Winning the new financial era

Chapter 221
"Yes, under the impact of the Zhuzhubao incident, lenders across the country are increasingly panicking.

This panic has spread to the entire industry, and many platforms have experienced runs.

Including our Yimin Wangjin, many investors are withdrawing their funds, and the reinvestment rate after the product expires is terribly low.

In addition, the platform creditor's rights transfer area has also been blocked.

In the past, if a user wanted to withdraw their funds midway, they could just transfer the creditor's rights, and the transfer was done in a few minutes.

But now some users have transferred it for a day or two, and there is no one else to take over the debt.

Because the creditor's rights cannot be transferred, this panic has been further aggravated, and more and more users choose to withdraw their funds to transfer their creditor's rights.

Hey, what is this called!A black sheep like Zhuzhubao has dragged down the entire industry. "

Fan Hongyang reported the recent problems to Zhang Yida, his face was very ugly, and he hated Zhuzhubao even more.

"Divestment and transfer, the problem is not small!"

Zhang Yida muttered to himself, frowning, feeling that he still underestimated the vulnerability of domestic investors.

A little bit of wind and grass can make chickens fly and dogs jump.

It is useless to think about these now.Zhang Yida asked again: "Have you calculated it? How much impact will it have on the platform?"

Fan Hongyang looked serious, and said slowly: "First of all, the monthly new turnover of our platform will be greatly affected.

According to speculation, the monthly turnover may drop from the current 50 billion yuan to 35-40 billion yuan.

The other one is the asset side. The new funds on the capital side decrease, and the loan funds may cause a big shortage.

预计下个季度，16财年Q1季度的运营收入将降低15%-20%，运营利润降低20%以上。”

"Is there such a big influence?"

Song Caiwei was also surprised. Yimin Wangjin's income in a quarter was more than one billion yuan, and a 15% reduction on this basis was more than two billion yuan.

A pseudo-trader was destroyed, which implicated Yimin Wangjin in reducing its income by more than 2 million yuan!

Zhang Yida looked at the shocked Song Caiwei, and explained to her: "This is the status quo of the industry. If a boney Nomi card falls, it will trigger a chain reaction.

Zhuzhubao's volume of more than 380 billion is too large, so the impact and industry shocks are also very large, which basically arouses the attention of the whole society.

We, Yimin.com, have a good foundation and a solid foundation. This cannot shake our foundation.

It will be miserable for those small and medium platforms, and a large number of them may fall.

Especially those with irregular operations, mismatched deadlines and capital pools.

This large-scale run on the industry may trigger a series of cash crises. "

When he said these words, Zhang Yida was also a little thankful.Fortunately, I adjusted the company's products and operating strategies early.

Earlier, in order to pursue the speed and scale of development, Yimin Wangjin did everything possible to dismantle bids and mismatch deadlines.

But last year, in order to resist uncontrollable risks, Zhang Yida ordered the company to undergo a major rectification.

Thinking about it now, Zhang Yida still has lingering fears.If I still follow the wild way of the previous two years, I am afraid that I will be forced to go to the roof by the tide of run-off now!
"Have you thought of any effective countermeasures?" Zhang Yida asked Fan Hongyang.

Fan Hongyang looked puzzled and said, "I just want to do some marketing activities to offset the impact of capital outflow."

"do not!"

Zhang Yida quickly interrupted Fan Hongyang, and explained: "It might be counterproductive. Users thought our platform could not last.

This is what many running platforms do. Before running away, there is a wave of marketing.

I don't want Yimin Wangjin to be misunderstood by users. "

"Then let's hold a press conference?" Fan Hongyang suggested again.

"It's not right. We didn't do anything wrong, what do we need to explain?" Zhang Yida objected.

"Then what's the matter?" Fan Hongyang also felt a headache now, neither this nor that is appropriate.

"The top priority is to restore investor confidence." Zhang Yida put forward his own idea, and then asked Fan Hongyang: "How much money is still in the company's account?"

"Excluding the US$8 million in lending from its own funds, there are still US$4.2 million in working capital." Fan Hongyang replied.

"Which banks exist? Ask them to issue a deposit certificate, and then post the certificate on the website."

Fan Hongyang scratched the back of his head, and asked Zhang Yida with a smile: "Is this possible? Show off your wealth? Give investors confidence?"

"I dare not say that it will be effective. Compared with the current amount of Yimin Wangjin's 260 billion yuan to be collected, this liquidity can only cover 10% of the creditor's rights.

But this is not the most critical.The most important thing is that we have to stand up and express our attitude. "

Fan Hongyang thought for a while, and then asked: "Mr. Zhang, you mean to show users that our platform is open and transparent through this kind of financial disclosure. Is that what you mean?"

"Yes. That's right. At this time, the more secretive you are, the more ghostly you are.

Although our liquidity is not enough to cover all claims, the risk exposure is huge.

But with more than 20 billion working capital, there is absolutely no problem in coping with daily operations.

We just want to tell users: Yimin Wangjin has money, not short of money, and will not run away. "

"We are a listed company, so the financial data are all public?" Fan Hongyang asked again. He didn't know why Zhang Yida made such an unnecessary move.

"Some users don't trade in stocks, so they definitely don't know about it! And we are a US stock market, so there are even fewer users who know our specific financial data.

We let the bank issue a deposit certificate, which is simple and crude, and users can understand it at a glance. "

Fan Hongyang said: "Alright then! I'll make arrangements right away."

"Don't leave yet." Zhang Yida stopped Fan Hongyang, who wanted to leave, and said, "Activate a live broadcast function on the Yimin Wangjin APP."

