My father is an entertainment tycoon

Chapter 154 An Article

The younger fans feel distressed, while the older ones are a little touched, you can say moved, especially the group of Ping Tou Zhang.

They are all old fritters. They have reached this size after struggling in the rivers and lakes. Now they are greedy for enjoyment. Seeing An Ze, it seems to see the old self.

They understand Anze, the shopping mall is a big river and lake, and once they enter the river and lake, they can't help themselves.

Ever since Anze took over Lanhuo, he was doomed to have an unsettled life. If he didn't fight himself, the general environment would force him to fight.

Soon, netizens knew why Anze was stimulated by ice water.

On Douyin, the official launch of a new section, Ice Bucket Challenge.

Pingtou Zhang saw someone discussing this matter while browsing Lanhuo, and went to Douyin out of curiosity.

This is the first time Douyin has forced a video to be pushed to all users. If you don’t want to watch it, just cross it out.

When Pingtou Zhang clicked on the video, it already had over [-] million likes.

After watching the video, the crew member, like the netizens, understands why Anze catches a cold, stimulated by ice water, plus fatigue and skipping meals, it’s no wonder that nothing happens, but this is indeed a very interesting public welfare activity.

At the end of the video, there is a warm reminder that participants must be prepared for antifreeze and beware of catching a cold.

Many people were delighted to see this warm reminder. This is the lesson Mr. An has learned, but it is not easy.

In the video, Anze didn't seem to expect that the ice water would be so irritating, and the way he opened his mouth to breathe out made many people burst into tears, laughing and feeling distressed at the same time.

Pingtou Zhang called his assistant and asked him to prepare water and ice cubes, and also to shoot a video to upload, but before the video was uploaded, he was challenged by his friend Aite.

After Anze's science popularization, many people have checked what ALS is. After knowing the actual situation, most of them are willing to do such a public welfare activity.

Once it spreads, the Ice Bucket Challenge spread becomes terrifying.

The next day, An Huaishan checked into Douyin, took part in the Ice Bucket Challenge, and named three business leaders, and then Li Yue also checked into Douyin, participated in the Ice Bucket Challenge, and named three business leaders. The same is true of Zhu Zhengming.

The people who can be named by the three big bosses are all people with personal relationships, and this is another activity whose starting point is public welfare, and almost no one refuses it.

In the previous life, the Ice Bucket Challenge really became popular because of the participation of Bill Gates. This is a public welfare activity to fight for people.

Does Anze have a wide network of contacts?it goes without saying.

Behind him are An Huaishan and Li Yue.

As No. 1 in Huaguo's entertainment industry, An Huaishan has contacts all over the world, especially the film and television companies in several major entertainment countries, who have contact and business contacts. After all, he controls the second largest theater chain in Huaguo .

Li Yue's Junyi Group is one of the top ten real estate companies in Huaguo, with a market value of over [-] billion, not to mention connections.

An Huaishan and Li Yue pulled a group of people in. This size is terrifying.

On Douyin, a large group of tens of billionaires and hundreds of billionaires rushed in.

This is an ethos, a high-energy field atmosphere of positive energy.

Rich people moved into Douyin, and major celebrities also moved into Douyin. On Douyin, the ice bucket challenge went viral.

At the TX headquarters in Pengcheng, an email was sent to the computers of the executives of various departments related to the TX short video plan. Within 5 minutes, a meeting was held in the large conference room.

Everyone who received the email smiled wryly. In just two days, Douyin had over [-] million daily active users, and celebrities from all walks of life moved into Douyin with a high profile and participated in Operation Ice Bucket.

They all understand that this is not just a short video competition. Anze is positioned as a social short video platform, which has completely threatened Tencent's position in the social area.

No one knows what TX's emergency meeting discussed, but the meeting lasted for three hours, and Liu Tengfei personally designated a battle plan. Anze's Douyin was officially marked by TX as the number one threat.

On July 27th, Anze was at Yanjing's home, and Li Rumei was worried about her son. During this period of time, no matter what, he was not allowed to run outside, and had to cultivate his body.

An Ze was sitting in his father's study room. He and his eldest brother were not allowed to enter this study room before, but now his father gave him the right to use this study room.

On the computer, Anze has more than 30 unread internal emails.

These include some matters related to Jiarui Lanhuo and Douyin. Anze gradually selected and kept the news related to Douyin.

After a period of gestation, people who play Douyin have been developed. Douyin has a very important feature. Being hot does not mean that you are hot.

What is popular is a certain video shot or produced, which relies entirely on the content to attract likes and attention, rather than pure celebrity effect.

For example, in the past few days, a star in Huaguo who has won the title of Movie Emperor has stayed in Douyin. He can be said to be the top artist in the country. As of today, he has uploaded a total of four videos, and the most likes have not been more than 300 million.

This is the most attractive part of Douyin. Everyone is trying to be creative and popular. Even if you are a celebrity, you can’t just rely on your personal charm to make people pay for you on Douyin.

This is in sharp contrast to a platform like Weibo. A few years ago, a celebrity on Weibo sold 500 million yuan with just one photo.

Compared with Douyin, it has become a social platform for aristocrats and celebrities, which is out of touch.

Seeing the changes and rapid development of Douyin, Anze frowned. It was so smooth, especially the ice bucket challenge, the speed of spreading was too terrifying.

It's being talked about almost everywhere online.

In another email, there was an explanation of the TX short video and the Xingyu Live short video. Amid the popularity of the Ice Bucket Challenge event, the two short videos received mediocre responses.

The smoother the development, the more worried Anze was. Liu Tengfei was not a soft-hearted person, and he couldn't just sit and watch Douyin take off.

Anze rubbed his temples, thinking and combing.

Sure enough, on the afternoon of July 27th, an article became a hot search on major online media.

Does the ice bucket challenge make sense?

During this period of time, Anze's ice bucket challenge became popular, and it has almost reached the point of national discussion. We need to think deeply whether this is a public welfare activity or an additional means used by Anze to promote Douyin.

The form of the ice bucket challenge is a roll call among celebrities, which limits the participating groups and turns most people into spectators rather than participants. Is this the original intention of this event?

The author does not know whether it is a good thing or a bad thing to link charity with entertainment. At least in the case of Operation Ice Bucket, it overwhelms the audience. The tendency of excessive commercialization and entertainment makes the author doubt philanthropy. If you want to do charity, please You are kind, this is a sacred cause.

How many people who participated in the ice bucket challenge really care about people with ALS?Ask yourself, how many people behind the carnival are not for the amount of attention, and the presentation and promotion of your own business?
When you splashed the pot of water wantonly, did you ever think that some places don't even have a drink of water?Is this far from the original intention of charity?

(End of this chapter)