Winning the new financial era

Chapter 151 Spring Festival Gala Red Envelope Interaction
"Dear viewers and friends, everyone, Happy Chinese New Year!"

"Here is the live broadcast of the 2015 CCTV Spring Festival Gala. All the hosts on our stage would like to express their gratitude to the people of all ethnic groups in the country and the sons and daughters of China all over the world.
Happy New Year! "

……

In the Ruixiang meeting room, Zhang Yida specially projected it on the big screen, and watched the 2015 Spring Festival Gala with the company's executives.

Looking at the opening remarks of several familiar hosts at the party, Zhang Yida thought, this is the first time in his past and present life that he did not celebrate the New Year at home.

For a while, there are also myriad emotions.

In my previous life, after graduating from university, I returned home to inherit the family business and became a rich man in the countryside.

In this life, I chose to devote myself to the Internet, and my business was tens or hundreds of times larger than that in my previous life.

The bigger the cause, the greater the responsibility.

With the completion of the wonderful performances one after another, it was time for the red envelope interaction. Zhang Yida hurriedly said to everyone:
"Everyone take out your mobile phone, shake it and participate."

Zhang Yida himself took out his mobile phone and started shaking it. People in the conference room said from time to time:

"Haha, I rolled to 1.3 yuan!"

"I'm a bit unlucky, it's only 2 cents."

"Send it, I'm 6 yuan and 8!"

"Damn it, invest in a red envelope of 100 yuan!"

Zhang Yida glanced at his own, it was 0.09 yuan, and he didn't dare to say anything.

I thought in my heart, this is too disrespectful to the boss, if you send more, you will die!

When the red envelope interaction time comes, there will be reminder subtitles on the TV screen, and the Touronghui APP will also send pop-up notifications to users.

The cash red envelopes obtained by users shaking are directly distributed to the balance of each user's Mobao payment account, which can be consumed or withdrawn.

In addition to the cash red envelope, Ruixiang also brought some private goods.

For example: investment red envelopes, fund red envelopes, insurance red envelopes...

They are all full discount coupons that buy financial products on Ruixiang to deduct part of the discount.

After all, 6 million worth of money can't be spent in vain. By the way, the business of the platform will be brought along to promote financial business transactions.

Everyone was laughing and joking in the conference room, because it was Chinese New Year, so they were not as formal as usual in the conference room.

Another large electronic screen in the meeting room is a rooster map, which shows the participation enthusiasm of various provinces and cities through colors:

"Beijing, 2063695 people!"

"Modu, 2136523 people!"

"Yangcheng, 1358541 people!"

"Pengcheng, 1286326 people!"

……

Zhang Yida stood on the electronic screen and began to observe carefully. The color shades of the provinces displayed on the electronic screen also reflected the penetration of Ruixiang in the local area.

The four first-tier cities, Beijing, Shanghai and Pengyang, have the highest penetration rate, followed by the eastern region, followed by the central region, and the western region is the lightest.

Zhang Yida squeezed his chin and began to think about the direction of this year's advertising focus. Obviously, the vast central and western regions still need to be vigorously developed.

Zhang Yida continued to shake the red envelope again, this time he was lucky, and got a 3 yuan 2.

Zhang Yida took a screenshot and sent it to a circle of friends via WeChat, along with the text:

"I'm lucky, are you all shaking red envelopes today?"

In a short while, the circle of friends sent out has hundreds of likes, including business friends, some classmates, and subordinates.

But Zhang Yida noticed that someone gave him a thumbs up, and commented:
"It's a good idea, and we'll do one next year."

Fuck, it was Brother Ma who commented.

Some time ago, shortly after Penguin invested in Ruixiang, Ponima added Zhang Yida’s WeChat account.

When he first added Zhang Yida's WeChat, he did not agree and refused several times.

I thought it was that boring person who made a profile picture of Brother Ma, and also used a WeChat name of Pony.

After a while, Brother Xiao Ma called him and said, "Zhang Yida, right! I'm Brother Xiao Ma, and I've added you on WeChat a few times. Please agree."

Zhang Yida is a real person, he thought it was a pirated version, so he quickly passed it to the boss.

Zhang Yida was not surprised that Red Envelope Interaction was targeted by Penguin.

Since 15, Penguin, Ali, Qiandu, and Toutiao have all participated in the Spring Festival red envelope interaction one after another.

Everyone is smart and knows that the Spring Festival Gala has a lot of traffic and covers a wide range of people.

According to the statistics of CCTV Suo Furui: From 2001 to 2014, the Spring Festival Gala maintained an average high audience rating of 30%, which means that at least 7 million people were directly reached.

The Spring Festival is one of the few moments when consumers gather in front of the TV, forming a very good interactive scene between the Internet and TV.

The Spring Festival Gala is also a very good moment for the Internet to sink.

In third- and fourth-tier cities and county towns, users may already have some experience with the Internet, but the experience is not as deep as that of first- and second-tier cities.

During the Spring Festival, a time of family reunion, most of the workers in the first- and second-tier cities return to their hometowns, forming a scene centered on the family, and Chinese people have a strong attachment to red envelopes.

Therefore, it is undoubtedly a good opportunity to use the scene of the Spring Festival Gala to use red envelopes as a carrier to sink Internet products.

Especially for giants like Penguin and Ali, the growth of users in first- and second-tier cities has been weak, and there is an urgent need to sink and increase market development in third- and fourth-tier cities and counties.

"Fuck it! Just be careful not to snatch Ahli from you. I think you can talk to the leaders of CCTV now."

