The Industrial Kingdom of the Great Age
Chapter 378 Market Analysis
Chapter 378 Market Analysis
On this day, Zhao Ming got the business license and various certificate photos, and various material contracts were also followed up.
At the same time, various news reports, promotional advertisements, and job advertisements were released one after another.
"Zhao Ming, this enigmatic man strikes again! "
"Fenghuang recruitment, the reputation is not obvious, it is actually Zhao Ming's new enterprise!" "
"Fenghuang vs. Bright, which one can have the last laugh!" "
"Everyone is looking forward to it, Fenghuang is recruiting new ones!"Recruit talented people and join Fenghuang! "
Various media reports made this matter very popular, and basically all the southern provinces knew about it.Among them, Guangzhou and Shenzhen in Guangdong know everything.
Also on this day, various discussions continued, Zhao Ming also received various calls, and even later, he had a psychological shadow on the phone.
"Old Zhao, I heard that you have started another electric fan company, called Fenghuang, right? Is there anyone who can be the general manager in your place? I can think about it and condescend to help you."
"Hurry up and get out, there are still a few cleaners, do you want it?"
"How can you arrange work for me so casually?"
"It's all work, and here, there is no distinction between high and low jobs, only the salary. Why do you still dislike it?"
Liu Deng on the other end of the phone was very speechless.
The leader of Shenzhen also called, it was the deputy secretary.
"Comrade Xiao Zhao, why don't you come to Shenzhen to start a business? You don't believe me."
"Leader, you are really wronging me. I am running Fenghuang here because of the convenient location here, and my partner is also from here. It is inconvenient."
"I'm just joking with you, but if you want to set up a business next time, you can consider Shenzhen."
"Don't worry about this, I will go to Shenzhen to develop in a short time. And maybe we will still deal with each other then."
The deputy secretary didn't know why, but he hurriedly applauded.
Zhao Ming secretly smiled, and when the time comes to help Pang Wenjing win the urban planning and design rights in Shenzhen, it can be regarded as developing in Shenzhen.
Then there are various business calls, all of which are seeking cooperation.Among them are fan component manufacturers and some material manufacturers.
As for the store where the order was placed, there was none.
Although many people admire Zhao Ming, and even many people think that his business can probably rise, but the owner of the store is quite rational.
It is impossible for them to place an order just because of Zhao Ming's name. In that case, they were still selling the products of the Bright Group, but now they are still selling Zhao Ming's.
So they all choose to wait and see, and wait until Zhao Ming has completely produced the electric fan before deciding whether to buy it or not.
This was unexpected by Gu Hongyan, but after it happened, others took it for granted.
No one has placed an order, the workers are already in place, and the production lines are all under construction, but if there is no order, then work cannot start.
If there is still no order after a period of time, Fenghuang will become the laughing stock of the society, the company will be dissolved, and her hard work will be in vain.
This is not the ending she wants.
With this in mind, Gu Hongyan hurried to find Zhao Ming.
In the office, Gu Hongyan explained the current situation anxiously.
"Old Zhao, I contacted several store owners who I had friendship with before, and they all refused to place an order. I also took out some contact information of some stores from the Red Star Factory and contacted them one by one. They all said to have a look. First, what can I do about this?"
She seemed to be driven into a hurry, and she confessed all her background.
Zhao Ming was speechless for a while, this woman really likes to dig out her own bottom line.Fortunately, it was for Feng Huang's benefit, so he didn't have much to say.
"It doesn't matter if you don't place an order. So far, the sellers have the final say in the market. It's like what the Cuichan Group produces, and customers will buy it. There is no choice at all. Then we will produce it, and there is no need to worry about it."
"Of course I know this, but we have produced it, and if no one wants it, we can't sell it at all. Can't the factory sell it directly?"
Zhao Ming raised his head and said with a weird face: "This sales channel can also be considered. At that time, we will add a sales call to let customers place orders, and we will deliver the goods. But the main sales channels, we can consider those stores and Shops, and supermarkets."
Hearing that there are still shops and supermarkets to consider, Gu Hongyan's eyes lit up, how could she forget this.You know, Zhao Ming was blocked by the big brother when it came to freezer sales, but he still got in touch with stores and supermarkets, and the freezers were selling well.
Now that this matter has not passed too long, the Big Brother knows that Zhao Ming cannot be brought down, so he also starts to promote it, intending to regain his position as the Big Brother in the market.But almost everyone thinks that this is impossible.
Now that Zhao Ming plans to sell the electric fans in stores again, Fenghuang doesn't need to worry about distribution.
Thinking of this, Gu Hongyan felt relieved.
