Entertainment upstart

Chapter 330 Countermeasures, strike back

In Xiahua Film and Television, Zhou Xia's open office full of futuristic sense.

"I was looking for you, have you seen everything on the Internet?" Zhou Xia asked Zhang Zhao, Yang Tianzhen, and Zhao Qiuda to sit down.

"I've seen it." All three nodded in unison.

Yang Tianzhen held a document: "Boss, the statistics have been calculated so far. The users who gave our movies low scores by Douban and Shiguang are either zombie accounts or newly registered accounts. It is obvious that someone maliciously manipulated them."

"Of course I can see this, what's the specifics?" Zhou Xia frowned, he was not satisfied with this conclusion at all.

"After analyzing the behavior of those accounts, they basically gave high marks to the Spring Festival and our movies in the same period, so it should be manipulated by the promotion companies of those movies behind the scenes.

I've got the company's marketing team ready to fight back now if the boss agrees. "

"Okay, it's good that you know it in your heart. The movie hasn't been released yet, so don't rush to fight back. You first prepare the evidence for your conclusion."

Zhou Xia nodded in satisfaction and looked at Zhang Zhao and Zhao Qiuda.

"The movie can be rated before it's released. This is why such a strange thing happens in China!"

Zhang Zhao said something funny, and then said: "What I mean is don't rush to fight back, it's better to be courteous first and then send a letter to Douban and Shiguang to question the fairness of their platform.

Let them shut down the ratings of our movies, and let them delete those malicious ratings within a time limit, otherwise they will go to legal channels and make them pay a heavy price. In order to attract users and traffic, this has no longer the bottom line of being a professional movie review website! "

"Well, it's like this, Zhao Qiuda, what's the situation with Douban and Shiguang? How many users are there, and what's the daily search volume?" Zhou Xia nodded in agreement and looked at Zhao Qiuda.

Zhao Qiuda immediately picked up the report and glanced at it, "Douban.com and Shiguang.com currently have more than 240 million and 130 million users respectively, and the daily search volume is more than 12 and 4 respectively.

It can be seen from this that this does not match the number of their users. After deducting those zombie accounts, this number will be reduced by at least [-]% to [-]%. "

"Well, you go on."

"Although they don't have many users, these two websites are professional movie viewing websites in China. Their active users are senior movie fans, movie lovers, and even professional movie critics and filmmakers, especially some insightful literary youths. Their film reviews are easily disseminated and recognized by many netizens.

In particular, the ratings and reviews of movies on Douban have become more and more influential in the past one or two years. To a certain extent, they have affected the movie-watching behavior of college students, highly educated netizens, and movie fans, and these people will also affect other people. Movie-viewing groups form an influence.

So we'd better deal with it as soon as possible, otherwise after the movie is released, the situation will still be the same, and the impact will be difficult to estimate. "

After Zhou Xia listened quietly, she frowned and thought about it for about half a minute.

"How about it, Mr. Zhang, you go to communicate with Douban and Time, test their attitude, and ask them to reply as soon as possible.

If the other party is willing to cooperate, that's naturally the best, otherwise, Yang Tianzhen, don't go to their website to fight back and do low-level behaviors like racking up points.

Let the company's marketing team express their views on this incident on major forums and websites, Weibo, Post Bar, QQ groups and other places, triggering the most extensive discussions.

Criticize Douban and Time, which has no bottom line in order to maintain traffic and attract users, and promote our "meow eye" movie.

Originally, they wanted to wait for the premiere of the movie, arrange online ticket booking promotions, and then carry out publicity and marketing for Miaoyan. This event can be regarded as a good opportunity.

Zhao Qiuda, go communicate with our two distributors, expose these obscene competitive behaviors of the enemy, let the distributors put pressure through other channels, and even react to the film bureau, this kind of behavior must not be tolerated! "

"Ok."

"understood."

Zhang Zhao waited for the three to agree and left.

Zhou Xia hurriedly called Zhao Xueyin, asking her to notify the management of Miaoyan Films in advance, to make a marketing plan as soon as possible, to cooperate with this incident to establish the brand image and influence of Miaoyan, and to attract movie lovers, film critics and other users.

