Entertainment upstart

Chapter 363 Vicious competition among all parties, the operation of the theater chain
In this era when there are only more than 8000 screens in the country, the number of movies scheduled is very important to the box office output!
Xiahua Film and Television is trying to get more movies in theaters, and other movie distributors can't sit still!

Rather than letting "Charlotte" continue to squeeze out the film and die slowly, it's better to cut the meat with pain, cheap theaters, and pull you off the horse!
The rebate policy, increasing film schedules to benefit theaters, discounted bookings, etc., can allow theaters to increase film schedules, which are not the exclusive secrets of Zhou Xia and Xia Hua.

Other publishers know it!
Furthermore, it is impossible for Zhou Xia and Zhang Zhao to hide the agreement they reached with the theater from everyone, so other distributors will soon know about their various rebates and film scheduling profit sharing policies.

The distributors of these films also responded quickly, negotiating and communicating with the theaters, and were willing to rebate the profits, hoping to get more films.

Of course, the theaters are happy to see fierce competition from the producers, so that they can get more profits.

They did not refuse anyone who came, and they all accepted the cooperation agreement of all parties.

Therefore, since the morning show, the theaters' schedule for "Charlotte Annoyance" has not reached more than 60%, or even less than 50%, as agreed by the two parties!
There are policies at the top and countermeasures at the bottom. It is true that the leaders have given instructions, but the bottom can still be operated flexibly.

Except for the two distributors of China Film and Wanda, the film schedule of "Charlotte Annoyance" is more than 60%, and other theaters have their own coups.

Some put "Charlotte" in the hall to ensure the audience's viewing needs, and put other movies in the small hall to increase their screenings.

In this way, there are fewer people watching the movie in the morning, and the film schedule does not have to be as high as 60% for "Charlotte", and more than 40% is enough.

And the increase in other film schedules can expand part of the income.

Wait until the prime time in the afternoon and evening, and then readjust the film schedule. According to the performance of each film, appropriately increase the film schedule for "Charlotte", which is more popular and high-yielding, and reduce the film schedule for other movies.

If you do this, you can maximize the use of theater halls and screenings, and increase the output ratio of screenings.

At the end of the day, when the statistics are collected, whether it is "Charlotte" or the schedule of other movies, they are all taken care of, and the total box office output of the theater has also increased, maximizing profits.

Wanda and China Film actually carried out similar operations, but they did so on the basis of ensuring that more than 60% of "Charlotte" was scheduled.

On the other hand, other theater chains and theaters try to take care of all parties, and give certain schedules according to box office performance.

After all, the publishers of those films are all experienced and have cooperated for a long time. Just because Xia Hua has a blockbuster movie, they can't do everything, just like money.

Therefore, before one o'clock in the afternoon, only 48% of the national screenings of "Charlotte" were scheduled.

After a while, as the attendance rate of movies increased, the theater chain could only continue to increase the film schedule, which quickly increased to about 60%.

The distributors of several other films knew about this situation and wanted to continue negotiating with the theaters, but they could no longer negotiate.

Even if they were willing to stop Xia Hua and "Charlotte Annoyance" at a loss, the purpose of the theaters was to make money, so they wouldn't deserve their fuss.

"Charlotte" has set off a movie-watching frenzy across the country. At this time, if there is an additional screening for other movies, there will be one less screening of "Charlotte", and the loss may be double or triple the box office revenue!

The distributors of "Magical Heroes", "The Strongest Happy Event", "Wulin Biography", and "New Shaolin Temple" were miserable for a while, and there was nothing they could do.

No one expected that in less than a month, there would be another movie that was even more popular than "Bullets Fly".

It simply cannot be countered head-on.

However, even if their movies are not as good as "Charlotte", they still have their own characteristics and selling points, and there will always be audiences who want to watch them.

Now that the theater lineup is too low, how can there be a good box office?
Audiences have limited patience and time. They may come to watch their movies, but they still have to wait half an hour, or an hour to see the next one.

Then most people will not wait any longer, but will choose other movies, such as the hit "Charlotte"!
This is the most helpless place.

When other distributors and film producers were annoyed and helpless, Zhang Zhao finally felt relieved when he saw the increase in film schedule and finally reached more than 60%.

Last summer's "Tangshan Earthquake" was released. On the first day, the number of screenings under Lianhe Cinemas accounted for 65% of the whole day, and other theaters also had at least 60% of the screenings!

Before 15 o'clock in the evening, there is still a game every 5 minutes, and after [-] o'clock, there is a game every [-] minutes!
In this way, in a few hours during the prime time period, the film schedule may be as high as more than 80%, and the box office sales will naturally be higher!
"Charlotte Annoyance" has been released for two days, and most theaters have also operated in the same way.

After seven o'clock in the evening, give "Charlotte" a better theater and more film schedules, so as to create the greatest profit!

On February 2nd, at six o'clock in the evening, the new statistics came out.

"Charlotte" has a total of 11450 screenings, accounting for 19000% of the 60.2 screenings that have been screened, with a box office of 5360 million, an average attendance rate of 74.2%, and box office sales accounting for 78%.

The total box office of all other movies is 1500 million, accounting for 22% of the box office!

With such a high output ratio, even if other films want to struggle, there is nothing they can do!
And because today is the New Year's Eve, the golden field arrived early at 65:[-] p.m., and the schedule of "Charlotte Annoyance" quickly increased to [-]%.

Such a high number of films shows that after two days of warm-up, "Charlotte Annoyance" has finally won the trust of the theaters with its high attendance rate and high-ticket real estate release. the first condition.

For the premiere of "Tangshan" in the summer vacation last year, 65% of the film was scheduled for the whole day, and the number of moviegoers and box office accounted for more than 80% of the whole day, and it also dominated the schedule for two weeks.

Of course, with Tangshan's high data, the government, institutions, and corporate units have made great contributions.

In addition, "Tangshan" also has 3D and IMAX versions, 3D is 80 per ticket, and imax is as high as 150 per ticket.

On the first day, however, the IMAX theater under Lianhe Cinemas had more than 280 audiences per show, and the average box office was over 9000 yuan per show!

These are one of the reasons why the disaster film "Tangshan" has a high box office.

"Charlotte Annoyance" has a lot of fan bookings, and the price of ordinary 2D tickets is not low, but compared with "Tangshan", it is nothing.

According to statistics from Miaoyan Films, the fan bookings of "Charlotte" currently account for about 10% of the box office.

And the ticket price of "Charlotte" is not cheap, with an average price of 42 yuan. Many viewers buy tickets through the Internet, and they may only spend 25 or 30. The audience who go directly to the theater to buy tickets are basically around 50. ticket.

Some halls are shown on giant screens, and the ticket price is as high as 60.

Therefore, the high ticket price is also one of the reasons why "Charlotte Annoyance" set a record.

But as the pre-shows pass, the ticket price will definitely fall back to 40 or 35 yuan in the future.

Only the daily film schedule and attendance rate, that is, the total number of moviegoers will not decrease, can the daily movie box office be guaranteed.

And yesterday, the day before yesterday, plus the screening on the 29th, the number of viewers of "Charlotte Annoyance" has reached more than 290 million. As of 400 o'clock, the total number of viewers has exceeded [-] million.

If the film schedule is guaranteed in the evening, the total number of viewers may exceed 500 million!
　Chapter 2, updated, updated.

　　
　
(End of this chapter)