Winning the new financial era

Chapter 184 Small and Micro Enterprise Loans

"Mr. Zhang, you should have a good bowl of water! We, Ruimin, manage money, and it's fine if parents don't love grandma.

Now we need to transfer the benefits to Huimin Bicycle.What about our development? "

In the CEO office of Ruimin Wealth Management Company, Fang Yuhan was "fighting with reason" with Zhang Yida.

"You don't know your blessings. How many P2P companies are there that are fully profitable now?
Huimin Bicycle has led you to the traffic for half a year, and it has contributed to a transaction volume of tens of billions!And there are more than 1000 million deposit wealth management users.

What about the cost?A mere 1.6 million.

If Huimin Financial Management achieves the goal of "tens of millions of registered users and 100 billion transaction volume" through ordinary customer acquisition channels on the market, it will cost at least one billion to eight hundred million.

The most important thing is time. In just half a year, Huimin Bicycle has contributed so much to you.

If it is one year, two years, three years or five years?
Huimin Bicycle is in trouble now, and Ruimin Financial Management, as a good partner and brother, also wants to help out! "

Zhang Yida began to give Fang Yuhan ideological and political lessons.Seeing that the first quarter of VAM has passed, the revenue of Huimin Wealth Management is still far from the target.

Moreover, the subsidy war among shared bicycles has already begun, and several companies have announced free rides.

This news is really worse for Huimin Bicycle.

Therefore, in order to complete the gambling agreement, Zhang Yida came up with the idea of ​​Ruimin's financial management, and prepared to make some connections.

"Mr. Zhang, I know that Ruimin Financial Management has such a large scale and industry influence today, I have to thank Huimin Bicycle.

However, we don't have much profit!

If we give Ruimin financial management all at once, do we still need to develop?

If you agree to independent financing of Ruimin Financial Management, it is not impossible to transfer some profits to Huimin Bicycle. "

The chairman and major shareholder of the company are both Zhang Yida, and Fang Yuhan didn't intend to object to his "adjustment of profits", but taking this opportunity, she was going to test Mr. Zhang.

Seeing that Yimin Wangjin is about to go public, Fang Yuhan feels that he is somewhat marginalized within the group.

Therefore, she wanted to test Zhang Yida and see if Mr. Zhang was willing to let Ruimin Financial Management go out to raise funds.

If it can raise funds independently, the development of Ruimin Wealth Management can be accelerated. In another year or so, it is not that there is no chance of going public.

"Financing..." Zhang Yida murmured. In his business map, the position of Ruimin Financial Management was the least clear.

Yimin Wealth focuses on high-end wealth management, Yimin Wangjin focuses on online wealth management and offline large-amount credit, Yimin Loan focuses on small consumption installments, and Huinong Loan focuses on poverty alleviation loans in the field of agriculture, rural areas and farmers.

Ruimin Financial Management currently has no asset side, and all funds are provided to Yimindai for consumption installment business.

Just because there is no asset side, Ruimin Financial Management does not look at the current situation, and the P2P road will be broken in the future, and there will be no chance for transformation.

"Financing is possible, but I have a request to build the moat of Ruimin Financial Management."

After a little thought, Zhang Yida decided to let Ruimin Financial Management go out for financing.

This side has given Huimin Bicycle a blood transfusion, but there still needs to find some VCs to donate blood.

"Moat? Mr. Zhang, you mean the risk control model?" Fang Yuhan tilted his head to think, frowned, and asked, "But we don't have an asset end now?"

"No, just build one."

Seeing that Fang Yuhan quickly guessed his intention, Zhang Yida said lightly.

Fang Yuhan didn't say a word, she knew the difficulty of establishing the asset side. If it was a large offline loan like Yimin Puhui, or an online consumption installment like Yimin Loan, then it would be fine, and the difficulty would not be too great. .

But Mr. Zhang will definitely not do this kind of repetitive construction. It is obvious that he wants to develop a new asset and bring it out.

Now the most popular in the market are offline mortgages, car loans, or online petty cash loans.

In addition to these types of assets, what offline 3C digital installment, medical beauty installment...

The current business model of Ruimin Wealth Management is to channel income and collect tolls.

Ruimin Financial Management provides users with a wealth management income of 5%-11%, and the average capital cost is about 8%-9%.

Then the wealth management funds are wholesaled to Yimindai at a price of 15%, with a spread of 6%-7%.

It is beneficial for private loans to cover the bottom line, and there is no need to consider the problem of bad debts.

With Huimin Bicycle as a guide, there is no need to consider the issue of marketing and promotion.

The biggest expenditures are personnel salaries, R&D investment, and system maintenance, which add up to 4000 to [-] million a year.

According to internal forecasts, Ruimin Wealth Management's transaction volume for the whole year this year is about 250 billion to 300 billion, and if fully converted into adult funds, it is about 100 billion to 120 billion.

The gross profit is between 6 million and 8 million, and this part of the money will be divided into 3 to 4 million to Huimin Bicycle, but the final net profit is also [-] to [-] million.

As long as Yimindai does not expose huge bad debts, this profit can be maintained for a long time, or even increased.

But now Fang Yuhan is going to go out to build assets and lend money by herself, she is somewhat hopeless.

"Mr. Zhang, what kind of assets do you want us to build?" After thinking about it, Fang Yuhan felt that although this potato was hot, he had to grit his teeth and continue.

If the assets are sufficient to control good and bad debts, the profitability of Ruimin Financial Management will be greatly improved.