……

"Hey, what is that camera?"

In the morning, as soon as an employee of Yimin Wangjin entered the front door of the company, he found a camera above his head and asked curiously.

"Didn't you read the company's open letter last night? This is for live broadcasting. Our company has installed many cameras in the office area." A colleague around him explained to him.

"Why install cameras? Does this count as spying on employees' privacy?" Some employees said aggrievedly.

"It doesn't count. There are so many people in the company working here, so it's open to the public. It's not a live broadcast of your home." Others retorted.

"Our company is pretty trendy. We live broadcast the daily routine of the company, so we're not afraid of leaking secrets? The company's secrets have been snooped by our competitors."

"Not because of Zhuzhubao's influence, our company's stock price plummeted by nearly 20%. This move is to restore market confidence and shows our company's attitude of not running away."

"It's absolutely impossible. Who came up with this method?"

"I guess it's Mr. Zhang. I saw him coming over two days ago. Afterwards, Mr. Fan started to organize people to install cameras."

"Hey! Mr. Zhang is indeed a young man with avant-garde thinking."

……

Users of Yimin Wangjin have received a software update reminder when they log in to the APP.

After they updated the software and logged in, many users found that there was an additional service in the software-the live broadcast viewing portal.

Click the entry to enter, and many live broadcast pages are loaded.

A live broadcast page looks like the front desk, with the logo of Yimin Wangjin printed on it, and two beautiful young ladies sitting there upright.

A live broadcast page looks like an open office area, where densely packed people sit and work in front of computers.

Several other live broadcast pages are also office areas, and there are many people working in front of computers.

Only one live page is black, and it has not been officially opened yet.

The barrage followed suit.

"666, Yimin Wangjin has come up with a new trick."

"What is this? Is it an online live broadcast?"

"In order to prove that he is not a garbage platform like Zhuzhubao, Mr. Zhang also took great pains."

"I think this is very good! If you have nothing to do, you can go to the APP to see if anyone from Yimin Wangjin has gone to Loukong, and you can sleep well."

"Created the first P2P online live broadcast office."

"In a special period, it should not become the norm."

"Yimin.com also posted a few deposit slips on the gold homepage, a lot of zeros."

"I've done the math, it's more than 26 billion, really rich."

"Okay, okay, I know you are not short of money, and you won't run away."

……

"Hello everyone, I'm Xiaomei, a staff member in the operation department of Yimin Wangjin."

The last unlit live broadcast page on Yiminwangjin suddenly lit up.A young girl dressed as an urban beauty is greeting everyone on the live broadcast page.

"Wow, such a beautiful girl, I want to work in your company too."

"Yimin Wangjin is poorly managed, and has undergone a major transformation. It has organized employees to go to the sea to live broadcast to make money."

"Such a beautiful young lady, how much do you need to recharge to exchange for one?"

Xiaomei ignored all kinds of bullet screens. She has a major task on her shoulders, and it is impossible for her to be disturbed by these swear words, so just pretend she didn't see them.

She made a gesture, and the camera team following her pointed the camera at the tall buildings behind her. She continued to introduce:

"I am currently located downstairs in Zixing Building, Haiding District, Beijing City. The 25th to 30th floors of this building are also the location of the Jinjingcheng headquarters of Yimin.com.

Now take everyone to go up and have a look! "

Xiaomei walked into the building, and the photography team followed her into the Zixing Building.

Taking the elevator, Xiaomei and her group went up to the 25th floor.

Xiao Mei said hello to the two receptionists, and introduced while standing in front of the camera: "This is the receptionist of our Yimin Wangjin Company..."

Then Xiaomei and the camera team behind her entered the open office area again, and she introduced to the camera: "This is the technical department of Yimin Wangjin."

Then she visited a programmer who was digging into the code, pointed to the lines of code on the computer, and asked, "Hello, colleague, can you introduce the work you are doing?"

The programmer introduced to the camera: "Hi everyone, investors and friends, I am the Technology Department of Yimin.com...

The work I am doing now is APP reinforcement, which is to ensure the security of the APP, to prevent passwords from being stolen, and files from being tampered with..."

Xiaomei then interviewed several programmers, asked them about their ongoing work, and then asked them to introduce to the camera to the investors watching the live broadcast.

Then Xiaomei went to the operation department on the 26th floor, the risk control department on the 27th floor, and the asset side on the 28th floor...

Several staff members were interviewed on each floor, and they gave detailed business introductions to investors who watched the live broadcast.

The entire live broadcast went on for several hours, visited 6 floors, more than a dozen departments, and dozens of employees of Yimin Wangjin introduced their work in front of the camera.

Many investors of Yimin Wangjin watched the live broadcast in its entirety, and had a clearer understanding of Yimin Wangjin's business.

In the past, many investors invested in Yimin Wangjin in a daze on the Internet, some were introduced by friends, and some came from seeing advertisements...

Many users lack sufficient understanding of Yimin Wangjin. Where does their investment money go?How does Yimin Wangjin operate?How many employees does Yimin Wangjin have and how many subsidiaries does it have?

Basically, I ask three questions.

Even if some users have a certain understanding, they are all hearsay, or some news and materials seen on the Internet are not comprehensive at all.

Because of this, Zhuzhubao was abolished, and the entire industry was in chaos, with various withdrawals of funds and transfer of creditor's rights.

Therefore, Yimin Wangjin organized such a unique live broadcast.

It is to shorten the distance with investors, introduce the company and business model to investors at close range.

Eliminate investors' mistrust and various misunderstandings of the company.

(End of this chapter)