Entertainment upstart

Chapter 321 home delivery
Although Zhou Xia successively joined the group to film the TV series "Scary Step by Step" and the movie "Flying Swords of the Dragon Gate", the promotion of the film has never been forgotten.

Various promotional activities are also in progress: the film establishes an official website on Xiahua Video Network, releases trailers, documentaries, trailers, etc.

Over the past two months, the popularity and attention of the movie has also been rising, and it has always remained in the top three of the thousand-degree movie search.

The homepage of the movie "Charlotte Annoyance" on Xiahua Video Network alone has 2.1 million hits.

If you add the pilot trailer, two official trailers, an MV theme song: "It's Not Easy to Find Someone Who Loves You" sung by Na Ying, and those clips and documentaries that attract fans' attention, the number of views of these individual videos , the total number of hits exceeded 8.6 million.

In half a month, the film will be released, and the final trailer will be released on January 1. By then, Zhou Xia will also return to Beijing, and the full promotion of the film will also start.

Before the movie was shot, Zhou Xia signed a three-day vacation clause in the actor contract signed with the "Dragon Gate" crew. This is the time Zhou Xia specially set aside for his birthday on January 1 to cooperate with the movie promotion.

On New Year's Day, which is also the Gregorian New Year in 2011, Zhou Xia asked for leave to return to Beijing. While celebrating her birthday, she took the opportunity to organize a grand film promotional event.

This event is also combined with the annual meeting of Xia Hua's companies, Zhou Xia and the company's artists' fan meeting for the New Year.

After Zhou Xia went to film, Zhao Xueyin, Zhang Zhao, and Yang Tianzhen have been preparing for this matter.

Employees from Xia Hua's various companies participated, and fans of many artists were invited, including fans of Little Fox, who was newly signed to Xia Hua.

In addition to these own people, the outside invited some cooperative units, CEOs of endorsement companies, investors, some bigwigs in the entertainment circle of the imperial capital, senior executives of other cooperative film and television companies, and stars and celebrities related to Zhou Xia.

This is part of the "Charlotte Annoyance" publicity plan!
Such grand and high-end birthday parties and corporate annual meetings mainly attract young movie fans and fans, as well as people who yearn for this kind of life, and attract their attention.

While promoting the film, this event also enriched the lives of the company's employees and enhanced the popularity of Xiahua Group; it shortened the distance between fans and stars, increased their loyalty and love, and achieved the greatest at the smallest cost. The publicity can be said to be multiple in one fell swoop.

In addition to this promotional event, Zhou Xia will also carry out a grand promotional event in conjunction with the preliminaries of "The Voice of China" in the imperial capital when the movie premieres before the Chinese New Year.

The next promotion will mainly focus on the theme of nostalgia for youth and memory of old songs, aimed at older movie fans and music fans.

Don't say that.

After Zhou Xia took a shower, he went online and started to read the work report sent to him by the company.

In the past two months, Xiahua's mobile phone, WeChat and Chinese website have all developed very well.

The number of pre-orders for mobile phones has exceeded 260 million, and 67 people have paid in advance. Moreover, after the company ordered the first batch of [-] mobile phones to be delivered in early January, they will be delivered to users who pre-ordered.

As Xiahua's mobile phone really entered the market, the first batch of users who were already full of positive feelings for the product spread their high praises by word of mouth. Coupled with the hunger marketing of Xiahua's mobile phone, the demand for mobile phone purchases surged.

Zhou Xia believes that around the Chinese New Year, the number of pre-order and pre-pay users of Xiahua mobile phones will definitely increase sharply.

After all, winter and summer vacations are always the peak seasons for electronic products, so the second batch of Xiahua mobile phones directly pre-ordered 200 million units.

Due to the huge quantity, the original foundry company Wingtech Technology did not have any redundant production lines to produce.

Hunger and thirst marketing must have a certain degree. If users wait too long, they will starve to death. Who will continue to wait?

Xiahua had no choice but to negotiate and cooperate with the other three domestic top four foundry companies: Huaqin, Longcheer, and Tianlong, and proposed to establish a production line and order mobile phones.

However, these foundries have production contracts with other mobile phone manufacturers, and there will be no spare capacity for a while, and each can only accept orders for 20 units.

As for the remaining 120 million units, Xiahua Mobile had to negotiate with Foxconn to sign this big contract.

For this reason, Foxconn specially stepped up the establishment of several new production lines for Xiahua mobile phones, ensuring delivery before the end of the year.