Compared with the current pipeline income, there are challenges, but also more opportunities.

"Enterprise loan, small and micro enterprise loan, dare to try it."

This asset side is also something that Zhang Yida has repeatedly thought about. Consumer credit is mainly for ordinary people to borrow money to promote consumption.But excessive consumption is also easy to be interfered and supervised by the state.

Small and micro enterprise loans are different. This is a social pain point. Banks generally serve large enterprises, and it is difficult for small enterprises to obtain loans.

Small and micro enterprise loans support the development of small and micro enterprises, which is very responsive to the call of the state and is also a kind of loan that is very supported by the state.

This kind of loan is not afraid of being supervised, but the bad debt is too high, which will drag the lending company to death.

"Don't...Mr. Zhang, this bone is the hardest to crack. You can't make two money, and there are a lot of messes."

Fang Yuhan is also a 40-year-old middle-aged man. He has a clear understanding of all walks of life in society. When he heard about small and micro enterprise loans, he repeatedly refused.

"I know it's a tough nut to crack, but I didn't say let Ruimin make a loan scale of 80 billion in one go.

We will start with a small amount, one or two billion in 15, one billion to eight billion in 16, three to four billion in 17, seven to eight billion in 40, and ten billion in 18.

It takes 4-5 years to deeply cultivate this market. The pace can be slower, but it must be steady. "

Zhang Yida already has a plan in mind. This market is difficult to crack, but once it is cracked, there will be a moat. Even if the banks have an advantage in capital cost, they may not dare to come and grab the market easily.

"To do small and micro enterprise loans, there must be two starting points. Either there is an enterprise at the top of the supply chain, or there is a company that captures the business data of the enterprise.

Taobao has such an advantage, so its risk control data model is very well built, and it can lend loans to hundreds of thousands of companies.

Or like large manufacturing companies like Haier and Midea, they have a large number of suppliers, and they have order data of upstream and downstream suppliers, so they can do supply chain finance. "

Fang Yuhan obviously also has research on small and micro enterprise loans, and knows where the difficulties and breakthrough points are.

"Not only these, enterprises that serve the B-side have valuable data, such as ERP manufacturers, SaaS software manufacturers, such as Kingdee and UFIDA, they all have the purchase, sales, inventory and sales operation data of many enterprises.

Another example is Meituan, which also has the operating data of many catering and wine tourism companies.

There are also financial and taxation software companies such as Taxyou Group, as well as financial and taxation agency companies, who also have the tax declaration data of enterprises.

We cooperate with them to develop a set of software that can extract these information and data, and analyze and compare the business operation data to form a risk control system targeting small and micro enterprises. "

Compared with personal consumer finance, the way of small and micro enterprise loans is indeed much more difficult. Without certain technological strength, the entry is to deliver food.

Including Zhang Yida's determination to enter this field, and he is also mentally prepared to pay tuition fees for several years.

"Having said that, Mr. Zhang, you have to think about it. If you enter this field, you will definitely not be able to make a profit in a short period of time.

This industry cannot make quick money. We must be prepared for a protracted war. Life will definitely not be as comfortable as it is now.

It is necessary to continuously invest funds in the research and development of various systems, improve the data model, and conduct various trials and errors in the market for products.

What will happen in the end?No one can say no.

It is precisely because of this uncertainty and the huge investment of resources and capital that most practitioners have been bluffed, and they have gone to engage in relatively low-difficulty personal consumption loans. "

From the current point of view, no one is sure whether this is a broad road or full of thorns.

Fang Yuhan analyzed the situation to Zhang Yida one by one, and the decision was still in Zhang Yida's hands.

When she thought about it: You are the boss, you make the decision, and you are responsible for what is right and wrong.

As a professional manager, I have also fulfilled my due obligations.

"I have decided that we must do small and micro enterprise loans."

Zhang Yida still didn't say a word: If you don't do this, you don't have your own core competitiveness, and you will be out in a few years.

Seeing that Zhang Yida had made a decision, Fang Yuhan didn't say anything more.

The two re-drafted the cooperation agreement with Huimin Bicycle, and the cooperation price increased from "annualized investment x 3%" to "annualized investment x 4.5%".

It is equivalent to a 50% increase on the basis of the original price, and almost three-quarters of the profits of the cooperation business are given to Huimin Bicycle.

Before the signing of this agreement, the investors of the two companies should be notified. After all, the amount involved is huge, and the unanimous consent of the investors must be obtained.

Generally speaking, there is nothing wrong with the agreement. Ruimin Wealth Management itself was developed by riding Huimin's bicycle, and it is not bad to get 25% of the cooperation profit.

Huimin Bike is now in a seller's market, and it won't have much impact if it cooperates with another P2P company.

Ruimin Wealth Management is different. Without Huimin Bicycle, where can we find a channel that diverts tens of billions of funds and tens of millions of users in half a year.

Of course, the investors at Huimin Bicycle had no objections. The agreement was obviously beneficial to them, so they readily agreed.

For Ruimin Financial Management, there are only two investment institutions, Zhenke Fund and Heishan Capital.

At the same time, the two of them are shareholders of Huimin Bicycle, so there is not much difference between left handed and right handed.

Naturally, even a small matter would not embarrass Zhang Yida.

Therefore, under the witness of all parties, Huimin Bicycle and Ruimin Financial Management signed a supplementary cooperation agreement, which adjusted the cooperation fee.

Huimin Bicycle is expected to gain more than 1 million in revenue this year, which is one step closer to the goal of gambling.

(End of this chapter)