Entertainment upstart

Chapter 199 The Ratings War Begins

Hangzhou Xiaoshan International Airport.

At [-]:[-], Zhou Xia, Zhao Xiaoli, and assistant Duan Peishan left the airport in the car picked up by the crew.

Zhou Xia and Zhao Xiaoli sat in the back row, and he took out his mobile phone to search for the response to yesterday's TV series.

In 2010, the eight o'clock stall of Dabingtai was still a golden theater, not a Chinese blue theater.

Nowadays, there are only a handful of variety shows on David TV, and the guarantee of ratings still depends on popular dramas!

Starting at 07:30 after the news broadcast, from Monday to Thursday, the Golden Theater basically broadcasts three episodes in a row.

Yesterday was Sunday.

"You at the Same Table" aired two episodes at Dabingtai Golden Theater, and then "Love to sing will win" hosted by Zhu Dan and others.

During the break between Zhou Xia and Mina's couple yoga, they watched the two episodes intermittently.

In fact, he wanted to see the real-time ratings more, but he couldn't find anything on the Internet.

In 2010, it was no different than later, there are various methods of real-time statistics of audience ratings, which can be viewed directly on the Internet through Kuyun.com and Happy.com.

At present, we can only wait for CCTV Suo Furui to release the previous day's ratings data the next morning.

While Zhou Xia was waiting for the data, he had no choice but to look at the search index of thousands of dramas on the Internet, the search popularity of several leading actors, and the popularity of posting discussions on forums and post bars.

Seeing that the thousand-degree search index of "You at the Same Table" soared by more than 1, it pulled "Meteor Shower 2" by [-].

He was finally quite satisfied.

At this moment, Duan Peishan's work phone rang.

After she connected, she said a few words and handed it over.

"Hey, boss, it's me."

"Sister Siwei, tell me."

"Boss, the ratings statistics for last night are out." Yang Tianzhen's excited voice came from the phone.

"Oh, it came out so soon, didn't it say that it was released at eleven o'clock sooner than ten o'clock?" Zhou Xia was a little surprised.

"Yes, that's when they announced it to the public. In fact, their internal data came out at nine o'clock in the morning. The people at the big cake table knew it in advance and just notified me."

"Really, then tell me what's going on?" Zhou Xia was full of expectation, but also a little apprehensive.

"At the same time, Satellite TV ranked No. 2.5 in the country, with the highest rating of 1.7, an average rating of 5.3, and a share of [-]!"

"Number one, that's good, that's good." Zhou Xia took a long breath, feeling the big stone in his heart fall.

In the era when Shonan Satellite TV is the only one in the satellite TV station, it is his greatest wish to be able to defeat them.

But he immediately realized that something was wrong.

It seems that last night, Shonan Satellite TV still broadcast "Sisi Heartbeat", which has a lot of ratings and word-of-mouth.

It seems that there is nothing to be proud of in defeating the opponent, and "Meteor Shower 2" to be broadcast tonight is their biggest competitor!

"Boss, that's right, the most important thing is to beat Shonan Satellite TV's Golden Eagle Private Theater's "Sisi Heartbeat"! They were the finale last night, with a rating of only 1.2 and a share of less than 4.

Although it is still ranked second, Mango TV must be very dissatisfied with this.I heard from Dabingtai that this is their worst statistic for this year's finale. "

"That's it." Zhou Xia was happy, but hurriedly reminded Yang Tianzhen.

""Sisi Heartbeat" had a poor reputation and ratings. Our real opponent is "Watching Meteor Shower Together". Tonight we are afraid that we will be suppressed. After all, their drama is the second one and has a huge audience. Fan base!"

"Boss, don't worry about this. I was worried about it too. But I heard that Dabingtai is quite confident in our drama and wants to compete with all its strength. Of course, they also hope that we can cooperate with them in promoting it."

"Oh? It's right to cooperate with the publicity, but why are they so confident?" Zhou Xia couldn't help feeling suspicious.

In the current mainland TV market, apart from Yangma, it is Shonan Satellite TV, and the other channels are far behind!
This situation will not change much in a few years, not to mention the huge popularity of "Pop Rain 2"!
"Could it be that they want to buy those 'sample households' to win the ratings battle?" Zhou Xia wondered in his mind.

From the beginning to the present, the company that counts the ratings has always been CCTV's Suo Furui Company.