At the same time, the two parties have also reached a cooperation plan in a few years' time. Foxconn will build a special production base for Xiahua mobile phones to ensure future order needs.

Foxconn's foundry level is beyond doubt.

Xiahua mobile phone is aimed at users in the domestic mid-to-high-end market. The various components purchased globally: mobile phone chips, touch screens, cameras, etc. are of high quality, cost-effective, and powerful. Of course, there must be no problems in the remaining assembly links, otherwise It is the shortest part of the barrel, which will greatly affect the reputation of the mobile phone!
With Foxconn's stable supply and guaranteed quality in this link, Zhou Xia can rest assured.

The development of WeChat is also progressing smoothly. After nearly two months of development, the number of registered users has reached 4600 million and the number of active users is 800 million.

The various strategies formulated by Zhou Xia finally allowed WeChat to take the lead in occupying the market.

In early December, Michat, launched by Xiaomi, had little impact on WeChat.

When Transcript has not developed similar products, it only uses some functional improvements of the opponent q to attract mobile users, but it does not have much effect on WeChat.

After all, mobile q is not an Android or Apple development system. On the mobile side of smartphones, it performs well now, but it will become more and more difficult to adapt to these systems in the future.

Until December 12, one month after the release of WeChat, Weichat, a similar product developed by Transcript, was released, which almost integrated all the functions and advantages of Xiahua WeChat and Xiaomi Michat.

Although it was complained by users of these two softwares and ridiculed by netizens, after the release of Weichat, it was attracted by various channels such as Transcript QQ and Transcript.

Weichat has developed rapidly, and the number of registered users has reached more than 20 million in the past 1600 days, which has brought a certain threat to WeChat.

This is in the original time and space, because of the internal competition between mobile q and WeChat, mobile q and qq did not attract WeChat in the early days!
Even so, the number of Weichat users has grown over time, and that's it!

After all, WeChat attracts users by relying on those powerful functions later, rather than relying entirely on Transcript Dad to attract traffic.

Otherwise, it’s just another QQ. You don’t need to install two versions on one phone, otherwise you’re just asking for trouble.

After all, mobile phone memory and storage are limited!

Therefore, even if Zhang Xiaolong, the father of WeChat, is leading this micro-chat, it still needs to develop slowly.

But Xia Hua's wechat was different. At the same time as the wechat was released, the wechat was updated.

The new faster and smoother WeChat, together with exclusive telecom data package discounts, and the new version of the new voice intercom function, have once again highlighted the competitive advantages of WeChat, won better evaluations, and stabilized the current users, attracting new users.

Especially as the WeChat account can be used for multiple logins with Xiahua Video, Xiayou Huyu, and Xiahua Chinese website accounts, the efficiency of drainage has greatly increased, and the number of users has grown rapidly again, and there are more and more active users.

During this period, Zhou Xia and the company's artists also achieved good results through star and celebrity promotion, which made WeChat's development still leading.

Good steel should be used on the blade.

Several key functions in the development process of WeChat, such as checking nearby strangers, shaking, WeChat mini-games, etc., have been developed by the current WeChat team, but Zhou Xia did not let Zhao Xueyin and Liu Qing update the version in a hurry, adding these functions.

Only when the time is right and the functions of the version are gradually updated can the victory be guaranteed. Otherwise, it will be released too early and imitated by others, which is really not worth the candle.

After reading several reports from the company and making instructions, Zhou Xia felt a little hungry, and was about to call Duan Peishan to ask about her dinner.

At this time the doorbell rang.

Zhou Xia thought it was Duan Peishan who brought the food, but when the bell rang twice, he didn't hear the door open, and the doorbell kept ringing again, so he had to open it himself.

After opening the door, it turned out that Zhang Xinyu was standing outside with dinner.

"Why did you bring the food here?" Zhou Xia looked to the side, but did not find Duan Peishan, with a puzzled face.

"I took the initiative to ask Sister Duan to deliver it to me." Zhang Xinyu replied nervously.

"Okay, come in." Zhou Xia simply let Zhang Xinyu in to see what she wanted to do.

Duan Peishan has been his assistant for half a year, she must be thinking about his thoughts, and specially arranged for this beautiful woman to deliver meals to him.

Is this here to deliver food or someone? What is the purpose of this young lady...

　Chapter 3 has been updated.

　　
　
(End of this chapter)