threshold for publicity has been lowered, which is not as difficult as traditional publicity.

In the past, a few major companies controlled 90% of the domestic distribution business. Large companies such as Huayi, Bernard, and Guangxian have as few as [-] to as many as [-] ground distribution personnel. The threshold is too high, and others simply cannot play.

For online publicity, a keyboard is enough, and those publicity companies are also good and bad, and there are more and more wise operations.

The conscience of the national comic "The Origin of the White Snake" was also advertised to the pit, and the announcement team happened to be the same company as the announcement of "Flash Girl".

When it was released, most of the cinemas across the country didn't even have a poster, which is also rare.

There was almost no publicity, that is, the video of the green snake and white snake dragging two tails in Douyin, many people liked it, but the problem is that no one knew at the time that it was promoting the movie "The Origin of the White Snake".

People who don’t know think they play cosplay. If you look carefully, the word “White Snake” is written on the umbrella, and the word “Yuanqi” is almost invisible. This is their way of publicizing.

The only bit of publicity is quite weird, because it is a love movie of the IP of White Lady, so I asked the dating website Baihe.com to post a Weibo to promote the movie.

Of course, tap water must be indispensable, but because of the wise operation of the publicity team later, the tap water went half way, and finally relied on the signboard of "Guoman Conscience" to prevent it from being buried.

There are a lot of unprofessional announcements, but the big companies are okay, and there will be no all kinds of show operations.

Several upcoming movies in the summer file are also promoted according to their own characteristics.

On June 6rd, 3 days before its release, "Operation Red Sea" also officially launched its promotion.

Unlike the original Berner who did not have a large-scale publicity in the early stage, Tang An asked the publicity department to follow the normal publicity process.

On the 3rd, "OPERATION RED SEA" released its first poster. The background of the poster is at the naval base. Several leading actors are fully armed and holding submachine guns and rushing forward. Behind them is the huge guided-missile destroyer Kunmin lined up at the pier.

Several posters were released one after another, and the first trailer was released three days later, which also heralded the official arrival of the summer vacation.

"OPERATION RED SEA" officially started promotion, and since the first trailer came out, it has become one of the most popular movies at the moment.

Tank battles in sandstorms, head-on gun battles in urban ruins. War scenes are shown to the audience through trailers.

The mortar group of the rebels attacked the convoy of the government army and our special forces, the peak duel of snipers, and the interception of shells by guided missile destroyers
At the beginning, it was still a normal war scene, with heavy artillery fire and fast pace, which made the long-awaited audience hooked.

However, the scenes of blood and flesh flying all over the place began to be a little cruel.

Although in order to take care of the audience's emotions, no too bloody trailer was released, but for audiences who haven't watched any domestic war movies, it is still a bit bloody.

With the release of a series of trailers, the time is getting closer, and there are more and more discussions on the Internet.

"Looking forward to the release of OPERATION RED SEA, the trailer is so exciting, it makes my blood boil!"

"The ticket money for the second round is all ready, the trailer is very exciting, but the screen changes too fast, I'm not used to watching it, and the faces of the actors can't be seen clearly."

"I remember a trailer where Wan Qian said that the eight of them would fight more than 500 people. This is a bit outrageous. Tang An shouldn't be filming an anti-Japanese drama!"

"In "Wolf Warrior", a bunch of foreign mercenaries crushed a large group of Chinese troops and were complained about. Now we have eight special forces fighting five hundred and complaining about it. I think it's good. It's okay to exaggerate, but we can't eight fight ten. Well, that's too boring, let's just make an agent movie."

"That's definitely not the case. Didn't you see that the villain's army in the trailer has the upper hand, and the fight is so fierce, how could it be an anti-Japanese drama."

"It feels a bit bloody, and I specially gave the broken arm a special treatment, I can't stand the blood-sickness!"

"As long as it's not too outrageous, it doesn't matter if it's a little exaggerated, it's just for fun. The evacuation incident just happened, and now I'm looking forward to the evacuation in the movie more and more!"

(End of this chapter)