Winning the new financial era

Chapter 438
Zhonghe Group held a high-level meeting.

At the meeting, Zhang Yida announced that the organizational structure of the group would be restructured.

Kuaishou, Doushi, and Jimeng form a short video business group, with Su Hua as the president;

Xiaomeng, Bole, Digua Video, and Station B form the content business group, with Zhang Lan as the president;

Pinduoduo belongs to the e-commerce business group, and Zhang Yida is also the president; Musical.ly belongs to the overseas business group, with Ma Jun as the president.

In addition, Zhang Yida also decided to separate the original Xiaomeng news gathering and editing team to create a new news information platform - Tiantian Toutiao.

As graphic content, Tiantian Toutiao also belongs to the content business group.

Zhang Lan frowned a little. She had been the CEO of DouTV to the president of the business group.

It seems to be promoted, but the products under the jurisdiction are not very good!

The four most important products of Zhonghe Group at present are Doushi, Musical.ly, Pinduoduo, and Kuaishou.None were within her jurisdiction.

Douyin is a product that she created by herself.

Handing it over to Su Hua, the defeated general, made her a little reluctant, both in terms of emotion and interests.

But at the executive meeting, she didn't dare to refute Zhang Yida, so she could only keep this disagreement in her heart.

After reading the resolution, Zhang Yida began to ask the senior executives present for their opinions.

He is not an arbitrary person, as long as the people below make reasonable suggestions, it is not impossible to ask him to modify some decisions.

Su Hua is very happy. He can take charge of the two major platforms of Doushi and Kuaishou. What else is he dissatisfied with?
He was the first to suggest: "Kuaishou and Pinduoduo are currently sinking the market, so I suggest connecting the two platforms.

For example: to launch the advantages of live streaming, Kuaishou live streaming helps Pinduoduo to sell agricultural products, and Pinduoduo is responsible for coordinating the supply chain..."

Zhang Yida nodded. Kuaishou's live broadcast e-commerce has obvious advantages over Doushi, which is determined by the product structure.

In addition, the user groups of Kuaishou and Pinduoduo are very compatible, and can play the effect of one plus one greater than two.

Ma Jun was originally the co-founder of Musical.ly. After the company was acquired by DouTV, he successively served as the North American president, European president, and Asian president of Musical.ly.

However, his hard work finally paid off, and he became the president of the overseas business group, in charge of all regions of Musical.ly around the world.

Familiar with the overseas market, he suggested: "Mr. Zhang, although we have established a certain first-mover advantage overseas, I heard that Facebook, Youtube, and Shalab have all begun to notice the impact of short videos on their products. up.

The user usage time of these three companies has declined to varying degrees.

Especially Facebook, I heard that many young users have lost.

Although the lost users may not necessarily come to us, they may have gone to other social products.

But I heard Zuckerberg put the bill on us.Or in fact, he is just greedy for the short video track, and wants to get a share of the pie to make up for the loss caused by the loss of some young users.

According to reliable sources, Facebook's short video has been put on the agenda. "

Speaking of this, Ma Jun's tone was a little heavy.

Because in terms of the number of users, Facebook is the well-deserved social overlord in the world, with Facebook, WhatsApp, and messenger social products with more than one billion active users in three months.

In addition, there is also a picture social Instagram with 8 million monthly active users.

The four products under its umbrella add up to more than [-] million monthly active users.

If such a behemoth uses resources to promote short videos, he is very worried about the future situation of Musical.ly.

In addition, Google's long video YouTube also has more than one billion monthly active users worldwide, which is not easy to deal with.

The only one that seems to be easy to deal with is Sarabu, with less than 2 million daily active users, mainly concentrated in Europe and the United States.

But this software also understands young people very well. There are a lot of fancy gimmicks about taking pictures of sunglasses.

Contrary to Ma Jun, Zhang Yida is not particularly worried about overseas markets.

In the previous life, TikTok was destructive in overseas markets. Are these European and American social platforms and video platforms chasing and blocking?
Of course there are.But it didn't work at all, users just prefer "Made In China".

If you have to use reasonable reasons to explain it, it should be a matter of product advantages and usage habits.

Musical.ly's overseas efforts are much stronger than in the previous life, which is also related to Zhang Yida's continuous investment.

In his previous life, until he was reborn, the short video social battle hadn't come to an end.

In this life, he decided to speed up Musical.ly to maintain a greater competitive advantage.

"$10 million!"

Zhang Yida looked at Ma Jun, "You get the money, strengthen your marketing efforts, and expand our user number advantage before the big overseas giants do it."

Ma Jun nodded, this is indeed the best way at this stage.

Sometimes, the large number of users creates a content advantage and siphon effect, which is also a barrier to competition.

Zhang Lan was the last one to speak: "In the field of graphics and text, if you enter now, is there still a chance?

Today's headlines have such an advantage that even Penguin News can only come in second. "

Zhang Yida smiled wryly, "That's what I said, but we have to do it, even if we achieve No.3, it's better than doing nothing, right?
You can use all the resources of the group, and we have more than [-] million-level user platforms such as Doushi, Kuaishou, and Pinduoduo.

