Winning the new financial era

Chapter 371
On January 1st of the new year, Touronghui APP, a subsidiary of Ruixiang Group, announced a decision that was incomprehensible to the outside world, that is, it decided to close the Internet financial management supermarket that had been operating smoothly for more than three years and earned billions of yuan a year.

According to the analysis of published data, the Internet wealth management supermarket under Touronghui has accumulated a cumulative P2P transaction volume of more than 1500 billion yuan, and the cumulative number of participants has exceeded 3000 million.

"Thank you for your company for three years. During this wonderful time, users have witnessed the rise of Ruixiang Group with us...

Over the past three years, we have fulfilled our duties, adhered to the bottom line, and meticulously screened wealth management products for users.

Guaranteed the payment of 100% of the principal and interest of the user, and earned more than 120 billion yuan in revenue for the user.

However, in view of the group's strategic adjustment, Internet financial management supermarkets are about to withdraw from the stage of history.

In the future, users will no longer be able to log in to the platform they invest in through the Touronghui APP, but they can log in to the independent APP of the investment platform through the account password to query investment transaction records and assets.

In addition, I hope that all users will do a good job in investment risk management, and I wish you a happy new year! "

As soon as this article came out, the Internet finance industry exploded again!

Leech Financial Services stepped on Lei Qiaoxing's debts on the front foot, and Ruixiang issued a post on the back foot to withdraw from the Internet financial management arena.

What's the matter?Is internet finance going to be cold?
Leech Financial Services and Ruixiang are the two Internet finance companies with the highest valuations in China. Their every move will be observed under a magnifying glass by their peers and the media, and they can also be called the wind vane of the industry!

Affected by this news, the stock price of Yimin Wangjin quickly fell by 12%, the stock price fell from US$49 to US$43.12, and the market value evaporated by more than US$14.7 billion!
When Wang Jingbo saw the stock price trend of Yimin Wangjin, his heart sank.

Last month, she hired a professional researcher to analyze, and the other party cited a lot of reasons, such as industry growth rate, asset quality, and trillion-dollar market. In short, she was advised to buy the stock of Yimin Wangjin.

Therefore, Gopher Assets acquired 49 million ADSs from Yimin Wangjin at a price of US$500 per ADS, accounting for nearly one-third of the total additional issuance of 1550 million ADSs.

In other words, it became a shareholder of 2.45% of the shares at a price of 2 million US dollars.

However, Yimin.com's funds suddenly plummeted, and it immediately lost nearly 3000 million US dollars.

Less than half a month after I invested in the shares, I didn't make any money, and lost [-] million yuan all at once.

Although the money is not his own, but a client of Gopher Asset Management, Wang Jingbo is also very distressed.

Isn't this smashing your own signboard?According to this loss method, it won't be long before the customers will run out.

Wang Jingbo called Zhang Yida, who told her, "Boss Wang, stock price fluctuations are normal. You are also in finance, so you should be used to it by now!"

Wang Jingbo didn't dare to criticize Zhang Yida, and said with a smile: "Mr. Zhang, that's not what I meant.

What I mean is, after the Internet financial management supermarket is closed, can Yimin Wangjin develop other forms of cooperation with Ruixiang? "

Wang Jingbo got to the point right away. Yimin Wangjin is very dependent on Ruixiang's traffic.

Among the Internet financial management supermarkets, Yimin Wangjin has always been the best recommended position, and the price is not expensive.

The biggest reason why Yimin Wangjin is much better than its peers in controlling marketing costs is because of its related transactions with Ruixiang.

That's why there was such a big market reaction when the US stock market learned that Ruixiang closed the Internet financial management supermarket.

"Yes, there will be arrangements in the future. So, don't worry."

Although Wang Jingbo was a little anxious, but when he heard what Zhang Yida said, he stopped asking.

In her mind, Zhang Yida is also the major shareholder of Yimin Wangjin, and still holds 44.56% of the company's shares (decreased after the additional issuance).

There are a lot of interests in Yimin Wangjin Company, it is impossible to let it go!
Before announcing the closure of the Internet financial management supermarket, Ruixiang also held a general meeting of shareholders and threw out this resolution.

Some shareholders are very opposed to it. If you don’t want a business with a revenue of more than one billion yuan a year, you don’t want it. How careless is this?
Zhang Yida listed various risks in Internet supermarkets. When they heard the idea of ​​"tens of thousands of people coming to sharpen the banners to the building", they did not dare to object.

If this happens, Ruixiang may lose tens of billions of dollars in valuation, and it will be completely defeated in the "triwizard competition", and it will no longer be able to threaten Leech Financial Services and Tenpay.

As a shareholder, Blackshirt Capital also participated in the general meeting of shareholders.

Shen Beipeng took a deep look at Zhang Yida, and thought to himself: It's a good risk, a good risk, if the additional stock issue is carried out in half a month at night, Black Shirt Capital will be caught in it.

As a joint shareholder of Ruixiang and Yimin Wangjin, he is very concerned about the closure of the Internet financial management supermarket.

After the meeting, he and Xu Xiaoming chatted with Zhang Yida again, and left happily after getting a satisfactory answer.

