Entertainment upstart

Chapter 567 Valuation before and after IPO

The candidates for the leading roles in the movie are all Xia Hua's artists.

The male protagonist Gu Yuan is played by Qu Bufan, and the other male protagonists are played by Little Cheetah Zheng Kai, Dou Xiao, Zhang Yishan and others.

When it comes to male roles, we don’t just look at appearance and height. An actor’s acting skills and temperament are the most important. It needs to be more masculine, not...

These castings are all actors listed by Zhang Zhao, and Zhou Xia finally chose them. It is precisely because of the consideration of these young actors that they can be promoted successfully, Zhou Xia agreed to launch the film.

In this way, he will check the direction of the film, and don't let the filming be so glamorous and moaning without illness. I believe that the film will be less criticized and the negative impact on the actors will be less.

In addition to these projects, there are actually two new directors, Ning Hao and Lao Mouzi, who have joined Xia Hua, and they are preparing films.

Ning Hao's movie still only has an outline of the story, and the script is still being saved. It is not known when "Heart Blossoming on the Road" will start shooting.

On the contrary, Lao Mouzi's "Return" is progressing rapidly. The script preparation stage has passed, and casting has begun. It is estimated that filming will start around the Chinese New Year.

Although Lao Mouzi has signed a contract with Xia Hua, his personal studio is more independent than other actors and directors who signed Xia Hua. Zhou Xia will not go to ask anything. Some things can be solved with the help of Zhang Zhao.

In terms of movies, Xiahua Film and Television, except for a few other projects directed by newcomers, is generally like this at present.As for the production of TV dramas and variety shows, Zhou Xia is more at ease, and rarely asks questions, but usually reads the report every half a month.

The first domestic private film and television company is Huayi, and the first TV drama is Huace, but now that Xiahua Film and Television is about to go public, it is inevitable that the names of these two companies will be taken away by Xiahua.

The current market valuation of Xiahua is about 150 billion, which is still not listed. After the listing, the market value will not be easy to measure.

Generally speaking, based on the price-earnings ratio, some companies are several times or more than ten times the current valuation, and some are as high as tens of times or nearly a hundred times, but this has a lot to do with the industry and development prospects.

If the total output value of an industry is only 500 billion, no matter how high the market value of a listed company is, it will not exceed 500 billion.

拿目前的国内的文化产业来说，2009年文化产业增加值8400亿元，比2008年增长10%，约占GDP比重2.5%。2010年文化产业增加值为11052亿元，比2009年增长18%，约占GDP比重2.75%。

By 2011, the total output value of the cultural industry exceeded 39 trillion yuan, accounting for more than 000% of GDP for the first time. In 3, the total output value of the domestic cultural industry exceeded 2012 trillion yuan, a further increase from the previous year, and its share in GDP reached up 4%.

These data all show that the country has entered the era of prosperous cultural and entertainment development. In this context, cultural enterprises will naturally be overestimated.

The cultural industry covers a very wide range, including film and television entertainment, and the businesses involved in Xia Hua Film and Television are not only the main businesses of film and television production, variety show production, and celebrity management.

Such as physical publishing, online games, online novels, movie theaters, stage plays, dramas, concerts, etc. are involved.

Many of the subsidiaries and grandchildren invested by Xiahua Film and Television are also in the cultural industry. Although compared with the main business, other businesses are less profitable, but the development prospects of Xiahua Film and Television in these many aspects are undoubtedly worth looking forward to .

In particular, Xia Hua performed well in online literature, two-dimensional websites, and music performances.

Xiahua Chinese website has Xiahua Film and Television's investment. In addition, several music reality shows produced by Xiahua Film and Television Variety Show have tapped a lot of musical talents.

Therefore, when the era of big entertainment is coming, in order to meet the growing spiritual needs of the people, the entire cultural industry is booming, accounting for an increasing proportion of gdp, and the prospects of Xiahua Film and Television will naturally be more optimistic.

According to Xia Hua's current price-earnings ratio, since the establishment of Zhou Xia Studio in 2009, and then reorganized the company at the end of the year, until November 2012, the annual revenue growth has been more than ten times.

Therefore, the PE valuation of Xiahua Film and Television by several professional institutions has reached more than 5, and the highest one has reached 6.4.

That is to say, Xiahua Film and Television is currently valued at 150 billion, so it will increase by 5 to 7 times after listing, and the market value may reach 750 billion to 1000 billion!
This market value has exceeded some people's imagination, and it seems very exaggerated!

After all, the combined market capitalization of several listed film companies in China: Huayi, Huace, Fiber Optic, Berna, etc. is only over 600 billion. Xia Hua's family is equal to the sum of these companies, which naturally makes many people doubt it.

However, Xiahua Film and Television has developed in just over three years and now, this year's box office revenue has accounted for almost one-third of the domestic box office, so this pe is not so exaggerated.

Moreover, the movie box office revenue of Xiahua Film and Television is only a quarter of Xiahua's share. Xiahua Film and Television's TV dramas, variety shows, and other companies invested in it all account for a large proportion of profits. Otherwise, the box office alone Income, today's valuation is impossible to reach 150 billion!
If it wasn't for Xiahua's rapid development that has entered a stable stage, considering the relatively high risks of film and television distribution and cultural products, then according to Xiahua Film and Television's annual revenue growth of about ten times, the price-earnings ratio (pe) should be even higher, reaching more than ten times , or even higher is no problem.

Zhou Xia read some articles on the development of the domestic film and television industry with his mobile phone, and couldn't help but think of Xiahua Film and Television, which is about to go public. He couldn't help but have some expectations for the company's market value after listing.

Although these wealth are just a bunch of numbers in his eyes, the bigger the numbers still look cool.

In particular, when Xiahua Film and Television goes public overseas, it will inevitably deploy the global film and television cultural industry. Naturally, the higher the market value, the more funds can be used, and more things can be done.

"Here, what are you thinking about being so happy?"

Sisi at the side saw the car parked at the Century Hotel outside Shaw Studios, but Zhou Xia didn't move, so she couldn't help poking him in the waist.

"Oh, it's nothing, I think about tomorrow's movie shooting."

Zhou Xia came back to his senses, responded casually, unbuckled his seat belt and prepared to get out of the car.

At this time, the assistant had already opened the car door. After the two got out of the car, they led their assistant Li Jingwen into the hotel one after the other.

They didn't notice that the paparazzi of several lace media in Xiangjiang had already ambushed in the car outside the hotel and took pictures of them getting out of the car and entering the hotel.

This is not counting.

There was a young paparazzi with eyes and a coquettish-looking female entertainment reporter. She was carrying a handbag with a video camera inside. The girl was full of confidence and excited. She followed Zhou Xia and the others and walked to the hotel together. go.

Soon several people met in front of the elevator. After seeing Zhou Xia, the female entertainment reporter pretended to be slightly taken aback, and immediately said excitedly: "You are Zhou Xia? Director Zhou, is that you? I am your hardcore Fan, I have seen all your works!"

Zhou Xia, Sisi, and Li Jingwen didn't notice anything unusual, they just met a fan by chance, and they all behaved very politely.

"It's me, thank you." Zhou Xia said lightly.

"Director Zhou, can I take a photo with you?" the female entertainment reporter immediately pestered.

Seeing this, Li Jingwen took a few steps forward very vigilantly, blocking between Zhou Xia and that woman.

(End of this chapter)