Entertainment upstart

Chapter 1012 The idol market with an output value of hundreds of billions

But letting Song Zuer participate in this girl group talent show also has many disadvantages.

She still has to go to school to learn acting more systematically, which may delay her little girl's future.

After Zhou Xiahe walked out of the rehearsal room, he thought about this matter seriously on the way back to the office.

It’s not that there are no women’s and men’s groups in China, but there are almost none that really have that kind of national influence.

The current three little ones have just debuted for two years, and they have already had a great influence, but they have not reached the level of the so-called "three sons of the empire".

As for girl groups, snh48 started to choose girl groups as early as 2012, and they are also well-known in the circle.

They have been insisting on doing this, but the girl group market has never been fully activated in China, and it is still in its infancy.

However, the Modu Siba Culture Company to which snh48 belongs is also one of Xia Hua's subsidiaries, and it was also arranged by her company that Ju Jingyi came to Xia Hua as a trainee.

Xiahua Film and Television has 12 trainees for the women's team and the men's team. Since the recruitment and selection began in 2013, they have been training for the past two years, and they are all trained by foreign professional trainee teachers.

Most of these people had some background before they were selected, but in just two years of training, even if their growth is very fast, their strength cannot be said to be of any amazing level.

The trainees of foreign male and female groups basically spend 5 or 7 years in order to become a qualified young idol.

Otherwise, it will be easy to be criticized in terms of artistic ability.

Of course, being an idol does not depend solely on artistic ability. If other aspects are really outstanding, these things can be cultivated slowly.

This is also the reason why Zhou Xia came up with that idea just now.

Relatively speaking, Song Zuer is definitely not as good as those trainees in terms of singing and dancing, but she still has advantages in other aspects, such as appearance, personality, and fame.

This can also increase the popularity of the group in the future and attract more people's attention.

In addition to these aspects, if there is really that kind of person who is talented in singing and composition, who is the voice of nature, and is a creative genius, then even if he has never been a trainee, he can still be selected into the group.

The idol artists of this kind of boy group and girl group, the members are the same assembly line mass production trainees. Although they are more recognized in terms of artistic ability, they lack other attractive points.

If each member of the group has great differences and differences, and individual people are still blank slates and gifted geniuses, then it will attract the attention and love of a wider group of people. With the feeling of cultivating the system, it will attract more Many fans.

Men's groups may be more demanding. It is difficult to make a group debut based on looks, personality, personal charm, or lack of talent.

But women's groups may be more relaxed, like a certain koi carp, didn't he make his debut with his good looks and interesting soul, and he became a first-line female artist?

The reason why Zhou Xia paid so much attention to the idol talent show variety show.

To a greater extent, it is because this is a market with an output value of more than [-] billion yuan and may reach trillions in the future.

Of course, sometimes the idol economy alone may affect many other aspects.

Take the beginning of 2018 as an example. Because of the withdrawal of the major shareholders of Xiaomao’s Paixun Empire, the stock price has fallen sharply. At the same time, it coincides with the global Internet privacy and security issues that must be involved in death, which has caused people’s concern about privacy issues such as QQ and WeChat. Worried, and other countries have stricter regulation on games, Pain Xun’s stock price fell by 40%, from a peak of 475.72 Hong Kong dollars to below 290 Hong Kong dollars, and its market value evaporated by more than 18000 trillion, falling below the combined market value of Moutai and China Merchants Bank.

However, with the launch of "Creation 101" on Tongxun Video, it quickly attracted a lot of attention, causing people to downplay other things. The hottest talent show of the year, quit the so-called China's No. 2018 girl group, and expanded the popularity and influence of the Tongxun Empire Entertainment Division to the whole country.

So much so that at the end of the year's Tongxun annual meeting, Brother Xiaoma and the executives even sang the opening dance of "Tu Chuang", which shows how much a victory in a local battlefield sometimes has an impact on the entire battle situation.

For Zhou Xia, although his Xiahua Film and Television did not build such a large empire like Tongxun, it mainly touched the field of entertainment and culture, but the current size of Xiahua Film and Television, as well as the territory of various fields it has developed, cannot let it go. He has relaxed about the idol economy.

In the past few years, Xiahua Film and Television's various music talent shows and variety shows are still very popular, but domestic audiences have already felt that they have lost their freshness and feel a little boring.

Other TV stations and websites are also doing this kind of program, which also divides a lot of attention and traffic.

Therefore, launching other types of programs in a timely manner, and launching a group of young and energetic idols, allowing netizens to become "national producers" and "founders", to create and develop these idols with Xiahua Film and Television, is obviously more attractive audience.

This is the charm of the 'idol' draft.

When people are also packaged and launched as commodities, users who buy and like will have higher stickiness, more loyalty, longer company time, and ultimately pay more.

Because after all, when an idol is in his hot stage, all the works, concerts, singles, film and television dramas, these fans are likely to buy them.

Therefore, cultivating idols is costly and risky, but the rewards that come with it are also very high.

There is no mature mechanism in China, and many bold companies, companies that want to be the first to eat crabs, are all in the groping stage.

I don’t have much data and experience on the growth space and business capabilities of idols, whether they can support the high exposure and popularity of variety shows when they debuted, whether users have the patience to accompany them all the time, and whether new idols will divert most fans when they come out. Used for reference and summary.

The Korean model is to train trainees on the assembly line, and the mature products that are directly shipped from the factory, and the island country is mainly to cultivate idols.

These are determined by the actual situation of the country, but the domestic market is too large, whether the stage of entertainment development is enough to take this step, these are all unknowns.

After all, there is a big difference between group draft idols and individual draft idols.

Take, for example, many domestic music talent show variety shows that have been popular in recent years, such as "Good Voice", "Singer", "Good Singing Voice", etc., are mainly selected for individual idols, which are very different from group idols. .

Like Xiahua Film and Television, "Tomorrow's Son", with Xiaohu as the mentor, has had two episodes in the past two years, and it was not easy for the second episode to come out. It was because he was a genius, the champion of the previous episode, and the top three. It's all after the show ended, and there were no popular works, and the popularity quickly fell.

In comparison, group idols also have this problem.

But in the final analysis, this is the reason why resources are not tilted.

(End of this chapter)