Ruixiang shut down the Internet financial management supermarket, which affected dozens of leading platforms in China.

Tang Lin also couldn't understand why Zhang Yida did this.For this reason, he made a special phone call to Zhang Yida.

The reason given by Zhang Yida is that the impact of the Qiaoxing debt incident is very bad, and Ruixiang will start a transformation, de-financialization, and move towards a digital open platform.

Tang Lin was a little puzzled. What Zhang Yida said was right. Qiaoxing debt was indeed a bit bad. Who would have thought that such a large financial institution would have such nonsense.

However, there is nothing new under the sun.In the financial circle, this kind of thing is not uncommon. Who is close to money?
It stands to reason that Leech Financial Services, as the party involved, should react more, right?
You are watching the theater by the side, and you are more anxious than the master.

Tang Lin didn't understand what Zhang Yida was thinking, so he stopped trying to dissuade him.

Because the contracts of Internet financial management supermarkets are signed once a year, the cooperation with Yiyindai also expired two days ago.He had no reason to obstruct Zhang Yida.

For ordinary users of Touronghui, it is quite inexplicable that Ruixiang suddenly closed the Internet financial management supermarket.

Isn't this well done?Why do you just stop.

Ordinary users think that Internet wealth management supermarkets are doing pretty well, and they haven’t stepped on a thunderbolt for more than three years.

Zhuzhubao was so awesome back then, it was advertised by CCTV, and it was advertised by local TV stations.

Rui Xiangleng didn't let them enter the Internet financial management supermarket, and the choice of partners was first-class.

There is also this year's Slow Deer Group, the leader Huang endorsed, engaged in various film and television investments, and made hundreds of millions at the box office.

Awesome, but the boss fled to the United States with tens of billions of money.

Rui Xiang didn't step on this big thunder.

Ruixiang shut down the Internet supermarket all of a sudden, which really made users feel a little bit sad. Where can I find such a good platform in the future.

There are also some users who love to think and have a keen sense of smell feel that Ruixiang is looking down on Internet finance.They all made up their minds to withdraw from the major investment platforms after the investment expires, and wait and see for a while.

But most users are indifferent, and Touronghui no longer has an Internet financial management supermarket.The big deal is to download a few independent investment apps yourself, and you can invest in the same way.

At the same time, Ruixiang distributed a large amount of fund fixed investment red envelopes, insurance deduction red envelopes, and bank wealth management red envelopes to the 3000 million users on the platform with P2P investment records.

By doing this, Ruixiang wants to retain some users and divert them from the Internet financial supermarket to several other financial supermarkets.

But many users don't buy it. They have enjoyed high interest rates of more than a dozen points, and who would value the benefits of those points.

……

Then, within a few days, Ruixiang announced that it held a product release conference in Beijing.

Ruixiang took out the big killer that has been continuously polished and internally tested within the group - small programs.

"A small program is an application that can be used without downloading and installing. It realizes the dream of an application that is "at your fingertips". Users can open the application by scanning or searching.

It also embodies the concept of "go away after use", users do not need to care about whether to install too many applications.

Apps will be ubiquitous, available at any time, but without the need to install or uninstall..."

At the product launch conference, Zhang Yida explained the Sharp Mini Program to thousands of partners and program developers in the audience.

Small programs are not an unfamiliar term to Internet professionals.

At the beginning of last year, Zhang Dalong, the "father of WeChat" and "the best product manager", put forward such a concept.

In a public speech, Zhang Dalong announced that the WeChat official account will launch an "application account", and some functions of some apps will be completed through the official account.

Then in September last year, Penguin started the small program internal test. In November, the public beta was launched again.

It is not yet open to C-end users, but everyone estimates that it should only be two days.

"In addition, Sharp will internally readjust and examine the relationship between tech (technology) and fin (finance).

In the past, Ruixiang's six major financial supermarkets were only the back-end providers of financial products, and Ruixiang was doing a lot of other work.

But we found out that it doesn't work!Professional things should still be left to professional people.So my positioning for Sharp is "Technical Worker".

Ruixiang will open a series of product technologies developed by Ruixiang over the years to its partners and developers.

Including but not limited to Ruixiangyun, AI, SaaS and so on.Partners can use a series of algorithm tools such as user connection, user portrait, and precision marketing provided by Sharp to build a self-operating model that directly connects users.

To put it simply, Ruixiang no longer does financial matchmaking transactions, and is no longer an intermediary.

We provide excavators and forklifts to our partners, and you will dig the golden mountain. We only provide tools and technology. "

Zhang Yida's metaphor was a bit vulgar, but it was very down-to-earth, and many audience members immediately laughed.

Zhang Yida went on to say: "What Ruixiang wants to do is to open the platform, connect the B-side and C-side, and create an open platform in the commercial field that is not limited to the financial industry.

The specific idea is to introduce ecological partners such as developers and service providers and become ecological partners.

Relying on Ruixiang's platform to promote their own services and business.

Compared with the previous model, users are not only for Ruixiang, but also for developers and service providers.

In view of this, it is too narrow to call Sharpward Financial Technology Group, and we will change our name to Digital Technology Group, Sharpward Digital Technology. "

(End of this chapter)