Winning the new financial era

Chapter 180 Quietly Online

After entering June, Musical.ly, which moved to the capital for office, suddenly became popular, and it was a bit like a turned serf singing.

Yang Lu and Ma Jun regretted it, they sold it at a loss, they sold it at a loss.

If you insist on selling the company until this month, you can definitely sell tens of millions more, or even more.

After DouTV acquired Musical.ly, Yang Lu and Ma Jun rested for a week, and then brought the team from Shanghai to the capital.

Zhang Yida rented another office for his team in the building where DouTV is located, an entire floor, dozens of times larger than their original incubator.

At the same time, Zhang Yida injected another 1 million yuan into Musical.ly, and asked the two of them:
Continue to recruit people, especially the technical and operational lines, to slowly fill up the entire office;

In addition, part of the money was used for advertising and operations, and the reputation of musical.ly was completely established in North America.

Zhang Yida allocated a full 1 million yuan, but these two suddenly got rich and didn't know how to spend it.

Yang Lu and Ma Jun are people who are used to living a hard life, so they saved money for Zhang Yida.

With the money, I recruited a few operations and a few technologies in China, and there were only a dozen people in total.

In addition, an office was opened in San Francisco, USA, and several people were recruited to work.

As soon as the shelf was set up, Musical.ly's Apple Store ranking rose slowly before the dozen or so people put into work.

4月份还排在1500名，5月份直接就升到了1000名以内，到了6月份已经升到400多名了。

At the same time, this upward trend of more than 100 per week is still maintained.

The Apple Store ranking has risen, bringing greater exposure and more downloads, and the number of Musical.ly users has skyrocketed.

What's going on here?Rankings cannot jump up without a reason.

It turns out that all this comes from a small optimization of product functions.

After optimization, users will automatically bring the musical.ly LOGO when sharing videos.

Previously, their team found that some users cropped the logo when they shared the video on Instagram and Twitter.

How can this work?Prostitution is not a good habit.

The seemingly subtle change of "Sharing videos must carry a Logo" can let users quickly know where the video comes from and which software it comes from.

Therefore, Musical.ly became popular in North America and became a well-known internet celebrity product.

Of course, this kind of popularity is mainly among teenagers.

Even Yang Lu and Ma Jun found it incredible that they originally targeted this product at college students and young people in their 20s, but it turned out to be popular with teenage high school students...

When it was acquired in April, Musical.ly had just 10 registered users.

Today, two months ago, the number of registered users has already exceeded one million, and the number of daily active users who play musical.ly every day has exceeded 20.

If Zhang Yida came to buy them now, they would definitely dare to quote a high price of more than 1 million.

The 1 million injected by Zhang Yida has not come in handy, musical.ly took off first...

Regret is regret, life still has to live.

They are now pinning all their hopes on the 2% option promised by Zhang Yida.

Zhang Yida asked them to increase the daily active users of musical.ly to 100 million, 400 million, and 1000 million in the next three years.

They are now working hard towards this goal.

Looking at the operating data submitted by the two, Zhang Yida asked, "Now Musical.ly's Apple store ranks in the top 500?"

"Yes, Mr. Zhang, our Musical.ly is popular!" Mentioning this result, Ma Jun is very proud. Among the products that go overseas, musical.ly is definitely one of the best.

Zhang Yida nodded. The acquisition of musical.ly was indeed a right step. If it was a few months later, it might not be able to buy it.He asked the two of them again:

"What do you think about the next job?"

"Mr. Zhang, didn't you approve [-] million for us? We want to use part of the funds to support a group of internet celebrities.

If our platform has an online celebrity, firstly, it can produce high-quality content and increase user stickiness; secondly, it can attract more people to pay attention and bring more users. "

Yang Lu also figured it out, Mr. Zhang gave him [-] million, didn't he just want him to make achievements?
Then why hesitate?Anyway, it's not my own money.

Spend money to incubate Internet celebrities and increase the daily activity of Musical.ly, so that you can also complete performance-based betting and get options.

"Okay! You can draw up a charter and follow it.

I have great confidence in the abilities of the two of you. "

Zhang Yida also delegated authority to the two of them and only focused on business indicators.

Now Musical.ly is still popular overseas like in the previous life, so there is nothing to say about the abilities of the two.

In addition, Zhang Yida sent a CFO to Musical.ly. The accounts are still very clear, and he will report to Zhang Yida every once in a while.

Zhang Yida injected 1 million funds into Musical.ly's account, and it has been almost two months now, but he only spent 200 million.

Zhang Yida thought that the two of them were not big spenders, and now that they were going to spend a lot of money, they should come and report to him first.

There are not many people who are capable and know how to advance and retreat.As long as the business is done well in the future, Zhang Yida will naturally not treat them badly.

