Entertainment upstart

Chapter 1016 Favorable Industry Development
Another form of dynamically adjusting the proportion of accounts in Hollywood is not complicated.

The main reason is that Hollywood producers, who have made huge investments and produced blockbuster films, have gradually formed a mutually beneficial and win-win account sharing method in the long-term game with theaters.

For example, if it is a Hollywood blockbuster with a huge investment, because the investment is too high and the risk is too high, then a higher box office share is required to return the cost and reduce the investment risk.

Blockbuster movies are more attractive, and audience demand for watching movies will be stronger, so the box office will naturally be higher, and the overall income of theaters will also increase.

Therefore, after the two parties conducted the screening of the test film, after investigation, analysis and calculation, a screening agreement was finally reached.

The film box office in the first week, the producer gets 70%, other theaters get 30%; the second week, the producer gets 60%, others 40%; the third week, the producer gets 40%, other 60% ...

In this way, it will ensure that the producers will pay back their costs early, reduce investment risks, and there will be more movies with large investments and large productions.

And the longer the screening time of the theater chain, the higher the commission ratio of the movie theater, and the longer the movie will be shown, so as to obtain more box office revenue.

In this way, the risk sharing of both parties ensures the interests of both parties.

In short, film investment is a big investment and a big risk. A benign film industry should give priority to allowing the producers to recover their investment before putting it into reproduction and producing better films.

With the extension of the film screening cycle, theaters can get more share, which can further stimulate theaters to arrange more screenings.

This flexible account sharing method can satisfy the interests of both parties to the greatest extent, making the industry form a virtuous circle.

Just looking at the theory, this way of dividing accounts is naturally very scientific and reasonable.

However, there are many details that need to be paid attention to in operation, otherwise it may cause a lot of losses to one party.

First of all, how much will be given to theaters in the early stage of film scheduling. If the rate is small, the proportion of bills will be high in the first few weeks, and the total box office revenue will not be too much. The number of films scheduled has a lot to do with the influence of the producer.

Secondly, most domestic film screenings do not have a long-term term, basically it is the first two weeks, and even Hollywood blockbusters enter the country, which is basically the same.

Only a few phenomenal blockbusters will break this convention and be screened for a long time, including some of Zhou Xia's films.

The last point is also the most important. The theater chain accepts this kind of account sharing ratio. During the stage when the movie is the hottest in the early stage and the box office sells the best, it will give up as much as [-]% of the box office revenue. If the movie box office plummets next.In the later stage, even if the proportion of long-term screenings is high, it will not be able to balance the proportion of income as a whole, which will cause great damage to them.

In the U.S., for some big-budget films with high box office expectations, after negotiating with theaters, the most common initial share ratio is even as high as 90% to 10%.

If there is a large drop in the box office of the movie in the second week, the share ratio will continue to drop by 70% to 30%, otherwise it will remain for about three weeks before it will be lowered later, but it will eventually stop at around 60% to 40%.

This is due to the fact that American theaters prefer big productions. Big productions have a large audience and a long screening time, and they can get more benefits, and it is also beneficial to the producers. They can make money faster and make profits. I am willing to invest in the production of more blockbuster films, and enter theaters again.

But this situation is unimaginable in China.

There are very few big productions with an investment of more than 20 million US dollars, and the box office is predicted to exceed 30 billion or [-] billion. The theaters accept this kind of accounting method. Even if the subsequent long-term screenings have a high proportion of accounting, it is difficult to make up for the loss.

But this thing must be done.

In the future, there will definitely be more large-scale productions in China, such as science fiction, fantasy, fairy tales, etc. If there is no high investment, it will be shoddy, and it will be difficult to meet the needs of domestic audiences after being baptized by Hollywood movies, let alone go Make a breakthrough in the international market.

At present, Zhou Xia's films, as well as the films of Xia Hua Film and Television's other major directors, are no worse than American blockbusters in the domestic box office.

Coupled with the fact that there are some movie theaters, Xia Hua Film and Television still has the ability to do this by force.

If other theaters are unwilling to accept such a way of sharing accounts, then look at the theaters, and there are other theaters that are willing to accept the conditions for screening.

I believe that many theaters with poor annual revenue will still accept this kind of account sharing ratio along with Miaoyan theaters.

And if this matter really becomes a big deal, it may attract the attention of the General Administration above.

Maybe it can affect the decision-making at the level of the entire industry, and let the General Administration promote this matter from top to bottom, which will also play a role in promoting the development of the entire industry.

Of course, considering that the domestic box office share includes 5% of the film fund and 3.3% of business tax. These are all paid by the theaters, and the land rent is also higher than that of the United States. The initial share can be lower, not to mention the producers and The theater chain is 90% to 10% of the accounts, and 70% to 30% is still reasonable.

If the box office drops sharply, this ratio can also be lowered next week, so that both parties can achieve mutual benefit and win-win as much as possible, which is most conducive to the development of the entire industry.

After listening to Zhang Zhao's report, Zhou Xia despised his response to various situations, and the previous uncertainties and worries gradually disappeared.

In this way, the investment risk of large-scale productions is reduced, and more investors are willing to invest in large-scale productions.

At present, only Xiahua Film and Television and Zhou Xia's movies in China dare to invest more than [-] million US dollars. It is difficult for other companies to make this decision.

Some companies are wary of the mouse, and under the pressure of paying back their capital, they can only cut the budget in the end, so that the original big-budget movie is anticlimactic, and many parts fail to meet the standards, and eventually become a bad movie.

In desperation, many film and television companies aimed at the actors, saying that the actors' remuneration was too high, which led to a large amount of film and television production costs and insufficient other aspects, which led to this situation.

The worth of an actor is determined by the market.

If the value is too high, why use him?
If no one uses it, what's the use of his high net worth?

In short, actors in the entire industry have the least right to speak, and they are the best to bully. Of course, the target is aimed at you.

Zhou Xia didn't want to excuse the actor.

The problem of too high actors' pay is something that the market can solve. It is really ridiculous that every time there are a large number of special approvals from the media and directors, they dare not touch those deep-seated interests.

Take the film and television dramas of many directors of Xiahua Film and Television as an example, the actors are willing to lower their pay to star in, how to explain this problem?

Who needs who more, then naturally the negotiation ability will be low.

When an actor cooperates with a good director, he can get more attention, improve his acting skills, get good reviews, and even win awards. These benefits make up for the part of the self-decreasing salary.

However, some companies and directors took a bad project, but tried to make it a hit, so they asked for some traffic at a high price, and finally failed, out of retaliation, attracting attention, and in order to excuse themselves, the investment was convenient for the director to publicly criticize Actors are highly paid, cut out pictures, not professional, etc.

Isn't this lifting a rock and shooting yourself in the foot, doesn't it deserve it?

After the meeting with Zhang Zhao was over, after he left, Yang Tianzhen also came to report on the preparations for the women's team draft and the progress of the negotiations with two of the four sons.

(End of this chapter)