After arranging this matter, Zhou Xia went back to the computer and opened Weibo, and decided to fight back against those film critics who did not participate in the trial screening but posted Weibo comments on the film.

Film critic Cheng Qingqing: "It is said that Zhou Xia named the protagonist Charlotte, there is a word in his name, this Mr. Charlotte is obviously his other side, and what is this Mr. Xia's dream?
It is to get rich by relying on the first-hand information of time travel, the most beautiful female classmate, the most beautiful tall, rich and handsome, bullying and ordering the most arrogant bully, spending recklessly, driving a luxury car, living in a luxury house, and having a yacht party.

This is exactly the life of the rich imagined by Diaosi, the most routine plot in countless network traversal rebirth novels.

His original work is deliberately catering to the bad taste and obscenity of most men, and now it has been changed into a movie, you don't need to watch it to know that this is a vulgar and low-level movie, a..."

Weibo titled 'Profane Movie': "Youth comedy movie, I think it's a middle school two mentally handicapped movie. As an old man, Charlotte can't be so advanced, so useless.

I also expect to have a warm woman who will always guard me, who is closer than your mother, and will never leave you no matter how useless or scumbag you are, what a dream!Is there any reality?You are useless and women are willing to support you, bah!You can't even touch a woman's hand, masturbate yourself..."

Zhou Xia found these two people on Weibo @, and was about to refute it back, but then canceled it again.

For this kind of film critics who make up and misinterpret movies, they are not only here to gain popularity, but they may also receive some benefits.

If they responded in this way, it would be exactly what they wanted, and they would definitely continue to tear him apart.

Zhou Xia thought about it, decided not to @them, and wrote a long Weibo directly.

"In this world, there are three kinds of people who cannot be trusted. One: Gamblers: I promise not to gamble next time; Two: Drug addicts: I swear this is the last bite; Three: Film critics who wrote movie reviews without watching the movie: I promise my film reviews are objective and unbiased.

If you don’t watch a movie, you can rate it on Douban and Time; if you don’t watch a movie, you can write a [-]-word movie review on Weibo while sitting at home.

There is no such shameless and funny thing in the world anymore!
These people remind me of watching "Animal World" when I was a child, and the scene of wildebeest migrating on the African grasslands.

Lions and leopards hunt wildebeest herds, always followed by hyenas and vultures.

Once leopards and lions get their prey, they will shamelessly harass them, take a share of the action, and even steal the prey cunningly.

Last year, the total box office of domestic movies was 101.72 billion, an increase of 2009% compared with 62.06 billion in 63.9. The scale is the third in the world, and the growth rate is the first in the world. This year, it should continue to grow at a rate of more than 40.00%.

In this era of rapid film growth, some people have never thought about being a lion or a cheetah, and work hard on their own to do something truly meaningful to the domestic film and television industry.

But imitating hyenas and vultures, taking advantage of many loopholes in the rules, all kinds of shameless taking advantage of loopholes to seek personal interests, it is really disgusting!

For movies that have not yet been officially released, the two largest movie websites in China are currently open to scoring for traffic and users, allowing trolls and marketing accounts to score at will, without any commercial bottom line.

This not only hurts one of our films, but also hurts the entire Chinese film, we will not sit idly by!

As for some film critics who did not watch the film but were able to fabricate film reviews, I will popularize the law for you. According to Article 40 of the "Public Security Management Punishment Law", you have constituted a case of openly insulting others or fabricating facts, slandering and slandering others. Behavior, you will receive a lawyer's letter soon!

If everyone is like you, then everyone should stop making movies, sit in front of the computer and make up a fictional movie, and then let the theater show it and let the audience pay for the tickets. Do you think this is realistic?Can domestic films achieve rapid growth this year?

There are thousands of miscellaneous things in the vast world, and there are strange flowers every year, especially this year.That’s all for the test screening of the movie. There are many differences between the movie and the novel. I personally won’t make a judgment. How about the specifics? "

After Zhou Xia finished writing, she checked it again before releasing it.

　Chapter 1 has been updated.

　　
　
(End of this chapter)