I don't believe it, there can't be a news information platform with hundreds of millions of users. "

When it comes to this point, it doesn't make sense for Zhang Lan to find a reason.

She asked again about the positioning of Sweet Potato Video and Station B.

"Sweet Potato Video, I position it as a medium and long-term video platform."

Zhang Yida's face was solemn, because taking this step was to expand into the big entertainment sector, and it was bound to usher in fiercer competition.

Originally, he wanted to slow down again, but Penguin was planning to revive Jishi, and he didn't need to hide his ambition anymore.

If the business of the short video platform wants to extend, it must not bypass the long video platform.

The long video platform can be regarded as one of the battlefields of the domestic Internet.

The cost of copyright is too high, and the user payment rate is not enough.

iQiyi, Penguin Video, and Youku all suffered worse than the other.

Why do you still do it?It's very simple, for the traffic, for the user's usage time.

"Station B is not suitable for "out of the circle" at present, and it can only focus on the young user market for the time being.

Therefore, the heavy responsibility of expanding the comprehensive market must fall on Digua Video. "

Zhang Lan frowned, "What about the content? Now all major long-form video platforms are purchasing popular TV dramas at sky-high prices, self-made online dramas, self-made online comprehensives, and even layout upstream and downstream industrial chains.

Invest in the acquisition of novel websites, comic websites, film and television production companies..."

Zhang Yida sighed, "Currently we can only take it one step at a time, and the capital is still not strong enough.

I will do an online variety show first, and I will communicate with Canxing Culture, and first create a variety show, which is dedicated to attracting sweet potato videos.

In addition, film and television production companies will also selectively invest in shares or even acquire one. "

Zhang Lan still finds it tricky, and none of the tasks he takes over is simple.

The two fields of long video and news information have long occupied giants, and it will be difficult for latecomers to shake them!

Even Bole.com has Maimai and major recruitment platforms to compete with it.

Zhang Yida saw her worry, and comforted him: "Do your best, the more difficult the task, the more it will test a person's ability and perseverance."

Zhang Lan heard the implication, this is Mr. Zhang testing himself.

If you pass this hurdle, you will have a smooth road ahead.

No pay, and indeed no return.

I have already created the explosive product DouTV, if I build the group's content matrix again.

In terms of rewards for meritorious deeds in the future, who can surpass myself?

Fight!

Zhang Lan nodded, and said to Zhang Yida solemnly, "Boss Zhang, I've accepted this task."

Then Zhang Lan put forward a series of requirements, including poaching people from Pinduoduo's growth team to build an information platform, financial support and so on.

None of this is a problem, Zhang Yida agrees with all of them, he asks for people to give, and asks for money to give money.

After the acquisition of Kuaishou, Zhonghe Group's cash reserves fell below $30 billion.

After being supplemented by the funds in the Kuaishou account, the cash reserves can barely reach 30 billion US dollars.

That may seem like a lot, but it's actually too big a stall to manage.

The overseas business group needs to burn money, Pinduoduo needs to burn money, and the content business group also needs a lot of investment in the industrial chain layout.

There is no need to worry about Kuaishou and Doushi. The former has almost reached a balance of revenue by relying on live streaming, while the latter has gradually begun to generate blood by relying on commercial advertising.

……

"Mr. Tian, ​​Mr. Li, please sit down."

In a private club in the capital, Zhang Yida met Tian Ming, the CEO of Canxing Culture, and Li Ruigang, the investment fund of China Media Industry.

After exchanging a few simple greetings, Zhang Yida directly explained his intentions.

"Mr. Zhang, what you mean is to create a talent show variety show, select 101 girls, go through layers of selection, and finally form a group of 11 people to make their debut."

Zhang Yida looked at Tian Ming and said, "That's right, it's such a variety show.

If Canxing Culture has been relying on such a trump card program as The Voice of China for performance support, the risk is too concentrated, and it is not conducive to greater development in the capital market. "

Tian Ming didn't speak. The problem Zhang Yida mentioned was also a problem that had troubled him for a long time.

If you want to go public, you may not even pass the review in China.

"Which satellite TV will you cooperate with?" Tian Ming asked.

Zhang Yida shook his head, "If we don't cooperate with Satellite TV, we will broadcast exclusively on the video platform."

Tian Ming asked again: "Like iQiyi's Chinese hip-hop?"

Zhang Yida nodded, "Yes, TV stations are slowly falling behind.

Young people who watch TV now?Watch video platforms. "

Tian Ming scratched his head, Zhang Yida was right.They also see these market changes and want to embrace the Internet.

I just couldn't find the temple gate with the pig's head!

Thinking of the relationship between Zhonghe Group and Penguin, he tentatively asked, "Do you want to go to the Penguin video?"

"No," Zhang Yida laughed, "Go to the sweet potato video."

(End of this chapter)