Entertainment upstart

Chapter 1034 The popularity of movies

After watching the box office of the movie, it was getting late. Zhou Xia was about to go home when the cell phone next to him rang.

The caller ID showed that it was from Qingzi, Zhou Xia hesitated a bit and still connected.

"Big director, what are you doing, you're not still busy with work at this time, are you?"

Hearing Qingzi's sad voice, Zhou Xia couldn't help feeling ashamed, and hurriedly said, "Then what are you doing, are you in a hotel?"

"Yeah, where else can I go?" Qingzi said sullenly.

She doesn't have a house in Shanghai, but in Imperial City. This time, she came to publicize and stayed in a hotel arranged by the company.

Of course the hotel belongs to Xia Hua.

Now Xiahua Film and Television has expanded from point to point, and because of its popularity and status in the film and television entertainment circle, as well as sufficient financial resources, it is involved in more and more industries.

It also has a restaurant and hotel group company dedicated to serving the company's artists.

After all, Xiahua Film and Television has a lot of artists, and every time they go to various parts of the country, especially in a few big cities, they will go to places. When they have work, they can provide convenient accommodation.

In addition, it can also provide accommodation for many production crews of Xiahua Film and Television, so it can be said that the fat and water will not flow to outsiders.

Moreover, these restaurants and hotels have attracted a large number of fans and ordinary people because of celebrities staying and dining. It can be said that the business is quite booming.

"Then you come to the company, I'll wait for you at the company." Zhou Xia hesitated a little and said.

It's been a long time since he was alone with Qingzi, and this time they are doing movie promotion together, since last time he didn't have time, so he can't neglect her anymore.

"Company, are you now? Are you still in the company?" Qingzi asked overjoyed.

"That's right. I just had an interview in the office. You can take the elevator up from the underground parking lot. I'll wait for you in the office. Be careful, it's getting late."

Zhou Xia reminded again that it was almost midnight now, and Qingzi had to act alone. It would be really dangerous if he was met by some crazy fans.

"Don't worry, I'll ask my assistant to take me there, that's all." Qingzi happily agreed and hung up the phone.

Zhou Xia put away her cell phone, called Yaya again, and told her that she had something to deal with and that it was too late to go back, and that she would go to Shanghai TV station for an interview tomorrow morning.

It takes 100 minutes to go back and forth, which is really time-consuming...

Yaya was upset and didn't bother to say anything, so she hung up the phone.

Zhou Xia finally felt relieved. Originally, he could go to the hotel, but traveling was too troublesome, so the company is safer.

The hotel is very close to the company, only four or five minutes away. Zhou Xia simply watched the movie's reviews and popularity online.

Because of his butterfly flapping its wings, great changes have taken place in Chinese-language movies, the entertainment industry, and even the domestic Internet and technology industries.

The same is true for movie promotion. After the bombardment-style celebrity Weibo promotion a few days ago, netizens have become accustomed to it and don't care much about such routines.

People prefer to listen to the word-of-mouth of friends and colleagues around them before choosing to watch movies.

Therefore, the current way of movie promotion has also changed, especially for some movies that have expectations for the box office and want to be shown for a long time, they are more moderate and restrained, from bottom to top, through building word-of-mouth of the movie, and then slowly infiltrating the promotion The way.

The promotion method of "Embroidered Spring Knife" last time was determined by Zhou Xia and the company's executives under such circumstances.

The same is true for "Descendants of Yanhuang" this time, so after the premiere a few days ago, there were so many sour words about "Descendants of Yanhuang" on the Internet.

There are even many foreign media reprints of the film directed by Zhou Xia, including the evaluation of the film in the comments in China.

These comments have gradually formed a trend of public opinion. It seems that some overseas media or some shepherd dogs are watching Zhou Xia's movie with colored eyes.

This situation made many ordinary netizens, especially Zhou Xia's fans and movie fans gradually feel disgusted, and formed a strong voice on the Internet in support of "Descendants of Yan and Huang".

Huaxia has become stronger, and the Chinese people have long been fed up with people pointing fingers at every turn, especially double-standard comments from foreign media.

Now that such a situation happened to Zhou Xia and his patriotic movies, it was naturally unbearable.

Why can Hollywood make so many movies that promote American patriotism, but we can't.

When we shoot, you will come to point fingers and put on various high hats and so on.

Such voices gradually became louder and louder, and various voices of ridicule and criticism of "Descendants of Yanhuang" began to appear on the Internet.

So much so that a well-known film critic directly wrote a film review titled: "Descendants of Yanhuang" has no room for criticism.

This generalized and extreme title naturally caused ridicule from a large number of movie fans, fans and passers-by, and even detonated the two opposing voices today, and also raised the popularity of the movie "Descendants of Yanhuang" by several levels.

Moreover, such debates and various voices are still increasing, increasing the attention of the movie, and making Zhou Xia's military action movie a hot topic in the country.

It continues to occupy hot topics on Weibo, WeChat, Tieba and other places on the Internet, and it has also aroused discussions among many people in reality.

Zhou Xia was a little unexpected about this situation. He and the company's publicity team thought that they would encounter some criticism.

But I really didn't expect that there would be so many encounters, and the impact would be so great.

The current situation made Zhou Xia and the company's team a little at a loss.

It stands to reason that we should follow the trend, guide it, and continue to push up the popularity of the movie, but this kind of thing is very sensitive, and it can't be too much.

So now Zhou Xia and the company's team are focusing on the word-of-mouth promotion of the film, and have not done other extra things.

In the final analysis, in the end, it depends on the quality of the movie to win the support of the audience, and everything else is icing on the cake.

What's more, Zhou Xia's movies never need too much publicity and popularity, and most domestic movie fans will watch them.

Some people may not watch art films, but for this kind of commercial blockbusters, basically everyone who goes to the cinema during the release period will go to watch the film, otherwise it will not have such a high box office.

Zhou Xia was fascinated, but at this moment he heard a knock on the door outside the office, and he quickly got up and went out to open the door.

I was so focused on watching just now that I forgot to open the door in advance.

After opening the door, seeing Qingzi's attire, Zhou Xia couldn't help shaking his head and smiling wryly: "It's a hot day, and you still wear such a windbreaker. What kind of look do you have? It looks a bit like..."

"Like what, like Scarlet Witch?"

Before Zhou Xia could finish speaking, Qing Zi came in, closed the door, took off his mask and sunglasses, then made a psoe and asked with a smile.

"Hey, it really is."

Zhou Xia just got stuck. "Reunion 2" was screened in China just a month ago, and the Scarlet Witch has gained a lot of fans.

After Qingzi took off his sunglasses and mask, the red windbreaker, the long golden curly hair, and the eyes with colored contact lenses made him look very charming.

(End of this chapter)