Entertainment upstart

Chapter 343 From Front Stage to Behind the Scenes
Screening is one of the important ways for film promotion and marketing.

It has a long history in Hollywood and other overseas markets, but for China, it was not until the release of "Hero" in 2002 that the form of on-demand screening appeared in China and gradually developed.

Especially when it came to "The Promise", this form of spot screening was thoroughly "prospered". In order to meet the Oscar's best foreign language film application criteria, the film rushed to hold a 10-day spot screening in Chengdu before October 1, and then... ...and the results are known to everyone.

With the development of the domestic film market in recent years, the number of screenings and box office are also rising.

"Advance screening" has become a routine means of building momentum in film promotion. In 09, "Three Guns" was pre-screened on a large scale, and it was screened simultaneously in hundreds of cities.

This is another benchmark move by Qiandu Film Commune after "The Founding of the People's Republic of China" was screened in 10 cities across the country in advance.

Later, the scale of screenings became larger and larger, and it was almost officially released!

In 2014, "Heart Blossoms on the Road" was screened nationwide for a limited time of 4 hours, with a screening rate of 15.13%, and about 3000 theaters across the country had screenings, and the box office of the movie that night was as high as 2850 million!
There is also an extremely successful movie that was screened, that is "Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wu Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wan Wu Wan Wan Wan Wan Wan Wan Wan, their box office on December 2015 and 12, 12. In two days, I have accumulated a total of 13 million yuan, and my daily schedule has reached 1.13%. It also won about 20% of the box office of the day, becoming the box office champion of the day!

All in all, large-scale screening can help the film to promote and let the audience enter the cinema, but at the same time it is undeniable that screening is a double-edged sword!

For high-level films, it can play a positive role in promoting, but if the quality of the film is poor, and large-scale screening is adopted, it is tantamount to asking for a dead end.

On the contrary, it will reduce word of mouth and cause a devastating blow to the official release of the film!

"Charlotte Annoyance" was originally screened on a small scale, but because of the scalper incident, it has now been changed to an urgent large-scale limited-time screening.

Both Zhou Xia and Zhang Zhao knew the dangers involved, so the publicity must be in place, otherwise many people don't know what to order, and naturally it is impossible to go to the movie!
Zhou Xia first posted two news on Weibo about the nightly screening of the movie. At the same time, he also asked Yang Tianzhen to arrange for Xia Hua's marketing team to mobilize the masses, notify fans and book fans, and ask them to help promote the large-scale screening at night.

Besides.

The Xiahua video website, Xiahua Chinese website, and the homepage of Miaoyan Movie all appeared promotional pages for large-scale screenings at night.

Many videos on Xiahua Video Network also have pre-screening or pop-up advertisements at the beginning, end, and pause of the movie.

Similar advertisements appeared on Xiayou Huyu's various game platforms and games.

Zhou Xia believes that with these publicity channels, even if it is only half a day, it is enough to let people who pay attention to this movie know what will be screened at night.

The box office results of the screenings are related to the official release in the future, the theater's confidence in the film's schedule, and it is also extremely critical to the subsequent publicity of the film.

After the screening is over, let the market maintain the expectation of the movie, and moderate hunger marketing can also increase everyone's urgency to watch the movie.

It's been an hour since the screening and publicity was arranged.

Zhou Xia hurried back to the office and continued the interview. After another hour and a half, the interview ended at [-]:[-] pm.

After taking a few more covers in the office, Zhou Xia invited Cong Yue and others to eat dishes specially prepared by the chef in the company.

During the meal, he received a call from Tangtang, saying that he would return to Beijing in the evening after wrapping up in the afternoon, and asked him to send someone to pick him up.

Zhou Xia happily agreed to come down, and sent away Cong Yue and other interviewers from "Watching Movies" after dinner. Just after two o'clock, the interview team from another magazine, "GQ" also arrived.

The two sides briefly communicated the topic and outline of the interview, and Zhou Xia called Zhang Zhao to be interviewed together.

And the theme of this issue is, Xiahua Film and Television: Trendsetter in the Internet Age.

Originally, Zhou Xia didn't want to accept this interview. He wanted Zhang Zhao to be on it and promote the company brand of Xiahua Film and Television.

However, "GQ Zhizu" selected the 1 Person of the Year on January 12, and awarded him three awards, the annual entrepreneur, the annual writer, and the annual pop musician.

Other award winners include International Influential Person of the Year Li Shufu, Filmmaker of the Year Jiang Wen, TV Person of the Year Bai Yansong, Media Person of the Year Han Han, etc.

This time, when someone proposed to interview him and shoot the cover, Zhou Xia couldn't refuse, so he simply suggested that Zhang Zhao be interviewed together.

After "Zhizu GQ" agreed, there was this interview.

Zhou Xia intends to retreat behind the scenes, so he pushes Zhang Zhao to the foreground.

Whether it is Xiahua's other technology, game, communication, streaming media, mobile phone and other companies, or Xiahua Film and Television, Zhou Xia must complete this conversion as soon as possible.

This involves many issues in the operation of the enterprise, the most intuitive one is the impact on the corporate image, corporate brand, products, core competitiveness, etc.

Zhou Xia is a star. If he stands in front of the stage, his image will certainly bring a lot of good influence to the company.

But once he has scandals, crisis events, etc., it will have an extremely bad impact on the company's image.

This kind of thing happens more often, and the public's impression of the company will inevitably change, and even doubt the company's products.

This is something that Zhou Xia doesn't want to see. Xiayou Huyu, Bingyu Technology, Xiahua Mobile, Xiahua Chinese Website, WeChat, etc., he is not in the foreground, so as long as it keeps going, Just don't let people know that he is the boss of the company.

Only Xiahua Film and Television, which he has been controlling and managing, and everyone in the industry knows that it is perfect to push Zhang Zhao to the front now.

Zhang Zhao has not been in Xiahua for a long time, but his status and influence in the industry will not make people think that he is not qualified for this role.

Some people would even praise Zhou Xia's courage to abdicate to let the virtuous, and those old employees in the company who started a business with Zhou Xia would not have any objections to this arrangement.

It took more than three hours to accept the interview and see off the guests.

Zhou Xia turned on her mobile phone, only to find that after hearing the news of the large-scale screening of the movie in the afternoon, Little Fox and Sisi both sent WeChat messages, mentioning that they would go to the movies after work at night.

Little Fox also left a message saying that she will return to Beijing on the 25th, and will broadcast promotions for "Gong" with Zhou Xia and other main creators first, and then participate in the film premiere on the 29th and follow-up film promotional activities.

Si Si said that he would finish filming "Scary Step by Step" and return to Beijing on the 28th, just in time for the film's premiere on the 29th.

After Zhou Xia finished reading WeChat, she couldn't help but think of Meina and Xiao Ai who were filming "The Princess" in Xiangshan, Jiangsu and Zhejiang.

If he hadn't taken on "Flying Swords of the Dragon Gate", he should have been filming with them, and he might have finished filming his parts.

But now without him as the male protagonist, the crew of "The Princess" can only shoot the two female protagonists and other supporting roles first.

When the filming ends on the 28th, the entire crew will be on holiday for the new year. After the new year begins, Zhou Xia will have time, and the crew will start filming again.

Thanks to Xiangshan Film and Television City's many preferential policies for the crew of "The Princess", Zhou Xia was able to arrange the filming plan so willfully.

　The fourth change, the next chapter will be updated later.

　　
　
(End of this chapter)