Zhao Ming said with a smile: "Don't let your mind down so early, thinking that we can relax because we have store sales channels. Our opponent is not simple. As a real giant in the country, its position in the fan industry is higher than that of our big brother. The freezer industry is even worse."
Thinking of the Bright Group, Gu Hongyan's face turned blue, and his expression became more dignified.
That's right, as the largest electric fan manufacturer and sales enterprise in China, Cuican Group can even be called the only electric fan enterprise.
There are basically no other companies in this industry in China, and Zhao Ming is the second one.
In other words, Bright Group has mastered all market resources, and it is a state-owned enterprise with abundant funds and sufficient personnel.
It can be said that the Brilliant Group is a mountain, and the Fenghuang is just an ant. It is very difficult to get over.
It can be said that the only advantage Fenghuang has over Bright Group is Zhao Ming himself.Zhao Ming has mastered the core technology of Fenghuang, that's all.
But sometimes technology is the greatest strength, and this is why Gu Hongyan is optimistic about Zhao Ming.
"It's okay, anyway, as long as there is a market, with your name, you won't have to worry about not being sold." Gu Hongyan said casually.
Zhao Ming shook his head and said, "If we are fighting this battle with the Bright Group, even if we have a market, we may not be able to win."
When Gu Hongyan heard this, she frowned slightly, and was stunned when she was about to refute.After thinking about it carefully, she understood, and then broke out in a cold sweat.
That's right, if you fight against the Bright Group, it seems that the chances of winning are not great.This is not a private enterprise like Big Brother.Cui Can Group is a state-owned enterprise with strong capital, a detached market position, and sufficient personnel.
If the Bright Group directly waged a price war and lowered the price, it could drag Fenghuang to death.People can withstand consumption, but Fenghuang can't.
They may not even need to lower the price. For products of the same quality, even if customers trust Zhao Ming, they may not necessarily trust the Fenghuang brand.
The brand of Brilliant is already an old brand, and its position in the market is even more detached than that of its big brother.If they don't lower the price, even if they sell it on the market at the same price as Fenghuang, the customers will also choose the Bright Group.
Not for anything else, but because of the brand Bright.
Zhao Ming was able to escape from the joint blockade of Big Brother and others before because Dongxing's quick-freezing experts had their own advantages.
Some time ago, Zhao Ming also gave some of his ideas to the scientific research team of Dongxing. I believe that after the release of Hope Star, it will have an absolute advantage.
But that's because Zhao Ming has the crushing advantage in quality and price, and now against the Bright Group, these two advantages are gone.
The electric fan technology of the Bright Group was developed by Zhao Ming, and it is already considered first-class in the industry. It is impossible for Zhao Ming to develop more excellent technology in a short period of time.
Then there is no advantage in terms of quality and technology.
In addition, the Bright Group has always been producing on a large scale, and the cost is very low.Fenghuang was established late and its financial strength is weak. It can only be produced on a small scale, and the cost is not low. When the time comes, the price for sale on the shelves will not be lower than that of Bright, so it has no advantage at all, but a disadvantage.
On the other hand, Brilliant Group has superior overall strength, low cost, high quality, resounding brand, and exclusive market share!
It can be said that the Brilliant Group has all of the four most important conditions analyzed before.
On Zhao Ming's side, there is only one high-quality product, and none of the others!
And the quality is still on par with others!That's all!
Thinking of this, Gu Hongyan felt like falling into an ice cellar, and the calmness before was completely gone.She looked straight at Zhao Ming, hoping to find a solution.
"Old Zhao, you have always been so calm, you must have a good solution, hurry up and say it." Gu Hongyan saw that Zhao Ming said these words very calmly, and seemed to have a solution.
Zhao Ming smiled, "There is no good way, because we don't have any advantage in terms of ceiling fans, and the high quality is not our advantage. But..."
"But what? Say it quickly!" Gu Hongyan was in a hurry, but suddenly caught the content of Zhao Ming's words, and her eyes lit up.
ceiling fan?
She remembered that Zhao Ming had told her about other market segments before, and that electric fans could be divided into many types, not just hanging from the ceiling.
She herself also studied in Hong Kong. Apart from broadening her mind, the life there also affected her.Thinking of this, she thought that there seemed to be other fans in Hong Kong.
"Standing fans are also standing fans!" Gu Hongyan said excitedly, "We don't want to compete with the Cuichan Group on ceiling fans, we can develop standing fans. I remember that there are already standing fans in Hong Kong, and because they are easy to move, Very popular."
Zhao Ming's face was full of smiles, it seemed that Gu Hongyan had already thought of it.
He nodded, tapped his table with his fingers, and said slowly: "But don't forget, what we can think of, others can think of too. And the orders placed by Donghuang Group are not only ceiling fans, but also station fans. Fans, this one, the Bright Group will also produce."
