Winning the new financial era

Chapter 164 The Subsidy War Begins

"After Didi and Kuaidi merged last month, Ahri's shares in Kuaidi were all replaced by shares of the new Didi Travel Company.

Ari is also a major shareholder of Meituan, while Penguin holds a stake in Dianping.

Qiandu Waimai and Qiandu Nuomi are also promoting Qiandu Wallet.

Now that the O2O war is going on so hot, it is a good time to promote the number of mobile payment card binding users.

But we can't get in!Although Huayi Capital holds a certain share of Meituan and Didi shares, it is not directly held by Ruixiang in the final analysis.

After a layer of relationship, the words are not so clever.

Chen Wei said that Mobao Payment will be removed from the shelves next month, so he said hello to us in advance.

He said that he was also very helpless, which was the result of a shareholder vote.

This is all right, all the big traffic entrances in the O2O industry are closed by Mobao Pay. "

Xie Huaiyu was complaining to Zhang Yida, who reacted calmly and was not surprised by this result at all.

"Old Xie, just close it. Don't worry about it. In this world, the rich are the fathers.

After the merger of Didi and Kuaidi, Chen Wei's shareholding has been diluted very little.

And he will continue to fight with Uber, which is inseparable from the support of Ali's father. "

Ahri's counterattack has already begun, and Zhang Yida is also very distressed when Didi Chuxing's payment portal is cut off.

But Chen Wei insisted on this, and Zhang Yida couldn't do anything about it.

"Online, we are similar to Leech Financial Services and Tenpay, with functions such as phone top-up, utility payment, wealth management product purchase, etc.

The only difference is the number of users.

Offline, we lost the O2O field again.Isn't that the only mom-and-pop shops and street stalls that put all their hopes in the streets? "

Xie Huaiyu had been working abroad before, and he was not so in awe of the domestic giants, thinking that they were mediocre.

Now that the giant made a move, the development momentum of Mobao Payment was immediately interrupted.

Now he finally knows that if the domestic giants are so easy to deal with, BAT will not be able to dominate for more than ten years.

The BAT giant has been deeply involved in the country for more than ten years, and its capital, technology, and influence have long been deeply rooted in the hearts of the people.

Coupled with their strategic investment department and industrial funds, they have already formed a close relationship with the holding company.

Ruixiang's rise time is too short, lack of background, lack of Mazai.Competing with giants is equivalent to fighting a group of people alone.

It is similar in foreign countries. AFAGW also forms a monopoly on the upper layers of the Internet and technology circles. It is also difficult for lower-level companies to defeat or even replace them.

"Don't look down on mom-and-pop stores, they are one of the important components of China's economy.

Let's upgrade the function of Mobao payment, and it is not bad to firmly grasp this market.

In a mom-and-pop store, after selling something, do you have to account for it every day?

We have upgraded it with a bill statistics function, and it is clear at a glance how many things are sold every day, every month, and every year.

There are also new and old customers who can also make statistics, so that they can have a clearer understanding of customer purchases and repurchase rates.

Finally, it can be used as a store manager and store clerk function. After the payment arrives, both the store clerk and the store manager can receive a message reminder, but the money will only enter the store manager's account.

Does this solve another major pain point?
The store manager does not need to check accounts every day, and does not have to worry about the corruption of the store staff. "

Zhang Yida decided that the online segment, O2O segment, and Mobao Pay did not have an advantage, and he simply concentrated on focusing on offline mom-and-pop stores, convenience stores, and supermarkets.

These scenarios are also used more frequently for users.Maybe take this opportunity to draw users to Mobao Pay.

"Ah... I really ignored it. Mr. Zhang, your idea is very good. We used to pay attention to user red envelope subsidies, but never thought about upgrading products and services to solve user pain points.

OK, I'll arrange it right away.We will focus on offline mom-and-pop stores. "

Xie Huaiyu understood Zhang Yida's approach, which was to start a dislocation competition.Rely on product services to attract a group of users.

After Xie Huaiyu returned to the Open Technology Division, he immediately mobilized Mobao Pay's programmers to start product development based on the functions and requirements proposed by Zhang Yida.

……

"Has Didi also cut off the cooperation with Mobao Pay? Great.

Mei Tuan is also on our side. Now, the online usage scenarios of Mobao Pay have been greatly narrowed.

There is a lack of new card binding scenarios, and there is also a lack of usage scenarios. Mobao Pay has hundreds of millions of users.

It won't take long, and it will slowly disappear.We have to seize this opportunity to snatch all these customers, and Penguin can't be cheap. "

At the high-level meeting, Pang Lei said happily after hearing her subordinates report that Didi and Mobao Payment had terminated their cooperation.

"Then shall we take the opportunity to launch some activities to seize the blank market left by Mobao Payment?"

A senior executive of Leech Financial suggested.

"Yes, take advantage of his illness and kill him. Recently, they have stolen the limelight. We must educate them on how to respect their predecessors."

Another leech executive said bitterly.

"Activities still need to be done. Mobao Pay has maintained a fiery upward momentum from years ago to now.

Tens of millions of new card-binding users have been added, and we must interrupt this new momentum for him.

