Living in the Hong Kong Film World

Chapter 633 Scalpers and ticket stubs

The popularity of the "Fearless" movie exceeded everyone's imagination, including Feinan himself.

From the night of the premiere, it seemed as if people could be heard talking about the movie in the streets and alleys of Shang Hai.

Every viewer who has watched this movie spares no effort to recommend this movie to their friends.

Many people find that overnight, there is a good thing that everyone praises, but they have never seen it themselves.

Ever since, the queue at the gates of the nine premiere theaters doubled again the next day.

Remas also understood the benefits of Feinan's low-price promotion strategy, which not only attracted more potential customers, but also increased the number of screenings due to the sale of single movie tickets.

Although the ticket price is lower, the daily income of the theater is much higher than before.

This has a lot to do with the high quality of the movie "Fearless", but the decisive factor is the length of the movie.

In the past, movies shown in theaters rarely lasted longer than 10 minutes, and they were usually about 10 to [-] minutes long. They were sold by show, which was not troublesome enough.

Therefore, theaters usually sell tickets according to the number of shows in the morning, afternoon and evening. One show lasts more than three hours, and each show shows six to eight movies. The ticket price is one or two yuan, and tea is also provided.

The duration of this "Fearless" was one hour, which made it possible to sell tickets for three shows in the time that could only be sold for one show.

Because of the extra Feinan cents, the actual sales price of the theater was only about one-fifth of the original price.

But the average attendance rate in the past was only [-] to [-]%, but now the attendance rate is [-]%!
The attendance rate that has doubled several times not only provides several times the box office revenue, but also brings many chain benefits.

The theater also sells snacks, snacks, and drinks. This part of the income accounts for a relatively high proportion of the theater's income, and it can even earn back the rent.

And judging from the current situation, I am afraid that this upsurge will not pass for a while. The super high attendance rate is estimated to last for a long time, and there is still money to be made.

On Feinan's side, the next day, he had earned back the money he had withdrawn from the ticket refund event on the premiere day, and there was still a slight surplus.

The popularity has already risen, the name of "Fearless" has spread all over the streets and alleys, and the long queues at the entrances of various theaters are the best advertisements. There is no need to invest in publicity, and the follow-up income will be profitable.

But making money is not his goal, otherwise he wouldn't force the Nine Cinemas to prevent them from raising their prices.

At the current price, both the theater and him are profitable, and ordinary audiences can also afford it, which is quite reasonable.

When Zhang Shichuan's second batch of copies is produced, he plans to further lower the ticket price to attract more hesitant viewers into the theater.

However, although the "official pricing" of the theater has not changed, the ticket price outside the theater has not.

From the night of the premiere day, people with active brains ran to the entrance of the theater with bedding in their arms, and started queuing early.

They're not people who intend to see the movie, but to sell their spot.

Some people who have money and don't want to waste time queuing can spend some money to buy their seats and buy movie tickets in advance.

After tasting the sweetness, these people immediately transformed into ticket scalpers, buying tickets and selling them to the end of the queue.

With this scalper's ticket, these people are making a lot of money.

However, there is no threshold for this business. After seeing them making money, many people were also moved. From the third day on, the size of the scalpers tripled.

But in this way, it will immediately fall into a price war, making it difficult to do business.

Soon, some scalpers thought of a good way.

They are a gang of gangsters from Minhang District, the leader is Mi San.

They managed to buy some premiere-day ticket stubs from some premiere-day audiences who hadn't exchanged for coins from Fist of Fury. With this kind of ticket stubs, they could get a [-]% discount on tickets.

With this move, they quickly grabbed a lot of business.

But there is no impenetrable wall in the world, and other scalpers soon learned of this situation, and immediately began to buy tickets for the premiere day.

But on the day of the premiere, many viewers exchanged their tickets for coins. There are not many ticket stubs on the market, and people who hold such ticket stubs are not very short of money.

In addition, the scalpers who bought the ticket stubs first had already thought of this level, bought a lot of ticket stubs in advance, and put them in their hands, they didn't buy much.

Because the theater stipulates that each person can only buy a maximum of two tickets, so one or two ticket stubs is not a big deal at all.

Where there is demand, there is supply, and a batch of ticket stubs soon appeared on the market, but the asking price was very high.

The scalpers thought it was Mi Huangniu who released it, but they found that Mi San was also snapping up these ticket stubs, and quickly joined in the rush.

Mi San couldn't tell, and he didn't know where the batch of ticket stubs came from, but if they were bought by those scalpers, then his price advantage would be gone.

Therefore, he could only spend a lot of money to buy all the ticket stubs on the market.

This wave made him spend the money he earned before.

But what he didn't expect was that after he bought it, another batch of ticket stubs appeared on the market immediately.

Now no matter how stupid he is, he can guess who took out the ticket stub.

With so many ticket stubs in their hands, who else could it be except Jingwumen who exchanged the ticket stubs with money?

But even if he guessed it, he didn't dare to say anything, he could only swallow this dumb loss silently.

Right now, the Fist of Fury is in full swing, and its reputation is booming.

On the night of the premiere day, dozens of young lads came to Jingwumen, knelt outside the gate, and wanted to learn from their masters.

On the second night, this number became several hundred people.

Just like the "Shaolin Temple" in later generations made Shaolin Temple known all over the country, today's Jingwumen seems to have become a spiritual holy place for aspiring young people in Shanghai.

No one would trouble Jing Fu Sect at this juncture unless they had a brain hole.

These ticket stubs are the benefits that Feinan left to the Jing Wu brothers in return for their assistance in filming the movie.

After this batch of ticket stubs were sold out, the Jingwu brothers tightened their pockets and began to sell ticket stubs in small batches to avoid dropping the price too low.

As long as the popularity of movies is still there, and as long as the discounts are normal, there will be a market for ticket stubs.

Knowing that the ticket stubs on the premiere day can be sold for money, many people who chose to refund their tickets regretted it.

But there is nothing to regret. That day, Jingwu brothers shouted over and over again with a loudspeaker at the entrance of the theater, but they still chose to refund half of the ticket price.

As word-of-mouth fermented, more and more people became curious about this movie. Even some foreigners in the concession also asked someone to buy some VIP tickets and went to the theater to watch it once.

The movie's attitude towards foreigners is not very good, and there are plots of violently beating Western Hercules.

But these foreign audiences did not feel displeased, they were completely overwhelmed by the action scenes in the movie.

These wonderful Kung Fu shots, in their view, are as magical as magic, especially some of them with the aid of wire, which made them exclaim again and again, feeling incredible.

As for the episode of beating the Western Hercules, they were more enthusiastic than anyone else. The funny appearance and movements of the French fat man in the picture made them laugh out loud and lean forward.

After the appearance of the first batch of foreigners, this movie gradually became popular in the world of foreigners.

(End of this chapter)