Strengthen the technology system

Chapter 189 Publicity Strategy
Competition on live streaming platforms is brutal, and a top internet celebrity can usually have millions or even tens of millions of fans.

Sometimes when an Internet celebrity changes jobs, the number of users on the live broadcast platform will drop a bit, and many die-hard fans will go to the new platform.

Today's development pattern is that the live broadcast giants are popular and hot, and the small live broadcast platforms can only drink some soup. Under the high traffic costs and publicity costs, at least 40% of the share is given to the host, resulting in small live broadcast platforms. At any time, the capital chain may be broken and the company may fall into bankruptcy.

Tian Lin is optimistic about Meitu's live streaming, not because of Meitu's more than [-] million users, but because of the powerful sv video format.

Under the same live broadcast quality, the ordinary platform consumes about 300m traffic per hour, but the Meitu platform only consumes 6m traffic. What kind of gap is this?

The annual bandwidth fee of ordinary platforms exceeds 600 million, and [-] to [-] million may appear. However, Meitu Live will reduce this figure by [-] times, and the annual cost will be [-] to [-] million. The gap can be imagined.

In Tian Lin's words,
'Even if you don't operate, you can win while lying down! '

It was almost ten o'clock, and two people were in the meeting room. There was a huge LCD screen occupying the entire wall at the back, and the data could be observed.

Tian Lin said: "Mr. Ding, the one hundred anchors we have prepared should not be enough to meet the needs of users in the live broadcast room, and we need to constantly add new anchors."

If you want to develop a live broadcast platform, you must have an anchor, and a professional anchor, who will be stationed on the platform when the broadcast starts.

If a user downloads Meitu live broadcast and finds that there is no live broadcaster in it, it will be embarrassing, and there is a high possibility that the platform will be deleted directly.

This time, Meitu live broadcast started, and the company specially hired 10 anchors. These anchors have signed an agreement, and the share will be [-]% higher than that of ordinary anchors. However, there is a long-term agreement, and if you want to change jobs, you need [-] times the liquidated damages ,
Among the [-] anchors, there are [-] resident anchors. Now they are in the Wanxing Technology headquarters building, and there is a special room for live broadcasting.

At present, the headquarters is relatively empty, so the anchors are allowed to broadcast live in this building. When the space here becomes smaller in the future, new places will be found for these anchors.

The reason why these thirty people were stationed at the headquarters to broadcast live at the headquarters was mainly to form a work-oriented live broadcast. There must be a live broadcast in the live broadcast room at all times. If no one broadcast live, it would be embarrassing.

The other [-] people are not resident anchors, but after signing the agreement, they will have a fixed monthly salary.

If you want to get this salary, you must live broadcast in the live broadcast room for more than 180 hours a month. If the time is less than this amount, you will not be able to get a fixed salary, and the sharing agreement will automatically drop to the level of ordinary anchors.

This is Ding Jie's restriction on the anchors, lest some contracted anchors not work, take money for nothing, and waste resources.

Tian Lin continued: "Mr. Ding, we should seize the time to expand the number of new anchors, otherwise the number and types of anchors on the platform are too small, users will not be satisfied, and users may be lost after a long time."

"Don't worry about this, I'm already prepared." Ding Jie has long considered the matter of adding an anchor, and has done some publicity and layout, "On the Meitu live broadcast platform, there is a round of newcomer activities. In the updated week, if you live live broadcast for 18 hours, you can get 10 exclusive live broadcast special effects! Within one month, if you live live broadcast for 36 hours, you can get 20 exclusive special effects!"

Among the previous short video users, there are many anchors who have broadcast live on other platforms. After all, there is not much difference between the two industries.

The special effects for live broadcast this time are open to Meitu users. As long as you register and become a Meitu anchor, and live broadcast for 18 hours within a week, you can get exclusive special effects for live broadcast.Live broadcast for 36 hours within a month, and get 20 exclusive special effects.

These live special effects can only be obtained during the start of the event, and cannot be obtained by purchasing or other methods. If you miss it this time, you can only wait for the new event to start next time.

With this activity, the original users of the Meitu platform can be promoted to become new anchors. In this way, the number of anchors on the platform will continue to increase to meet the needs of new users.

"Mr. Ding, your method will definitely work!" Tian Lin agrees with Ding Jie's views. He has also heard before that the special effects map is very attractive to users, and it has a very good effect on the overall user growth.

Time flies, and it was ten o'clock in the blink of an eye. The Meitu platform update package was released. On all major application platforms, you can download the latest version of Meitu immediately.

10 minutes passed and many users updated the program.

In the conference room, there are also data displays.

Tian Lin looked very excited when he saw the data in the background, "Mr. Ding, in just 10 minutes, the number of registered users of the live broadcast platform has reached 57, which is much higher than expected!"

Meitu users download a new version and enter the live broadcast module. They need to register a new user name, so that they can see how many users use the live broadcast module.

"This is just the beginning, and the number of users will continue to increase." Ding Jie is very confident in Meitu's live broadcast. The conversion of 2.2 million users will definitely make the Meitu platform rise rapidly.

The number of anchor registrations on the live broadcast platform is also increasing. From about 10 minutes, there are more and more certified anchors.

Tian Lin was more surprised when he saw the growth data of anchors than the increase in the number of users, "Mr. Ding, the number of newly registered anchors reached 20 within 358 minutes of the deadline, and 260 of them started broadcasting. The number of our anchors is constantly increasing. !"

For the platform, these fresh blood are very precious. If there is no anchor, no matter how good the platform is, it will not be able to develop.

In half an hour, there were 753 registered anchors.

One hour, 1356 registered anchors.

The time is two hours, and there are 2035 registered anchors.

With the passage of time, the number of live broadcast users has also continued to grow, reaching 568 million in two hours.

Among them, 430 million people have entered the live broadcast platform to watch the live broadcast.
Hang Mengrui is a semi-professional anchor who likes to broadcast live on the platform during her spare time at work.In this way, you can meet a lot of new friends and relieve the boredom in your life.

This time, after learning that the Meitu platform has launched the live broadcast function, I plan to try the live broadcast module of this platform. If the effect is good and the number of fans gained is high, I will consider staying on this platform for live broadcast in the future.

(End of this chapter)