Winning the new financial era

Chapter 565 Culture Going Out

"President Wang, look at this."

Zhao Erya took out her mobile phone and played a series of short videos for Wang Qiong.

Wang Qiong came over to take a look, isn't this the pig fart that became popular through Tiktok this year?
Sweeping the entire Internet, maxing out WeChat Moments, and being called the cutest pig in the world by netizens, her fame has spread overseas.

Xu Xiaoming looked at it and commented with a smile: "This pig is so cute! Young people and children will definitely like it."

Wang Qiong frowned and asked: "Daya Media also wants to transform into "original IP incubation operation"?"

Without waiting for Zhao Erya's reply, Wang Qiong continued: "This track has been born for a few years, and many players have been squeezed into it.

Shock Culture has been in this business since 2012. Apart from the pig fart, BIG Laughter Workshop is also a little famous.

The birth of an IP is easy, but it is very difficult to gain fame and popularity. "

Shen Beipeng didn't come today, because the black shirt capital doesn't like these "small tracks", the ceiling is too low, and unicorns are rare.

Xu Xiaoming didn't dislike it, although Zhenke Fund's reputation has soared and the fund's scale has expanded due to its investment in several unicorns under Zhang Yida in recent years.

But one size counts for one size. If there is a project that he thinks is good, he will choose to invest no matter whether the track is broad or not.

For a hot project like AI, the financing can easily be [-] billion [-] million US dollars, the competition is also huge, and the risk is actually not low.

A team of three returned AI experts dared to ask for a valuation of 7 million yuan with nothing but an idea.

It has to be said that the market is too crazy, and everyone praises AI too much.

If there is an AI bubble, I don’t know how many investment institutions will be severely injured, or even close their doors.

The content track is different, because the ceiling is low, relatively speaking, the competition is relatively small, and often a few million or tens of millions of RMB can be invested in some good projects.

The reason why he chose to chat with Zhao Erya about investment is that on the one hand, he saw that the data is good, and he is definitely one of the top three MCN institutions in the market;

On the other hand, he just wanted to continue to deepen his friendship with Zhang Yida.

The project is good, and you can also be a favor, why not vote?

At this moment, seeing Wang Qiong frowning, he almost understood what was going on.

SIG Haina Asia invested nearly RMB 1 million in the company behind the "pig fart" and shocked the culture. Naturally, it is worried about resource involution.

He smiled and said, "Mr. Wang, let's not worry. It's not too late to listen to Mr. Zhao's thoughts before expressing our opinions."

Wang Qiong also realized that she had gone too far, and smiled apologetically at Zhao Erya, signaling the latter to continue talking.

Zhao Erya didn't get angry because of this trivial matter, and asked lightly: "Digital Kingdom, I wonder if you two have heard of it?"

"Oh, I remembered, it's the listed company in Hong Kong that started out as a special effects company in movies."

Wang Qiong asked suspiciously, "Didn't Digital Domain be delisted by Ruixiang? What does this have to do with Daya Media?"

"Yes, Digital Domain has indeed been sharply privatized."

Zhao Erya nodded, "Daya Media and Digital Domain's virtual human business department have reached a cooperation, and with the help of their technology, we will jointly create virtual idols and original IP.

In addition, we have also reached cooperation with Kuaikan Manga and Bilibili, and will use their IP resources and playback resources to produce cartoons and animated movies centering on original IP.

When the IP incubation is successful, a series of derivative development will be carried out around the IP, including toys, stationery, games and so on. "

Xu Xiaoming smiled, it's good to find a good boyfriend, he has almost seen that this is Zhang Yida's handwriting.

Rui Xiang pays more and more attention to content, and looks like he is going to fight Penguin.

There are almost no domestic companies that can compete with Penguin in the content field.

Ari Entertainment only burns money but has no results, only iQiyi is left in Qiandu to support the scene, and Zhuchang’s games are okay, but the music copyright is stuck again.

However, Ruixiang dominates the short video, and the live broadcast can also compete with the Penguin series, and the game is not too weak. Just wait for the long video to be made, and the whole game will come to life.

Novels, animation, music, sports, and film and television have also sown seeds, but compared with Penguin, they are inferior in terms of background and time.

However, recently, Ruixiang's strategic investment department has made frequent investment actions to strengthen these weak sectors.

Wang Qiong nodded. The field of content is broad and broad, and narrow and narrow. Industries that can make a difference can be counted on the fingertips.

The layouts Zhao Erya described are not amazing, and many content entrepreneurs have said it in front of her.

There are even entrepreneurs who are not ashamed, saying that they want to be "China's Disney".

She has long been immune to these "rhetoric words".

The vision can be promised, but the key depends on whether you have the ability and resources to truly realize it.

"Mr. Zhao, what do you think is the advantage of Daya Media in creating original IP?"

Wang Qiong was very calm, and immediately asked the key point.

Zhao Erya recalled what Zhang Yida had said, added her own understanding, and repeated them one by one.

"First of all, we have an account matrix spanning more than a dozen social platforms at home and abroad, with a total of more than 5 million fans. This is a prerequisite for incubating original IP, and we can reach more users."

Wang Qiong nodded. Although he knew that the "5 million fans" hadn't been removed, it was actually quite a lot.

As long as the content quality is guaranteed, the first condition for incubating original IP is met.

I heard Zhao Erya continue to say, "Secondly, we have a layout overseas, and we are one of the few domestic MCN players going overseas.

With the improvement of China's economic, political and military status, foreigners are becoming more and more interested in China.

Chinese kung fu, Chinese festivals, Chinese history, Hanfu, national style music and other Chinese elements.

If domestic IP incubation goes well, we have the ability and confidence to export overseas. "

Wang Qiong is no stranger to going to sea.

In recent years, domestic players have tried to go abroad in various Internet segments such as games, finance, and mobile payment.

Among them, the most prosperous one is the Ruixiang Group.

And Daya Media has a close relationship with Ruixiang.

"Can you give some specific cases, or realize the logic?" Wang Qiong asked.

Zhao Erya nodded, "Okay, let's talk about Wuxia World, this is a website that translates Chinese online novels, and has millions of active readers in Europe, America, and Southeast Asia.

Let's talk about the Chinese manga "Qin Shi Mingyue", which has been popular for more than ten years, and even lived abroad. It was translated into 7 languages ​​and distributed to 32 countries and regions.

For example, in the first and second parts, the integration of Mohist ideas and mechanism techniques, Zhang Liang and Fu Nian's discussion on the content of Confucianism in the third part, Gai Nie's understanding of chivalry and chivalry in the fourth part, and the fifth part on Chinese The integration of elements such as the ancient zodiac signs.

These are the brilliance of traditional Chinese culture. Even if you don't understand the core meaning of foreign translation, the outer surface is enough to surprise you.

These cases all show that Chinese culture can go out, but content producers need to carefully polish their works.

Next, Daya Media will launch a humorous cartoon similar to the Q version of the Three Kingdoms, which will be published on Musical.ly and YouTube in serial form.

In addition, there will be one or two films on the theme of martial arts and fairy tale cultivation to test the waters. "

　The numbering of the first two chapters is wrong again, there is no repetition, let me tell you.

　　
　
(End of this chapter)