Winning the new financial era

Chapter 188 The Business Map of the United States
"Old Ma, you will have to work hard during this time,"

After Yimin Wangjin went public, Zhang Yida did not return to China immediately, but began to inspect American industries.

"Mr. Zhang, don't worry, I will be very concerned about the development of musical.ly."

After Ma Jun became a big official in the frontier, he quickly entered the working state.

While Zhang Yida was doing the Golden Roadshow for Yimin.ly, he was not idle. He founded the North American branch of musical.ly in Los Angeles and recruited dozens of employees, basically setting up the airs.

This is also in compliance with Zhang Yida's request: for Musical.ly in the future, the R&D center will be located in Beijing, and the marketing center will be located abroad.

Through the transparent glass door of the meeting room, Zhang Yida looked at the Musical.ly North American branch employees of various skin colors who were busy outside the door, and said to Ma Jun:
"The belief culture in foreign countries is completely different from that in China. For the market direction, we must continue to recruit local employees and completely complete the localization of products."

Ma Jun nodded. This is indeed the case. Local people know the local market best. After recruiting this group of American employees, Musical.ly quickly discovered many problems that were previously overlooked or not discovered at all.

Under the suggestion of American employees, the North American branch submitted many product suggestions to the headquarters in Beijing, China.

I believe that after the product is upgraded again, musical.ly can achieve better development and attract more users.

"Also, don't think about saving money, musical.ly invested 1 million yuan, and your marketing team and R&D team will each share half.

You must make good use of the 5000 million, aiming to expand the reputation of musical.ly and increase the number of users, and spend it wisely.

Douvision is also making rapid progress in China, and will soon conduct its first round of financing.

After obtaining financing, another development fund will be allocated to the North American branch.

So you don't have to worry about money at all.

Go ahead and do it, and focus on market expansion, and I will support you behind. "

Zhang Yida cheered Ma Jun up and said that the North American market is the fastest growing and best growing in the DouTV system.

The North American market is the first step of Douvision’s overseas expansion, and the success of its development is related to Douvision’s globalization strategy.

Therefore, various resources in DouTV are given priority to the North American branch.

"Well, next, I will use part of the money for advertising and various marketing, so as to completely promote the brand of musical.ly in North America."

Ma Jun would not be foolish to save money, and the speed of development was what Mr. Zhang valued most.

It is believed that Mr. Zhang's financing ability will be further improved after Yimin Wangjin's successful listing.

Financing is hard for the young chairman in front of him.

Just pay more attention to the market situation, and think about how to spend money efficiently.

Thinking of the domestic media's praise and pursuit of Musical.ly, Ma Jun couldn't help feeling a little elated.

Recalling the supervision of short music videos in various countries in the previous life, Zhang Yida said:
"In addition, there is another problem that needs to be paid more attention to.

musical.ly must grasp the scale when it comes to user privacy and politics, and don't step on the red line.

We are originally products from abroad, and are observed by regulatory agencies with a magnifying glass.

A little carelessness may cause all previous efforts to be wasted. "

Ma Jun felt that Zhang Yida was too far-sighted. No wonder he achieved world-renowned achievements at the age of 20. He is indeed a young man!
"Okay. Mr. Zhang, I will pay attention to these problems."

Ma Jun swore to Zhang Yida.

Leaving the North American branch of musical.ly, Zhang Yida came to the San Francisco Bay Area in California.

Huang Xiaofeng rented a small office in the city's famous Silicon Valley, and also recruited several office staff.

The development of the North American branch of Huimin Bicycle is not as good as that of the North American branch of Musical.ly.The latter opened an office at the beginning of the year, and after receiving a huge amount of money allocated by Zhang Yida, it quickly moved from 1 to 100.

Huimin Bicycle is different. It has no foundation in North America and is in the stage of development from 0 to 1.

"Old Huang, after inspecting such a large circle, what do you think?"

Sitting in the office of Huimin Bicycle North America Branch, Zhang Yida asked Huang Xiaofeng a question.

"In the past two weeks, I have visited more than a dozen cities in the United States to investigate the field of short-distance travel.

Currently in the United States, several bike-sharing companies have emerged. "

Zhang Yida was not surprised at Huang Xiaofeng's words.

Chinese companies have always been benchmarking against the United States, and now they can't let others copy it?
What does this mean?It shows that my country's Internet development has made significant progress, and reverse export has begun.

"How are those bike-sharing companies doing?"

To develop the scooter-sharing business in the United States, it is natural to understand the opponent first.

Although Zhang Yida does not believe that shared bicycles can develop in the United States, it is also worth hearing whether Huang Xiaofeng can bring him some unexpected discoveries.

"Mr. Zhang, you are amazing. These shared bikes have been in development for half a year, but they have been tepid.

