WeChat and Weibo play like this to make money

Chapter 1 Preface
"Micro" power promotes business, Chinese enterprises encounter new opportunities
Vice Chairman of China Internet Industry Association

Gao Xinmin

The speed of Internet innovation is beyond people's imagination. The development of emerging social networks, online video, and mobile Internet has changed the original ecology and rules of the media, and profound changes have taken place in economic activities and people's lifestyles.Among them, the sudden emergence of WeChat and Weibo not only changed the way of human interaction, but also formed a strong force to give birth to a new business model, changed the communication structure between brands and consumers, and reshaped the industry marketing environment.In the past two years, "WeChat" and "Weibo" applications have rapidly penetrated into all aspects of China. From the government to the public, from enterprises to consumers, from individuals to individuals, they are all experiencers and builders of information exchange on WeChat and Weibo.

Inspired by the unlimited prospects of WeChat and Weibo platforms and European and American companies, the concept of WeChat marketing and Weibo marketing has begun to spread and practice in my country. A group of keen companies have taken the lead in using WeChat and Weibo to launch a new round of innovative marketing. campaign and achieved very good results.

It is reported that as of the first half of 2011, more than 3 enterprises have entered Sina Weibo, covering different industries such as culture, finance, automobiles, and fast-moving consumer products. This phenomenon reflects that more and more enterprises are aware of Weibo. It has low-cost and high-efficiency advantages in consumer insight, word-of-mouth communication, real-time continuous marketing, service and brand care.The personal microblog user group is also very concerned about various marketing activities carried out by enterprises on microblog. Among them, 65% of users follow brand microblogs, 25% follow more than 10 official corporate microblogs, and 34.3% use Get brand discount information on Weibo.

Compared with the popularity of Weibo, the popularity of WeChat is even worse.WeChat, as a platform where the content is unlimited and can disseminate information in the form of video and audio, is more popular and popular among netizens than Weibo.Therefore, it is not too much to say that WeChat is a media platform that cannot be ignored.

It can be judged that whether it is brand maintenance advocated by large companies or low-cost brand building sought by small and medium-sized enterprises, today, WeChat and Weibo will become one of the core competitiveness of business operations.

Enterprise WeChat marketing and Weibo marketing are still in the early stages of development, and some companies have fallen into operational misunderstandings: some companies have opened WeChat and Weibo but do not know how to operate them effectively, wasting resources and energy; some companies are afraid of the spread of negative information. If you don't use it, you will miss the marketing opportunity.The seemingly simple WeChat marketing and Weibo marketing are actually a science that also requires learning and practice. The book "WeChat and Weibo Make Money by Playing in This Way" has a high practical guiding significance. The layout and strategic steps of blog marketing are a very valuable practical marketing tool book for enterprises.

(End of this chapter)