In this way, contact Meituan and Didi, we will launch some preferential activities.

Pay Bei old users choose Pay Bei to pay, and the reduction or exemption ranges from 1-10 yuan.

New PayPal users choose to pay after registering PayPay, and will be given a random free order. "

When Pang Lei was happy, she waved her hand, ready to throw out some budget for the event.

"Is it too broad for new users to randomly waive orders? If users pay hundreds or thousands, will we also waive orders?
I suggest that new users get a discount of 10 yuan or 20 yuan.This kind of activity is also clear at a glance, and users prefer it. "

Some executives felt that there were some loopholes in the event and suggested.

"Okay, let's set a reward of 20 yuan for new users! The group's financing has been negotiated immediately, and the budget for mobile payment activities is sufficient.

There is only one requirement for me, to continue to improve performance while maintaining the existing market share. "

Pang Lei is very decisive. When a good opportunity appears in the market, she immediately follows up with a large promotion budget.

……

"Pony, Mobao Pay has been expelled by Didi. Do we have to occupy some of the blank market left?"

As the general manager of Tenpay, Lai Ziming is in charge of all WeChat payment businesses.Mobao Pay has withdrawn from the ranks of Didi Pay's partners. It is such a big news, so hurry up and ask Ponima for instructions.

"Oh, what's going on? It's said that Chen Wei has a good relationship with Zhang Yida, right?"

Ponimar was quite surprised by this news.

"Friendship belongs to friendship, business belongs to business. Now Didi's major shareholders are Ali and our Penguin, Chen Wei is a sensible person, and he will continue to fight Uber for subsidies in the future.

The only ones who can support him are us Penguin and Ali, as well as the big Wall Street PE institutions.

Ruixiang does not directly hold shares in Didi.Moreover, Ruixiang itself is also a company that needs blood transfusion, how can there be capital investment?

In this case, it is not difficult for Chen Wei to choose which side to fall.

Mobao is out of the game, and we should play the next game with Ari. "

As a senior executive of Penguin, Lai Ziming knew very clearly the small actions behind the scenes of each company, and analyzed them logically.

"Well, how do you think we can seize these blank markets?"

Ponima asked lightly.

"Subsidy, give subsidy red envelopes to users who choose WeChat payment."

Lai Ziming personally planned the WeChat red envelope, which was hailed by Jack Ma as a sneak attack on Pearl Harbor, so he has a good grasp of user needs and market trends.

"Okay, you go to an event and hand in the budget. Penguin is too far behind Ahri now, and has to catch up."

Tenpay is now Penguin's third largest business growth engine other than games and social networking. When it comes to spending money, Ponima is not relentless.

……

In a company in Beijing, several white-collar workers sat down and chatted after lunch.

One of them said, "Have you noticed? On Didi Taxi, there are discounts for WeChat Pay and Alipay!"

As soon as I said this, someone answered: "Yes, I saw it too. I took a taxi this morning. The fare is 10 yuan. Didi will deduct 5 yuan, and WeChat will deduct 5 yuan. It is equivalent to taking a car for nothing. money."

Someone else asked: "I'm taking the car for nothing? How did you do it? I'll take a ride when I get back from get off work in the afternoon."

Several white-collar workers began to discuss the strategy of plucking wool. First, pay once with WeChat Pay to enjoy the first discount, and then pay once with Alipay to enjoy the second discount.

"Hey, why is Mobao Pay missing?" A girl found that Mobao Pay was no longer available as a payment method for Didi Taxi.

"Yeah? Didn't they all have it a while ago? Did you see that the two giants, Ahri and Penguin, are subsidizing users, so they didn't dare to take up the challenge and ran away?"

"The message on Didi reminded them that Mobao Pay has terminated the contract with them."

"That's a pity. I also said to pay again with Magic Treasure, and enjoy another discount."

"Ruixiang's strength is still far behind Ahri and Penguin. I guess I can't afford the huge subsidy, so I'll retreat!"

"I guess so. How angry. I might as well uninstall the Touronghui APP. Since I won't be given a discount, I won't let it take up my phone's memory."

"No, there are no discounts on Didi Taxi. But there is a convenience store near my home that has discounts!
Mobao Pay seems to have cooperated with many convenience stores, and you can get red envelope discounts if you pay with Mobao Pay. "

A girl hurriedly stopped a colleague who wanted to uninstall the app. It's a pity not to squeeze such a big wool.

"Where is it? Why didn't I see it near my house?"

To uninstall the app, the girl opened the Touronghui app and looked through it.

"Hey, I'm so stupid, come on, I'll teach you. Did you open the homepage of Touronghui, did you see the "10 Billion Red Envelope Giveaway"?
Click in, enter your home address, and the nearby cooperative stores will be displayed.

In addition to this method, which store you see has the payment QR code of Mobao Payment, it should also be engaged in activities. "

A group of girls chattered about the red envelope subsidies of various Internet companies. Here, 1 yuan will be reduced, and 8 cents will be saved there.

The imperial capital is big, and it is not easy to live in. It seems that all of them are good women who are diligent and thrifty.

When picking up the wool, everyone spoke clearly and clearly, and seemed to be full of experience.

(End of this chapter)