Entertainment upstart

Chapter 649 National Day Box Office Battle
After reading these reports, I had a brief chat with Zhang Zhao, and Zhou Xia did not stay in the company any longer.

At 09:30, he took Tangtang to several other portals for interviews to promote the movie.

After the film was released, various interviews were arranged intensively, and the most annoying thing was that the questions answered were not much different.

It's nothing more than asking about various movie-related things.

What is the purpose of shooting this film; what do you hope the audience will gain from this film; is there any interesting thing in the filming?Are you most satisfied with the performance of that actor, how do you evaluate them; what are your expectations for the box office, etc.

In the next two days, Zhou Xia and Tangtang took Xiao Duoduo around the imperial capital, accepted interviews from more than a dozen media, and finally managed to get the promotion done here.

And the next task is even more arduous. They will go to the major ticket warehouses across the country for roadshows, city by city promotion, and get more attention for the film.

Of course, these hard work will not be in vain, especially when accepting video interviews from major websites, which are basically broadcast live simultaneously online, which brought a high degree of attention to the film during the National Day period, which turned into a certain amount of box office revenue.

Coupled with the unanimous praise from film critics, filmmakers, audiences, and professional awards, it has only been two days, and it has almost caught up with "Di Renjie, the Dragon King of God".

On October 10st, the first full day of the film's official release, "Starting Line" won 1 million box office with 28% of the film schedule. Adding yesterday's 5600 million box office, it is not far from 2800 million. Compared with "Di Renjie" before 9000 million in two days, the gap is less than 9355 million.

After all, the first day of "Starting Line" was released at night, and it only lasted six hours.

Among the major film and television companies in China, only Xiahua Film and Television dared to arrange the release of the film in this way.

After all, hitting the box office on the first day is extremely important for a movie.

Now that box office statistics are becoming more and more strict, it is no longer possible to count the box office of on-screen screenings into the box office on the first day, so this arrangement of screenings is actually very unfavorable.

But this also has an advantage, which is equivalent to large-scale screenings before the movie is released, allowing theaters to see the potential of the movie at the first time, and at the same time, it can also focus on promoting the movie, so that the popularity and attention of the movie can be quickly converted into audience viewing. need.

Of course, these are based on the fact that Xiahua Film and Television has many channels, such as Xiahua Video Network, Weibo, WeChat, Miaoyan Movies, Xiayou Huyu, Xiahua Chinese Website, Xiahua Mobile, etc., which have a large number of users and can In the fastest and shortest time, let the movie promotion reach a high level of enthusiasm.

Other film and television companies do not have these channels. They can only achieve the effect of Xiahua Film and Television by hitting the box office on the first day, buying through drafts, Weibo publicity, and spreading word of mouth.

Regardless of gossip, the box office performance of "Starting Line" in the first two days surprised the domestic theater managers who were still skeptical of literary films. Arrange films.

So on the second day after the movie was officially released, that is, on October 10, the lineup of "Starting Line" increased to 2%, "Zodiac" dropped to 32%, and "Di Renjie 25" dropped to 2%.

On this day, "Starting Line" was released on the third day, and finally won the box office championship of the day with 6500 million, and the total box office was almost 1.5 million. Although it was far behind Zhou Xia's previous films, as a literary film, its performance was already outstanding. And word of mouth is still spreading.

Several other film and television companies that had movies released at the same time originally looked down on Zhou Xia's literary film, and didn't care too much when they saw that its schedule was not high, but now they finally reacted and quickly formulated corresponding promotional strategies.

Even Cheng Nong was a little dissatisfied with Xia Hua Film and Television's arrangement for the release of "Starting Line" at this time. Although Xia Hua also invested in "Zodiac" and was still the main distributor in mainland China, "Starting Line" undoubtedly affected the popularity of "Zodiac". Film scheduling will inevitably reduce film revenue.

Zhou Xia didn't bother to explain this. "Zodiac" has been released for ten days, and now about 25% of the film schedule is enough. There are as many as 26000 screenings per day. 30 million.

Now it's the National Day again, the competition is fierce, the number of screenings like this is already very high, even if "Starting Line" is not released, then "Di Renjie 2" will get the most screenings, "Zodiac" will not increase much, box office The growth will not be too much.

In the past two years, due to the strong rise of Xiahua Film and Television, more hot money has poured into the film and television industry, and a lot of hot money has been invested in the construction of theaters. Coupled with the Miaoyan theater line under Miaoyan Films, the number of domestic screens is 18000 yuan higher than the original time and space. Nearly 2000 yuan higher, close to 2 yuan.

More than 2 shows are screened on the 13 yuan screen every day. As long as it is a movie that is truly loved by the audience and arouses the public's desire to watch movies, there is no problem with setting a box office record.

But now many movies cannot meet such requirements. Even if the film schedule exceeds 40%, the attendance rate rarely exceeds 50% when the release is the hottest.

The attendance rate of "Di Renjie 2" was only 46% when it was the highest. It has been released for three or four days, and it is only about 35%. Since "Starting Line" is a literary film, many viewers do not want to go to the theater to watch it from the first impression, so The attendance rate is not as explosive as Zhou Xia's other movies, and it is currently only 58%.

根据去年的统计数据，2012年国内城镇居民人均月收入2000元左右，今年根据帝都1到5月份人均可支配收入在16629元，人均月收入在3325元。

From this point of view, for many young people, watching movies is not as simple and easy as it will be in a few years. Many viewers go to the theater to watch special effects and fighting scenes, and do not regard watching movies as part of their daily leisure life.

In this way, the income of the public has not kept up with the rapid development of the number of screens. On the contrary, the attendance rate of many movies has dropped. Beg, "Charlotte Annoyance", "Transformers 80" and so on.

On the contrary, starting from "Painted Skin 2", several high-grossing movies, including "Lost in Thailand" and "Journey to the West: Conquering the Demons", had a high attendance rate of more than 70%.

For movies that are worse, the attendance rate can exceed 50% a few days before the release. No matter whether the word-of-mouth is good or bad, there is no problem with the box office of [-] to [-] million.

Just when Zhou Xia left the imperial capital on October 10rd, and went to the magic capital to wait for the ticket store roadshow to promote the movie, a lot of black information about him and Xiahua Film and Television began to spread on the Internet.

Moreover, a notice jointly issued by several film and television companies was also placed on the desks of the top theater managers in China.

Zhou Xia got the news as soon as he turned on his phone after getting off the plane. Although he had expected it, he still didn't expect such a big commotion this time.

Zhang Zhao, Yang Tianzhen, several executive directors of the board of directors, and the executives of Xiahua Film and Television were all sitting in the conference room, making a video call with Zhou Xia who had just left the airport.

Zhou Xia listened carefully to the narration of Zhao Qiuda, secretary general of the board of directors.

"Boss, the current situation is like this. Several film and television companies and their theater chains have made a statement that they will only give no more than 10% to movies that suddenly change their release schedule within a month and affect other movie arrangements. Filming."

"What the hell, don't they want to make money?" Zhou Xia immediately felt crazy when he heard this statement.

No one in the conference room responded to Zhou Xia's words. It was obvious that they just wanted to stop Xia Hua Film and Television's re-release, and it was only the first step.

"How about this, let's talk about it when I arrive at the Modu branch later, you guys think about the plan first, what about Yang Tianzhen, let her call me to talk about the online situation, I'll get to know it first."

(End of this chapter)