Big data in China

Introduction to Chapter 1
Big data is changing China

What new opportunities does big data bring to Chinese companies and individuals?A self-transformation about thinking, work and life!This book is "Give you a team, how can you manage it?" "The author's breakthrough work!

This may be the most understandable and practical big data book so far!Because apart from this book, there is no other book that can bring you so close to the present and future of China's big data era.

McKinsey, a world-renowned consulting firm, first proposed the concept of "big data".Subsequently, the term big data was mentioned more and more. It appeared on the column headlines of The New York Times and The Wall Street Journal, and entered the news on the official website of the White House.Business leaders such as Bill Gates, Buffett, Google founder Larry Page, and Oracle founder Larry Ellison all began to pay attention to big data immediately.

Big data has three characteristics: the first is large and massive data; the second is fast, which can be quickly obtained through public databases; the third is that we are no longer keen on finding causal relationships, but pay more attention to correlations.

Big data determines the future development of enterprises. As stated in a column article in The New York Times in February 2012, the era of big data has arrived. In business, economics and other fields, decisions will increasingly be made based on data and analysis. Not based on experience and intuition.Gary King, professor of sociology at Harvard University, said: "This is a revolution. Huge data resources have enabled various fields to start a quantitative process, whether it is academia, business or government, all fields will start this process."

The core role of big data is to "foresee the future".Wall Street uses it to accurately predict the rise and fall of stocks, and investment institutions collect and analyze the statements of listed companies to find clues to their bankruptcy; the US Centers for Disease Control and Prevention analyzes the spread of influenza and other epidemics around the world based on it; US President Barack Obama Get more political votes through it.

Today, big data has arrived in China, and it will change China, all traditional enterprises, and the entire market.Our work, life, and social interaction will all be closely related to it.From mobile, telecommunications, Alibaba, Weibo, WeChat, Baidu to every corner of the Internet, the entire Internet is equivalent to a large database.

Understand big data, learn its principles and application skills, maybe a Baidu search hot word can give you a business opportunity, and your ideas and ideas will soon be verified through various public databases.Taking a step back, even if you open an online store, the starting point is much higher than others.If the "Internet thinking" that is often mentioned in high-end forums is not supported by big data, it will be like water without a source and a tree without roots.

This book uses the most concise text to describe and analyze the characteristics, principles and application of big data in various industries and fields in China.At the same time, it also provides new references for our enterprises and individuals: what support will the era of big data provide for the transformation of Chinese enterprises?Where are our strengths and weaknesses?How can we catch the express train of big data and realize business value and personal ideals?
If you already know what big data is through many similar books, then this book focuses more on dispelling confusion and providing practical guidance for you: what should we do in the face of big data?The book not only shows the most representative application cases of big data pioneer companies such as Google, Microsoft, Amazon, Facebook, and Twitter, but also shows the first batch of big data express companies such as Alibaba, Tencent, Baidu, Qihoo 360, and Xiaomi. The Chinese-style breakthrough of enterprises.

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