Entertainment upstart

Chapter 631 A Dominant Situation

"The movie "Very Lucky" is just like that. It is not much better than Zhang Ziyi's last "Perfect", so I don't need to care about it. I am not too optimistic about the other movies. We mainly think about it and we can It is better to follow "Zodiac". After all, "Starting Line" is a literary film, and theaters may have doubts about scheduling films.

At present, the situation will be better after winning the award, but the initial film schedule will still be inferior to commercial films. Besides, our two films occupy the file, so we don’t get into a fight between ourselves, and we need to coordinate all relationships, and don’t let other companies jointly target us. Case. "

Zhou Xia looked at Zhaohe, and reminded him earnestly that there are many movies produced by Xiahua this year, and there will inevitably be more than one movie with a good schedule.

"Well, I will coordinate well. Other companies have already targeted us, but they have been relatively concealed. This time "Zodiac" was released first, and we suddenly shifted "Starting Line" to take over. The company was dissatisfied and even condemned us together.”

Zhang Zhao said with a headache.

According to the company's original arrangement, "Starting Line" will only be released in November, but now with the good news of winning the Venice Film Festival, it is very correct for Zhou Xia to want to release it earlier, but it is more troublesome to operate.

"That can't be helped. Originally, my idea was to release it in November. As a literary film, even if there are Hollywood blockbusters in the same period, but the genre gap is obvious, audiences who like it will still watch it, as long as the attendance rate is high. , the lineup will also go up, now that it has won the Golden Lion Award and has been promoted by the domestic media, everyone is looking forward to it now, of course we must strike while the iron is hot, and we cannot waste the good time."

Zhou Xia also knew that when he was interviewed in Venice, he casually said that he would arrange the release on the Mid-Autumn Festival and National Day, which was indeed a bit hasty, but things have already been done, so they must be done well.

At present, the movie schedule for November is basically out, and there are as many as five Hollywood movies!
In addition to "Escape Plan", "Thor 2" and "The Hunger Games 2", the three Hollywood blockbuster films, there is also "Gravity", which also participated in the Venice Film Festival, and the animation film, produced by Columbia Pictures, a subsidiary of Sony Animation "Hospitality".

Although none of these films were big hits at the box office, they were not low at the box office, and more importantly, they will be diverted and scheduled, which will pose a great threat to domestic films of the same schedule.

But precisely because of these few Hollywood movies, domestic movies are retreating one after another. Can be ignored.

It was also for this reason that Zhou Xia, Zhang Zhao and others set "Starting Line" in November.

As a literary film, "Starting Line" is likely to break out and become a dark horse by virtue of its genre differences and good reputation.

If it is later, it will be even more difficult to arrange.

Zhou Xia’s other "New Detective" is about to be released during the Lunar New Year. When it comes to next year's Spring Festival, Valentine's Day, and summer holidays, Xiahua Film and Television will have one blockbuster after another, and there will be no good chance for "Starting Line".

"The publicity should be low-key. They might despise a literary film." Zhang Zhao thought for a while and suggested to Zhou Xia.

"It's also possible, but more attention should be paid to the actual operation. It is necessary to negotiate with the theaters about the arrangement of films, the specific rebate plan, as well as the box office, the increase in attendance and the increase in film arrangement, etc., all must be negotiated and clarified."

Zhou Xia thought it was okay, so she nodded and agreed. At present, the popularity and attention of "Starting Line" is already very high.

He and Tangtang's popularity, coupled with the fact that the film won an award, was also a gimmick for his first literary film. In terms of publicity, there is no need to waste extravagance, but some publicity expenses can be used to rebate profits for theaters.

Zhang Zhao understood Zhou Xia's meaning, nodded and agreed, and the two discussed for a while, first making arrangements for the upcoming "Twelve Zodiac", and then discussing the promotion of "New Detective". Asked about the situation of "Sword".

"Don't worry about the movie "Sword of Heaven", because there are many scenes shot on green screen, and the post-production special effects must spend a lot of time to prepare, lest the special effects be too bad when it gets done, which will affect the evaluation of the whole movie. If it is really not good, wait until next year It’s going to be released in summer.”

Zhou Xia thought about working with the special effects artist of Industrial Light & Magic when he was in Hollywood, and replied seriously.

"Does it need to be so late? Isn't the trailer about to be released on National Day?" Zhang Zhao was a little surprised. He usually seldom asks about Zhou Xia's movies, and he always obeys the arrangement.

"Well, it should be. It was supposed to be released in February next year, but now it will be postponed for at least three months. Some of the special effects are not good because of the rush. I asked Industrial Light and Magic to continue to improve, so the time is short Postpone it later, don’t release this news, wait until the Chinese New Year, this is considered hunger marketing, good food is not afraid of being late, as long as the quality of the movie is high, it will let everyone see our attitude of doing things with heart.”

"Then I'm relieved." Zhang Zhao nodded, expressing his agreement. Zhou Xia's brand cannot be smashed, and everything must be ensured.

"Well, you can arrange for "Little Times" to be released. It's winter vacation at that time, and the students have time, and we, Xia Hua, can't let go of the opened Spring Festival stalls."

"Then we will release a lot of movies from the Mid-Autumn Festival to the Spring Festival. On Singles' Day, there will be a movie version of "Star You". Since "Sword and Sword" is postponed, I plan to arrange "The Breakup Master" during the Spring Festival and Valentine's Day. show."

Zhang Zhao thought for a while and suggested.

"The Breakup Master" is a comedy movie, and it is more suitable for the Spring Festival schedule, especially because the variety show "Running Man" starring Deng Chao and Little Fox has been particularly popular in the past two years, which just proves its box office appeal.

"That's fine. If there are no other movies, let's just arrange it like this. What happened to Director Zhang's "Return"?" Zhou Xia asked quickly, remembering this matter.

"Not long after the filming was completed, I plan to arrange to participate in the film festival next year before talking about the release. By the way, the nomination list for the Golden Horse is half a month away. "Starting Line" should receive several nominations, and the film will be released by then Just right."

Thinking of the upcoming Golden Horse Awards, Zhang Zhao immediately looked forward to it.

"Well, that's good. Now the company shoots more than ten or twenty movies every year. It's inevitable that there are many movies with good schedules. Now our company's market value is almost one-third of the output value of the entire industry. As long as you don’t do illegal things, you don’t need to be afraid of anything.”

After Zhou Xia finished speaking, he remembered one thing, and quickly reminded: "The taxation of the company, various contracts, and the tax payment of actors must be strictly regulated, and there must be no mistakes, or it will be troublesome to be reported in the future. There must be no yin and yang contracts, tax evasion and tax evasion!"

"This..." Zhang Zhao was a little embarrassed when he heard Zhou Xia's words, and hesitated to speak.

"What's the matter, is there such a situation in the company?" Zhou Xia suddenly became serious.

"I don't know much about the specific situation, but it must be unavoidable. There are many such situations in the entire industry. After all, personal tax..." Zhang Zhao didn't finish his sentence.

Zhou Xia himself paid hundreds of millions of taxes in 2011, and later paid taxes in the form of corporate equity, and the annual tax payment is now tens of millions.

But this is too much. Many big bosses in China even use "one yuan" salary to take advantage of tax avoidance. It can be said that there is no bottom line.

"Don't tell me this. I don't care about other companies. Our company and artists must operate within the legal scope. You should seize this matter and finish it as soon as possible. Don't leave any more before the end of the year." handle!"

Zhou Xia knew that the atmosphere in the circle was like this, and knew that Zhang Zhao might not pay attention to it, so he emphasized it to him seriously.

(End of this chapter)