Winning the new financial era

Chapter 328 Spokesperson

"Yeah, it's because it's more difficult, so I want to get Mr. Beckham's help."

With a faint smile on his face, Zhang Yida looked at the Beckhams.

Beckham smiled wryly, "Mr. Zhang, you think too highly of me. I am just an ordinary retired football player, and the relationship between Manchester United and Tottenham is also average.

If you want to buy the six clubs I played for, Manchester United, Preston, Real Madrid, LA Galaxy, AC Milan and Paris Saint-Germain, maybe I can say something.

I am not very familiar with Tottenham, nor do I know their two bosses, Lewis and Levy. "

Co-author Just now you said that you have some friends in the Premier League who can help me, are you just pretending to be B?

Zhang Yida felt that Beckham hadn't gotten rid of his problems after so many years, for example, his fame was far greater than his strength.

Don't brag about things you can't do.

Victoria pulled off her husband's clothes, smiled and said to Zhang Yida: "Mr. Zhang, no matter if it works or not, I will ask David to contact Mr. Levi.

But don't have too much hope. Although I am far away in the fashion circle, I have heard of this Mr. Levi.

He has always regarded Tottenham as not for sale, and he is also a billionaire himself, so the general conditions cannot impress him. "

"Thank you very much! Regardless of whether things are successful or not, I will accept your love!"

Zhang Yida smiled at Victoria. He was really not familiar with the football circle and needed a spokesperson to help him contact various clubs.

And Beckham, a famous British star, is undoubtedly a very good candidate!
Of course, if Beckham can't handle it, Zhang Yida also has a plan.

There is no shortage of such brokers in Europe. As long as you can afford the money, there is nothing you can't handle.

Isn't that how oil tycoons and Abramovich entered Manchester City and Chelsea?

After negotiating the matter, Victoria asked again with a smile: "I heard that Mr. Zhang also has a pet e-commerce website in China?"

Looking at the woman in front of him, Zhang Yida knew his own industry too well!
He nodded and admitted: "Yes, I have an e-commerce pet e-commerce website in China called Pate.com, as well as a pet medical brand Pate Pet Hospital, and a pet food company Dogford!"

"Pet Internet?"

"Pet Hospital?"

"Dog food?"

Victoria frowned, thinking that the name was too simple!

The art of translation came to the fore. Zhang Yida gave the company Chinese names based on the English pronunciation, and the Chinese pronunciation is not so straightforward.

On the contrary, it is very western!The status quo of the pet market is like this. It is basically dominated by foreign brands, and domestic brands can only do OEM and OEM.

Zhang Yida deliberately chose two "foreign names" to induce consumers.

In fact, it didn't work out that well!
Because before Zhang Yida, many seniors had already done this, such as Marco Polo tiles and mousse mattresses.

It is especially serious in the furniture decoration industry. After registering a trademark abroad and taking a "foreign name", it starts to advertise.

What "a century-old French brand" and "Britain from the 18th century"...

It is even worse than Zhang Yida. Although Zhang Yida has also registered a foreign trademark, he is considering doing business abroad in the future.

At least Zhang Yida didn't have the cheek to advertise this kind of thing, it's all up to the consumers to judge.

However, Zhang Yida is also a domestic celebrity. With him as an endorsement, the brands of Dogford and Patenet are still very good "domestic brands" in the eyes of young people!
"Mr. Zhang, the names of your companies are quite good, but it is very troublesome to register trademarks abroad, because you have used an "industry" as a trademark."

Zhang Yida laughed, shook his head and said, "Our registered trademarks abroad are "Pei te" and "Duo ge fu de", which are not English, but Chinese pinyin."

Victoria couldn't understand the profoundness of Chinese, so she shrugged and said, "It's too complicated. Isn't Chinese pinyin the same as English?"

"Okay, let's not talk about this!"

Victoria looked at her husband again, and said to Zhang Yida:
"After David retired, he has been involved in public welfare activities. The year before last, he and Prince William attended the "Which side do you support" event organized by the Wildlife Foundation and served as the global ambassador for the event.

David is a very caring person. The purpose of his participation in the event is to draw people's attention to the living environment of wild animals, and to stop and combat behaviors that endanger wild animals. "

Zhang Yida understood what Victoria meant, didn't he just want an endorsement?As for turning such a big bend?
"Ok!"

Zhang Yida nodded, "Mr. Beckham is indeed a very caring person! Our petnet is also a very caring organization. We have been donating and setting up stray animal shelters in China.

Everything Petnet does is to hope that our social environment will be better and treat every life kindly!
On this point, we have a deep spiritual resonance with Mr. Beckham! "

Zhang Yida looked at Beckham again, and said with a smile: "If possible, I would like to invite Mr. Beckham to be the spokesperson of our Pat Holdings Group!"

Victoria's eyes lit up, and it was refreshing to talk to smart people!

She brought her family over to strike up a conversation, and helped buy the team, didn't she just want everyone to cooperate?

David has also retired now, and her entry into the entertainment industry is not going well, and her fashion brand is also going downhill.