Zhang Yida replied to Ponymar's comment.

"It makes sense. But next year it is estimated that there will be a public bidding. I am sure everyone will still have to fight for it."

Bonima replied quickly, Zhang Yida also understood what he meant, he was the first to eat crabs, and easily finalized the cooperation with CCTV.

Didn't everyone expect to be able to play like this before?
Even CCTV didn't think of it.Next year, it is estimated that the giants will have to pay a large amount of advertising fees, and at the same time, bidding will be held, and the one with the highest price will win!
难 忘今宵难忘 今宵
No matter the ends of the earth and the sea

Shenzhou Wanli embraces

共 祝愿 祖国 祖国 好

Wish the motherland well
……

With the singing of the closing song of the Spring Festival Gala, the Spring Festival Gala also came to an end.

Zhou Feng sent a document, and Zhang Yida looked through it. It was the red envelope interaction data of the Spring Festival Gala:
"The number of red envelope participants in the Spring Festival Gala has reached 1.1 million! A total of 6 million cash red envelopes have been distributed, with an average of 5.45 yuan per user.

At the same time, the red envelopes of the Spring Festival Gala have attracted more than 3000 million new users to Ruixiangxin, and the total number of registered users has approached 3 million. "

Xie Huaiyu also brought the data report of the Five Blessings event, and Zhang Yida looked through it:
"786325 people have collected 5 lucky cards, and the bonus of 2.15 million is divided equally, and each user gets 273.4 yuan."

"How's the public opinion on the Internet?" Zhang Yida asked.

"The red envelopes of the Spring Festival Gala are okay. Everyone knows that there are hundreds of millions of people watching the Spring Festival Gala. Even if they only get a few cents, there will be no resentment."

Zhou Feng said with a smile that the red envelope interaction of the Spring Festival Gala was a victory, and he also successfully completed the task.

The technical department was very good this time, and there were no accidents or malfunctions.

On the contrary, Xie Huaiyu was not so calm, frowning and said:

"Mr. Zhang, many people on the Internet scolded us. They said that they worked hard for 10 days, but they didn't get enough 5 blessings.

Said that Ruixiang is not friendly to users, and will never use our products again. "

Zhang Yida waved his hand with a smile and said:
"That's just a moment of anger from users. Next year, we will increase the bonus a little bit, and then increase the winning rate a little bit."

"By the way, did the winning user post the picture online and install the beep?"

Zhang Yida is more concerned about this. After taking my reward, he still has to promote it to me!

"Shared it! We specially made a sharing and rewarding activity on the reward distribution page. After sharing, you can also get an investment spree worth 888 yuan.

The big gift package includes 800 yuan of insurance deduction coupons, 80 yuan of Internet wealth management deduction coupons, and 8 yuan of fund deduction coupons. "

Xie Huaiyu said that he had already arranged it, and the event cost more than 2 million yuan, so the advertising effect still needs to be a little bit.

"That's fine, let users know that we really sent out 2.15 million.

The media should also get in touch to report on the participation data of the Spring Festival Gala red envelopes and Wufu red envelopes, as well as the distribution of rewards. "

Zhang Yida arranged it like this.

Rubbing his temples, Zhang Yida began to calculate the gains and losses of this event. The advertising fee of 8.15 million was exchanged for 8000 million users. It was worth it!

The only regret is that compared with giants such as Ahri and Penguin, Ruixiang’s influence is still weaker.If they do these two activities, it is estimated that they can attract hundreds of millions of users.

But Zhang Yida was content, he had to eat every bite, and the gap with the two giants could not be filled in a day or two.

By the time I got off work, it was already 12:30 in the middle of the night.

Zhang Yida was about to leave when Song Caiwei stopped him and said, "Mr. Zhang, I said I would treat you to dinner. I made soup at home, why don't you go to my house and drink some!"

"Eh... it's so late, it's not convenient!"

Zhang Yida wanted to refuse, but he was afraid of hurting her face.

"It's okay, I'm lonely at home by myself, let's have a New Year's Eve dinner together!"

Song Caiwei made insinuations before, knowing that Zhao Erya had flown to Qianzhou to spend the New Year with her parents a few days ago, and Zhang Yida was alone these few days.

"Okay!" Zhang Yida had dinner at the company in the evening, and he was a little hungry now.

Song Caiwei led the way in a red 3-series BMW, and Zhang Yida followed in his own Panamera to an apartment in Haiding.

After parking the car in the basement, Zhang Yida followed Song Caiwei up the elevator.

After Song Caiwei pushed the door open, Zhang Yida also followed her into the house. Zhang Yida looked around a few times. The house is not big, it should be a one-bedroom, but it was cleaned and decorated very warmly.

"Hehe, the house is a bit small, please forgive me!" Song Caiwei smiled at Zhang Yida, then pointed to the sofa and said, "Sit down first, I'll go to the kitchen to get some food."

"Okay, it's okay, it's pretty good, did you arrange this yourself?"

Zhang Yida asked, pointing to a wall covered with artistic portrait photos in the living room.

"I really like taking pictures, so I specially organized and framed some of my photos and hung them on the wall."

Song Caiwei had just taken off her coat and put on an apron. Seeing Zhang Yida admiring her beautiful photos, she answered with a smile and walked into the kitchen.

After a while, there was a "sizzling" sound from the kitchen.

　I wish you all a Happy New Year!The collection has reached 3000 today, thank you everyone!
　　
　
(End of this chapter)