Not to mention sweeping the country like our Huimin bicycles, it is difficult to shrink in one city. "

Huang Xiaofeng really convinced Zhang Yida now. Before coming to the United States, he told himself that the United States is not suitable for the development of shared bicycles, and localization must be carried out.

Huang Xiaofeng didn't take it seriously at first, thinking that such a simple thing as a bicycle is easy to learn and use, and should be popular all over the world.

But after inspecting the US market, I found that it is really not the same thing.

Huang Xiaofeng narrated what he had seen and heard in the past half month:

"Americans really don't like cycling very much, many people can't even ride a bike...

In addition, the traffic roads in many cities in the United States are not suitable for cycling, and there are no bicycle lanes...

Some people ride shared bicycles because they want to go green and follow the fashion.

In short, it is a kind of novelty hunting psychology, which cannot become the norm.

There is no bicycle culture, and there is no living and development environment that can be relied on.I judge: Shared bicycles cannot be scaled up in the United States. "

"Hmm... What do you think of the shared scooter? Can it be promoted?"

Even if shared bicycles are not suitable, Zhang Yida will not abandon the American people, and is going to bring them a more advanced and more fun device.

"Scooters, I think, like bicycles in our country, many Americans ride scooters to school from childhood.

With this foundation in place, shared electric scooters should soon be accepted by the American people. "

Huang Xiaofeng didn't resist electric scooters anymore. He thought it was a kid's thing earlier, but the Yankees followed suit.

He organized passerby surveys in several cities in the United States.

The problem is: there is an electric scooter that is put on the street, can be used by unlocking the mobile phone, is driven by pure electricity, and can be returned at any time in the vacant area of ​​the street when it is used up.

Scooter charges are $1/half hour.

Do you use this kind of service?

Lao Mei's answers are similar, but they all tend to like it.

"I think I won't take the bus when I go to work, and I use this scooter to go to and from get off work every day.

A bus is 2.5 US dollars, and you have to wait for more than half an hour.

I've long since had enough of this slow pace. "

An answer from a white-collar worker in California.

"So cool, I think I'm going to love it.

In fact, I haven't ridden a scooter in years.

I will definitely not reject such an environmentally friendly and convenient way of travel. "

Answer from a passerby in Los Angeles.

"Is there a traffic jam? As long as there is no traffic jam and a short trip of a few kilometers, then I will definitely choose this scooter service first."

An answer from a Wall Street elite in New York.

Huang Xiaofeng really wanted to open Zhang Yida's mind to see how it grew?

How did you come up with such an idea of ​​sharing electric scooters?
Huang Xiaofeng has basically determined that once the scooter project is launched, it will definitely become popular in the United States and achieve major commercial success.

"Mr. Zhang, how do you think we can open up the market in the United States?"

Huang Xiaofeng began to ask Zhang Yida for advice. He knew that Zhang Yida had a lot of ideas, and he would benefit a lot from throwing any one out.

Seeing that Zhang Yida is about to return to China, of course he has to dig out more dry goods.

"The domestic competition model is definitely not suitable for the United States.

The domestic shared bicycle market does not have any protective measures, leading to excessive competition in the entire market, presenting a chaotic situation out of control.

The messy parking of bicycles and piles of abandoned vehicles all over the street made people extremely devastated.

However, in the European and American markets, bicycles are not easy to put away.

Before launching, the company must first draw up a contract with the government, and some restrictions will be added in the process.

We can choose to cooperate with cities and universities to jointly plan service standards and industry rules.

After obtaining the cooperation license, we can keep other competitors out and avoid malicious competition.

There is no need to fight price wars, and our shared scooters will soon be able to balance their revenue and enter a state of healthy development. "

Zhang Yida had already made up his mind to make money in the European and American markets.

Using free as a means of competition does not work in Europe and the United States.

They are all developed countries, who do you look down on?

Therefore, Zhang Yida wanted to earn some foreign exchange in the European and American markets, and then feed back the domestic market.

"That's true, Europe and the United States are the most concerned about the contract and the spirit of the contract.

According to Mr. Zhang, we will get contracts city by city, and after we win the contracts, we will enter the local market.

In this way, will it be a little slow?Or be preempted by other competitors to complete the market occupation. "

It is inevitable that competitors will appear and follow suit to launch shared electric scooters.

Regarding this point, Zhang Yida was also mentally prepared, saying:

"So we have to fight for technology and products!

Every city conducts cooperative bidding, and we have to bid with high-quality products to win the market with our strength.

R&D work is the top priority, and we have to build a team of engineers as soon as possible.

In the future, product development should also be given top priority.

In the European and American markets, it is not a competition for the number of bicycles launched, but technology and technology. "

　Just one update today, drank some wine, got a headache, and was drunk.Make up tomorrow!
　　
　
(End of this chapter)