Their statistics are recorded in the annual "Chinese TV Drama Ratings Yearbook".

At present, there are two systems, the national network and the city network. Before 2009, the data of the city network was not perfect, and the data of the national network was used as the standard.

Since 2010, most satellite TVs have used city network data, but only 10 cities in 27, 11 cities in 30, 12 cities in 32 years, 14 cities in 50, and 16 cities in 52.

In each of these cities, several hundred sample households are selected, and there are a total of more than 5.99 sample households nationwide.

By tracking and surveying the viewing behavior of these sample households, Sofrey infers the nationwide TV ratings, and sells the ratings data to customers for profit.

The level of ratings directly affects the willingness of businesses to place advertisements on TV stations.

The more businesses that are willing to advertise, the more expensive the advertisements will be at the same time.

The advertising revenue involved in this is tens of millions, and the major TV stations naturally regard the ratings as life!
They tried everything to increase the ratings.

Satellite TV does not have the ability to control data investigations and make changes as they want, like Yang Ma.

They can only think of some other crooked methods, and buying the sample households in major cities is the most effective among them.

Each city only needs to buy one or two sample households, and let them choose the programs of their TV stations in the necessary time period.

The impact on cleaning up the data is huge.

After all, the sampling ratio is too small, and each sample represents a huge number of users!

Some time ago, this kind of thing was exposed on the Internet.

There is an old uncle Xu in Shenzhen with five grandparents. Three generations have three TV sets. Their home is a sample household. Someone from a certain TV station came to invite them to watch their programs every time slot, and then gave them hundreds of dollars in cash every month. Send eggs, tea and so on during the holidays.

Although Zhou Xia has confidence in their works, "Meteor Shower 2" has a large fan base, coupled with the strength of Shonan Satellite TV.

He can only keep looking forward to defeating the opponent in the ratings, but he does not have absolute confidence.

Now that Yang Tianzhen said that Dabingtai has confidence, of course he would doubt this.

Yang Tianzhen heard that Zhou Xia's tone seemed wrong, and he didn't quite understand it, so he could only continue to respond to him seriously.

"Dabingtai has their own set of statistical methods. They can probably calculate a reference factor for the ratings by looking at the search index of thousands of dramas on the Internet, the number of postings in the post bar, postings in various forums, as well as the search volume of leading actors, as well as the ratings of praise. .

The meaning of this reference coefficient is very reliable in their opinion. Director Zhang told me that through various statistics from last night to now, they feel that they have the confidence to compete with Shonan Satellite TV.

I hope our company, especially you and the leading actors can cooperate and record the programs of "I Love to Remember the Lyrics" and "Love to Sing to Win" next week, and then broadcast it to promote it. At least our TV series will climax And the finale, it should be possible to win! "

"That's right." Zhou Xia knew that he was wrong, so he couldn't help hesitating. The idea was good, but he didn't have time to record the show.

It will be broadcast next week, and he will be recording the show next week at the latest.

If the filming of "Gong" is finished this week, he will soon join the filming group of "Why Sheng Xiao Mo".

The production team over there has been on for 20 days, and if he can't play the leading role, he has to shut down first.

Otherwise, if some scenes are set up repeatedly, the cost will be extremely high!
It seems that there is only time to squeeze out some time on the 'Palace' side.

Yang Tianzhen knew that Zhou Xia was meditating and didn't bother him.

After Zhou Xia made up her mind, she replied directly, "Talk to the big cake table and ask them to record other content first. If I can confirm it before this Friday, I will give them a confirmation letter."

"Okay, I will communicate with them." Yang Tianzhen wrote it down and continued to ask.

"Boss, now that Dabingtai is actively promoting it, should we start the promotion here? Or should we follow the previous plan and wait for word of mouth to brew for a few days before launching the promotion?"

"Let me think about it."

Zhou Xia pondered for a moment, and his eyes gradually became firm: "Let's start, pay attention, control the speed well, and don't talk about "Meteor Shower 2" that hasn't aired yet.

Just mentioning "Meteor Shower 1"'s pitfalls and ridiculous features, as well as all kinds of exaggerated acting skills, etc., as well as our actors' appearance, acting skills, etc. If we can really keep suppressing each other in terms of word of mouth and public opinion , then the next ratings battle may really be able to win! "

　Chapter 1, there are two more chapters.Thank you for your support and monthly tickets.

　　
　
(End of this chapter)