Entertainment upstart

Chapter 187 Let the fake medicine kiosk have nowhere to go
Xiahua Film and Television Media Company, in the spacious and bright boss office with a sense of technology.

Zhou Xia sat at his desk and thought about it for a moment before looking at Yang Tianzhen.

"No, let's not lose our sense of proportion! Apart from cc7v1, Mango Taiwan is the only one now. We are just talking about the topic, and confronting them is a waste of resources!"

"Then what should we do?" Yang Tianzhen Alexander, she felt more and more lacking in her management.

It is obviously out of these considerations that the boss asks the headhunting company to find experienced talents to take the helm of the company.

"After the TV series is aired and recognized by the audience, we will combine it with the content and carry out hot marketing.

With the power of the audience, more topics and greater attention can be aroused, so that the situation can be reversed, the word-of-mouth battle can be won, and then higher ratings can be obtained! "

Zhou Xia thought for a while, and gave Yang Tianzhen instructions.

Although Yang Tianzhen lacks experience, he has strong comprehension and execution skills. As long as he talks a little bit, he can handle it very well.

"Understood, boss, I will use all the company's resources, Weibo, post bars, and forum marketing accounts to mobilize all forces to promote it."

"Well, you can do it at ease, just communicate with me in time if you have any questions."

"Okay. Boss, "Snow Leopard" Mango Channel took it away, 130 million per episode. According to the investment ratio, we can get 650 million, of which 160 million has been paid for the network copyright, and the remaining 490 million has been paid one-third. "

"That's good. If it is put into the present, the online copyright will cost at least [-] to [-] yuan per episode." Zhou Xia replied with satisfaction.

For several TV series he participated in, before filming, the online copyright was reserved at a high price.

He paid a deposit of [-] episodes for "Snow Leopard" last year; this time, he paid a deposit of [-] episodes for "Gongsuo Xinyu".

"You at the Same Table" is mainly invested and produced by their company, giving up part of the income to Huace, Shonan Jingshi, and Huanrui.

Their company has also obtained all copyrights, and the network copyrights are naturally included.

If the online copyrights of these three dramas are sold to video websites, then Xiahua Film and Television can earn about 3000 million yuan!

However, Zhou Xia never considered selling online copyrights at all.

Domestic film and television companies are still at the stage of content manufacturers.

In addition to some programs produced by Optical Fiber Media, it cooperates with TV stations such as Education Channel and Travel Channel.

Most film and television companies do not have their own distribution channels.

But Hollywood is different.

Most of the eight major film giants and the three major TV networks have their own theaters, websites, and TV stations.

They can directly face users, implement customized services, and refine each type of user.

Their cultural products can provide one-stop service from production to sales.

The natural value and revenue are also far greater than single content production, or companies with only terminals.

What Zhou Xia wants to build is such a great film and television company.

To do this, we need to build a complete film and television ecosystem step by step.

If you have a complete ecosystem, you will have everything if you get thousands of users!
It's like the Transcription Empire and the Ali Dynasty, which one is invincible by holding hundreds of millions of users hostage.

Domestic at this point.

At present, Leshi and Sohu are leading the way. Aiqiyi has the financial support of Qiandu's father and is catching up. The transcripts and videos have not yet awakened.

Oil depots and soil buckets are struggling to think about how to raise funds for listing and make profits, and they don't have much spare time to take care of content production.

Among them, especially Lay's fake medicine kiosk.

They established Leshi.com, Leshi TV, and later Leshi Pictures and LeTV Mobile.

From the very beginning, they adhere to profit models such as content services, value-added business services, and personalized services, and are building their own complete ecosystem.

There is no problem with this general direction.

If you have been unswervingly following this path, sticking to the route of copyright, content, and originality, instead of half-way through hype concepts, defrauding money and misappropriating money to rapidly expand non-main business, resulting in a breakdown of funds, the volume of [-] billion will be ten The limit fell and melted into hundreds of millions.

At that time, Leshi had a chance to break the game!
This bureau is the payment habit of domestic users watching TV and movies.

If the user is bound to the terminal through charging, the user will form habits and preferences, and they will serve the user wholeheartedly.

Then these users will continue to support them with renewal fees.

After all, terminals such as Lay's TV and Lay's Box are not fast-moving consumer goods!

If Leshi Video can provide a steady stream of wonderful original videos, then the foundation of Leshi will be solidified and it will have a large number of loyal and loyal users.

But who can easily cheat money, who is willing to be a solid company?

It's a pity that the counterfeit drug stop has the eloquence and deceptive power of Papa Ma, but in the end it escaped from abroad and attracted investment by continuing to build cars.

Let the melon-eaters who bought Lay's stocks in China worry.

Since the stoppage of counterfeit medicines insists on creating evil spirits and self-destructing the way forward, Zhou Xia doesn't mind walking his way, leaving him nowhere to go.

Only step by step can we build a complete film and television ecosystem and accumulate enough loyal users.

It is possible for Zhou Xia to compete in the domestic film and television market with such giants as Yanxun, Ari, Qiandu, and Wanda in the days to come.

Private individuals in the Mainland cannot own TV stations or radio stations.

But it has theaters, video sites, mobile phones, TV boxes, etc.

In the era of mobile Internet, it is still possible to create a complete film and television ecosystem!
Zhou Xia thought quickly.

Yang Tianzhen stood aside, seeing Zhou Xia lost in thought again, he got used to it and didn't bother him.

After a while, Zhou Xia came back to his senses. He opened the file and found the report on Xiahua's video website, and read it carefully.

The Xiahua video website is now an empty shell, after the copyright of "You at the Same Table" was sold at the end of May.

When many websites came to buy online copyrights, Zhou Xia finally got the idea to start a video website.

If you don’t have the money to buy copyrights, then put the dramas produced by your company first and slowly accumulate popularity.

Then wait until the company has money, or angel capital takes a fancy to it, and then consider buying a large number of copyrights for development.

If it doesn't work, you can only invest yourself, insist on making self-made and original dramas, provide different quality services, and gradually grow bigger.

It is for these long-term considerations.

Zhou Xia did not sell the network copyright, but asked Xiahua Entertainment's technical department to buy a video website framework for engineers to modify.

At the beginning of July, there was Xiahua.com, namely Xiahua Video.

Now after testing and operation, the server and bandwidth are purchased, and the film clips, various tidbits, promotional videos, and trailers of the TV series "You at the Same Table" are uploaded.

After the publicity, those who follow the show "You at the Same Table" already know that Xiahua Video is the exclusive broadcast channel on the Internet.

When the TV station broadcasts, the website will update the episodes of the previous day in the early morning of the next day.

Only after registering with an email address or mobile phone can you watch it, so many registered accounts in advance.

Zhou Xia went to find the number of user registrations on the file.

There are 226.36 million registered users!

　Chapter 2.

　　
　
(End of this chapter)