Winning the new financial era

Chapter 293 The most successful company going overseas
It's late at night, and Lu Fenghai is still staying at the company, just to wait for the data of today's live broadcast to be released.

"Mr. Lu, the live broadcast is over, and a total of 1000 free coupons and 12653 full discount coupons have been distributed."

The staff of Petnet's operation department took the data report just retrieved from the background, and walked into Lu Fenghai's office to report.

"Bring it to me to see!"

Lu Fenghai, who was sitting on the boss's chair, stood up at once, took the operation report handed over by the employee, and examined it carefully.

"That is to say, this activity has gained a total of 13653 users."

Lu Fenghai touched his chin, and asked again: "How much is the conversion of the order?"

"The 1000 users who received the free coupon have basically placed an order, and about 2000% of the more than 60 users who received the full discount coupon have placed an order.

Excluding the 1000 free orders, the total number of other orders is 7460, the total order price is 90.266, and the average price of customer orders is 121 yuan. "

Lu Fenghai was a little curious, "Isn't it 100 yuan off when you spend 50 yuan? Why is there an extra 21 yuan?"

The subordinate laughed, "The official website price of 3kg dog food is 96 yuan, and the official website price of 5kg dog food is 150 yuan.

To activate this coupon, users who have obtained a 100 yuan full discount coupon for a full 50 discount must either buy a 5 kg dog food directly; or buy a 3 kg dog food, but have to buy an additional pet product.

Like pet clothes, toys, dog cages..."

Lu Fenghai smiled. This is the usual way of playing in the e-commerce industry. It is a way of collecting orders, which is specially used to trick users into buying more products and lowering the cost of activities.

Lu Fenghai looked at the financial data of this event again.

The total price of the order is 90.266, and Douyu takes a 20% commission of 18.0532, and Daya Media also takes a 20% commission.

7460 50-yuan coupons, deducting 37.3 activity costs.

The purchase price of dog food is 5 yuan per catty, and the cost is about 30 yuan.

In the last statistics, excluding freight, the loss was a little over 13.

Including the free dog food of 15 yuan, Douyu and Daya Media do not take a cut of this part, and the cost price of dog food is 5 yuan.

The loss of 18 was exchanged for more than 8000 transaction customers, and the cost of acquiring customers was only more than 20 yuan.

Lu Fenghai pondered, this result is even better than expected, and the discount will be smaller in the future, which is completely profitable.

……

"Everyone! After reading the data sent by Patenet, what do you think?"

At the Douyu high-level meeting, CEO Cheng Shaojie asked a group of executives.

"In one night, the 18 commission share is completely comparable to the tipping share of the most popular anchor. I think this live broadcast e-commerce is very popular." A senior executive said.

"Isn't this 20% order commission too little? I heard that the dog food industry is very profitable. The cost price is only a few yuan per catty, but the selling price is as high as ten or twenty yuan.

The profit margin is quite high! "

Some executives echoed: "Yes, compared to the 20% to [-]% gross profit margin, the [-]% commission share is indeed a little less."

"Daya Media also shared 20%, adding up to 40%. In addition, Patenet has given so many discounts, and it is estimated that it is losing money and making money." Some executives also raised different opinions.

Cheng Shaojie interrupted, "You have all fallen into a misunderstanding."

A group of executives turned their attention to Cheng Shaojie, ready to hear his opinion.

"The anchor is divided into this one, and we can't change it." Cheng Shaojie raised his eyebrows, "What about the source of goods? Why do we have to go through Patenet?
We can directly find the dog food manufacturer to place an order! "

The executives also understood that this is to get rid of the middleman and prevent them from making the difference.

"But we signed an exclusive agreement with Patenet and Daya Media?"

Some executives are worried that the breach will be brought to court, so I reminded them.

Cheng Shaojie waved his hand, "The signing is only for the category of pet products. For categories such as beauty makeup and clothing, we can directly contact manufacturers.

Then, the orders sold by each anchor are uniformly sent to the manufacturer, and the money earned is only shared with the anchor. "

"This is a good idea, and our Douyu revenue can definitely rise to a new level."

……

Zhang Yida saw Zhao Erya giggling at the phone all the time, took a look and found that it was a financial statement, so he asked her:

"Is there any income from the live broadcast tonight? How much money did you make? I couldn't stop laughing all night."

Zhao Erya crossed her two index fingers to make a "ten".

"10?"

Zhao Erya said with a smile: "In fact, it is more than 10, the exact number should be 11.

The order from Patenet is 90 yuan, Daya Media takes a 20% commission, and the company and Liu Dahai can get 9 yuan after the company and Liu Dahai divide it [-]/[-].

The reward for the Douyu live broadcast room is 8 yuan, and after a 4-2 split with Douyu live broadcast, it is [-] yuan, and the company can get half of it, which is [-] yuan.

Adding 11 to [-], I made [-] in one night. "

"That's really good!"

Zhang Yida gave her a thumbs up, "The leader is good!"

"What are your thoughts on the follow-up?" Zhang Yida asked again.

"Didn't you arrange it? List all kinds of products."

Zhao Erya said with a smile, "Next we can sell beauty makeup and clothes live."

"Is there a suitable anchor?"

Zhao Erya nodded, "Yes, the executives hired by the company brought a group of Internet celebrities, all of whom can sing and dance."

"Can you rap? Have you practiced for more than three and a half years?"

Zhao Erya smiled and said, "What are you talking about? We hired professional clothing matchers and makeup artists to give them product explanations and training.

During the live broadcast, you have to put on makeup and try on clothes in front of the camera. "

"it is good!"