To maintain a decent life for the family, and to take care of several children, how can I sit and eat?

Beckham was a little moved, but still put on a very reserved look and said: "I rarely accept endorsements now, but since Mr. Zhang is the one who invites you, I must give it face!"

"Thank you so much, Mr. Zhang!" Victoria looked at Zhang Yida with a smile, "I look forward to working with Mr. Zhang very much!"

Zhang Yida had already thought about hiring a spokesperson for Dogford and even Petnet. After all, his development had gradually encountered a bottleneck.

The country is dominated by foreign dog food, and most Chinese people are superstitious about imported dog food.

If Dogford wanted to increase his popularity, he could only invite a celebrity spokesperson to shoot a group of commercials and put them on the entire network.

At present, domestic dog food brands have also developed for a period of time, and all of them have a small fortune.

Zhang Yida remembers that Li Weijia, who was on the toilet table in his previous life, became the spokesperson of "Crazy Puppy", and Gao Yixiang became the spokesperson of "McFuddy"...

Anyway, a large number of dog food factories have two dollars in their hands, and they all want to advertise and hire spokespersons to expand the market.

After chatting with Beckham for a while, Zhang Yida left.

As for the details of the endorsement contract, and even the price, the staff of Pater Holding Group and Beckham's agent are responsible for the detailed discussion.

Zhang Yida and Beckham will not discuss this matter directly. On the one hand, it is not in line with the process, and on the other hand, it is a bit of a drop in price.

The next day.

Los Angeles.

Musical.ly North America Operations Center.

"Mr. Zhang, you see, the recorded video of the Musical.ly music festival has been widely praised on the Internet.

Many users and people who did not participate in the music festival expressed regret, and left messages asking when we will hold the next music festival. "

Ryan, President of Musical.ly North America, showed Zhang Yida various comments on Facebook and YouTube:
"It's so cool, these kids are talented!"

"Musical.ly is a great app that brings a lot of joy to the masses!"

"I don't know this software, maybe I should download it and give it a try!"

……

"That's right, Ryan, you did a great job organizing this event!"

Receiving Zhang Yida's praise, Ryan felt very happy, and said with a smile: "I still have to thank Boss for your generosity, for approving so many funds for us!
If there is not enough funds, I believe that even if the music festival is successfully held, it will not be as sensational as it is now. "

Zhang Yi said with a smile: "Okay, don't flatter me! Continue to maintain the current self-motivation, and I will ask the group headquarters to support me every year in the music festival."

"By the way, Boss, our Musical.ly has now expanded to Canada and Mexico, isn't it appropriate to call it the North American operation center?"

Ryan spread his hands, "I really don't want to be promoted, I just want to rectify the name of the branch!"

Zhang Yida didn't believe these nonsense, looked at Rui En and said, "Then we will enter South America to expand the market, and open another South American operation center!"

"Boss, I think this is a waste of resources." Ryan shook his head like a rattle, and said, "How about setting up an American operation center like this."

"Okay, then you have to start the South American market first!"

Ryan said confidently: "Boss, don't worry, I will definitely develop the South American market. At that time, the president of the Americas..."

"Here you are!" Zhang Yida waved his hand, "When the number of users in the American market reaches 1 million, we will upgrade the North American Operations Center to the Americas Operations Center, and promote you to the president of the Americas!"

After getting Zhang Yida's promise, Ryan was very happy, and said with a smile: "That goal is very close, maybe it can be achieved before Christmas this year!"

"That's the best, I hope you can receive this Christmas gift that satisfies you!"

Zhang Yida is quite satisfied with Rui En, the president of the Facebook branch.

After Ma Jun left his post and went to Europe, Ryan took over the responsibility of the North American operations center.

After all, Ryan is a local, and he has been at Facebook for several years, so he is very familiar with the North American Internet style.

After he took office, he has become more comfortable in publicity and promotion, and he has also used the resources accumulated in his former company Facebook.

For example, cooperate with various media to let them publicize and expose Musical.ly.Cooperate with TV stations, let Musical.ly's small Internet celebrities accept TV interviews and perform programs.

"By the way, Boss, some well-known singers also promote and push some new songs through our platform. I think we should increase some traffic support to attract more musicians to our platform."

"This matter, you can figure it out!"

"There are also record companies who want to put the signed newcomers on our platform for trial, let them release some works, see the market reaction, and praise whoever is more popular!"

"It's all right. We need to enrich the content of our platform and give some opportunities for "grassroots" popularity. Don't use all the traffic to praise people from record companies and established singers!"

Ryan shook his head, "I'm not that stupid! The most attractive thing about Musical.ly is that there are new Internet celebrities appearing every month, which is also one of our most attractive points for users."

"That's right!" Zhang Yida nodded, "We currently have traffic bonuses, so people love to run to us!

Without these advantages, why do people still come to you? "

Zhang Yida talked with Rui En for a while, and after looking at the growth and activity of Musical.ly North American users in recent months, he left satisfied.

(End of this chapter)