Winning the new financial era

Chapter 549

"Mr. Zhang, this is the result three days after the 50 billion subsidy was launched, and the GMV in a single day has increased by more than [-]% month-on-month."

Gu Panpan walked into Zhang Yida's office with a smile and handed over a report.

Zhang Yida looked at it and praised "Not bad".

"However, don't be paralyzed by the false prosperity of GMV.

Compared with this data, I pay more attention to how much the repurchase rate and user activity have been increased.

In addition, the ARPU value of the average annual consumption of active buyers should also be paid attention to, although it has increased from 1 yuan in Q673.9 to the current 762.8 yuan.

The uptrend has continued, which is great.

However, there is still a big gap with Ari, let alone Goudong. "

Gu Panpan chuckled and said, "It can't be done overnight. Our goal is to break through the ARPU value of 1000 yuan this year."

Zhang Yida shook his head and laughed, "With more than 4 million active users, the ARPU value is only 1000 yuan, and the annual GMV is only 5000 billion.

Compared with Ahri, his body size is ten times worse, and he still needs to work harder! "

Gu Panpan remembered some negative things on the Internet, so he said: "Pinduoduo has used a lot of aggressive marketing methods in order to develop in the past two years.

This has not only made us one of the three major e-commerce platforms, but it has also become our shackles. "

Zhang Yida nodded, there was nothing he could do about it.

There is only a little space left for domestic e-commerce platforms. If you don’t do that, there will be no Pinduoduo today.

"Some users on the Internet don't quite believe that our tens of billions of subsidized products are genuine products, because these things are digital products, which are relatively expensive!"

Gu Panpan gritted his teeth, and simply shook out all the words.

"Users are worried about the quality of the mobile phones we sell, so even with such a large subsidy, they are still hesitant.

Still posting online to ask, is Pinduoduo’s [-] billion subsidy genuine?
Some users said that the first choice to buy digital products is Goudong, followed by Suning.com, then Taobao, and finally our turn. "

Zhang Yida smiled wryly. He understood why users had these thoughts.

The price of the main pinduoduo is placed there, and the product quality can only be said to be okay, barely usable.

To say that the quality is very good, he himself does not believe it.

"In this way, you can contact Yi'an Insurance and cooperate to launch a genuine insurance. If you fake it, you will pay [-] to protect our tens of billions of subsidy activities."

The corners of Zhang Yida's mouth twitched slightly, "This will definitely dispel the doubts of some users!
After they have bought something from Pinduoduo, they will be hooked, and they will say "really fragrant". "

Gu Panpan laughed, the boss's "true fragrance law" is not an exaggeration.

Many users used to talk about boycotting Pinduoduo, but after enjoying the benefits, she knew how much money she could save by online shopping on Pinduoduo for a year.

Wouldn't it be nice to use the saved money to buy ribs?
"Okay, I'll contact Yi'an Insurance now." Gu Panpan said with a smile.

She used to work in the platform business department of Ruixiang, so she naturally knew the relationship between Ruixiang and Yi'an Insurance.

At present, Ruixiang is the major shareholder of Yi'an Insurance, holding 15% of the latter's shares, and is tied for the largest shareholder with Yinzijie.

In fact, relying on Ruixiang's platform resources, Yi'an Insurance has developed rapidly in the past two years.

The freight insurance on Pinduoduo, the property insurance, health insurance, accidental injury insurance, etc. that Rui sells on it are all contracted by Yi'an Insurance.

Therefore, in the company of Yi'an Insurance, Ruixiang has a very large influence, and other shareholders rarely intervene in specific affairs, and follow behind to make money with peace of mind.

It is not easy to cooperate to launch a "genuine insurance", and the insurance rate can be lower than that of other insurance companies.

This is called "no fertilizer and water flow to outsiders' fields", and it is called "ecological closed loop" in Internet jargon.

……

"How is it? Are you excited!"

At the Mandarin Oriental Hotel in Hong Kong, Zhang Yida held red wine, stood by the huge French windows overlooking the scenery of Victoria Harbor, and chatted comfortably with Huang Xin.

The magnesium group roadshow has ended, and tomorrow is the official day.

As a shareholder, Huayi Capital is also among the invited guests.

In addition, Yanhuang Investment (Hong Kong), as a cornerstone investor, subscribed for 2 million US dollars of shares in Magnesium Group.

Huang Xin looked tired, but couldn't hide the joy on his face.

"Yida, do you know? I have been waiting for this day for 15 years."

Speaking of this, Huang Xin sighed, shook his head and smiled, "From Xiaonei.com to Fanfou.com, and then to Meituan, I have tossed and tossed about a dozen times.

Finally, before the age of forty, the company was sent to the market. "

He took a look at Zhang Yida's young face, "Every time I stand with you, I feel very shocked.

If Xiaonei.com had been listed back then, maybe it would have been able to brag about it in front of you. "

Zhang Yida chuckled, this is not easy to answer.

Huang Xin was born in 79. He founded Xiaonei.com at the age of 24, and now at the age of 39, he has launched Meituan on the market.

No matter how you look at it, this is a successful young entrepreneur.

However, if the Xiaonei website started back then, it might be even more successful than it is now!
It is also possible that without going through so much struggle, the current Weibo volume will be maintained, and there will be no room for improvement.

The previous few failures, it is hard to say, were not a valuable asset.

"If it was made in school or in the past, would there be any magnesium balls?"

Huang Xin shook his head, "Maybe I'll keep socializing forever, it's hard to say who owns WeChat."

This is crazy!But Zhang Yida thinks that he does have the confidence to be crazy.

As a latecomer RTMD, Magnesium Group was the first to go on the market.

Although going public is not the end, taking this step can be regarded as an explanation to investors.

The pressure on Huang Xin will be much lighter than the other three small giants.

Zhang Yida felt that it was okay. Although investors had been urging him to go public, they didn't dare to go too far.

On Chen Wei's side, Ruixiang, as a shareholder, heard complaints from other investors.

Some investors let it go, and if they don't go public, they will transfer their equity to the outside world.

Various VCs are not having a good time this year. The economic winter is difficult, fundraising is difficult, and the fund lock-up period expires. Anyway, it is also a lot of pressure.

"Where is Ruixiang? When do you plan to go public?" Huang Xin asked suddenly.

Zhang Yida shook his head, "This year is impossible, and the potential of various businesses has not been fully released.

Maybe next year, or the year after. "

Huang Xin nodded. He also knew about the situation.

It is indeed a pity that it will be listed this year, and it may be better to wait a little longer.

"Call me when it's listed, and I'll buy some stocks."

Zhang Yida smiled, "No problem, I also invite you to be a cornerstone investor."

"Okay, that's it."

Zhang Yida asked: "I'm a little curious, how did you convince Ponima?"

Huang Xin laughed, "Mei Tuan and Penguin are just partners, not his subordinates."

Zhang Yida felt that Huang Xin's wings had really grown, so he dared to say that.

I'm afraid I made a bad start. After turning against the penguin, not only was it not wiped out, but the more I lived, the better.

When one day there is a conflict of interest between Penguin and Mei Tuan, it is estimated that Huang Xin will make the same choice as himself.

(End of this chapter)