(End of this chapter)
On this day, Zhao Ming got the business license and various certificate photos, and various material contracts were also followed up.
At the same time, various news reports, promotional advertisements, and job advertisements were released one after another.
"Zhao Ming, this enigmatic man strikes again! "
"Fenghuang recruitment, the reputation is not obvious, it is actually Zhao Ming's new enterprise!" "
"Fenghuang vs. Bright, which one can have the last laugh!" "
"Everyone is looking forward to it, Fenghuang is recruiting new ones!"Recruit talented people and join Fenghuang! "
Various media reports made this matter very popular, and basically all the southern provinces knew about it.Among them, Guangzhou and Shenzhen in Guangdong know everything.
Also on this day, various discussions continued, Zhao Ming also received various calls, and even later, he had a psychological shadow on the phone.
"Old Zhao, I heard that you have started another electric fan company, called Fenghuang, right? Is there anyone who can be the general manager in your place? I can think about it and condescend to help you."
"Hurry up and get out, there are still a few cleaners, do you want it?"
"How can you arrange work for me so casually?"
"It's all work, and here, there is no distinction between high and low jobs, only the salary. Why do you still dislike it?"
Liu Deng on the other end of the phone was very speechless.
The leader of Shenzhen also called, it was the deputy secretary.
"Comrade Xiao Zhao, why don't you come to Shenzhen to start a business? You don't believe me."
"Leader, you are really wronging me. I am running Fenghuang here because of the convenient location here, and my partner is also from here. It is inconvenient."
"I'm just joking with you, but if you want to set up a business next time, you can consider Shenzhen."
"Don't worry about this, I will go to Shenzhen to develop in a short time. And maybe we will still deal with each other then."
The deputy secretary didn't know why, but he hurriedly applauded.
Zhao Ming secretly smiled, and when the time comes to help Pang Wenjing win the urban planning and design rights in Shenzhen, it can be regarded as developing in Shenzhen.
Then there are various business calls, all of which are seeking cooperation.Among them are fan component manufacturers and some material manufacturers.
As for the store where the order was placed, there was none.
Although many people admire Zhao Ming, and even many people think that his business can probably rise, but the owner of the store is quite rational.
It is impossible for them to place an order just because of Zhao Ming's name. In that case, they were still selling the products of the Bright Group, but now they are still selling Zhao Ming's.
So they all choose to wait and see, and wait until Zhao Ming has completely produced the electric fan before deciding whether to buy it or not.
This was unexpected by Gu Hongyan, but after it happened, others took it for granted.
No one has placed an order, the workers are already in place, and the production lines are all under construction, but if there is no order, then work cannot start.
If there is still no order after a period of time, Fenghuang will become the laughing stock of the society, the company will be dissolved, and her hard work will be in vain.
This is not the ending she wants.
With this in mind, Gu Hongyan hurried to find Zhao Ming.
In the office, Gu Hongyan explained the current situation anxiously.
"Old Zhao, I contacted several store owners who I had friendship with before, and they all refused to place an order. I also took out some contact information of some stores from the Red Star Factory and contacted them one by one. They all said to have a look. First, what can I do about this?"
She seemed to be driven into a hurry, and she confessed all her background.
Zhao Ming was speechless for a while, this woman really likes to dig out her own bottom line.Fortunately, it was for Feng Huang's benefit, so he didn't have much to say.
"It doesn't matter if you don't place an order. So far, the sellers have the final say in the market. It's like what the Cuichan Group produces, and customers will buy it. There is no choice at all. Then we will produce it, and there is no need to worry about it."
"Of course I know this, but we have produced it, and if no one wants it, we can't sell it at all. Can't the factory sell it directly?"
Zhao Ming raised his head and said with a weird face: "This sales channel can also be considered. At that time, we will add a sales call to let customers place orders, and we will deliver the goods. But the main sales channels, we can consider those stores and Shops, and supermarkets."
Hearing that there are still shops and supermarkets to consider, Gu Hongyan's eyes lit up, how could she forget this.You know, Zhao Ming was blocked by the big brother when it came to freezer sales, but he still got in touch with stores and supermarkets, and the freezers were selling well.
Now that this matter has not passed too long, the Big Brother knows that Zhao Ming cannot be brought down, so he also starts to promote it, intending to regain his position as the Big Brother in the market.But almost everyone thinks that this is impossible.
Now that Zhao Ming plans to sell the electric fans in stores again, Fenghuang doesn't need to worry about distribution.
Thinking of this, Gu Hongyan felt relieved.
Zhao Ming said with a smile: "Don't let your mind down so early, thinking that we can relax because we have store sales channels. Our opponent is not simple. As a real giant in the country, its position in the fan industry is higher than that of our big brother. The freezer industry is even worse."
