Living in the Hong Kong Film World

Chapter 627
Remus agreed to Feinan's request, and he had no choice but to agree.

There is only one such movie in the whole world, and he doesn't want it. Naturally, some people want it, so he can't help it.

After signing the contract, under the introduction of Remas, Feinan signed the same contract with the eight cinemas in the concession.

In addition, several movie theaters and theaters wanted to buy copies after seeing the movie, but Zhang Shichuan's production capacity was limited, and only eight copies were made for the time being.

After confirming the premiere time, Feinan's publicity strategy also started.

Zheng Zhengqiu took advantage of his network in magazines and newspapers to publish advertisements for the movie in every newspaper and magazine in Quan Shanghai.And the ticket price of the movie is marked in large fonts, with a shocking price of 499 coppers per ticket.

But Du Yu carefully drew a promotional poster for the movie. It was two villains who were fighting each other. Looking at the clothes, one could tell that one was Chinese and the other was neon, and it was also published at the bottom of the advertisement.

The Fist of Fury Sect was not idle either.

Many of the brothers in Fist of Fury are rickshaw drivers. They contacted all the rickshaw drivers in Quan Shanghai and asked them to help promote the movie.

This is nothing to the coachmen. They solicit customers every day and have to chat with them, that is, to talk a lot.

But what they don't know is that this kind of propaganda is the most accurate when it is spread.

Those who have money to take a rickshaw generally have some money in their pockets, and may not be able to afford the fare, but they can still afford the 499 coppers.

In addition, Jingwumen moved up and down, scattered to the densely populated residential areas on the edge of the concession, and put up posters to promote it.

The poster shows Dan Du Yu's short comics drawn for the movie under the guidance of Fei Nan.

During this period, there were too few people who could read and write, and the propaganda effect of pictures was much stronger than that of words.

The comics above are all fighting scenes based on the expanded scripts, which are closer to the style of old-fashioned Hong Kong comics in Feinan's memory, full of shock.

Once the poster was put up, it attracted countless people to watch.

In this era of lack of entertainment, such comics are also new and very eye-catching.

In order to prevent someone from taking the posters away, and also for publicity, there are brothers from Fist of Fury in front of each poster to promote it.

They explained to the curious people that this poster was to promote a movie that will be released simultaneously in nine cinemas in the concession three days later, and the cartoons on the poster were the fighting scenes in the movie.

Many people don't know what a movie is. The Jingwu brothers patiently explained that it is similar to a shadow puppet show, but it is played by electricity, and there are images of real people in it, which is very magical.

People don't know why, but they are still full of curiosity.

However, after learning the ticket price of the movie, they couldn't help shaking their heads and began to retreat.

A seat ticket is 499 coppers, and a standing ticket is 299 coppers, which is not cheap.

Five hundred coppers can buy a bag of rice. What movie should I go to see?Is it rich to burn?

But soon, the Jingwu Brothers attracted everyone back, because they declared that as long as they went to the nine cinemas in the concession to watch the movie, they could get half of the money back from them with the movie ticket, and settled in cash.

This move immediately attracted the attention of many people. Regardless of whether they have gone to school or read Chinese characters, they will still be able to calculate roughly.

If half of the money can be exchanged for tickets, wouldn't it only cost 150 coins to watch a movie?

150 coppers, although it is still a bit expensive, but compared to the previous ticket price of one or two oceans, it is not too cost-effective.

Many people have already been tempted.

Such propaganda was carried out for three days in a row in the residential area outside the concession.

Because the cartoons on the posters posted in different residential areas were different, many people went to other residential areas to see the posters.

In this way, information converges and spreads, allowing more people to know about the movie.

So, under the joint promotion of "online" in magazines and newspapers and "offline" by word of mouth, this movie called "Fearless" was known to many people in Shanghai before it was released. .

The two-pronged marketing ignited the enthusiasm of the people of Shanghai. Early in the morning of the premiere, some people came to inquire about buying tickets.

At noon, people who came to watch the movie in the morning formed a long queue, stretching for hundreds of meters. This kind of big scene was the first time even in Shanghai.

At the window on the second floor, Remas stood in front of the window, looking at the long dragon downstairs, but there was no joy on his face. Instead, he looked sad and depressed.

"Mr. Fei."

He couldn't help but ask Feinan, who was drinking slowly while holding a red wine glass, "Are you spending your own money to invite these poor people to watch a movie?"

"Why not?"

Feinan shrugged, and asked with a smile: "Anyway, it's my own money, and I'll give you a penny! What are you afraid of!"

"Ugh!"

Remas sighed helplessly. Feinan's use of real money for subsidy was not considered a breach of contract. He just couldn't figure it out. Why did Feinan bother?
"Film is an elegant art, so many poor people come to watch it... It's a pity that I just renovated a new theater!"

Remus couldn't help muttering and complaining.

"Do you think they are dirty?"

Feinan looked over, his eyes were a little cold.

"Well! I didn't say that."

Remas muttered, and suddenly seeing Feinan's eyes, he couldn't help but shiver.

Staring at him, Feinan calmly pointed to the crowd downstairs and said, "Many of them have never seen any high art in their entire lives, and this movie ticket is probably their only entertainment expense for a long time. "

"In order to watch a movie, they took a shower and changed into new clothes. Don't worry, they won't dirty your seat."

"Mr. Fei, you know I didn't mean that."

Remas hurriedly said seriously: "I'm just worried that if you subsidize the fare in this way, according to the share ratio, instead of earning money, you will have to lose money."

"And if you do this, you will only make more and more poor people come to watch movies at a low price. I don't mean to look down on the poor, but you know, the rich earn more money, don't you?"

"Haha! I never wanted to earn poor people's money."

"Then what do you want?" Remus didn't know why.

"You'll know."

Feinan picked up his wine glass, drank the red wine in the glass, turned and walked out the door.

The premiere of the first movie in the morning is about to begin.

Ticket check-in, the first batch of spectators have already entered the arena, those who have tickets are chaotically looking for their seats, those who bought standing tickets are standing by the aisle, looking up at the surroundings, their eyes are full of curiosity and envy , Excitedly talking and laughing with friends who came with me.

Many people are very excited to enter such a place for the first time.

Finally, the hall was full of spectators. The hall that originally accommodated more than 700 spectators suddenly squeezed in nearly 2000 people.

When the set time came, someone came up to the stage, made everyone quiet with a loud voice, and then read out the instructions for watching the movie.

Because many people have never seen the movie, in order to avoid some people being frightened and affecting the viewing of the movie, Feinan asked Remus to arrange for someone to give a brief explanation to the audience.

Remus liked the operation of movie watching instructions very much, and even added a few requirements to it himself.

In order to facilitate understanding, the staff used shadow puppetry and other methods as examples to give everyone a vague idea of ​​the movie, and then asked for a few requirements to keep the theater clean and not to litter anywhere, so they stepped off the stage.

At the back of the projection hall, the projector was powered on, the film reels were rustling, a beam of light hit the curtain directly in front, and images began to appear.

Behind the curtain, the staff also switched on the needle of the gramophone simultaneously, and the dubbing record began to work.

The movie is officially played.

(End of this chapter)