"Okay, Mr. Zhang. Regarding incubating Internet celebrities and making stars, I have an immature plan, let me tell you first.

musical.ly has three plans for making stars:
First, hold an outdoor tour in 20 cities in the United States, gather online celebrities on the platform to perform offline and sell tickets;

Second, the joint TV station draft, and the delivery of Internet celebrities on the platform;
Third, cooperate with the record company's audition, promote the newcomers of the record company, and jointly set off a wave of "mobile star creation" movement. "

Yang Lu thought very clearly that although musical.ly is starting to become popular now, its foundation is not yet stable.

By cultivating online celebrities and making stars, continuously producing high-quality content, increasing the influence of the platform, and forming a cultural circle, this is a good strategy to consolidate the foundation.

"The plan sounds good, but musical.ly still doesn't have enough fans, right?
When the platform has ten or eight internet celebrities with millions of fans, it will not be too late to carry out this plan.

Now we still have to focus on our platform itself, the number of registered users, the number of daily active users, promotion and operation, and the production of high-quality content are the current focus. "

The plan proposed by Yang Lu is actually quite good, but it is not suitable for the current Musical.ly.

The focus of the immediate work is still to attract users, Zhang Yida knows this very clearly.

If the number of users is not enough, how famous can the hatched Internet celebrities be?
It is estimated that the tickets for offline performances will not be sold, and then the cooperation with TV stations and record companies will not get any favorable conditions.

Blacksmith need its own hardware.

"Well, Mr. Zhang, you are right. Then this plan will be slowed down first. This year, our development focus should be on attracting new users and retaining them!"

Although Yang Lu wanted to develop musical.ly earlier, he also knew that this plan was a bit too hasty, so Zhang Yida gave in immediately as soon as he hit it.

……

Under the guidance of a group of technical experts from musical.ly, the second-generation test version of Doushi APP was finally released.

The acquisition of 2500 million yuan was not for nothing. In addition to the two talents of Yang Lu and Ma Jun on the network, it also attracted a group of technical experts.

This batch of tech giants is very powerful, and a few of them made music.ly, which is popular in the United States, come out.

Zhang Yida asked them to communicate with a group of Douvision technicians, and transmitted some musical.ly research and development concepts and functional structures.

Soon, Douvision technicians found the right method and made a second-generation test version that Zhang Yida was quite satisfied with.

After Zhang Yida tested it, he finally nodded and approved this version, and said to product manager Zhang Lan:
"This version is much better than the last one, let's arrange to go online as soon as possible!"

"Okay, I'll make arrangements right away."

Zhang Lan was very excited, and thought: It's not easy!After tossing for more than half a year, Mr. Zhang finally approved it.

At the same time, she also saw Zhang Yida's brilliance.

When Zhang Yida acquired musical.ly at first, she was a little bit against it.

It is not worth spending tens of millions to acquire a small company with less than 10 employees.

As a result, this unworthy small company in her eyes sent several technicians to Douvision. With their help, they quickly made this version that satisfied Mr. Zhang.

Not only Zhang Yida is satisfied, she also tested it herself, and it is indeed much better than the previous version.

In addition, she also heard: This small company called musical.ly became popular in the United States, with more than 100 million registered users.

Although 100 million users is not many, considering that it is the United States with a population of 3 million people, in terms of proportion, it is equivalent to an app with 500 million users in China.

Moreover, this product is still an overseas product, produced by a Chinese team, and operated in the United States. It may be more difficult to achieve results than operating in China.

At the same time, Zhang Lan also felt a sense of urgency.

Zhang Yida poached her from Toutiao, apparently to reuse her.

She has always led the team to manage the research and development of Doushi APP.

Now that the development is complete, her focus will shift to promotion and operation.

From Zhang Yida's arrangement, she can see that Yang Lu and Ma Jun are in charge of musical.ly overseas; Zhang Lan is in charge of DouTV in China.

In the future, the CEO of the group should be among the three of them.

Who will be the CEO?I guess it depends on their performance!

Although musical.ly is one step ahead and has gained a foothold overseas, it also has a certain foundation.

But Zhang Lan is very confident to surpass them. With a population of 14 billion in China, once DouTV is activated, it will be a matter of minutes to surpass musical.ly.

Doushi APP has been quietly launched in major application markets, and there is no splash in the short video market.

Zhang Yida didn't invest too much resources in promotion. In the early stage, he decided to develop insignificantly, and first recruited a wave of seed users.

After users come in, they operate while observing and perfecting the product.

After the product is polished and perfected, it can start vigorous promotion and promotion.

Although many competitors in the short video field, including Kuaishou, Miaopai, and Meipai, have noticed the launch of Douyin, they have not taken it seriously.

This field is not easy to mix, even Weishi has been abandoned by Penguin, so what if there is one more Doushi?
(End of this chapter)