Thinking of the Bright Group, Gu Hongyan's face turned blue, and his expression became more dignified.
That's right, as the largest electric fan manufacturer and sales enterprise in China, Cuican Group can even be called the only electric fan enterprise.
There are basically no other companies in this industry in China, and Zhao Ming is the second one.
In other words, Bright Group has mastered all market resources, and it is a state-owned enterprise with abundant funds and sufficient personnel.
It can be said that the Brilliant Group is a mountain, and the Fenghuang is just an ant. It is very difficult to get over.
It can be said that the only advantage Fenghuang has over Bright Group is Zhao Ming himself.Zhao Ming has mastered the core technology of Fenghuang, that's all.
But sometimes technology is the greatest strength, and this is why Gu Hongyan is optimistic about Zhao Ming.
"It's okay, anyway, as long as there is a market, with your name, you won't have to worry about not being sold." Gu Hongyan said casually.
Zhao Ming shook his head and said, "If we are fighting this battle with the Bright Group, even if we have a market, we may not be able to win."
When Gu Hongyan heard this, she frowned slightly, and was stunned when she was about to refute.After thinking about it carefully, she understood, and then broke out in a cold sweat.
That's right, if you fight against the Bright Group, it seems that the chances of winning are not great.This is not a private enterprise like Big Brother.Cui Can Group is a state-owned enterprise with strong capital, a detached market position, and sufficient personnel.
If the Bright Group directly waged a price war and lowered the price, it could drag Fenghuang to death.People can withstand consumption, but Fenghuang can't.
They may not even need to lower the price. For products of the same quality, even if customers trust Zhao Ming, they may not necessarily trust the Fenghuang brand.
The brand of Brilliant is already an old brand, and its position in the market is even more detached than that of its big brother.If they don't lower the price, even if they sell it on the market at the same price as Fenghuang, the customers will also choose the Bright Group.
Not for anything else, but because of the brand Bright.
Zhao Ming was able to escape from the joint blockade of Big Brother and others before because Dongxing's quick-freezing experts had their own advantages.
Some time ago, Zhao Ming also gave some of his ideas to the scientific research team of Dongxing. I believe that after the release of Hope Star, it will have an absolute advantage.
But that's because Zhao Ming has the crushing advantage in quality and price, and now against the Bright Group, these two advantages are gone.
The electric fan technology of the Bright Group was developed by Zhao Ming, and it is already considered first-class in the industry. It is impossible for Zhao Ming to develop more excellent technology in a short period of time.
Then there is no advantage in terms of quality and technology.
In addition, the Bright Group has always been producing on a large scale, and the cost is very low.Fenghuang was established late and its financial strength is weak. It can only be produced on a small scale, and the cost is not low. When the time comes, the price for sale on the shelves will not be lower than that of Bright, so it has no advantage at all, but a disadvantage.
On the other hand, Brilliant Group has superior overall strength, low cost, high quality, resounding brand, and exclusive market share!
It can be said that the Brilliant Group has all of the four most important conditions analyzed before.
On Zhao Ming's side, there is only one high-quality product, and none of the others!
And the quality is still on par with others!That's all!
Thinking of this, Gu Hongyan felt like falling into an ice cellar, and the calmness before was completely gone.She looked straight at Zhao Ming, hoping to find a solution.
"Old Zhao, you have always been so calm, you must have a good solution, hurry up and say it." Gu Hongyan saw that Zhao Ming said these words very calmly, and seemed to have a solution.
Zhao Ming smiled, "There is no good way, because we don't have any advantage in terms of ceiling fans, and the high quality is not our advantage. But..."
"But what? Say it quickly!" Gu Hongyan was in a hurry, but suddenly caught the content of Zhao Ming's words, and her eyes lit up.
ceiling fan?
She remembered that Zhao Ming had told her about other market segments before, and that electric fans could be divided into many types, not just hanging from the ceiling.
She herself also studied in Hong Kong. Apart from broadening her mind, the life there also affected her.Thinking of this, she thought that there seemed to be other fans in Hong Kong.
"Standing fans are also standing fans!" Gu Hongyan said excitedly, "We don't want to compete with the Cuichan Group on ceiling fans, we can develop standing fans. I remember that there are already standing fans in Hong Kong, and because they are easy to move, Very popular."
Zhao Ming's face was full of smiles, it seemed that Gu Hongyan had already thought of it.
He nodded, tapped his table with his fingers, and said slowly: "But don't forget, what we can think of, others can think of too. And the orders placed by Donghuang Group are not only ceiling fans, but also station fans. Fans, this one, the Bright Group will also produce."
(End of this chapter)
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