Entertainment upstart

Chapter 354 Meow Eye Movie, Real-Time Filming and Box Office
On the morning of the film's premiere on the 29th, online pre-sale activities began on Miaoyan Movies.

As of 31:7 p.m. on the 121st, the movie was officially released, and Miaoyan Movie had sold 3630 million tickets, with a total sales of [-] million.

This action set a record for the highest online pre-sale of Miaoyan Movie in the five months since its establishment.

此前这个记录前五的是：《子弹飞》2120万；《非诚2》的1880万；《哈利波特死亡圣器上》的1594万；《生化危机4》的1340万；《赵氏孤儿》的1292万。

Since these two Hollywood blockbusters were released in October last year, the reference is not very meaningful.

At that time, it had only been one month since Miaoyan Movie started selling online tickets, and there was no such online ticketing business in China before.

Now that a few months have passed, online ticket sales for Miaoyan movies have become more and more popular, and they have also received more and more attention from the industry.

Although the figure of 3630 million is indeed not high compared to the subsequent pre-sales of more than 2011 million, but at the beginning of [-], when the daily box office was difficult to exceed [-] million, this was even half of the box office of the whole day!

This figure also represents that the box office of "Charlotte" may triple the pre-sale within three days of its release!
Thinking about this, Little Fox and Sisi almost shouted excitedly.

They also remembered the box office of the large-scale screenings before. If they were added together, wouldn't that be more than 400 million box office?

If the film schedule is guaranteed in the future, and the word-of-mouth of the movie does not rise, then their movie's box office may exceed [-] million in the first week!
After all, today is only Monday, and there are still six full days to hit the box office.

At present, it seems that there are only a dozen domestically produced films with over [-] million yuan, right?

The two were in a complicated mood for a while, looking at Zhou Xia aside, a new director with a billion yuan was born?

And still so young!
Zhou Xia wasn't as excited as Sisi and Little Fox, ignoring the changes in their expressions as they looked at him. He was only barely satisfied with the pre-sale results.

After more than five months of hard work, Miaoyan Films has reached cooperation agreements with more than 80.00% of domestic theaters.

These theaters have also installed Miaoyan’s online ticketing system, but these theaters only use Miaoyan movies as a sales channel, and they don’t give any big discount support. The ticket price is 35 yuan.

If the ticket price is lower than this price for the events of Miaoyan Movie, you need to make up the difference.

After all, theaters usually sell tickets for 35 to 30, and the cheaper ones are [-], and senior members may only have a price of [-].

The movie tickets sold by Miaoyan Movies online are basically 30 yuan to 25 yuan, which is about [-] yuan cheaper than offline, and theaters don’t want to lose money on this.

And such a huge amount of ticket supplements is naturally supplemented by other partners of Miaoyan Films: Xiahua Video, WeChat, Xiahua Mobile, Xiayou Huyu, Meituan, Are You Hungry, Dibao and other advertising investment providers. of.

The special preferential price of 25 yuan is mainly provided to various users of the Xia Hua series.

For example, if you buy tickets with your WeChat account, if you are also a user of Xiahua products such as Xiahua Video and Xiayou Huyu, you can directly enjoy this price.

"Boss, look, on this big screen, the real-time statistics of the Meow Eye movie are all displayed on it."

After Zhou Xia and others followed the director of Miaoyan Movie Network into the digital hall, they saw a super large LCD screen above the center, on which there were statistics of various movie networks.

The movie pre-sale ranking is in the first column, the second column is the movie schedule statistics, and the latter is the attendance rate, real-time box office, etc.

Zhou Xia first looked at the current real-time filming situation.

《夏洛》全国平均排片33%，光纤出品的《最强喜事2011》排片22.3%；中影出品的《武林外传》排片20.6%；《新少林寺》排片12%，《喜羊羊3》7%。

The first five movies accounted for 95% of the total film schedule, while "I Love XJ, Long Live Happy" released today only had 2% of the film schedule, which is only a little higher than "Bullet Fly" and "Feicheng 2", which were released for more than a month , I'm afraid I won't be happy anymore.

Of course, with this 2% film schedule, this movie seems to have not been digested, and the attendance rate is only 24%, obviously not many people watch it.

After all, you have said that I love xj, long live happy, then people in other places may not be happy after watching it.

"Well, that's right. It's very intuitive and convenient to use your data, but do you have any other more detailed data? For example, the film schedule specific to each theater."

"Boss, we have this internally. The data is not displayed. Xiao Li, switch the display mode to see the current schedule of each movie theater."

"Okay, manager." A girl wearing glasses immediately started to operate in front of the computer when she heard her boss's order.

The screen on the LCD screen changes, and you can see the specific schedule of each film in major theaters across the country today.

Zhou Xia first paid attention to the situation of "Charlotte", and saw that Wanda and China Film ranked them the highest, reaching 44.6% and 40.2% respectively.

As for other theaters, the Shanghai-Shanghai joint film screening rate is 28.3%, and other theater lines, such as Nanfangxing Main Line and Yangcheng Jinyi, all have a film screening rate of about 23%. Among them, the Huayi Cinema Line has the lowest film screening rate, about 13%. But they don't have many theaters, so the impact is not big.

Zhou Xia, Zhang Zhao and others saw this data, and then they realized that the schedule of "Charlotte" was driven by these two distributors, otherwise it would not reach 25%.

These days, only blockbuster films by big directors such as Lao Mouzi, Xiaogangpao, Chen Kaige, and Jiang Wen, or Hollywood blockbusters will get more than 30.00% of the screenings as soon as they are released.

If the film's reputation is mediocre, then a new director like him, who can give [-]% of the film's screenings when the film is released, will be very face-saving.

This shows that they chose these two releases, and their various marketing and publicity strategies in the early stage, as well as the rebate policy negotiated with the theaters, had an effect.

I believe that if the movie performs well tonight, the movie will be officially released tomorrow, and this lineup should continue to grow.

After all, theaters are all profit-seeking and the most realistic. Whoever makes them money, who brings them the highest income, will give them a higher ranking.

What's more, other movies don't have Xia Hua's rebate policy!
But tomorrow, there will be a major XJ comedy movie, Chen Kexin's "Fantastic Heroes" will be released!
This will definitely take away some filming, and the growth of "Charlotte" may be limited.

No matter what, the theater chain must give some face to famous directors like Chen Kexin, as well as its distributors.

On the first day when the movie is released, it will maintain a higher film schedule. If the next performance is too poor, then the film schedule will be lowered in the next few days.

Zhou Xia probably glanced at the schedule of other movies in major theaters, and stopped paying attention to them, and asked them to adjust the display mode back.

The various data on the display are changing in real time, which is different from before, and the box office statistics will occasionally jump.

According to today's box office statistics, "The Strongest Happy Event" ranks first with a box office of 827 million; "Wulin Biography" ranks second at 793 million; and third is "Charlotte's Annoyance" just released, with a box office of 783 million. [-] million!
Seeing this figure, Zhou Xia raised the corners of his mouth slightly, revealing a slight smile.

But in the blink of an eye, just after 08:30, all the numbers jumped once, and the box office of "Charlotte Annoyance" jumped to 867 million in an instant, surpassing the 862 of "The Strongest Happy Event". million, reaching number one at the box office.

　In the second update, there will be another chapter.

　　
　
(End of this chapter)