Zhang Yida nodded, "Look at it! See if you have a chance to become the first Internet celebrity!"

……

Liu Dahai went down the air, and after receiving a call from the executive of Daya Media Company, he couldn't calm down for a long time.

The other party told him: Dahai, you performed well this time!The data on Petnet has been calculated. We sold 90 items, and the commission for us is 18. You can get 9 in [-]-[-] splits.

You can share 4 of the 2 rewards from Douyu.

It adds up to 11.On the 15th of next month, the company will call you on the card.

You work hard, try to sell more goods this month, and the salary is expected to reach 50 or 100 million.

My salary is not as high as yours!You kid is lucky, you are popular!

Then Liu Dahai was stunned. When the company signed him, they said that he had a bright future, and his monthly salary might reach hundreds of thousands or even millions in the future.

Liu Dahai thought it was all to fool him.In particular, he has been training for the last month and has not broadcast it. He only received a basic monthly salary of 5000 yuan.

With this amount of money, life in the capital is problematic!

Liu Dahai has already made up his mind, and if there is no improvement after another month of work, he will retreat.

As a result, such a big turning point came to him.

Liu Dahai put down the instant noodles in his hands, opened the Meituan APP that he hadn't opened in months, and ordered a barbecue and beer worth 200 yuan. He decided to get drunk tonight.

Liu Dahai looked again at the Six Horses of Zhaoling who were resting in the kennel, and felt extremely emotional in his heart, these are the six ancestors, they must be taken care of.

In the past, he never dared to expect to buy a house in the capital.

But from today onwards, he felt that he had to set a small goal for himself, first to earn his mother's apartment in the capital.

……

"Mr. Zhang, Mr. Lan please come here!"

Inside an office building in Beijing, Liu Chunhe warmly welcomed Zhang Yida and Lan Lan at the door.

"Mr. Liu, you don't have to be so polite."

Zhang Yida smiled, "Have all the investors in Chizi City arrived today?"

"It's all here!" Liu Chunhe said, "They have the intention to cash out, but they want to discuss the specific price with you face to face."

Zhang Yida nodded slightly, and followed Liu Chunhe into the company, followed by today's bodyguard Luo Xiaohu.

Entering the meeting room, Liu Chunhe introduced, "This is Mr. Wu Shichun, the founding partner of Plum Blossom Angel Venture Capital, this is the president of Haitong Kaiyuan Liu Zhuang, this is the chairman of Amphora Capital Zhou Weili, and this is the chairman of Huasheng Co., Ltd. Mr. Dooley..."

Zhang Yida and Lan Lan shook hands with them one by one, Wu Shichun smiled and said, "I haven't seen Mr. Zhang for a long time!"

Zhang Yida nodded, "Yes, Mr. Wu still has the same demeanor!"

Wu Shichun can be regarded as one of the emerging well-known investors in the mobile Internet era. He only established an angel investment company in 14. Before that, he had been doing angel investment in his own name.

The most famous investment case is "40 investment in Wancrai Technology, earning 6 million in four years, 1500 times return."

Before that, he worked in Huawei and Qiandu, and also started a business. He founded Kuxun Company, and Zhang Ming from Toutiao was also his subordinate in this company.

Haitong Kaiyuan is an investment platform under Haitong Securities, and Huasheng is an A-share listed company.

It can be seen that the investors in Newborn City are all well-connected.

Zhang Yida and Wu Shichun are familiar with each other because they both invested in the same company, which is Lu Min's Miaofen.

After exchanging pleasantries, everyone took their seats, Zhang Yida said: "All of you here are big bosses, so I won't waste everyone's time, I'll just say it straight, Ruixiang intends to acquire Chizicheng Technology.

And we are willing to buy your shares at a premium of 17% on the 20 billion yuan valuation of the C-round financing of Newborn City. "

Upon hearing the price, Du Li from Huasheng, which participated in the angel round, and Zhou Weili from Amphora Capital, which participated in the A round, were quite satisfied.

For them, it is not bad that an investment of about [-] million yuan in exchange for hundreds of millions of returns.

Haitong Kaiyuan is an investor in the B round, and it has invested a lot, a full 1.8 million yuan.

When investing in August last year, Chizicheng was valued at about 8 billion yuan. After the dilution of the C round of financing, according to Zhang Yida’s quotation, Haitong’s exit with principal and interest was only 10 million yuan.

It stands to reason that in just eight months, you have earned 1.6 million, so you should be satisfied, right?

But Liu Zhuang was a little dissatisfied. He said, "Mr. Zhang, isn't this price too low? Chizicheng now has 3 million overseas users, so it's not an exaggeration to call it the most successful company going overseas, right?
The quotation of RMB 20.4 billion is too low, and Haitong will not sell its shares. "

Wu Shichun didn't say a word, he participated in both the angel round investment and the C round investment, the angel round investment he used the Meihua angel venture capital platform, according to Zhang Yida's quotation, the return was more than 20 times.

He invested in the C round of financing with the newly established investment platform Phoenix Xiangrui, and the valuation at that time was 17 billion yuan.

I invested in November last year. It has been nearly half a year, and the return rate is only 11%.

To be honest, the offer of 20.4 billion did not satisfy him.

But now that Liu Zhuang was in trouble, Wu Shichun didn't say much, and glanced at Zhang Yida to see how he would reply.

Although Zhou Weili and Du Li were satisfied with the quotation, who would think it was too much money?
Hearing this, he also remained silent, watching Zhang Yida silently.

(End of this chapter)